Milan, Menswear, and a whole new look...

Hello Judges,

Well the world of fashion has yet again been on a runaway train with Milan menswear collections .The most amzing collection in this was Armani and Dolce and Gabanna which both featured simple silouhette's but a new look at last. The essence is that the shape instantly looks more relaxed and comfortable with its fantastically wide legged trousers.

The look that Paul Smith went for was a still slim and tapered and to be honest, a little tired look if it was not for the fantastic use of colour and pattern. Dior homme can only be described as an elegant version of a look that really works well and a nod back to the twenties and the infamous great gatsby.

So other than just the Menswear collection, the best day for fashion that has happened in years.. yes you got it Judges ...The Dior couture collection finally arrived to a sea of enraptoured editors, famous faces and the whole of the limited market that Raf Simons will be supplying. The Dior colllection gave birth to what can only be described as yet another new look. Judges', if you have not seen the collection get onto the Daily Telegraph fashionm website and check out the creativity in both Milan and Paris.

Check out on www.sendoptics.com the Dior Homme sunglasses collection, the Giorgio Armani sunglasses collection and the Paul Smith sunglasses collection to compliment the look . And do not forget, if you are a non-EU resident, you get them at duty-free prices, so a further 20% off the already discounted price!...How can you refuse..

Well for now Judges, I am off to carry on watching Wimbeldon and hopefully Murray will win it for us and make this year an even bigger reason for us to be proud to be be British

Keep 'em Peeled

The Judge

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At the end of the 2012 we will all need sunglasses...

Well Hello Judges,

I am sat here lying on my sofa...covered in woad as it is the midsummer's day today...the weather is too bad to go chanting at Stonehenge, so I am doing it in the comfort of my lounge....Only six days to go until the Mayans are proven right or wrong.....so why not go out with a bang with style and finesse, with a pair of sunglasses from www.sendoptics.com. All have a 12 month month gaurantee against manufacturing fault, but hey!...who cares....we may not be here!....

Last evening I had an impromptu sunglasses try on session with four friends who wanted to see the latest collections... so we tried on Stella McCartney sunglasses, Paul Smith sunglasses , Giorgio Armani sunglasses , of course Prada sunglasses and Miu Miu sunglasses . Lets just say , the mirrors were all crammed as were the faces, and each and everyone of my friends left with at least a pair of sunglasses .

Prada went down a storm with both the guys and the gals one of my good friends bought two pairs one of the new Teddy collection models and one of the classic aviators. Whilst we were laughing and joking over the need for sunglasses at the end of the world ,we watched two fantastic programmes on the Discovery Channel about the end of the world. So it looks like Pandamoneium strikes Prada and awaiting Disaster with Dior . The end of this year will bring Solar flares, the opening of the magnetosphere meaning a reduced ozone layer. Increased solar radiation ...so Judges you better get those peepers used to Sunglasses right now.

Prada have recently launched a new ' voyages' collection of seperates and also accesories with kitsch prints and brights. The collection took shape from the old ideas of people having specific travel wardrobes. As with anything Prada seems to do it is already the collection that everyone is clamouring for.

Well for now judges I am going to tidy the flat and take down the bunting from the Jubilee.Do not forget, www.sendoptics.com is the home of discounted designer sunglasses, and duty free for non-eu residents, so saving a further 20%. Like us on facebook at send optics (2 separate words) to keep informed, and for further offers.

Take care and keep 'em peeled

The Judge

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Armani ' Frame of your life ' or should that be 'This is Your life'?

Good day Judges,

How the devil are you ? The weather is still, how do I say a little up and down.Bank holiday as usual was a wash out. I did nothing but watch classic war films and my hero Arthur Askey...dancing around like a little bumble bee I was...If you have absolutely NO idea who he is' you tube' him and he is ace!!!!....Ghost Train is a classic film with his buudy 'Stinker' Murdoch!!...Oh i could go on and on...

Have you seen the buzz surrounding the Godfather of Italian fashion Giorgio Aramani's latest campaign for his optical and sunglasses range. The collection is based around design concepts for major design cities from around the globe. From London to New york via Beijing. The main idea being these frames not only help to express your personality but help you to create new looks, and most of all moments in your life. Has Armani gone soft?.... the answer is ' no ' .... the campaign on the website features people from each city in the frames dressed to express the feel of the city and themselves wearing key pieces from the collection some of the folk featured were found from Facebook even.

