Muccia looks back in anger.

Hello Judges,

This early summer is so nice... the blue of the skies , the smiles on my patients' faces... it all seems to add up to make us feel better on the outside and in. Well ,my patients' are all a twitter about their holiday plans and the talk of bank holidays. Now what should I do this Easter... gorge on Easter eggs and watch James Bond as normal, or should I eat Easter eggs and write blogs .... You know me too well already.

So talking of Easter eggs, what is your favourite Easter egg? Mine is Reece's peanut buttercups one ......mmmmmmmm!

So today I am talking all things Prada again ! This year is seeing so much activity from the military like bunker that is home to the Prada headquarters. Muccia has made a massive impact over the past 30 years in charge of the Label introducing what she call's a new aesthetic to the modern language and the style that she chooses to proclaim as Bugly beautiful yet Ugly in lay mans terms.

Her style is unique and looks sometimes like a beautiful car crash and this season seems to throw this in the face of all you fashionistas with her advertising campaign for Prada mainline. Advertising for her younger more accessible line Miu Miu is perfectly beautiful all about her fantastic electrifying pallet of bleached out citruses against reds with her over sized cameos.

Muccia is not interested in making clothing for the perfect beauties of the fashion world. She calls herself a dramatic voyeur and loves to see the drama's of the everyday folk and incorporate these rich tales into the background of her works. She loves the cliches that are femininity in todays female world. Think delicate lace against the likes of python or leopard print.

Prada and Miu Miu are in their own rights trail blazing luxury labels for the daring and fashionably brave who love quality with a fashion that has substance as well as being the correct label to be seen in ...... The world is Prada and Muccia loves nothing better than having her hand in from start to finish.

Muccia in her own also states the labels feed off each other and keep both fresh and at the forefront of the trend stakes.

Miu Miu carte noire sunglasses this year has been one of the must have accessories fro all the fashion pack and even I have sent pairs out to Conde Naste... see, sometimes the Judge is too ahead of the London shops, proving it's not only what you know .

Prada eyewear as normal has come up trumps with both it's Prada sunglasses and Prada does it so well

So Judges for today I am off to eat my dinner and sort a few bits out before an early night

Keep em peeled

The Judge

 

 

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Muccia looks back in anger.

Hello Judges,

This early summer is so nice... the blue of the skies , the smiles on my patients' faces... it all seems to add up to make us feel better on the outside and in. Well ,my patients' are all a twitter about their holiday plans and the talk of bank holidays. Now what should I do this Easter... gorge on Easter eggs and watch James Bond as normal, or should I eat Easter eggs and write blogs .... You know me too well already.

So talking of Easter eggs, what is your favourite Easter egg? Mine is Reece's peanut buttercups one ......mmmmmmmm!

So today I am talking all things Prada again ! This year is seeing so much activity from the military like bunker that is home to the Prada headquarters. Muccia has made a massive impact over the past 30 years in charge of the Label introducing what she call's a new aesthetic to the modern language and the style that she chooses to proclaim as Bugly beautiful yet Ugly in lay mans terms.

Her style is unique and looks sometimes like a beautiful car crash and this season seems to throw this in the face of all you fashionistas with her advertising campaign for Prada mainline. Advertising for her younger more accessible line Miu Miu is perfectly beautiful all about her fantastic electrifying pallet of bleached out citruses against reds with her over sized cameos.

Muccia is not interested in making clothing for the perfect beauties of the fashion world. She calls herself a dramatic voyeur and loves to see the drama's of the everyday folk and incorporate these rich tales into the background of her works. She loves the cliches that are femininity in todays female world. Think delicate lace against the likes of python or leopard print.

Prada and Miu Miu are in their own rights trail blazing luxury labels for the daring and fashionably brave who love quality with a fashion that has substance as well as being the correct label to be seen in ...... The world is Prada and Muccia loves nothing better than having her hand in from start to finish.

Muccia in her own also states the labels feed off each other and keep both fresh and at the forefront of the trend stakes.

Miu Miu carte noire sunglasses this year has been one of the must have accessories fro all the fashion pack and even I have sent pairs out to Conde Naste... see, sometimes the Judge is too ahead of the London shops, proving it's not only what you know .

Prada eyewear as normal has come up trumps with both it's Prada sunglasses and Prada does it so well

So Judges for today I am off to eat my dinner and sort a few bits out before an early night

Keep em peeled

The Judge

 

 

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What will you be wearing at the end of the world?

