Sendoptics says Bienvenue to Thierry Lasry.

Good day Judges', 
Well what a start to the weekend and the month of March. Not only have we been experiencing some glorious sun, but a couple of new Labels have leaked onto http://www.sendoptics.com .You must be loving the change in the weather as much as us. 
At http://www.sendoptics.com we have been keeping up with New York, Milan, London and now Paris. Paris is where one of the labels we have leaked onto the site stocked by Harvey Nichols, Harrods, Browns Focus and Dover street Market, this label is not only the go to label for celebs but for the fashion elite.

Thierry Lasry was Born to an optician father and a clothing designer mother; he was destined for eye wear greatness. This brand was launched in 2006,adopting the  concept, "futuristic vintage". Combining classic shapes with a contemporary twist exaggerating size,form and shape. 
These glasses are entirely handmade in France using skilled craftsmanship.
Thierry  Lasry features no logos....drf he stresses that creativity and quality be the benchmark of the brand.
 Fans include celebrities like Madonna, Eva Mendes, Dita Von Teese, Jessica Alba, Alessandra Ambrosio, Hilary Duff, Lindsay Lohan, Paris Hilton, Nicole Richie, Anne Hathaway, Alicia Keys,Beyonce, Fergie and fashion darling Taylor Swift to name but a few. The sunglasses themselves are namely for females but two styles are unisex. 
Paris similar to London this season has been alive with wearable and translatable styles for the high end customer to the high street trends are blending quicker than a rate of knots. Fashion is fast but this season accessories are the key to change any look from day to night from high street to high end a simple investment in the right pair of sunglasses can take you from follower to leader 

Sunglasses can dramatically change the look of an outfit and like our European friends have been doing for so much longer and our international cohorts us Brits are finally packing our sunglasses for any weather to protect our eyes. The sunglasses trend is not only to protect our eyes though it changes the look for both men and women and also for different activities from shopping to sport there is a pair for all . 

 Remember you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

 Born to an optician father and a clothing designer mother, he was destined for eyewear greatness. This brand was launched in 2006,adopting the  concept, "futuristic vintage." These glasses are entirely handmade in France using skilled craftsmanship.. Thierry enables an avant garde touch. Using no logos, he stresses that creativity and quality be the benchmark of his brand. Fans include celebrities like Madonna, Eva Mendes, Dita Von Teese, Jessica Alba, Alessandra Ambrosio, Hilary Duff, Lindsay Lohan, Paris Hilton, Nicole Richie, Anne Hathaway, Alicia Keys, Beyonce , Fergie and fashion darling Taylor Swift.

At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for.We like to think we are fashion forward in our ideas and what we stock and source and all sunglasses are covered by our no quibble 12 month sendoptics guarantee. We also offer tax-free shopping to our non-EU friends.

Follow us on Facebook  , Twitter , Google + or Pinterest and we will give you a further 10% discount code . All you have to do is MESSAGE US AND WE WILL SEND YOUR UNIQUE CODE.

Sign up to our Newsletter   and we will keep you informed of future new launches, competitions, and promo codes throughout the year.

Remember Judges', keep 'em peeled, and lead, and don't follow.

The Judge.

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Paul Smith inspired by Jim Morrison ánd an exhibition.

Well hello to you Judges !

    Well what a great start to the new year for Sir Paul Smith it has been .  Inspired by the east and rock music, his menswear collection was amazing.

    Here at http://www.sendoptics.com we are very busy with not just our current labels, but still going through all our new ranges to be dripped onto the site over the next few months for next season. You have been busy sending in your suggestions, and we really appreciate all your suggestions but we have some very welcome new labels coming in by the end of February

  Well this year so far has been a busy old time for our very own Sir Paul Smith , not only with an exhibition at the London Design Museum, but with an astounding menswear collection based on the style of rock royalty Jim Morrison. Jewel colours, carpet patterns and huge swathes of scarves. The look was a true Paul Smith classic with edgy style and a wearable feel to all and a good dash of humour. Men wear any of these colours with any of the Paul smith sunglasses collection but the Judges favourite has to be Callum PM4056 5013/T4 a double bridge aviator with a purple haze lens.

This blog is short and sweet as we are busy with new things and finishing some projects off. Make sure you keep those eyes on the site.

  Remember you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

 At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

   If you wish to keep up with the Judges happening's and for any further news on new lines and future offers, be sure to follow and like us on facebook.com or  simply sign up for our monthly Newsletter.

Well Judges

Keep 'em peeled 

And remember, lead and don't follow.

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A Duchess of style, and a McQueen to beat the best of the rest...

Hello my Judges,

How the devil are you ?. It seems the sun is struggling in the cloud leaden skies of late. I have lots to tell you, but again I have been told to keep it short and sweet ( what the hell ,I will do as I like....).

