Paul Smith inspired by Jim Morrison ánd an exhibition.

Well hello to you Judges !

    Well what a great start to the new year for Sir Paul Smith it has been .  Inspired by the east and rock music, his menswear collection was amazing.

    Here at http://www.sendoptics.com we are very busy with not just our current labels, but still going through all our new ranges to be dripped onto the site over the next few months for next season. You have been busy sending in your suggestions, and we really appreciate all your suggestions but we have some very welcome new labels coming in by the end of February

  Well this year so far has been a busy old time for our very own Sir Paul Smith , not only with an exhibition at the London Design Museum, but with an astounding menswear collection based on the style of rock royalty Jim Morrison. Jewel colours, carpet patterns and huge swathes of scarves. The look was a true Paul Smith classic with edgy style and a wearable feel to all and a good dash of humour. Men wear any of these colours with any of the Paul smith sunglasses collection but the Judges favourite has to be Callum PM4056 5013/T4 a double bridge aviator with a purple haze lens.

This blog is short and sweet as we are busy with new things and finishing some projects off. Make sure you keep those eyes on the site.

  Remember you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

 At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

   If you wish to keep up with the Judges happening's and for any further news on new lines and future offers, be sure to follow and like us on facebook.com or  simply sign up for our monthly Newsletter.

Well Judges

Keep 'em peeled 

And remember, lead and don't follow.

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More Celebrations with Oliver Peoples.

Good day Judges,

I hope this reaches you well and rested after the long bank holiday and all the Jubilee celebrations wherever in the world you are. For Oliver Peoples, the celebrations are all set to begin this weekend with them celebrating there own milestone... 25 years of supplying the world with their own twist on retro with modern materials.

The Oliver Peoples label began back in 1986 with two gentlemen, Larry and Dennis Leight, in West Hollywood, selling retro frames... and have risen to grace the covers of countless fashion magazines. Oliver Peoples sunglasses are now considered to be amongst the top of the range sunglasses , and are permanent fixtures on the faces of Johnny Depp,Elijah wood, Rob Lowe, Brangelina,Jay Z,Robert Downey Jnr and of course not forgetting everyone's A list clothes horse Rhianna ( God, I would love some of her cast offs at the moment.. that girl must have more wardrobe space than a rugby field).

The Leight brothers began to amass a collection of genuine Hollywood pasts ophthalmics and began to turn their attention to developing their own frames, and change them into sunglasses. In 1994 Oliver Peoples were requested to develop the Optical range for Paul Simth sunglasses and eyewear, possibly one of the biggest accolades to date. The future for Oliver Peoples looks rosy , and with collaborations and a rich back catalogue of styles to continue to work, with no doubt the stars of the future will love this whole star studded look.

Judges'... so how are you finding this rather drab June ...? Firstly, the Bank holiday was a total wash out,and now the wind is making the temperature feel closer to October. Have no fear though, the Judge is fully equipped ready for the onset of Euro 2012 for England first match on Monday so good luck lads....well a 1-1 draw with France isn't as bad as I was expecting.. The team will be wearing suits supplied by Paul Smith for their official engagements off the Pitch.

Well Judges I have a date with the sofa and a good book

So for now in my Oliver Peoples Sheldrakes, Beckham sweatpants, white t shirt and big socks I will be chilling to the max.

Have a great couple of days and keep Judging

Don't forget to get in touch if there is anything you wish to see in the blog, or on the site ...together we can change the way people see us. Do not forget www.sendoptics.com is home for fashion led sunglasses. Non-Eu customers also get them duty free (A further 20% off)

Keep 'em Peeled

The Judge

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Paul Smith is a traitor!

Good Afternoon Judges,

I do hope you are all fine and dandy!

Well this week again appears to be flying by with the coming clock changes and Spring finally rearing it's head. The sun is struggling through and Winter seems to finally be going to the back of the queue.