Hello fellow Judges'!!!

Well, today I think i have come down with the dreaded bug, and I'm curled up on the sofa drinking hot lemon and whiskey....purely medicinal you must understand, and eating anything with chocolate on the label!....and watching copious amounts of TV. I must give a big thanks to Sir Richard Branson and his media empire for supplying me with so many channels i never knew existed!!!...I'm on a telethon watching 'Ancient Aliens' back-to-back on the History Channel. Isn't that Giorgio a cool guy fellow Judges!...and i've been watching all about those poor misunderstood Aztecs....slightly a bit cruel, but what cool clothing!!.... and they were certainly innovative with their architecture...but one thing upset me slightly....they say we are all going to vapourise on the 21st December 2012.....and that got me thinking.....what sunglasses will you be wearing to watch the end of the world?...

.To watch the volcanoes erupting and the bright meteors crash landing to the earth, what better than a cool pair of Oakley sunglasses?. full UV protection and with the polarised version glare will be reduced to a minimum.... Oakley shades Wraparounds will also protect your eyes from the strong UV that will be present, and whilst everyone is turning into pillars of salt like Lot's wife, youll be able to view all this with such clarity. And when the 'rapture' occurs what about wearing a cool pair of Miu Miu Carte Noire sunglasses to meet your intended maker. You want to stand out in the crowd don't you, as I suspect the queue to enter the kingdom of heaven being slightly busy!...Miu Miu shades will make you look a million dollars, although i suspect the Greenback will not be needed up there!.. Who knows!..might be the euro!... and i suspect that the Allmighty may let some men in as well, so you cool dudes, wear a pair of Paul Smith sunglasses. Wearing a pair of Paul smith shades, there will be a lot of fallen angels afterwards..

Well after all this depressing talk, i'm going back to bed with a port and brandy now....purely medicinal you must understand, and play my Sean Paul track so i can party like its the end of the world!....Do not worry my fellow Judges'...i will still be contacting you..from up there, or possibly knowing my luck, from down below......

keep 'em peeled!...

the Judge.

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Miu Miu Carte Noire

Miu Miu has lauched it's new collection of cinema noir inspried optics to rave reviews from the fashion elite. The collection entitled Carte noire' takes inspiration from Hollywood glamour of the late 40's and 50's. We are proud to present the Miu Miu sunglass collection at sendoptics.com. The Miu Miu shades are really 'THE' sunglass of 2012.. As we like to say keep an eye on us for our new look and more importantly new brands and styles both familiar and cutting edge,more blogs and of course if you have any feedback please don't hesitate to contact us at.admin@judgeopticians.co.uk. For Miu Miu Carte Noire colection..think sendoptics!

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Miu Miu Carte Noire

Miu Miu has lauched it's new collection of cinema noir inspried optics to rave reviews from the fashion elite. The collection entitled Carte noire' takes inspiration from Hollywood glamour of the late 40's and 50's. We are proud to present the Miu Miu sunglass collection at sendoptics.com. The Miu Miu shades are really 'THE' sunglass of 2012.. As we like to say keep an eye on us for our new look and more importantly new brands and styles both familiar and cutting edge,more blogs and of course if you have any feedback please don't hesitate to contact us at.admin@judgeopticians.co.uk. For Miu Miu Carte Noire colection..think sendoptics!

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Prada versus Miu Miu pound those pavements in style.

Hello fellow Judges,

How the devil are you on this fine Spring day ? I am sat at my desk with the sun streaming through and the birds twittering away ! Spring has finally arrived and here we are all full of the joys of the season ! It seems Spring has finally started and the smiles on the faces of folk around town can only be described as infectious.

The style council are already out in their joyous new clobber for the season and some very interesting looks are happening out on the cobbled streets. People seem to be pounding the concrete in shorts and t shirts to cast away the final throws of Winter. I must say Spring is my favourite season it seems people just seem to be able to smile again and are no longer cast in their black cloaks or heavy coats. The first rays of sun of sun bring about a change in us Brit's and a sense of optimism is sweeping over us again.

Maybe I have that S.A.D thing as all I wanted to really do this Winter was sleep and eat, or is that us all ? So Judges, what is your favourite season ? How do those first rays of sun make you feel ? Go on let me know, you know you want to !