Well last month saw a year since The Duke and Duchess of Cambridge tied the knot ,and congratulations to them both; how did you celebrate the big day.?.... I was of course locked up in the optician's sorting my customers out with glasses and sunglasses. Kate already heralded as one of the most influential fashion icons of modern times got married in Mcqueen, designed by Sarah Burton ,who created heaven in a dress with the lace being made in Nottinghamshire and Paris and hand cut... the detailing was nothing short of genius.

Mcqueen was founded by Lee Mcqueen back in 1993 a young Londoner who shook the stale fashion world up. His ethos was based on sharp cuts with the use of tailoring methods and traditional or futuristic fabrics. All in all the look was easily unique, and gave Mcqueen a reputation as a rising star and soon catapulted him to new highs. He remained there until 2010 with his untimely death and his best friend Sarah Burton remains true to the original ethos.

You guessed it yet then Judges.....?! That is right I am pleased to say we have the new collection of Mcqueen sunglasses collection. The collection is stunning and has something for everyone . Colours are subdued with a few shapes going from unisex aviators to over sized acetate frames with feather etching and splashes of colour, so you can sport a wearable aspect of this incredible offering from the world famous label Alexander Mcqueen , and will continue to mean fashion on the edge with a quality synonymous with hand finishing and quirky ideas.

Not everyone will be wearing Alexander Mcqueen, but to be honest with the way labels are selling this year, the big hitters are not at the top of the pops , it's more niche people are looking for something more unique. This collection of sunglasses certainly has unique twists, utilising the iconic skull and mcq that are the only branding to feature on these sunglasses.

So Judges are you keeping up with me on Facebook I hope so...... 'Like' us ..send optics (2 separate words) and keep upto date with special offers, news and competitions. Remember, www.sendoptics.com is the home of designer sunglasses at discounted prices. Alexander Mcqueen are 20% less at the moment and between friday 18 may until 21 may 2012 you will get an EXTRA 10% off ALL brands if you put promo code may2012 at check out to get this extra discount, but DONT FORGET!!!....it's a flash sale and only applies 18/5 ---- 21/5!!!!...and If you live non europe you get them duty free at 20 % less on top as they are VAT tax free.....how can you refuse!...

For now Judges' keep Judging and keep em Peeled

We have also launched another very exclusive label Celine , more about this next week, so keep on checking us out and Keep those peepers protected

Keep smiling

The Judge

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Muccia looks back in anger.

Hello Judges,

This early summer is so nice... the blue of the skies , the smiles on my patients' faces... it all seems to add up to make us feel better on the outside and in. Well ,my patients' are all a twitter about their holiday plans and the talk of bank holidays. Now what should I do this Easter... gorge on Easter eggs and watch James Bond as normal, or should I eat Easter eggs and write blogs .... You know me too well already.

So talking of Easter eggs, what is your favourite Easter egg? Mine is Reece's peanut buttercups one ......mmmmmmmm!

So today I am talking all things Prada again ! This year is seeing so much activity from the military like bunker that is home to the Prada headquarters. Muccia has made a massive impact over the past 30 years in charge of the Label introducing what she call's a new aesthetic to the modern language and the style that she chooses to proclaim as Bugly beautiful yet Ugly in lay mans terms.

Her style is unique and looks sometimes like a beautiful car crash and this season seems to throw this in the face of all you fashionistas with her advertising campaign for Prada mainline. Advertising for her younger more accessible line Miu Miu is perfectly beautiful all about her fantastic electrifying pallet of bleached out citruses against reds with her over sized cameos.

Muccia is not interested in making clothing for the perfect beauties of the fashion world. She calls herself a dramatic voyeur and loves to see the drama's of the everyday folk and incorporate these rich tales into the background of her works. She loves the cliches that are femininity in todays female world. Think delicate lace against the likes of python or leopard print.

Prada and Miu Miu are in their own rights trail blazing luxury labels for the daring and fashionably brave who love quality with a fashion that has substance as well as being the correct label to be seen in ...... The world is Prada and Muccia loves nothing better than having her hand in from start to finish.

Muccia in her own also states the labels feed off each other and keep both fresh and at the forefront of the trend stakes.

Miu Miu carte noire sunglasses this year has been one of the must have accessories fro all the fashion pack and even I have sent pairs out to Conde Naste... see, sometimes the Judge is too ahead of the London shops, proving it's not only what you know .

Prada eyewear as normal has come up trumps with both it's Prada sunglasses and Prada does it so well

So Judges for today I am off to eat my dinner and sort a few bits out before an early night

Keep em peeled

The Judge

 

 

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A Stella performance.....

Well hello, good evening ,and welcome Judges

This week I am having a little flurry of inspiration of blog subjects with going over the archives of the past weeks fashion news. It seems the world as a whole is favouring the good old days and nostalgia is rife within the Spring/Summer collections.

