Ring My Bell!!!!!......See the 'Isles Of Wonder'!!!!!!

Good day Judges'..
Well, I hope you were ringing your bell at 8.12 am this morning for 3 minutes, heralding the start of the Olympics in London!....What a great idea... everybody ringing a bell, whether it is a bell, a door bell, a bicycle bell, a church bell or even playing Anita Ward's old hit 'ring my bell'!.... Even Big Ben got on in the act, ringing 40 times at 8.12 am!!...The first time Big Ben has rung not on the hour since King George VI died in 1952... I feel so excited, looking forward to the 'isles of Wonder'... the opening spectacle . It is named after how Shakespeare named these glorious isles....And it involves the whole of the UK...so all you Brits, get behind TEAM GB....!
And even the almighty must love us, as he/she has ended months of torrential rain and given us glorious sunshine and warm weather....and that has made me think, how can we enjoy the Olympics in style, wearing the most beautiful sunglasses?
Stella McCartney sunglasses for you ladies...eco friendly sunglasses sourced from renewable materials.These Olympics are the 'Greenest' yet. Ms McCartney has also designed TEAM GB outfits and they show all her style and finesse.
It is rumoured her dad Sir Paul is performing in the opening as well.
Talking of Sir Paul....another great knight, Sir Paul Smith is an option for you guys. Paul  Smith sunglasses are classic with a twist. You will look great in them whatever the weather.
And something else to look out for......
OUR NEW RELAUNCHED SITE!!!!.... Over the weekend, we here at www. sendoptics.com are relaunching our site with new features and products just for you. Easier to use, view and interactive. We have listened to all your views, and have taken on board what you have said. i hope you will like it!!
Well come on ....get down and support your home team...
May the best man/woman win!!!!
Keep 'em peeled,
The Judge.

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A new look for Miu Miu and Celine goes all rural in the resorts.

Hello Judges',
Muccia Prada has had a mighty busy time of it of late. Miu Miu has a new face to front their advertising campaigns in Chloe Sevigny; the cult indie actress has been named the face for 2012/13. Some say this is a gamble, but with her new role in the upcoming film 'Manchester', this is a great move in my opinion for Miu Miu . The label has enjoyed a great year, with most people having seen the likes of many A lister’s in the re – titled ‘ Noir collection ', as the house was told to change this due to copyright reasons.
The Noir collection is still one of your Judges' favourite collections, and we have had a very good response from all over the world. The ' Culte collection’ is the latest addition to this collection, and nods towards futurism and fashion in gold black and tortoiseshell in either a hexagonal or apple shape. Fun, glamorous and something quirky from the label wanting you to join their ‘Culte’
Over in France, Paris was recently set a light with the fire of the Papp’s at fashion week….. Celine, my new favourite has thrown a spanner in the works for the glamour stakes mixing sleek lines with Cow print. Yes you read that right... Cow print !!!...only thing I can say is the fashion pack have gone mad for the whole Celine collection and you Judges' seem to be rather taken with the Celine sunglasses collection.
Stella Mccartney has recently been throwing parties galore to celebrate launches of mid seasonal collections and lines for the Olympics, Paul Smith the True Brit is getting ready to celebrate his 60th birthday. View our collections of Stella McCartney sunglasses and Paul Smith sunglasses on line.
Judges', we are on the final stretches on prepping towards the Olympics and security seems to be rather a concern for G4S and the country in this period. The lack of sun and flooding is my main concern... strange weather on the pinnacle of the end of the world financial meltdowns, Methane coming from the poles. It really is the end of the world and we are all doomed!!!!!
Well ,I am off for a walk into Town and to grab some food ...you Judges keep ‘em peeled for some exciting changes and updates to the site. Remember, www.sendoptics.com is the home of all the best designer sunglasses, at competitive prices!...and do not forget, if you are a non-EU resident, you get them duty free, so a further 20% off!!!...
Keep 'em peeled,
The Judge

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A new look for Miu Miu, and Celine goes all rural in the resorts.