So some of you will be wondering what this blog is about well it is not to renounce our love of Sir Paul Smith but to tailor Man Utd suits for them! What About Forest Sir Paul your home town eh! You dirty traitor haha! I will forgive you though I suppose.

Remaining on Paul Smith for a little while longer did you Judges realise Sir Paul did one of his bravest Womenswear shows in Paris this Month. How brave i hear you mutter well not only did he do his twist on masculine chic for the girl about town but most importantly he sent every single model down the runway in Paul Smith Eyewear. Creating the most sexy 'geek chic' look in the whole World. The Paul Smith sunglasses worn by them went down a treat!

Paul Smith in Feburary showed his models on the London catwalks walking down in heavy tweeds and luxury suitings and get this Paul Smith Sunglasses. This man is effortless with throwing the whole look on his models and making them own the runway in a style that has Britain stamped all over it. The Paul Smith shades had a 1930's retro feel as well.

Paul has been busy this awards season notably clothing the top man of the moment Gary Oldman. A true winner in the style stakes and a new Paul smith Champion. Talking of champions you surfers are in for a for a treat when British based surf label reveal their latest collaboration with Sir Paul on their latest collection of surfing apparel and also a limited edition Paul Smith surfboard......

So for now Judges all I can say is that I am off to hang ten and ride the swell

Until next time Judges

Keep 'em peeled and keep letting us know your thoughts

Chin chin

The Judge

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Paul Smith is a traitor!

Good Afternoon Judges,

I do hope you are all fine and dandy!

Well this week again appears to be flying by with the coming clock changes and Spring finally rearing it's head. The sun is struggling through and Winter seems to finally be going to the back of the queue.

So some of you will be wondering what this blog is about well it is not to renounce our love of Sir Paul Smith but to tailor Man Utd suits for them! What About Forest Sir Paul your home town eh! You dirty traitor haha! I will forgive you though I suppose.

Remaining on Paul Smith for a little while longer did you Judges realise Sir Paul did one of his bravest Womenswear shows in Paris this Month. How brave i hear you mutter well not only did he do his twist on masculine chic for the girl about town but most importantly he sent every single model down the runway in Paul Smith Eyewear. Creating the most sexy 'geek chic' look in the whole World. The Paul Smith sunglasses worn by them went down a treat!

Paul Smith in Feburary showed his models on the London catwalks walking down in heavy tweeds and luxury suitings and get this Paul Smith Sunglasses. This man is effortless with throwing the whole look on his models and making them own the runway in a style that has Britain stamped all over it. The Paul Smith shades had a 1930's retro feel as well.

Paul has been busy this awards season notably clothing the top man of the moment Gary Oldman. A true winner in the style stakes and a new Paul smith Champion. Talking of champions you surfers are in for a for a treat when British based surf label reveal their latest collaboration with Sir Paul on their latest collection of surfing apparel and also a limited edition Paul Smith surfboard......

So for now Judges all I can say is that I am off to hang ten and ride the swell

Until next time Judges

Keep 'em peeled and keep letting us know your thoughts

Chin chin

The Judge

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And the winner is.....

Good day my fellow Judges,

I hope you are all fine and Dandy! Looking forward to the weekend … Here at Sendoptics.com we have been busy of late, what with the Fashion shows for A/W 2012 shows, customers coming into the shop looking at the new collections of optics and sunglasses. We have lots of great comments about our selections.

Well unless you have been living on the moon or in some far off country you may not be aware that it’s that time of year! Yup you Judges its awards time; we have already had The Grammy’s, The Bafta’s, The Mobo’s and recently we have had The Brit’s. The biggest award of the film world is upon us and the star’s of the big screen have been eating lettuce and bleaching and blitzing their bikini lines. Begging and stealing from any designer that is the one to watch.

The films are the obvious stars in the Oscars and they earn massive credence to popular and more art-house films also. For the past few weeks we at Judges Opticians have in our own time been enjoying some of the films our local cinemas have on the screen.