One of my favourites and I know your favourites of the moment is the fashion 'Dahling' Stella McCartney who seems at the moment to not be able to put a Platform wedge wrong, not only did she recently have an original though shall we say almost flash mob fashion show at London. This was to premiere her new eveningwear collection to the world. Stella hosted a sophisticated soiree with close family and friends and of course the obligatory Supermodels ( whom do seem to fall into the circle of friends). The latter of the guests were made to earn their scran and after dessert was cleared away the tone of the evening changed and the waiting staff along with the supermodels of yesteryear and today started to get their groove on. Of course this was all a choregraphed routine by the team who created the routine for Daft punks 'Around the world'.

Stella McCartney in real life is friends with the worlds most glamorous females of the moment including everyone's favourite diet chef Gwyneth Paltrow , Gymtastic Madge, All legs Diaz and that is just her bestie's . Often found slouching in rather subdued clothing McCartneys style is all that of a simple English rose transported into the fashion idea of a farce. She prefers to just chillax and gain inspiration from her past adventures and loves nothing more than a good boogie on down in her studio stroke second home in London.

McCartney is speedily gaining favour with the fashion Elite being 'a girl's girl' she designs what she would be seen dead in as she was once quoted. Here I am seeing an ever increasing demand for more feminine products and you ladies are certainly keeping me busy. Stella McCartney sunglasses this season are so far the most popular label to be seen in. You are certainly not affraid to go against this seasons advice and ditch the Stella McCartney aviators as this model in any of the colours is huge. Mind being the model that Stella sports all the time I am not surprised the quality of Stella McCartney shades are second to none being made of sustainable materials , recycled or even specially created materials to have the least impact on the earth's natural resources. See, who could have thought that you could not be stylish and make an Enviromental statement all in one.

Stella not only designs for her own label but also has a succesful colaboration with Adidas so come on ladies get into sport with Stella and rock the trend of sportschic.

So all I can say is it must be in the genes and we are heralding the birth of another McCartney British institution

So for now Judges I am off for a glass of cold nettle tea and going to munch on mung beans

Remeber if you do anythnig Keep em' peeled

Take it easy The Judge

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A Stella performance.....

Well hello, good evening ,and welcome Judges

This week I am having a little flurry of inspiration of blog subjects with going over the archives of the past weeks fashion news. It seems the world as a whole is favouring the good old days and nostalgia is rife within the Spring/Summer collections.

One of my favourites and I know your favourites of the moment is the fashion 'Dahling' Stella McCartney who seems at the moment to not be able to put a Platform wedge wrong, not only did she recently have an original though shall we say almost flash mob fashion show at London. This was to premiere her new eveningwear collection to the world. Stella hosted a sophisticated soiree with close family and friends and of course the obligatory Supermodels ( whom do seem to fall into the circle of friends). The latter of the guests were made to earn their scran and after dessert was cleared away the tone of the evening changed and the waiting staff along with the supermodels of yesteryear and today started to get their groove on. Of course this was all a choregraphed routine by the team who created the routine for Daft punks 'Around the world'.

Stella McCartney in real life is friends with the worlds most glamorous females of the moment including everyone's favourite diet chef Gwyneth Paltrow , Gymtastic Madge, All legs Diaz and that is just her bestie's . Often found slouching in rather subdued clothing McCartneys style is all that of a simple English rose transported into the fashion idea of a farce. She prefers to just chillax and gain inspiration from her past adventures and loves nothing more than a good boogie on down in her studio stroke second home in London.

McCartney is speedily gaining favour with the fashion Elite being 'a girl's girl' she designs what she would be seen dead in as she was once quoted. Here I am seeing an ever increasing demand for more feminine products and you ladies are certainly keeping me busy. Stella McCartney sunglasses this season are so far the most popular label to be seen in. You are certainly not affraid to go against this seasons advice and ditch the Stella McCartney aviators as this model in any of the colours is huge. Mind being the model that Stella sports all the time I am not surprised the quality of Stella McCartney shades are second to none being made of sustainable materials , recycled or even specially created materials to have the least impact on the earth's natural resources. See, who could have thought that you could not be stylish and make an Enviromental statement all in one.

Stella not only designs for her own label but also has a succesful colaboration with Adidas so come on ladies get into sport with Stella and rock the trend of sportschic.

So all I can say is it must be in the genes and we are heralding the birth of another McCartney British institution

So for now Judges I am off for a glass of cold nettle tea and going to munch on mung beans

Remeber if you do anythnig Keep em' peeled

Take it easy The Judge

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Paul Smith is a traitor!

Good Afternoon Judges,

I do hope you are all fine and dandy!

Well this week again appears to be flying by with the coming clock changes and Spring finally rearing it's head. The sun is struggling through and Winter seems to finally be going to the back of the queue.