Hello Judges',
Muccia Prada has had a mighty busy time of it of late. Miu Miu has a new face to front their advertising campaigns in Chloe Sevigny; the cult indie actress has been named the face for 2012/13. Some say this is a gamble, but with her new role in the upcoming film 'Manchester', this is a great move in my opinion for Miu Miu . The label has enjoyed a great year, with most people having seen the likes of many A lister’s in the  re – titled ‘ Noir  collection ', as the house was told to change this due to copyright reasons.
The Noir collection is still one of your Judges' favourite collections, and we have had a very good response from all over the world. The  ' Culte collection’ is the latest addition to this collection, and nods towards futurism and fashion in gold black and tortoiseshell in either a hexagonal or apple shape. Fun, glamorous and something quirky from the label wanting you to join their ‘Culte’
Over in France, Paris was recently set a light with the fire of the Papp’s at fashion week….. Celine, my new favourite has thrown a spanner in the works for the glamour stakes mixing sleek lines with Cow print. Yes you read that right... Cow print !!!...only thing I can say is the fashion pack have gone mad for the whole Celine collection and you Judges' seem to be rather taken with the Celine sunglasses collection.
Stella Mccartney has recently been throwing parties galore to celebrate launches of mid seasonal collections and lines for the Olympics, Paul Smith the True Brit is getting ready to celebrate his 60th birthday. View our collections of Stella McCartney sunglasses and Paul Smith sunglasses on line.
Judges', we are on the final stretches on prepping towards the Olympics and security seems to be rather a concern for G4S and the country in this period. The lack of sun and flooding is my main concern... strange weather on the pinnacle of the end of the world financial meltdowns, Methane coming from the poles. It really is the end of the world and we are all doomed!!!!! 
Well ,I am off for a walk into Town and to grab some food ...you Judges keep ‘em peeled for some exciting changes and updates to the site. Remember, www.sendoptics.com is the home of all the best designer sunglasses, at competitive prices!...and do not forget, if you are a non-EU resident, you get them duty free, so a further 20% off!!!...
Keep 'em peeled,
The Judge

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At the end of the 2012 we will all need sunglasses...

Well Hello Judges,

I am sat here lying on my sofa...covered in woad as it is the midsummer's day today...the weather is too bad to go chanting at Stonehenge, so I am doing it in the comfort of my lounge....Only six days to go until the Mayans are proven right or wrong.....so why not go out with a bang with style and finesse, with a pair of sunglasses from www.sendoptics.com. All have a 12 month month gaurantee against manufacturing fault, but hey!...who cares....we may not be here!....

Last evening I had an impromptu sunglasses try on session with four friends who wanted to see the latest collections... so we tried on Stella McCartney sunglasses, Paul Smith sunglasses , Giorgio Armani sunglasses , of course Prada sunglasses and Miu Miu sunglasses . Lets just say , the mirrors were all crammed as were the faces, and each and everyone of my friends left with at least a pair of sunglasses .

Prada went down a storm with both the guys and the gals one of my good friends bought two pairs one of the new Teddy collection models and one of the classic aviators. Whilst we were laughing and joking over the need for sunglasses at the end of the world ,we watched two fantastic programmes on the Discovery Channel about the end of the world. So it looks like Pandamoneium strikes Prada and awaiting Disaster with Dior . The end of this year will bring Solar flares, the opening of the magnetosphere meaning a reduced ozone layer. Increased solar radiation ...so Judges you better get those peepers used to Sunglasses right now.

Prada have recently launched a new ' voyages' collection of seperates and also accesories with kitsch prints and brights. The collection took shape from the old ideas of people having specific travel wardrobes. As with anything Prada seems to do it is already the collection that everyone is clamouring for.

Well for now judges I am going to tidy the flat and take down the bunting from the Jubilee.Do not forget, www.sendoptics.com is the home of discounted designer sunglasses, and duty free for non-eu residents, so saving a further 20%. Like us on facebook at send optics (2 separate words) to keep informed, and for further offers.