Well the firm favourite is ‘The Artist’ set to sweep the floor at the Oscar’s with multiple wins across the board. The film had us in awe set to a backdrop of the silent film industry in the transition of changing over to ‘talkies’. The film pay’s homage to Hollywood’s glorious hey days of the glamour and glitz of the 30’s. The stars would look equally at home in today’s styles the leading man Jean Dujardin would not look out of place in Oliver peoples sunglasses. The Starlet that looks so beautiful in everything she could easily go back in time and slot straight in to the silent era with the most beautiful features and expressive faces on film would look stunning in Miu Miu .

Another hopeful is ‘The Help’ which is set against a background of the changing political landscape of America and the changing attitude toward black housemaids in the civil rights era. The Star Viola Davis who plays one of the maids is up for an Oscar for best supporting actress and we think to finish the 60’s inspired look of Prada would look great on her.

Obviously we are loving ‘Warhorse' Speilberg created a masterpiece in this film and treated the subject with a great human story alongside a backdrop of the blood and squalid conditions of the first world war. The film itself is described as an epic and is deservedly recommended for various different award categories. The owner who is a young soon to be soldier played by Jeremy Irvine would look great in Paul Smith

The British made spy drama ‘Tinker, tailor, soldier, spy’ this is made in true Brit-flick all grit and in true sharp dressed elegance. The story itself is a classic and is known as one of the best spy dramas ever. The film has one of the best British casts to be seen in many a year. The cast as a whole would look fantastic in Dior homme any of the men would look great in these.

So we will be there on Oscars night with our popcorn and fake awards to see whether our Judgement on the films that are already held in high regard win their just rewards.

Keep ‘em peeled Judges,

The Judge
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God Save The Queen says Sir Paul Smith

God Save The Queen Says Sir Paul Smith

by The Judge


Good day fellow Judges,

Today’s Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky’s of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it’s an excuse to think it’s a lot warmer.

So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit’s will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.

Well This week see’s the final installment of the fashion world tour coming to a stop in Britain and if anybody know’s anything about fashion it’s us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.

So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.

Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say’s it’s a good it must be right

So open your eyes to Paul Smiths latest offerings and we currently love

Keep them peeled and stay safe

The Judge
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God Save The Queen says Sir Paul Smith

Good day fellow Judges,



Today's Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky's of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it's an excuse to think it's a lot warmer.




So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit's will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.




Well This week see's the final installment of the fashion world tour coming to a stop in Britain and if anybody know's anything about fashion it's us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.




So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.



Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say's it's a good it must be right




So open your eyes to Paul Smiths latest offerings and we currently love























Keep them peeled and stay safe

The Judge
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God Save The queen says Sir Paul Smith

Good day fellow Judges,



Today's Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky's of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it's an excuse to think it's a lot warmer.




So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit's will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.




Well This week see's the final installment of the fashion world tour coming to a stop in Britain and if anybody know's anything about fashion it's us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.




So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.



Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say's it's a good it must be right




So open your eyes to Paul Smiths latest offerings and we currently love























Keep them peeled and stay safe

The Judge

God save the Queen
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February is the month of love...so extra 10% discount on Dior and Paul Smith!

FEBRUARY IS THE MONTH OF LOVE!!! ....and 10% EXTRA DISCOUNT ON DIOR AND PAUL SMITH!!!!!
 Welcome back fellow Judges'
Well, February has begun with snow hitting the UK with bright skys aplenty. We hope you are not starting all your stories a'la Victoria Wood...'it begins on a cold wet february morning....'. At least the bright skys are giving us an excuse to keep on trend wearing one of the many pairs of sunglasses. Which look are you rocking to beat the cold and stay well protected?.