So some of you will be wondering what this blog is about well it is not to renounce our love of Sir Paul Smith but to tailor Man Utd suits for them! What About Forest Sir Paul your home town eh! You dirty traitor haha! I will forgive you though I suppose.

Remaining on Paul Smith for a little while longer did you Judges realise Sir Paul did one of his bravest Womenswear shows in Paris this Month. How brave i hear you mutter well not only did he do his twist on masculine chic for the girl about town but most importantly he sent every single model down the runway in Paul Smith Eyewear. Creating the most sexy 'geek chic' look in the whole World. The Paul Smith sunglasses worn by them went down a treat!

Paul Smith in Feburary showed his models on the London catwalks walking down in heavy tweeds and luxury suitings and get this Paul Smith Sunglasses. This man is effortless with throwing the whole look on his models and making them own the runway in a style that has Britain stamped all over it. The Paul Smith shades had a 1930's retro feel as well.

Paul has been busy this awards season notably clothing the top man of the moment Gary Oldman. A true winner in the style stakes and a new Paul smith Champion. Talking of champions you surfers are in for a for a treat when British based surf label reveal their latest collaboration with Sir Paul on their latest collection of surfing apparel and also a limited edition Paul Smith surfboard......

So for now Judges all I can say is that I am off to hang ten and ride the swell

Until next time Judges

Keep 'em peeled and keep letting us know your thoughts

Chin chin

The Judge

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And we look to the stars and see Crystal castles in the air...

And we look to the stars and see Crystal castles in the air

Well Hello Judge’s!

I hope you are all well and recovered from all the excitement of the Oscar’s. No surprising with ‘The Artist’ trouncing all its competitors to win a whopping five of the Golden devils.

The Artist is a real celebration of the golden era of Hollywood. The outfits the staging and of course the glamour that encapsulated the by gone days, and also probably helped to create celebrity into the entities or gods that they are today (obviously with more class and less need to be on reality programmes)

Well here are at http://www.sendoptics.com/  we have been so busy with all the new stock flying through the door we have been neglecting some of the stars of last year.  So without further ado allow me to introduce a glamorous label. The label really does need no formal introduction.

Of course the title of this blog should help a little if you have no clue, Ok its Swarovski that’s right the company that is famous for paperweights and ornaments actually is now the largest crystal company in the world, they are responsible for supplying accessories and components to most of the biggest Design houses in the world. Collaborating with some of the top worlds top musical talents to create spectacular stage costumes, Madonna, Elton John  (it’s not just on his glasses he likes to sparkle either) , The black eyed peas , Beyonce. Not to mention film collaborations.

The wonder that is Swarovski  is not a new company it began life in 1892 when Daniel Swarovski  developed a machine that created a finer detailed crystal than the traditional hand-crafted methods. The company has had a firm foot on the fashion ladder and in 1975 the company developed the hot fix method that has become the biggest selling non essential fashion component.

This year couture and fashion have been in the collections of both ready to wear and couture sticking two fingers up to the austerity measures governments have forced upon us and festooned fabrics and of course accessories with the elements collection to add that glamour factor and cheer us all up a bit.

Last year was the first year we stocked the Swarovski  range of sunglasses and boy did it pay off....our walk in customers loved it, we heavily featured the range in our Christmas window with people coming to buy for the party season, and on-line you Judges went sparkle mad.

So for this time Judges keep em peeled and if you are feeling a little plain and ordinary look to the stars and think Swarovski

Well I am off to don a pair of crystal shades and listen to some deep purple and go back to the 70’s

The Judge

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And we look to the stars and see Crystal castles in the air...

And we look to the stars and see Crystal castles in the air

Well Hello Judge’s!

I hope you are all well and recovered from all the excitement of the Oscar’s. No surprising with ‘The Artist’ trouncing all its competitors to win a whopping five of the Golden devils.

The Artist is a real celebration of the golden era of Hollywood. The outfits the staging and of course the glamour that encapsulated the by gone days, and also probably helped to create celebrity into the entities or gods that they are today (obviously with more class and less need to be on reality programmes)

Well here are at http://www.sendoptics.com/  we have been so busy with all the new stock flying through the door we have been neglecting some of the stars of last year.  So without further ado allow me to introduce a glamorous label. The label really does need no formal introduction.

Of course the title of this blog should help a little if you have no clue, Ok its Swarovski that’s right the company that is famous for paperweights and ornaments actually is now the largest crystal company in the world, they are responsible for supplying accessories and components to most of the biggest Design houses in the world. Collaborating with some of the top worlds top musical talents to create spectacular stage costumes, Madonna, Elton John  (it’s not just on his glasses he likes to sparkle either) , The black eyed peas , Beyonce. Not to mention film collaborations.

The wonder that is Swarovski  is not a new company it began life in 1892 when Daniel Swarovski  developed a machine that created a finer detailed crystal than the traditional hand-crafted methods. The company has had a firm foot on the fashion ladder and in 1975 the company developed the hot fix method that has become the biggest selling non essential fashion component.