So all the shows are done for this season Miu Miu and Prada are being coveted by every fashion hack pounding the streets in there lipstick heels and 50's retro Miu Miu sunglasses, thinking they are somehow more glamorous than you screen sirens who have already gone crazy for them. The look Muccia wanted to portray was that of Americana in it's heyday back in the days where stars had real clout and set trends and just entertained. Stars in those days had true talents and glamour came naturally to many think Audrey, Marilyn, Greta , Rita the list goes on so come on ladies channel that inner siren.

The relationship between entertainment and fashion has always been a strong one but Muccia Prada took it to another level this season in her menswear show when rather than casting models she decided to call on every A Lister she has kitted out over the past couple of decades in a Baroque inspired collection for A/W 12. Anyway I digress sorry for that tangent slipping in there focus Judge focus.

For you men reading this Prada sunglasses are not only practical stylish and quality pieces, they have the ability to make you somehow feel somehow more stylish than you already are and with there simple lines and sporty look transport you from the sports field to the streets in a hop skip and a jump.

Ladies Prada designer shades have smashed it with the whole collection featuring heavily in the fashion press, music videos on screen and more obviously on the streets near you. The collection nods back to fashion archives and styles are big ,they bring a wearable look to any outfit.These are set to become the new classics for 2012.

The collection is divided into the main collection and the 'The Swing' collection takes inspiration from a simple round frame with scrolling detailed arms in various fashionable colours, 'the Swing' collection looks back as always will keep you looking one step ahead. These beauties are not for everyone but the main collection has something for everyone and will keep those peepers protected and looking right up there with the A Lister's.

Muccia prada is creative director for both Prada and Miu Miu and has set what has in the past been a brand that was concerned with style and no substance, to a more cerebral label of late with technique and new fabric innovations always featuring in both labels collections. Prada caters for the higher end and more fashion conscious with such a knowledge of her market she never seems to fail these days.

Miu Miu is Muccias more fun side and often features bright and bold patterns that you may need to wear your Carte noire to look at yourself in the mirror. The Carte Noire collection of Miu Miu eye wear is again a separate collection to the mainline but i can only envisage this will continue to influence the collections direction what with Muccia introducing the stunning cameo collection of jewellery pieces this year .

So for now my fellows i shall bid you good day

Remember to keep us posted on your news and thoughts and thank you for reading.

Keep 'em peeled

The Judge

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So How Do You Choose Your Sunglasses?

So how dou you choose your sunglasses?
Well, welcome back to another fun but informative blog from www.sendoptics.com Here's hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge's hands are all looking like a blur. We have so far updated the Prada female collections... (a few more to be added as well I hasten to add) to include their much talked about "Swing" collection and Miu Miu's "Carte Noire" collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in...Be in there first and get www.sendoptics.com 105 discount of rrp.
Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada "Swing" or the Miu Miu "Carte Noire" so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.
So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.
1) THE SQUARE - In Gent's this is known as the square jawed, in ladies look no further for the perfect example than the Jackie 'O' who was renowned for wearing big glamourous sunglasses. This look of rounded or catseye shape is perfect for making the squarer face look less harsh. With Gent's you are looking to emphasise the squareness of the jaw so look for sharp angles.
Ladies...Dior Myladydior 5
Diorladycat 1
Stella McCartney SM4016
Gents.........Dsquared DQ0068
Prada SPR 14O
2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the catseye shape and well rounded frames, you ladies are spoilt!!!
Ladies... Dsquared DQ0080
Gents.........Paul Smith Romiley
3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!
Ladies.........Swarovski Amazing
Gents..........Christian Dior Blactie 120S
4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also "Tortoiseshell" will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!
Ladies....Diormitza 2
Gents.....Paul Smith Berling
5) THE OVAl - No we don't mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweeep from temple to chin. choosing sunglasses for this shape is relatively painles in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it's all a matter of personal taste.
Just remember choose the sunglasses for YOU! Don't always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.
Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember...the only real Judge is YOU!!!
Love THE JUDGE xxx
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So How Do You Choose Your Sunglasses?