So onto a bit about what we are doing here at www.sendoptics.com . We are finishing up the mass job of overhauling the site as a whole. This seems to have been an idea that was thrown into the court last year and in our naievity we did think we would be all done and dusted by now,many apologies for missing photographs but i promise that they will be uploaded over the next few days. We at Judges' cannot thank you enough for your patience and of course your brilliant thoughts and feedback.
As a thank-you we are giving an extra 10% discount on all Dior and Paul Smith sunglasses until Feb 15th, so you can give your loved one that something special. Just type in VAL15J in discount box at payment area, and we will deduct an extra 10% from the already discounted price!...So nice of us! ....Bless, call me cupid!...
See our ranges at...
http://www.sendoptics.com/diot.html
http://www.sendoptics.com/paul-smith.html
So now we have got january over and done with, the year is finally swinging into shape!. So with our fingers ever firmly on the pulse we have another little gem of style advice for you all. This year is seeing colour blocking for men throwwing itself into the arena along with ice colours to keep us all cool in the summer (surely we deserve a heat wave, so we have an excuse to have so many pairs of sunglasses). Ladies, you have a veritable feast of trends, look out for strong colours and of course February is all about love so think the colour of love. with red you will not go far wrong to see you right through the season. If you dont feel confident to wear the colour as a whole look, ever thought about injecting red into your sunglasses and accessories, come on, you wear it on your lips and hair, so why not over your eyes....?
So with it coming to Valentine's day, ladies/gents, why not give your love something more lasting than a meal  in a packed restaurant, flowers that wilt, or worse still, ynderwear they would not be seen dead in!. Give your love protection and something to see you through for sometime to come.....
With all or love, here's to the month of love...
Keep Judging, and keep them peeled,
The Judge....www.sendoptics.com
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Aviators are so over!

Well it's the weekend and the reason I am writing this is due to something in the current edition of UK Vogue!...It may come as a surprise to many , but the style savvy have decided to throw all caution to the wind and declare you unfit for society if you are seen in a pair of aviators this season....
They say that VISORS are the best investment , but here at www.sendoptics.com we think they are not everyone's cup of earl Grey. Of course we have them (PRADA, PRADA LINEA ROSSA, GUCCI,DIOR, and many more) but we also have a lot more to choose from, so take a peek and forget all about last years aviators and invest in something new. We think that ROUND is the way forward. I promise that you won't look like the love child of Arthur Askey and Hirohito¬!!
Anyway, to share something funny with you that happened in a local supermarket express store,as I went through the door my ipod changed to a rather shameful Mika track (how sad am I?!). Not only that, but when i went to pay the lady serving had on a pair of shorts and a pair of nifty sunglasses. I asked 'have you actually been out there today? You must be freezing!'. The reply (her name on the badge was Chantelle.....spelt the French way she informed me!....what other way is there to spell it i felt like asking, but i was brought up 'proper' so i didn't!). The reply was a classic 'yeah i have ; I am sick of everyone moaning it's cold so thought I'll pretend I am on holiday, the day is wizzing by, and people are smiling, that's what it's all about'. So either this famous supermarket needs to start random drug testing its staff or maybe this young lady is on to something. A bright outlook and a smile costs nowt as my gramps used to say!. Her sunglasses were a christmas present to herself she also said and a rather nifty pair of Paul Smith's were being sported.
Regards, The Judge.
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Aviators are so over!