This year couture and fashion have been in the collections of both ready to wear and couture sticking two fingers up to the austerity measures governments have forced upon us and festooned fabrics and of course accessories with the elements collection to add that glamour factor and cheer us all up a bit.

Last year was the first year we stocked the Swarovski  range of sunglasses and boy did it pay off....our walk in customers loved it, we heavily featured the range in our Christmas window with people coming to buy for the party season, and on-line you Judges went sparkle mad.

So for this time Judges keep em peeled and if you are feeling a little plain and ordinary look to the stars and think Swarovski

Well I am off to don a pair of crystal shades and listen to some deep purple and go back to the 70’s

The Judge

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Gucci, Gucci, Coupe....

Hello fellow Judges,

I hope you are all well and rested. We here at http://www.sendoptics.com/ are finally recovered from keeping abreast of all the latest fashion news and also fashion weeks. We enjoyed London for its usual cutting edge style that keeps Brittania ruling those waves, New York for its Modern corporate look, Paris for its Luxury two fingers up to the economic backlash and my personal favourite was Milan.

Italians do, do it better that is for sure the Milan fashion week has two faces these are Saturday night favourites Dolce & Gabbana, Prada, and the breathtaking Miu Miu collection which was the usual riot of color and print. The collection would of made many don there sunglasses.The young, fashion, on trend and forward thinking style mobs loved all of these labels collections. It was for Milan a truly exciting time and forgetting like other fashion packs the depressing economic cut backs.

As polar opposites to these you have the mature grown up power pack of Milan that still dominate the fashion magazines with their multiple lines and even hotels. Labels that helped shape the Italian look from back in the seventies include Giorgio Armani, Prada and of course the label on everyone's lips at the moment Gucci. The label saw itself back to it's true self simple shapes, effortless glamour, and a massive smattering of graphic block prints how could they have failed.

At http://www.sendoptics.com/Gucci.html the usual styles of aviator, big styles and angular sunglasses rule the collection and update any wardrobe to look like a gucci ambassador for style. Color is a massive inclusion to the collection this time with berry and nudes and lashings of Platinum and gold.

We love the fantastic reinvention of the collection and the subtler logo still present but not as prominent the famous Interlocking G

So you as the Jury it is upto you to let us know what you think of the new Gucci collection in relation to the other wonders we have to offer.

Have a great couple of days, until next time Keep on judging and keep em peeled

The Judge

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Gucci, Gucci, Coupe....

Hello fellow Judges,

I hope you are all well and rested. We here at http://www.sendoptics.com/ are finally recovered from keeping abreast of all the latest fashion news and also fashion weeks. We enjoyed London for its usual cutting edge style that keeps Brittania ruling those waves, New York for its Modern corporate look, Paris for its Luxury two fingers up to the economic backlash and my personal favourite was Milan.

Italians do, do it better that is for sure the Milan fashion week has two faces these are Saturday night favourites Dolce & Gabbana, Prada, and the breathtaking Miu Miu collection which was the usual riot of color and print. The collection would of made many don there sunglasses.The young, fashion, on trend and forward thinking style mobs loved all of these labels collections. It was for Milan a truly exciting time and forgetting like other fashion packs the depressing economic cut backs.

As polar opposites to these you have the mature grown up power pack of Milan that still dominate the fashion magazines with their multiple lines and even hotels. Labels that helped shape the Italian look from back in the seventies include Giorgio Armani, Prada and of course the label on everyone's lips at the moment Gucci. The label saw itself back to it's true self simple shapes, effortless glamour, and a massive smattering of graphic block prints how could they have failed.

At http://www.sendoptics.com/Gucci.html the usual styles of aviator, big styles and angular sunglasses rule the collection and update any wardrobe to look like a gucci ambassador for style. Color is a massive inclusion to the collection this time with berry and nudes and lashings of Platinum and gold.

We love the fantastic reinvention of the collection and the subtler logo still present but not as prominent the famous Interlocking G

So you as the Jury it is upto you to let us know what you think of the new Gucci collection in relation to the other wonders we have to offer.

Have a great couple of days, until next time Keep on judging and keep em peeled

The Judge

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Balenciaga, la, la, la,

Bonjour Mes Judges

We are going all Gallic on today's next installment of the Judges blog, here at http://www.sendoptics.com/. So you are probably wondering why we are all sat in our Breton stripes, Beret's and drinking red wine. Well what's new with you ? with us here at Judges opticians in store we are very excited to finally be able to tell you of the first of our new ranges ....... Are you ready for this... we are proud to present the latest collection of Balenciaga Sunglasses.

So some of you may not be overly familiar with the Name Balenciaga. So here at http://www.sendoptics.com/ we are going to do a little getting to know you session to bring you upto speed.