So how dou you choose your sunglasses?
Well, welcome back to another fun but informative blog from www.sendoptics.com Here's hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge's hands are all looking like a blur. We have so far updated the Prada female collections... (a few more to be added as well I hasten to add) to include their much talked about "Swing" collection and Miu Miu's "Carte Noire" collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in...Be in there first and get www.sendoptics.com 105 discount of rrp.
Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada "Swing" or the Miu Miu "Carte Noire" so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.
So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.
1) THE SQUARE - In Gent's this is known as the square jawed, in ladies look no further for the perfect example than the Jackie 'O' who was renowned for wearing big glamourous sunglasses. This look of rounded or catseye shape is perfect for making the squarer face look less harsh. With Gent's you are looking to emphasise the squareness of the jaw so look for sharp angles.
Ladies...Dior Myladydior 5
Diorladycat 1
Stella McCartney SM4016
Gents.........Dsquared DQ0068
Prada SPR 14O
2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the catseye shape and well rounded frames, you ladies are spoilt!!!
Ladies... Dsquared DQ0080
Gents.........Paul Smith Romiley
3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!
Ladies.........Swarovski Amazing
Gents..........Christian Dior Blactie 120S
4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also "Tortoiseshell" will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!
Ladies....Diormitza 2
Gents.....Paul Smith Berling
5) THE OVAl - No we don't mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweeep from temple to chin. choosing sunglasses for this shape is relatively painles in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it's all a matter of personal taste.
Just remember choose the sunglasses for YOU! Don't always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.
Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember...the only real Judge is YOU!!!
Love THE JUDGE xxx
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Update, Facebook and a little clue or 2 and offer!

Good day folks, it's another wet and blustery day here at www.sendoptics.com. Each day seems to be moulding into one and January is almost over, the weather seems to have put a spring in peoples steps, and we have even had orders for the Miu Miu's "Carte Noire" collection, Prada "swing" and they only went live last friday!. Some very forward thinking ladies out there, obviously wanting to channel their inner screen siren.
We have not really asked you for anything recently, or tempted you with any clues as to what is to come with www.sendoptics.com. we are finally getting all media "savvy" and have started posting the blog on Facebook as well as here, if you do not follow us on Facebook please do so as we are going to be announcing future offers and competitions through face book codes. FOR THE FIRST 5 PEOPLE WHO INTRODUCE 50 FOLLOWERS TO OUR FACEBOOK PAGE WE WILL GIVE YOU A £100.00 VOUCHER TOWARDS THIS NEW SEASON's SUNGLASSES!!!!!
So remember tick like and follow us together we can make www.sendoptics.com a multi platform site and enjoy even more feedback.
Talking of feedback, we would stil love to continue to hear from you about anything sunglass related. Whether that would be advice,suggestions on improvements or just simply how you wear your sunglasses. What sunglasses you like and any up and coming designers you think we should look into. Just clock the contact us and fill in the enquiry form or leave us a message on facebook.....Anyway, one good turn deserves another, so we are going to leave you with a little, and we mean a little clue to the next couple of labels we hope to be up and running in the next couple of weeks. One is a Spanish house and has a history for creating some of the most talked about and exquisite couture to be produced by a Spaniard in Paris...
The other is the epitomy of Italian quality and cool enjoying a growing success in its mens and womenswear collections....
Other clues will follow for our little super sleuths....
Remember, keep them peeled.
Let us know what you want to see
see you very soon
The Judge.
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The Fabulous 40's

Well we have been glued to the A/W 12 collection on line looking at the fantastic collections presented last week in Milan. One of the main trends that is continuing to dominate the catwalks is the by gone ages of jazz and swing. Think Fabulous Baker Boys,Boardwalk Empire,the Flapper Girl and the Jazz Singer.
The nostalgia that we are all lapping up is all thanks to revivals of great adaptions on the television such as Downton Abbey,Great Expectations (who would have thought Scully would look so tempting in a nightie). Musically, there was the passing of the chanteuse Amy Winehouse who was so gifted vocally regardless of your thoughts on her habits and this weekend saw the sad loss of another great, Etta James. The New wave of jazz inspired singers saw Caro Emerald meteoric climb up the charts and acts like Paloma Faith (renowned for her wacky outfits as much as her voice) taking on the sounds of the music halls of by-gone days.
The by-gone era is a great way to look and one of the new collections we at www.sendoptics.com are so proud to be presenting are Miu Miu's newly re-launched collection. Carte Noire is based on the film noire from the late 40's and 50's (think Lana turner,Joan Crawford)with pussycat eyes and beautiful smooth angles. The collection is seductive and most of all stylishly elegant. Dare to unveil the inner siren and smoulder behind these beautifully crafted sunglasses.Turn heads in your direction with Hollywood's favourite sunglasses of the season.
Enjoy the sun like a star in these amazing sunglasses.
Keep them peeled for more new collections and some exciting new designers coming soon.
Thanks for all your comments and keep reading and remember lets celebrate the year with some real razzle dazzle courtesy of Miu Miu.
The Judge xx.
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