Well it's the weekend and the reason I am writing this is due to something in the current edition of UK Vogue!...It may come as a surprise to many , but the style savvy have decided to throw all caution to the wind and declare you unfit for society if you are seen in a pair of aviators this season....
They say that VISORS are the best investment , but here at www.sendoptics.com we think they are not everyone's cup of earl Grey. Of course we have them (PRADA, PRADA LINEA ROSSA, GUCCI,DIOR, and many more) but we also have a lot more to choose from, so take a peek and forget all about last years aviators and invest in something new. We think that ROUND is the way forward. I promise that you won't look like the love child of Arthur Askey and Hirohito¬!!
Anyway, to share something funny with you that happened in a local supermarket express store,as I went through the door my ipod changed to a rather shameful Mika track (how sad am I?!). Not only that, but when i went to pay the lady serving had on a pair of shorts and a pair of nifty sunglasses. I asked 'have you actually been out there today? You must be freezing!'. The reply (her name on the badge was Chantelle.....spelt the French way she informed me!....what other way is there to spell it i felt like asking, but i was brought up 'proper' so i didn't!). The reply was a classic 'yeah i have ; I am sick of everyone moaning it's cold so thought I'll pretend I am on holiday, the day is wizzing by, and people are smiling, that's what it's all about'. So either this famous supermarket needs to start random drug testing its staff or maybe this young lady is on to something. A bright outlook and a smile costs nowt as my gramps used to say!. Her sunglasses were a christmas present to herself she also said and a rather nifty pair of Paul Smith's were being sported.
Regards, The Judge.
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So How Do You Choose Your Sunglasses?

So how dou you choose your sunglasses?
Well, welcome back to another fun but informative blog from www.sendoptics.com Here's hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge's hands are all looking like a blur. We have so far updated the Prada female collections... (a few more to be added as well I hasten to add) to include their much talked about "Swing" collection and Miu Miu's "Carte Noire" collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in...Be in there first and get www.sendoptics.com 105 discount of rrp.
Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada "Swing" or the Miu Miu "Carte Noire" so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.
So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.
1) THE SQUARE - In Gent's this is known as the square jawed, in ladies look no further for the perfect example than the Jackie 'O' who was renowned for wearing big glamourous sunglasses. This look of rounded or catseye shape is perfect for making the squarer face look less harsh. With Gent's you are looking to emphasise the squareness of the jaw so look for sharp angles.
Ladies...Dior Myladydior 5
Diorladycat 1
Stella McCartney SM4016
Gents.........Dsquared DQ0068
Prada SPR 14O
2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the catseye shape and well rounded frames, you ladies are spoilt!!!
Ladies... Dsquared DQ0080
Gents.........Paul Smith Romiley
3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!
Ladies.........Swarovski Amazing
Gents..........Christian Dior Blactie 120S
4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also "Tortoiseshell" will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!
Ladies....Diormitza 2
Gents.....Paul Smith Berling
5) THE OVAl - No we don't mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweeep from temple to chin. choosing sunglasses for this shape is relatively painles in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it's all a matter of personal taste.
Just remember choose the sunglasses for YOU! Don't always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.
Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember...the only real Judge is YOU!!!
Love THE JUDGE xxx
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So How Do You Choose Your Sunglasses?

So how dou you choose your sunglasses?
Well, welcome back to another fun but informative blog from www.sendoptics.com Here's hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge's hands are all looking like a blur. We have so far updated the Prada female collections... (a few more to be added as well I hasten to add) to include their much talked about "Swing" collection and Miu Miu's "Carte Noire" collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in...Be in there first and get www.sendoptics.com 105 discount of rrp.
Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada "Swing" or the Miu Miu "Carte Noire" so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.
So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.
1) THE SQUARE - In Gent's this is known as the square jawed, in ladies look no further for the perfect example than the Jackie 'O' who was renowned for wearing big glamourous sunglasses. This look of rounded or catseye shape is perfect for making the squarer face look less harsh. With Gent's you are looking to emphasise the squareness of the jaw so look for sharp angles.
Ladies...Dior Myladydior 5
Diorladycat 1
Stella McCartney SM4016
Gents.........Dsquared DQ0068
Prada SPR 14O
2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the catseye shape and well rounded frames, you ladies are spoilt!!!
Ladies... Dsquared DQ0080
Gents.........Paul Smith Romiley
3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!
Ladies.........Swarovski Amazing
Gents..........Christian Dior Blactie 120S
4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also "Tortoiseshell" will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!
Ladies....Diormitza 2
Gents.....Paul Smith Berling
5) THE OVAl - No we don't mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweeep from temple to chin. choosing sunglasses for this shape is relatively painles in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it's all a matter of personal taste.
Just remember choose the sunglasses for YOU! Don't always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.
Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember...the only real Judge is YOU!!!
Love THE JUDGE xxx
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We all scream for ice cream......