Balnciaga is the is known as a French fashion house although the house now resides in Paris it actually began life in Spain or to be exact the Basque region of Spain. The house was founded by Cristobal Balenciaga in 1914 and Spanish Royalty were massive fans of his designs. When Balenciaga was forced to close his stores in Spain due to the Spanish revolution he moved over to Paris and quickly grew an even larger cult following with the fashion press quickly calling him a revolutionary in a dreary world.

The obvious comparisons quickly began with Christian Dior but in all aspects Balenciaga was so much further ahead than Dior with his design concepts and changing the shape of the way women dressed. In the postwar years he designed shapes that were so far away from what women had been used to wearing for so long and his designs were sculptured around the form.

Balenciaga basically has a history of going against the grain, creating trends not following in the shaadows like so many designers these days. Balenciaga today is a label that is reveered by the art scene and celebrity alike. Nicholas Gesquiere is in charge of the label these days and takes inspiration from the archives along with contemporary visions creating a youthful vibe mixed with effortless pieces.

You may have seen that Balenciaga launched their first perfume last year in time for Christmas, only to become the most popular scent of the year. Balenciaga has stores all over the world and opened it's first accessories store in where else, Las Vegas .... well if you must open one, you may as well go where the chips are flying high. So for what about the sunglasses i hear you chomping at the bit mes amis?. Balenciaga have plundered there accesories archives to bring you a vintage inspired collection of frames to suit different face shapes and of course this includes their most iconic 'cats eye'

So now all we need to do is welcome Balenciaga to the Judging panel and let us know what you think of this award winning collection.....

Keep safe

The Judge

 

 

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God Save The Queen says Sir Paul Smith

Good day fellow Judges,



Today's Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky's of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it's an excuse to think it's a lot warmer.




So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit's will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.




Well This week see's the final installment of the fashion world tour coming to a stop in Britain and if anybody know's anything about fashion it's us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.




So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.



Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say's it's a good it must be right




So open your eyes to Paul Smiths latest offerings and we currently love























Keep them peeled and stay safe

The Judge
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God Save The queen says Sir Paul Smith

Good day fellow Judges,



Today's Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky's of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it's an excuse to think it's a lot warmer.




So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit's will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.




Well This week see's the final installment of the fashion world tour coming to a stop in Britain and if anybody know's anything about fashion it's us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.




So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.



Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say's it's a good it must be right




So open your eyes to Paul Smiths latest offerings and we currently love























Keep them peeled and stay safe

The Judge

God save the Queen
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What's the fuss about with Christian Dior Homme?

What’s all the fuss about with Christian Dior homme?

Well, it’s a cold and real frosty day as we sit and write the next installment of the blog for you hungry lot. We here at sendoptics.com have been receiving some great feedback and the Judge is really enjoying your kind words and constructive criticism. Trust us, we are taking this all on board to make a brighter and better experience for you savvy shoppers.

We are still getting regular deliverys of the new stock and are scheduling time to photograph and write up descriptions, trust us when we say this, it does take a lot of time and even more Ibropfrofen.

Facebook is finally gaining momentum with us joining lots of fanpages, and people waanting to be our friends (oh to see our popularity gaining it does make the Judge’s day…)

So one of the comments we received from a few gents was that the recommendations and also the information on the majority of the blogs seemed aimed at the ladies, so from now on we will be trying to rectify the matter by incorporating a happy medium. This one guys is especially for you, and we will do a blog especially for you every other week.

So whats new for the Gent in the know?!

Well, in 2001/2002 the little known Dior menswear range quickly grew to cult status catapulting the Dior menswear range back into the limelight. Under the creative direction of Belgium born Heidi Slimane who completely changed the direction and created waves in menswear by recreating the current silhouette. His collections were based on rock icons and the Berlin club scene. The silhouette he created was svelte almost androgynous. Cut with the precision of a surgeon.

Stars were lapping up the collections as soon as they hit the catwalk and the likes of Brad Pitt, David Beckham, Mick Jagger ( Slimlane must of surely used Mick as one of his icons along with Iggy Pop) Kanye West and Lenny Kravitz (the god himself) were at the forefront of the skinny smart revolution. Slimlane has been quoted to say ‘I thought the look would only last a season or two’. The look itself has influenced the new wave of skinny jeans and created persona’s for the likes of Russel Brand and many a boyband. High fashion traditionally takes anywhere between two to three seasons in traditional fashion to filter through to the masses, but with consumer demand this has now been reduced to a season ot most.

So why are we telling you about Christian Dior homme?…Well go to www.sendoptics.com homepage and look on the list of designers, you will note the introduction of the Black Tie collection. This range is designed for the man who is classic yet fashion conscious but not governed by trend alone; the Black Tie collection is all of these and more. Made from quality materials they are sure to get you noticed. The images are taking a little while but have no fear, they will be up before you know it…….