Take care and keep 'em peeled

The Judge

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Celebrate the Jubilee with Swarovski and Bvlgari

Hello from a very hot and happy Judge,

How the devil are my favourite Judges' ? Well, this weekend sees the biggest day for our long reigning Queen and I would like all of us Judges to raise a glass of fizz to wish Queen Elizabeth the 2nd best of heath and have a fantastic day. The Diamond jubilee has us all feeling rather proud and patriotic. It is for this reson this Judge has decided to celbrate the coming diamond Jubilee weekend with a little summer deal for you fashion savvy folk. For the long bank holiday weekend there will be an extra 20%off on Swarvoski sunglasses and Bvlgari sunglasses from sendoptics.com with a choice of free gift aswell. Type in PROMO CODE JUBER2

Keeping this extremely patriotic ,it would be wrong that I did not include Paul Smith sunglasses, Alexander McQueen sunglasses and Stella McCartney sunglasses in the sale as well .Come on , they are all now the British success story in the fashion world. Paul Smith seems to be a very busy man of late with his launch in to the world of cycles , he is from Nottingham and with the death of Alan Oakley the creator of the Raleigh Chopper it came as a surprise to many that Paul Smith would do this. Stella McCartney has designed the Team GB outfits for the forthcoming Olympics, and Alexander McQueen designed THAT dress worn by our Kate.

Bvlgari is a long established Italian fashion house who was origianlly created in the realms of rich jewels and lashings of gold. The typical Italian lady loves the simple shapes of the sunglasses with the glamorous touches of the gold coin or crystals that finish off the look to make these truly beautiful sunglasses.

Swarvoski once renowned for it's collectable crystal pieces now has reached a success in the fashion marketplace with it's elements collection now being sported by many a famous face and supplying all the major fashion houses with there beautiful sparkling nuggets. The Swarvoski sunglasses range was only launched last year and already has a cult following and with Cheryl Cole and Heidi Klum , both being pictured out and about in these you can hardly fail to see them.

So Judges', how are you enjoying the weather.... are you finding yourself ready for the rain and the cold, wishing it was back for a couple of nights?.. Hoping to get the sleep back to normal ,or are you wishing work would hurry up so you can relax outside like myself. However you choose to spend your time in the great weather never leave home without your SPF and sunglasses.

Cheers Ma'am and Judges remeber to keep 'em peeled

The Judge.

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The sunshines on Great Britain

Phew Hello Judges,

Well what a weekend it has been !! Britain is in May madness, with this beautiful weather, sunglasses are on everyones face , and how cheerful is the Judge. You guessed it ....very very cheerful ! Sunglasses are being sold left right and centre on both the sendoptics.com site and in store! People have been snapping up Bvlgari sunglasses, Stella McCartney sunglasses and Balenciaga sunglasses . People seem to be wanting something different this season , to the safe bet of Raybans sunglasses though still ever popular.

Talking of Rayban ,did you know it is their 75th anniversary...? That is right . Rayban has been in action longer than our reigning Queen. Personally, I think the Queen would look rather fetching in some Clubmaster's or maybe the Wayfarer in tortoishell . The Queen herself would not look out of place in Bvlgari though with plenty of crystal or the subtle coins that signify the brand.

Well Judges, next week is the long Jubilee weekend and what a weekend it will be street parties, picnics in the park, and sitting in the pub garden with a pitcher of Pimms. How will you be celebrating the festivities ? If the weather stay's great like this, we are going to be very bronzed and beautiful , and keep everyones' chin up and have a cheer to her majesty and long may her reign continue.

I have nothing planned ,so will probably break open the sausage rolls and watch the procession on the tv or maybe have a one man BBQ . Failing that, I may just end up going to the town square and join in the celebrations with the winos and chavs.

For now my fellow Judges I am off to continue the towie tanning regime and sweat like a pig

Keep 'em peeled

The Judge

I am currently sat outside typing this on my decking with the tv on playlist off some bizarre balearic beats, very chilled i must say. The only thing that is chilled even my juice has gone to room temperature

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2012 sunglasses that may change your life...

Well hello Judges,

My goodness this week seems to be flying , and i cannot believe that we are edging ever closer to the summer months. Bring it on , as then everyday i can wear another one of my ever growing sunglasses collection. There has to be an upside to being optician , and summer sure is one of the best times.

So how has your week been going?.. I have to say mine has been going rather well. I have a party to go to at the weekend... a friend's birthday ,so I am looking forward to letting my hair down. and have a Sauvignon Blanc or 3!. What is your tipple of the moment ?...a friend of mine keeps going on about Pink gin but it always reminds me of politicians during the war years.

