New looks, styles of the desperate...and astronamy with Armani

Hello Judges',

 Well Hello all my lovely Judges'.... Paris Couture has continued with a renaissance of styles and some new stars emerging from classic houses. Dior yet again created a new look that is all the talk of Vogue and the fashion tree. The shapes have become voluminous and nipped in the right places,The revolution of Dior was the most talked about thanks to the understated glamour and pillaging of the archives and the staple of the original new look pockets. That is right Judges'... pockets in Couture !!...mind blowing and totally nouveau.

A star of the true modern classics can only be described as the Armani Prive show, taking his influence from the Mediterranean evening sky with twinkling swarvoski crystal against midnight blue silks , silk taffetas and velvet and organza, and not to forget the stunning Italian suitings. Armani has been churning out prize winning couture collections for years but this to me and many others seemed to be the truest of all simple, yet bold , stunning and understated. Many could be seen on the front row of the show in some of the new Armani Sunglasses from both this year and the year to come to continue with the frames for life campaign.

Versace was another intruiging addition to the Couture week shows in Paris, with the first show since the untimely death of Gianni. The collection was true Versace, oozing glamour, brash patterns and models spilling out of tight fitting bodices and hip length slashes to make even Angelina Jolie excited about the next red carpet. Donatella paid homage to her brother's archives and turned it into something more for todays couture customer.

Well Judges', after sitting there watching all these stick thin models parading about in dresses that cost more than a BMW, and only get made to show the creativity of the designer , and also to tempt the likes of many a Saudi or Japenese couture dress that will not be ready for at least six months from now.

After a weekend of dissapointment for Murray, there was also the rather deflated British Grand Prix , no Jenson button in his Tag heuer sunglasses, Dario Franchitti in Oakleys.

The Olympics are less than 20 days away and all I keep thinking is, God help us if the sun does not finally come out, well at least Tom Daley will feel at home.

For now Judges I am off to make some salad and start writing the follow up to this Blog .

Do not forget, www.sendoptics.com is the home for discounted designer sunglasses, and you non-EU customers get them at a further 20% off due to being duty-free!....how can you refuse!..

 Keep Em' Peeled

The Judge

 

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Armani ' Frame of your life ' or should that be 'This is Your life'?

Good day Judges,

How the devil are you ? The weather is still, how do I say a little up and down.Bank holiday as usual was a wash out. I did nothing but watch classic war films and my hero Arthur Askey...dancing around like a little bumble bee I was...If you have absolutely NO idea who he is' you tube' him and he is ace!!!!....Ghost Train is a classic film with his buudy 'Stinker' Murdoch!!...Oh i could go on and on...

Have you seen the buzz surrounding the Godfather of Italian fashion Giorgio Aramani's latest campaign for his optical and sunglasses range. The collection is based around design concepts for major design cities from around the globe. From London to New york via Beijing. The main idea being these frames not only help to express your personality but help you to create new looks, and most of all moments in your life. Has Armani gone soft?.... the answer is ' no ' .... the campaign on the website features people from each city in the frames dressed to express the feel of the city and themselves wearing key pieces from the collection some of the folk featured were found from Facebook even.

This idea got me thinking about our current ideas and usage of social media. Do we still use it just for communicating with our friends? The answer if you are like me is 'no'. Facebook and other social media sites have evolved so much that now we can follow trends, polotics, actors, designers every moves. Armani really has embraced this idea with this intriguing idea and the frames really are second to none.

The name Armani to most brings forth ideas of simplicity of silhouette with Italian quality craftsmanship, I have a couple of very nice Armani Palazzo Suits ( very 40's wide leg trouser) The look is timeless ; less about trend ,more about endurance and championing a statement in a way against fashion with it's finger upto what is hot. Needless to say Armani never puts a foot wrong ,and with the opening of his luxury hotel in Milan where his headquarters are based.Armani is a force still to be reckoned with.

Armani 'frame of your life' Sunglasses collection is stunning with styles from an aviator based on american airforce original's with the leather top bridge bar and finishing on the arms. Rounded 40's shapes that suit men or women to glamorous big shapes in crocodile print and colours from silver and nude honey. The collection is classic and will keep you protected for seasons to come.We have Armani sunglasses and this collection on our site.

Armani stated that we should always posses a pair of sunglasses for daytime and one for evening. Do you think Giorgio wears his at night when walking along the streets of Milan hunting out inspiration for his new collection?. Either way ,I feel a tad guilty with my multiple pairs for just about any occasion.

So Judges' I mentioned about the use of facebook and this got me thinking of Armani's campaign could us Judges start our own Frame of your life campaign with Pictures of us in our favourite sunglasses ?

Have I mentioned ,mention that we have some exciting suprise arrivals due to arrive very soon so keep 'em peeled

Get 25 people to 'like' us on facebook, at send optics (2 separate words), and get an extra £20 off,and if you live outside europe you get the sunnies duty free so a further 20% off as VAT tax free!...Come on, lets all get down and party, and prove 2012 will be a great year, and if the Mayans are proved right about the world ending on dec 21st, at least we will go down looking spectacular!

Have you made your desicions on your holidays yet? I am still considering my options but Europe bound it will be with the hope of getting some vitamin D into my skin I feel ever so slightly dissapointed with the weather so far this year. Not ideal for sunglasses but hell being the rebel I am, I still have pair in my bag ready.

Remember, www.sendoptics.com is the home of discounted designer sunglasses.

Judges, keep Judging and thanks for reading, until next time

The Judge

 

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