Keep them peeled,

The Judge
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What's the fuss about with Christian Dior Homme?

What's all the fuss about with Christian Dior homme?

Well, it's a cold and real frosty day as we sit and write the next installment of the blog for you hungry lot. We here at sendoptics.com have been receiving some great feedback and the Judge is really enjoying your kind words and constructive criticism. Trust us, we are taking this all on board to make a brighter and better experience for you savvy shoppers.

We are still getting regular deliverys of the new stock and are scheduling time to photograph and write up descriptions, trust us when we say this, it does take a lot of time and even more Ibropfrofen.

Facebook is finally gaining momentum with us joining lots of fanpages, and people waanting to be our friends (oh to see our popularity gaining it does make the Judge's day...)

So one of the comments we received from a few gents was that the recommendations and also the information on the majority of the blogs seemed aimed at the ladies, so from now on we will be trying to rectify the matter by incorporating a happy medium. This one guys is especially for you, and we will do a blog especially for you every other week.

So whats new for the Gent in the know?!

Well, in 2001/2002 the little known Dior menswear range quickly grew to cult status catapulting the Dior menswear range back into the limelight. Under the creative direction of Belgium born Heidi Slimane who completely changed the direction and created waves in menswear by recreating the current silhouette. His collections were based on rock icons and the Berlin club scene. The silhouette he created was svelte almost androgynous. Cut with the precision of a surgeon.

Stars were lapping up the collections as soon as they hit the catwalk and the likes of Brad Pitt, david Beckham, Mick Jagger ( Slimlane must of surely used Mick as one of his icons along with Iggy Pop) Kanye West and Lenny Kravitz (the god himself) were at the forefront of the skinny smart revolution. Slimlane has been quoted to say 'I thought the look would only last a season or two'. The look itself has influenced the new wave of skinny jeans and created persona's for the likes of Russel Brand and many a boyband. High fashion traditionally takes anywhere between two to three seasons in traditional fashion to filter through to the masses, but with consumer demand this has now been reduced to a season ot most.

So why are we telling you about Christian Dior homme?...Well go to www.sendoptics.com homepage and look on the list of designers, you will note the introduction of the Black Tie collection. This range is designed for the man who is classic yet fashion conscious but not governed by trend alone; the Black Tie collection is all of these and more. Made from quality materials they are sure to get you noticed. The images are taking a little while but have no fear, they will be up before you know it.......

Keep them peeled,

The Judge.
Add Post To: | | | | | | | | |

What's the fuss about with Christian Dior Homme?

What's all the fuss about with Christian Dior homme?

Well, it's a cold and real frosty day as we sit and write the next installment of the blog for you hungry lot. We here at sendoptics.com have been receiving some great feedback and the Judge is really enjoying your kind words and constructive criticism. Trust us, we are taking this all on board to make a brighter and better experience for you savvy shoppers.

We are still getting regular deliverys of the new stock and are scheduling time to photograph and write up descriptions, trust us when we say this, it does take a lot of time and even more Ibropfrofen.

Facebook is finally gaining momentum with us joining lots of fanpages, and people waanting to be our friends (oh to see our popularity gaining it does make the Judge's day...)

So one of the comments we received from a few gents was that the recommendations and also the information on the majority of the blogs seemed aimed at the ladies, so from now on we will be trying to rectify the matter by incorporating a happy medium. This one guys is especially for you, and we will do a blog especially for you every other week.

So whats new for the Gent in the know?!

Well, in 2001/2002 the little known Dior menswear range quickly grew to cult status catapulting the Dior menswear range back into the limelight. Under the creative direction of Belgium born Heidi Slimane who completely changed the direction and created waves in menswear by recreating the current silhouette. His collections were based on rock icons and the Berlin club scene. The silhouette he created was svelte almost androgynous. Cut with the precision of a surgeon.

Stars were lapping up the collections as soon as they hit the catwalk and the likes of Brad Pitt, david Beckham, Mick Jagger ( Slimlane must of surely used Mick as one of his icons along with Iggy Pop) Kanye West and Lenny Kravitz (the god himself) were at the forefront of the skinny smart revolution. Slimlane has been quoted to say 'I thought the look would only last a season or two'. The look itself has influenced the new wave of skinny jeans and created persona's for the likes of Russel Brand and many a boyband. High fashion traditionally takes anywhere between two to three seasons in traditional fashion to filter through to the masses, but with consumer demand this has now been reduced to a season ot most.

So why are we telling you about Christian Dior homme?...Well go to www.sendoptics.com homepage and look on the list of designers, you will note the introduction of the Black Tie collection. This range is designed for the man who is classic yet fashion conscious but not governed by trend alone; the Black Tie collection is all of these and more. Made from quality materials they are sure to get you noticed. The images are taking a little while but have no fear, they will be up before you know it.......