I don't know if you happened to read the Mail on Sunday's last week in the' You' magazine. I came across an article that has inspired the next section of this blog. Simply, it grouped together the four main shapes for sunglasses and matched them with designer sunglasses.

So in a way this blog will do the same except go one step further and recommend which face shape suits which trend and not forgetting aviators.

Round sunglasses - These are back with a bang, and are taking over the faces of many up and down the country ranging from small to large frames. Available in various colours but to be ahead of the trend think tortoiseshell for that real authentic/classic look.

Think the Beatles, Liam Gallagher, Hirohito and Gandhi .

Round sunglasses suit people with a strong bone structure, long or oblong face as it helps to soften the sometimes harsh angles.

Labels that really do this trend justice are Balenciaga sunglasses, Bvlgari sunglasses, Gucci sunglasses and Tom Ford sunglasses .

Retro Sunglasses have been coming up trumps, and I have so many genuine retro and also 'newtro' sunglasses this is a look that will never leave, as the colours and shapes are classic and just get a freshen up each season. This season the introduction of tobacco shades and amber makes the new sunglasses look aged and shapes hail from any bygone era, larger frames tend to be taking inspiration from the 60's think Jackie O, Mary Quant, Andy Warhol, Arthur Askey and Harold Lloyd.

The retro sunglass is dependant on shape but if they are more rounded than angled people with square, triangle or oblong face shapes will benefit though people with a heavier set face will benefit from something with more of angle.

Labels to look for to head back to the golden age are:- Oliver Peoples sunglasses, Stella McCartney sunglasses,Giorgio Armani sunglasses and Paul Smith sunglasses .

Cat's eye sunglasses have clawed their way up the fashion pack picks , and scratched the eyes of many editors on the front rows of the shows. The look hails back to the 50's , and with that great shape comes many benefits in the sense of the wider brow line that narrows at an angle to a much smaller base of the lens. This look can be carried of by all face shapes and the look is a very glamorous look think:- Paloma faith, Dita von Teese, the fifties housewife or secretary and not forgetting Dame Edna Everage.

Labels that are off their heads on catnip are:- Dior sunglasses , Miu Miu sunglasses , Prada sunglasses , Dsquared2 sunglasses , Balenciaga sunglasses and Stella Mccartney sunglasses .

Fancy sunglasses are what can finally be described as sunglasses that are more in your face and bold in statement. Colours rich patterns and quirky or intricate finishing touches. Shapes are varied and range size all that can be said are these are not for someone a person who does not like to stand out from the crowd.

Depending on confidence and shape this is a look that could be carried of by one and all.

Current trend setters are:- The Rizzle Kicks, Tinchie Stryder, Katy Perry,Lady GaGa and Jessie J

Labels that shine to the max are: - Dolce&Gabbana sunglasses , Marc Jacobs sunglasses , Bottega Venetta sunglasses for it's luxury take on this trend, Dior sunglasses, Balenciaga sunglasses for pushing the boundaries.

Whichever of the trends you Judges' choose to rock you, can be sure www.sendoptics.com has something for everyone, I have recently increased our discounts to you and made sure that we are the most competitive that we have ever been.

Tell your friends ,your gran ,or your worst enemy where to find those discounted designer sunglasses that are 100% genuine and come direct from the Judge to you.

Keep 'em peeled, and remember we have two new lines to introduce soon......

Thanks as ever,

The Judge .

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Sir Paul Smith takes over the world!.....

Hello Judges,

How the devil are you on this fine day, all good I hope !

Well here at the optician's I have to say we are maxed out on Sunglasses .For once we have taken full delivery of all this years stock and are pleased with the results. For yet another year looking back to what I ordered late last year it appears the Judge's eye was right with the choices. A fellow Optician is reporting slow sales and is wishing he had got on the Bottega Veneta sunglass wagon before it left last year. You Judges seem to know what you like on the website ...we are having a flurry of orders coming through from Europe and London for Balenciaga sunglasses and Bottega Veneta sunglasses .....the fashion capital knows it's stuff.