This idea got me thinking about our current ideas and usage of social media. Do we still use it just for communicating with our friends? The answer if you are like me is 'no'. Facebook and other social media sites have evolved so much that now we can follow trends, polotics, actors, designers every moves. Armani really has embraced this idea with this intriguing idea and the frames really are second to none.

The name Armani to most brings forth ideas of simplicity of silhouette with Italian quality craftsmanship, I have a couple of very nice Armani Palazzo Suits ( very 40's wide leg trouser) The look is timeless ; less about trend ,more about endurance and championing a statement in a way against fashion with it's finger upto what is hot. Needless to say Armani never puts a foot wrong ,and with the opening of his luxury hotel in Milan where his headquarters are based.Armani is a force still to be reckoned with.

Armani 'frame of your life' Sunglasses collection is stunning with styles from an aviator based on american airforce original's with the leather top bridge bar and finishing on the arms. Rounded 40's shapes that suit men or women to glamorous big shapes in crocodile print and colours from silver and nude honey. The collection is classic and will keep you protected for seasons to come.We have Armani sunglasses and this collection on our site.

Armani stated that we should always posses a pair of sunglasses for daytime and one for evening. Do you think Giorgio wears his at night when walking along the streets of Milan hunting out inspiration for his new collection?. Either way ,I feel a tad guilty with my multiple pairs for just about any occasion.

So Judges' I mentioned about the use of facebook and this got me thinking of Armani's campaign could us Judges start our own Frame of your life campaign with Pictures of us in our favourite sunglasses ?

Have I mentioned ,mention that we have some exciting suprise arrivals due to arrive very soon so keep 'em peeled

Get 25 people to 'like' us on facebook, at send optics (2 separate words), and get an extra £20 off,and if you live outside europe you get the sunnies duty free so a further 20% off as VAT tax free!...Come on, lets all get down and party, and prove 2012 will be a great year, and if the Mayans are proved right about the world ending on dec 21st, at least we will go down looking spectacular!

Have you made your desicions on your holidays yet? I am still considering my options but Europe bound it will be with the hope of getting some vitamin D into my skin I feel ever so slightly dissapointed with the weather so far this year. Not ideal for sunglasses but hell being the rebel I am, I still have pair in my bag ready.

Remember, www.sendoptics.com is the home of discounted designer sunglasses.

Judges, keep Judging and thanks for reading, until next time

The Judge

 

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Generally speaking, sunglasses are so now!

Good day fellow Judges,

How is the week treating you ! I hope you are out and about enjoying the wondrous Mad march temperatures. It seems us Brit's are revelling in the sun and over the weekend I took full advantage and had a busy Sunday doing paperwork and then in the afternoon I decided to go for a run. The sun was glorious and my Oakley sunglasses really did the job at protecting my peeper's from the glare.

So what is new in the world of fashion this time around. Well it seems that you style savvy Judges have been totally immersed in the latest shapes of sunglasses. This year See's a move away from the Rayban wayfarer to more outlandish shapes with a real retro feel. Ladies popular styles are anything from a cat's eye sunglasses to bigger rounded frames or even visor style's.

So men for you changes are pretty much the same as women with a move away from aviator shapes though, we still have plenty on offer from the likes of Armani sunglasses who has incorporated leather bridges and arms to his to finish the beauties of in true luxury style.

Men's shapes are either retro shapes or performance related. Either way you guys have a brilliant choice of discounted designer sunglasses.

So for now I am off to potter on the decking and have a read of the newspaper, enjoy the last few ray's of the day.

Until next time tell everyone that sendoptics.com is the home of discounted designer sunglasses

Keep it Real,

keep 'em peeled,

The Judge

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Generally speaking, sunglasses are so now!

Good day fellow Judges,

How is the week treating you ! I hope you are out and about enjoying the wondrous Mad march temperatures. It seems us Brit's are revelling in the sun and over the weekend I took full advantage and had a busy Sunday doing paperwork and then in the afternoon I decided to go for a run. The sun was glorious and my Oakley sunglasses really did the job at protecting my peeper's from the glare.

So what is new in the world of fashion this time around. Well it seems that you style savvy Judges have been totally immersed in the latest shapes of sunglasses. This year See's a move away from the Rayban wayfarer to more outlandish shapes with a real retro feel. Ladies popular styles are anything from a cat's eye sunglasses to bigger rounded frames or even visor style's.

So men for you changes are pretty much the same as women with a move away from aviator shapes though, we still have plenty on offer from the likes of Armani sunglasses who has incorporated leather bridges and arms to his to finish the beauties of in true luxury style.