Keep them peeled,

The Judge.
Add Post To: | | | | | | | | |

Italians do it better

Well Judges'

We here at sendoptics.com are preparing for summer discussing holidays at the moment. Whilst this cold weather is still keeping us in with its grip, we need something to keep our spirits up!. So have you decided to go abroad or staycationing this year? The UK has has some amazing places to visit. Just think Cornwall, The Lakes, The Cotswolds, Scotland, Wales, ireland and you will have a great time , but here at Judge Opticians Leicester we are talking Italy. Al fresco dining,snappy dressing and of course sunglasses at night in the piazza.

So this takes us to this little blog where we are going to reming you of some of the greats that Italy have produced. Italian fashion can be divided into two camps. You have the simple elegance of Giorgio Armani who celebrated 40 years of fashion opening a hotel in Milan 'as you do' last year.along side Armani's elegance you have the simplicity that is Gucci who the celebrities still love and they create a huge amount of fuss each year with their winning accessories. Check out this seasons Gucci sunglasses.

The other camp you have can be described as brash,showy,or just plain simple glamourous fashion. Dolce and Gabbana have been the darlings for over twent years with their mens and womens lines alike. For the ladies you will have winning black dresses, oodles of leopard print and of course lace ( see the lace collection in the Dolce and Gabbana sunglasses at sendoptics.com ).Bvlgari is famous primarily for its jewellery, watches,handbags and hotels but they have branched out into sunglasses.

Armani sunglasses and Gucci sunglasses are favourites with pretty much anyone who likes simple design that is high on trend. Shapes that you will notice this year are the reintroduction of rounds for Armani, and an overhaul of clasics for Gucci.

Dolce and Gabbana sunglasses and Bvlgari sunglasses are a little more trend led , infact, what the heck, theses sunglasses are high fashion over sized frames and signature finishes which make these sunglasses instantly recognisable. Patterns and bright colours often are used to the max by these designers to stunning effect.

So Judges', which Italian camp do you fit into?. The sleek and stylishly classic or the high voltage on trend fasionista?. Whichever way you swing, be sure to consider some of the latest looks and inject some Italian passion into your wardrobe, even if it is just accessories.

For now Judges' we are off to book a summer holiday,

Keep them peeled,

The Judge.
Add Post To: | | | | | | | | |

Italians do it better

Well Judges'

We here at sendoptics.com are preparing for summer discussing holidays at the moment. Whilst this cold weather is still keeping us in with its grip, we need something to keep our spirits up!. So have you decided to go abroad or staycationing this year? The UK has has some amazing places to visit. Just think Cornwall, The Lakes, The Cotswolds, Scotland, Wales, ireland and you will have a great time , but here at Judge Opticians Leicester we are talking Italy. Al fresco dining,snappy dressing and of course sunglasses at night in the piazza.

So this takes us to this little blog where we are going to reming you of some of the greats that Italy have produced. Italian fashion can be divided into two camps. You have the simple elegance of Giorgio Armani who celebrated 40 years of fashion opening a hotel in Milan 'as you do' last year.along side Armani's elegance you have the simplicity that is Gucci who the celebrities still love and they create a huge amount of fuss each year with their winning accessories. Check out this seasons Gucci sunglasses.

The other camp you have can be described as brash,showy,or just plain simple glamourous fashion. Dolce and Gabbana have been the darlings for over twent years with their mens and womens lines alike. For the ladies you will have winning black dresses, oodles of leopard print and of course lace ( see the lace collection in the Dolce and Gabbana sunglasses at sendoptics.com ).Bvlgari is famous primarily for its jewellery, watches,handbags and hotels but they have branched out into sunglasses.

Armani sunglasses and Gucci sunglasses are favourites with pretty much anyone who likes simple design that is high on trend. Shapes that you will notice this year are the reintroduction of rounds for Armani, and an overhaul of clasics for Gucci.

Dolce and Gabbana sunglasses and Bvlgari sunglasses are a little more trend led , infact, what the heck, theses sunglasses are high fashion over sized frames and signature finishes which make these sunglasses instantly recognisable. Patterns and bright colours often are used to the max by these designers to stunning effect.

So Judges', which Italian camp do you fit into?. The sleek and stylishly classic or the high voltage on trend fasionista?. Whichever way you swing, be sure to consider some of the latest looks and inject some Italian passion into your wardrobe, even if it is just accessories.

For now Judges' we are off to book a summer holiday,

Keep them peeled,

The Judge.
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Rock with Stella and save the World

Hello fellow Judges'
We hope all is well with you, as it is with us. Are the new year's resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges' we are STRONGER and can keep going!.
So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the 'contact us' form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.
Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.
Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.
Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say....but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.
What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women 'should' be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.
Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as 'ecofriendly' using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection...
We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges' are saying rock with Stella and save the world.
So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks' pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.
Take care , keep them peeled and keep judging...
The Judge.
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