Still popular are Stella McCartney sunglasses,Oliver peoples sunglasses,Dior sunglasses,Miu Miu sunglasses and Paul Smith sunglasses . Hence the title to this blog.

Paul smith seems to hold no boundaries when it comes to his massive empire. Recently Paul Smith announced and launched his collaboration with British Surf label Swami, not only that but his store in the big apple on 5th avenue celebrated it's 25th birthday. Seems the U.S. still have an affinity for us Brit's and our style.

Most recently though Sir Paul celebrated another coupe with the opening of his store in Amsterdam. Holland appears to love us all too. Paul Smith's S/S12 latest menswear collection incorporates Psychadelic prints with traditional tailored twists the collection is a man's dream and with the latest Paul smith sunglasses collection remaining transparent or in strong neutral or monochromes there is no chance these will take away from this vibrant style only compliment it.

Nottingham born Paul Smith not only still loves his home town but does various collaborations with the local council including branding and design of product for their visitors. I love Paul Smith Eye wear and have several pairs of sunglasses and prescription ophthalmics.

I am off to don my stripey scarf and close up for the day, so Judges keep 'em peeled !

Remember discounted designer sunglasses new home is sendoptics.com

Stay safe and look out for another blog in a day or two

Keep 'em peeled,

The Judge

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Dolce and Gabbana rocks.......

Hello , and I hope you have had a pleasant Easter My fellow Judges,

All the foil wrappers and the remnants of the chocolate overload all disposed of I hope. I am currently writing this on the sofa with the grey clouds scudding outside. At least the birds are a little quieter at 4 am ! So what is new with you Judges' ? Did you get out and about like many of the Brit's who took to the motorways and sky over the break? If so, I do hope you had a great time wherever you went.

At the opticians and also on the website I can safely say that the bank holiday blip in the Summer has not stopped a glut of activity and purchasing.... thank goodness the post office is back open so I can send these off. It seems Stella McCartney sunglasses and Prada designer sunglasses are still top sellers off the website. In store it seems to be a mixture of Balenciaga sunglasses, Paul Smith sunglasses and Oliver Peoples sunglasses.

I am not sure if any of you read the Saturday Telegraph on 07/04/12 , they had the most intense cover shot from behind the scenes with the Italian Duo Dolce & Gabbana. The majority of the article is illustrated with their forth coming A/W12 collection which is a Sicilian take on the Baroque trend that is emerging a strong contender for A/W12.

This look is perfect for the explosive Duo and shows there strengths with strong shapes in flattering feminine shapes, with heavy gilded style patterns, lashings of lace, heavy needlepoint inspired floral shocks amongst a heavy background of black and cream. The collection is one of the strongest in many a year and nods back to Dolce & Gabbana's show stopping collection in '92 La Dolce Vita which is one of the collections that is responsible for hurtling the Duo to the forefront of feminine glamour and dramatic dressing.

Alongside this collection the current trend for lace is inspired by period drama's, a sense of more opulent times and of course the ultra feminine look that is seeing a surge on the high street.

We do have a limited stock of the exquisite Dolce & Gabbana Sunglasses from last season that will dress up any outfit to bring it to the height of style. The sunglasses are a large frame in various colours and have been made using a special technique of laser cut lace then impregnated into an acetate to make what can only be described as a stylish contradiction. Technology versus tradition, Judges all i can say is if it's a purchase for yourself or a loved one the Dolce & Gabbana designer sunglasses collection will have you looking on top form in the style stakes.

For now Judges I am off to run a bath and catch up with some ancient aliens ( my new addiction )

Ciao for now

Spread the word Discounted designer sunglasses = Sendoptics.com

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A Stella performance.....

Well hello, good evening ,and welcome Judges

This week I am having a little flurry of inspiration of blog subjects with going over the archives of the past weeks fashion news. It seems the world as a whole is favouring the good old days and nostalgia is rife within the Spring/Summer collections.

One of my favourites and I know your favourites of the moment is the fashion 'Dahling' Stella McCartney who seems at the moment to not be able to put a Platform wedge wrong, not only did she recently have an original though shall we say almost flash mob fashion show at London. This was to premiere her new eveningwear collection to the world. Stella hosted a sophisticated soiree with close family and friends and of course the obligatory Supermodels ( whom do seem to fall into the circle of friends). The latter of the guests were made to earn their scran and after dessert was cleared away the tone of the evening changed and the waiting staff along with the supermodels of yesteryear and today started to get their groove on. Of course this was all a choregraphed routine by the team who created the routine for Daft punks 'Around the world'.