We all hope you are well and take the time to read these little blogs of ours!.....Well, the rain is set in today and the temperatures have dropped to "brass monkey" levels, and what is the fashion world predicting to be a big hit for Spring / Summer 2012?????.....Bloody ice cream pastels!!!!
The likes of Paul Smith, Prada and many more all putting their own little spin on things.....trousers,shirts,dresses,and skirts.....and even sunglasses!!!!......all in nude or pastels.
2012 may not end like the Mayan calender has predicted but at leasr we can go out in a riot of glorious colour. Mine's a 99 with a flake and raspberry sauce while your'e asking...!
cheers!
The judge x
ps look at...Paul Smith ...model...Elson
Paul Smith ...model...Chaucer
Paul Smith ...model...Elvaston
Prada ...model... SPR 04O
Prada ...model ...SPR 27N
Prada ...model ...SPR 28N
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We all scream for ice cream......

We all hope you are well and take the time to read these little blogs of ours!.....Well, the rain is set in today and the temperatures have dropped to "brass monkey" levels, and what is the fashion world predicting to be a big hit for Spring / Summer 2012?????.....Bloody ice cream pastels!!!!
The likes of Paul Smith, Prada and many more all putting their own little spin on things.....trousers,shirts,dresses,and skirts.....and even sunglasses!!!!......all in nude or pastels.
2012 may not end like the Mayan calender has predicted but at leasr we can go out in a riot of glorious colour. Mine's a 99 with a flake and raspberry sauce while your'e asking...!
cheers!
The judge x
ps look at...Paul Smith ...model...Elson
Paul Smith ...model...Chaucer
Paul Smith ...model...Elvaston
Prada ...model... SPR 04O
Prada ...model ...SPR 27N
Prada ...model ...SPR 28N
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This season i shall mostly be wearing.........

Well,Menswear trends set to take the high street by storm are acid colours (Prada Linea Rossa Wraparounds) and primary colours (Oliver Peoples,Paul Smith) taking centre stage for those of you that dare to be seen and heard (Dsquared). Tailoring continues to become more relaxed with trousers going wider and shirts becoming more fuller (Yes! i'll be singing the Rubettes "Sugar baby love" down the anchor on a sat night in my regalia!). Neutrals (Oliver Peoples,Paul Smith,Prada)becoming bleached out and tans emphasised . Blue is the colour (Dior Homme, Prada) and ranges from cobalt to indigo and a deep Mediterranean sea of hues......What ever look you decide to begin building, never forget that accessories maketh the man, and boy,do we have some good shades for you!!!!!!today it is so cold, I am wearing a natural shade of blue as i type this blog for you guys......The Judge.
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This season i shall mostly be wearing.........

Well,Menswear trends set to take the high street by storm are acid colours (Prada Linea Rossa Wraparounds) and primary colours (Oliver Peoples,Paul Smith) taking centre stage for those of you that dare to be seen and heard (Dsquared). Tailoring continues to become more relaxed with trousers going wider and shirts becoming more fuller (Yes! i'll be singing the Rubettes "Sugar baby love" down the anchor on a sat night in my regalia!).
Neutrals (Oliver Peoples,Paul Smith,Prada)becoming bleached out and tans emphasised . Blue is the colour (Dior Homme, Prada) and ranges from cobalt to indigo and a deep Mediterranean sea of hues......
What ever look you decide to begin building, never forget that accessories maketh the man, and boy,do we have some good shades for you!!!!!!
today it is so cold, I am wearing a natural shade of blue as i type this blog for you guys......
The Judge.
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A SPRING IN YOUR STEP.