Men's shapes are either retro shapes or performance related. Either way you guys have a brilliant choice of discounted designer sunglasses.

So for now I am off to potter on the decking and have a read of the newspaper, enjoy the last few ray's of the day.

Until next time tell everyone that sendoptics.com is the home of discounted designer sunglasses

Keep it Real,

keep 'em peeled,

The Judge

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Giorgio Armani, king of cool.

Hello fellow Judges,

I hope this finds you all well and good on this fantastically chilled Sunday afternoon or whenever you are reading this. Well the sun is rather weak and supposedly for the next two weeks it is going to get scorchio ! Mind saying that the weathermen don’t seem to be able to predict very much these days, we can but hope so we can don our spring wardrobes and be ever hopeful.

So the final collections of sunglasses have finally made it from Italy to be in my presence ,what a collection it is !. The true Godfather of Italian cool , the epitome of simple chic , true class and the master of the understated. If you have no idea of whom I speak of then for the past 40 years you have been living under a rock. I speak of none other than my style hero Giorgio Armani.

Last year the godfather of cool celebrated a mere 40 years dominating fashions heady heights at the top of the pecking order. Armani himself lives by simple rules create nothing you would not dream of being seen in or have use of, an ethos going back to the arts and crafts movement function meets form. Armani is above all the fuss and furore that go in to creating shows to showcase the clothes most designers produce. Armani rules in simplicity with his collections making them sure fire hit’s with people who regard quality of design over flash in the pan fashions.

Armani’s style is classic and his colour palette matches working heavily with monochromes, natural hues and colours that are always classically led. Armani does not follow trends but has created an uber empire including fragrance, diffusion lines and home wear not to mention his hotel chain that he designed himself to mark his 40^th birthday in fashion last year. When most 74 year olds have long retired Armani still controls every aspect of his business portfolio himself and runs a very tight ship. An empire that many designers would have lost if it was not for the passion for quality that drives the giant to keep on creating the items of beauty that each season brings.

So how is it possible to keep on trend whilst being classic simple Armani sunglasses are the answer to all our prayers this season with his twist on the Armani eyewear , with its leather bridge on the nose giving them a new twist. Shapes in the Armani Shades take influence from the 30’s and I personally will be rocking the rounded tortoiseshell to make me look even more like Norman wisdom my comedy hero.

Well Judge’s for now I am off to cook my Sunday lunch

Keep em peeled

The judge

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Giorgio Armani, king of cool.

Hello fellow Judges,

I hope this finds you all well and good on this fantastically chilled Sunday afternoon or whenever you are reading this. Well the sun is rather weak and supposedly for the next two weeks it is going to get scorchio ! Mind saying that the weathermen don’t seem to be able to predict very much these days, we can but hope so we can don our spring wardrobes and be ever hopeful.

So the final collections of sunglasses have finally made it from Italy to be in my presence ,what a collection it is !. The true Godfather of Italian cool , the epitome of simple chic , true class and the master of the understated. If you have no idea of whom I speak of then for the past 40 years you have been living under a rock. I speak of none other than my style hero Giorgio Armani.

Last year the godfather of cool celebrated a mere 40 years dominating fashions heady heights at the top of the pecking order. Armani himself lives by simple rules create nothing you would not dream of being seen in or have use of, an ethos going back to the arts and crafts movement function meets form. Armani is above all the fuss and furore that go in to creating shows to showcase the clothes most designers produce. Armani rules in simplicity with his collections making them sure fire hit’s with people who regard quality of design over flash in the pan fashions.

Armani’s style is classic and his colour palette matches working heavily with monochromes, natural hues and colours that are always classically led. Armani does not follow trends but has created an uber empire including fragrance, diffusion lines and home wear not to mention his hotel chain that he designed himself to mark his 40^th birthday in fashion last year. When most 74 year olds have long retired Armani still controls every aspect of his business portfolio himself and runs a very tight ship. An empire that many designers would have lost if it was not for the passion for quality that drives the giant to keep on creating the items of beauty that each season brings.

So how is it possible to keep on trend whilst being classic simple Armani sunglasses are the answer to all our prayers this season with his twist on the Armani eyewear , with its leather bridge on the nose giving them a new twist. Shapes in the Armani Shades take influence from the 30’s and I personally will be rocking the rounded tortoiseshell to make me look even more like Norman wisdom my comedy hero.

Well Judge’s for now I am off to cook my Sunday lunch

Keep em peeled

The judge

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