Stella McCartney in real life is friends with the worlds most glamorous females of the moment including everyone's favourite diet chef Gwyneth Paltrow , Gymtastic Madge, All legs Diaz and that is just her bestie's . Often found slouching in rather subdued clothing McCartneys style is all that of a simple English rose transported into the fashion idea of a farce. She prefers to just chillax and gain inspiration from her past adventures and loves nothing more than a good boogie on down in her studio stroke second home in London.

McCartney is speedily gaining favour with the fashion Elite being 'a girl's girl' she designs what she would be seen dead in as she was once quoted. Here I am seeing an ever increasing demand for more feminine products and you ladies are certainly keeping me busy. Stella McCartney sunglasses this season are so far the most popular label to be seen in. You are certainly not affraid to go against this seasons advice and ditch the Stella McCartney aviators as this model in any of the colours is huge. Mind being the model that Stella sports all the time I am not surprised the quality of Stella McCartney shades are second to none being made of sustainable materials , recycled or even specially created materials to have the least impact on the earth's natural resources. See, who could have thought that you could not be stylish and make an Enviromental statement all in one.

Stella not only designs for her own label but also has a succesful colaboration with Adidas so come on ladies get into sport with Stella and rock the trend of sportschic.

So all I can say is it must be in the genes and we are heralding the birth of another McCartney British institution

So for now Judges I am off for a glass of cold nettle tea and going to munch on mung beans

Remeber if you do anythnig Keep em' peeled

Take it easy The Judge

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A Stella performance.....

Well hello, good evening ,and welcome Judges

This week I am having a little flurry of inspiration of blog subjects with going over the archives of the past weeks fashion news. It seems the world as a whole is favouring the good old days and nostalgia is rife within the Spring/Summer collections.

One of my favourites and I know your favourites of the moment is the fashion 'Dahling' Stella McCartney who seems at the moment to not be able to put a Platform wedge wrong, not only did she recently have an original though shall we say almost flash mob fashion show at London. This was to premiere her new eveningwear collection to the world. Stella hosted a sophisticated soiree with close family and friends and of course the obligatory Supermodels ( whom do seem to fall into the circle of friends). The latter of the guests were made to earn their scran and after dessert was cleared away the tone of the evening changed and the waiting staff along with the supermodels of yesteryear and today started to get their groove on. Of course this was all a choregraphed routine by the team who created the routine for Daft punks 'Around the world'.

Stella McCartney in real life is friends with the worlds most glamorous females of the moment including everyone's favourite diet chef Gwyneth Paltrow , Gymtastic Madge, All legs Diaz and that is just her bestie's . Often found slouching in rather subdued clothing McCartneys style is all that of a simple English rose transported into the fashion idea of a farce. She prefers to just chillax and gain inspiration from her past adventures and loves nothing more than a good boogie on down in her studio stroke second home in London.

McCartney is speedily gaining favour with the fashion Elite being 'a girl's girl' she designs what she would be seen dead in as she was once quoted. Here I am seeing an ever increasing demand for more feminine products and you ladies are certainly keeping me busy. Stella McCartney sunglasses this season are so far the most popular label to be seen in. You are certainly not affraid to go against this seasons advice and ditch the Stella McCartney aviators as this model in any of the colours is huge. Mind being the model that Stella sports all the time I am not surprised the quality of Stella McCartney shades are second to none being made of sustainable materials , recycled or even specially created materials to have the least impact on the earth's natural resources. See, who could have thought that you could not be stylish and make an Enviromental statement all in one.

Stella not only designs for her own label but also has a succesful colaboration with Adidas so come on ladies get into sport with Stella and rock the trend of sportschic.

So all I can say is it must be in the genes and we are heralding the birth of another McCartney British institution

So for now Judges I am off for a glass of cold nettle tea and going to munch on mung beans

Remeber if you do anythnig Keep em' peeled

Take it easy The Judge

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