Well its all go here at Sendoptics.We are currently in the throws of still tidying up the old site and continuing with the improvements. All we can say is a huge thanks to those working on the improvements, your feedback and of course your patience, we never anticipated the changes taking this long but little did we know!! Again, thank-you and please keep those peepers peeled for the new lines soon to be introduced which we cannot wait to present and also to hear your thoughts on....So other than the website what else have we been up to since our last words? Well the sale went down a storm and we MAY be throwing another one sometime again this month or early feb for you to take advantage of the new lines. After hearing all about the film "The Artist"...we decided to potter on over and check out if all the fuss was worth it, and boy was it!. you are thrown into the world of silent film on the roaring 20's inspiring imagery and clothes that you would sell your mother for. The only thing missing on either of the stars were optics for the leading lady Berenice Bejo... she would have definitely have suited a daring pair of Swarovski,Bvlgari or even Miu Miu's new collection though they are based around the 1940's, well fashion does go full circle after all!! As for Jean Dujardin he would have definitely been at home in Oliver Peoples,Paul Smith or Ray-Ban, classic and cool like himself.A must see before it sweeps the oscars.what with the awards season on its way we would like to see who you would award the sendoptics golden specsappeal award to? the person could be dead or alive as long they are proud to be caught wearing specs.what have you got to lose and remember keep them peeled for us and if you see something you think we should be aware of please let us know via (the usual e-mail address).We hope 2012 is going as well for you as it is for us and remember those sunglasses in this winter light and also keep cool whilst it's unseasonably mild.regards, The judge x.
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A SPRING IN YOUR STEP.

Well its all go here at Sendoptics.
We are currently in the throws of still tidying up the old site and continuing with the improvements. All we can say is a huge thanks to those working on the improvements, your feedback and of course your patience, we never anticipated the changes taking this long but little did we know!! Again, thank-you and please keep those peepers peeled for the new lines soon to be introduced which we cannot wait to present and also to hear your thoughts on....
So other than the website what else have we been up to since our last words? Well the sale went down a storm and we MAY be throwing another one sometime again this month or early feb for you to take advantage of the new lines. After hearing all about the film "The Artist"...we decided to potter on over and check out if all the fuss was worth it, and boy was it!. you are thrown into the world of silent film on the roaring 20's inspiring imagery and clothes that you would sell your mother for. The only thing missing on either of the stars were optics for the leading lady Berenice Bejo... she would have definitely have suited a daring pair of Swarovski,Bvlgari or even Miu Miu's new collection though they are based around the 1940's, well fashion does go full circle after all!! As for Jean Dujardin he would have definitely been at home in Oliver Peoples,Paul Smith or Ray-Ban, classic and cool like himself.A must see before it sweeps the oscars.
what with the awards season on its way we would like to see who you would award the sendoptics golden specsappeal award to? the person could be dead or alive as long they are proud to be caught wearing specs.
what have you got to lose and remember keep them peeled for us and if you see something you think we should be aware of please let us know via (the usual e-mail address).
We hope 2012 is going as well for you as it is for us and remember those sunglasses in this winter light and also keep cool whilst it's unseasonably mild.
regards, The judge x.
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LETS GO ROUND AGAIN!!!!

You associate both John Lennon and Ozzy Osbourne with round sunglasses , and this retro style is now en vogue big time!!!!Round shapes are popular in retro style......Think Wallis Simpson and Edward Windsor, with a splash of Downton abbey....Oliver Peoples and Paul Smith's new sunglass styles pay hommage to this era,60's styles........think Ray-Ban, and cutting edge shades.....think Stella McCartney.Famous people wearing round sunglasses include Johnny Depp (Sheldrake model.....Oliver Peoples),Lady Gaga and the Olsen twins.They are going to be seen everywhere this summer!....trust the Judge!!!.....
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