The party's over, and september is fast approaching...

Well hello there,

Well Judges I know I have been quiet for the past couple of weeks, and I do appologise for this, but if you have visited www.sendoptics.com in the past week you will have seen what we have been doing instead. That is right.... we have finally completed all of the changes to the website and are currently working on a few other things to make the site even better.

The Olympics in London finished just past midnight last night, and what a fantastic games it has turned out to be. Who could believe that all those doubting Thomas's at the start of the games could now have become buzzing with the Union spirit. Congratulations to Team GB for inspiring a nation and help lifting our spirits and providing such great entertainment. Have to say...what was the highlight of the closing ceremony for you? the 'jigsaw' John lennon face? The Who? Jessie J ?...errrr The Spice Girls?!!!... Kate Moss, et al were stunning...but what they were doing there heaven knows!!

I have to say Judges, I was a little unsure of Stella Mccartneys Team GB kit, but after seeing it for the last couple of weeks I have totally changed my mind, and am considering changing my running kit. Well come along now, it is not long until Rio.

Judges'... it's that time of year where Fashion magazines are hitting the shelves of bookstores and newsstands, and each year the September issues of the glossy elites and this year they will be no doubt cram packed full of Designers desperate to take on the collections that will take us through the next quarter.. Will you be sporting the English eccentric look..... a mix of glammed up 'country chic'... think Paul Smith and Stella Mccartney. Rocking the full on over embelished and love of velvet that Baroque will bring to both Mens and womens wardrobes this year look at Prada, Miu Miu, Dolce and Gabbana and even Swarovski. Fans of Prada Baroque collection will have noticed the likes of Solange Knowles( sister of Beyonce) rocking out with her Minimal Bartoque sunglasses along with Rhianna and Lady Gaga.

Androgony in womenswear is a big influence.;.. with the recession, hem lines are attacking the ankles this winter, and trousers will be extra wide ... look back at the likes of Yves st laurent and his smoking trousers and Armani's staple palazzo pants, the Great Gatsby, and not forgetting Marlene Dietrich. Accesorise the look with heavy frames in black or tortoisehell - Oliver peoples Bernardo and Oliver peoples Sheldrake. Armani's offering of the frames of life in the heavy round frames or even rimless will add the masculine twist to even the most femenine outfits.

The weather this year has so far this year been rather hit and miss, though saying that, this weekend the weather here has been too good to be hauled up in my flat. I am off for a run and then for a bite to eat.

Judges keep 'em peeled and enjoy the closing ceremony

Please keep letting us know what you think of the site and if you feel we are missing anything. Thank you for sticking with us and your patience and remember www.sendoptics.com is as much your site as ours.

The Judge

 

Add Post To: | | | | | | | | |

At the end of the 2012 we will all need sunglasses...

Well Hello Judges,

I am sat here lying on my sofa...covered in woad as it is the midsummer's day today...the weather is too bad to go chanting at Stonehenge, so I am doing it in the comfort of my lounge....Only six days to go until the Mayans are proven right or wrong.....so why not go out with a bang with style and finesse, with a pair of sunglasses from www.sendoptics.com. All have a 12 month month gaurantee against manufacturing fault, but hey!...who cares....we may not be here!....

Last evening I had an impromptu sunglasses try on session with four friends who wanted to see the latest collections... so we tried on Stella McCartney sunglasses, Paul Smith sunglasses , Giorgio Armani sunglasses , of course Prada sunglasses and Miu Miu sunglasses . Lets just say , the mirrors were all crammed as were the faces, and each and everyone of my friends left with at least a pair of sunglasses .

Prada went down a storm with both the guys and the gals one of my good friends bought two pairs one of the new Teddy collection models and one of the classic aviators. Whilst we were laughing and joking over the need for sunglasses at the end of the world ,we watched two fantastic programmes on the Discovery Channel about the end of the world. So it looks like Pandamoneium strikes Prada and awaiting Disaster with Dior . The end of this year will bring Solar flares, the opening of the magnetosphere meaning a reduced ozone layer. Increased solar radiation ...so Judges you better get those peepers used to Sunglasses right now.

Prada have recently launched a new ' voyages' collection of seperates and also accesories with kitsch prints and brights. The collection took shape from the old ideas of people having specific travel wardrobes. As with anything Prada seems to do it is already the collection that everyone is clamouring for.

Well for now judges I am going to tidy the flat and take down the bunting from the Jubilee.Do not forget, www.sendoptics.com is the home of discounted designer sunglasses, and duty free for non-eu residents, so saving a further 20%. Like us on facebook at send optics (2 separate words) to keep informed, and for further offers.

Take care and keep 'em peeled

The Judge

Add Post To: | | | | | | | | |

Because we Cannes, Cannes, Cannes.....

Well hello Judges,
Its lights ,camera, action time.... you got it Judges', it’s the 65th annual Cannes film festival. My favourite place in the Med’ is playing host to the films that we will be watching throughout the forthcoming year.
Kelly Brooke has certainly been wowing the crowds in her, how do I say, beautiful and eye-catching outfits. Last night saw Miss Brooke in a floor length white jacket with a black leotard and sky scraper heels, completing her outfit was Dior cat eye sunglasses 'les maitrise', transforming the beauty into a siren from the 50’s.
Brad Pitt is there to promote his latest film' killing me softly ',and was seen in both Balenciaga tuxedo and Balenciaga sunglasses which were Aviators . Who said American actors, always play safe. Brad is officially my style hero.
I am sat here in the office in between patients', writing today ,and everyone is just complaining about the heat. We Brits are never happy!!! It was only a few days ago we were all sick of the cold and rain. This Judge most certainly loves the arrival of British Summertime. I have a dilemma now though.... which of the 17 pairs of sunglasses do I wear???
This dilemma has made me wonder how many pairs of sunglasses do you Judges' own? How do you wear your sunglasses and for what reason?
You may have noticed Judges', on Sendoptics.com that we have launched Alexander McQueen sunglasses and also the wonderful French label Celine sunglasses . We are having a great time at the moment and are currently awaiting new styles from Jonny Depp’s favourite Oliver Peoples sunglasses and Tag Heur sunglasses and everyone’s favourite Prada sunglasses and Miu Miu sunglasses .
Well my Judges thank you for your time and enjoy the sun!
Stays safe in the strong summer sun , and remember SPF and Sunglasses is a staple in the sun.
Do not forget, if you get 25 people to 'like' us on facebook...send optics 92 separate words), we will give you an extra £20 off the discounted price, and anyone living outside europe get them duty-free, so saving an additional 20%!!!!.. How can you refuse!
Keep ‘em peeled
The Judge

Add Post To: | | | | | | | | |

When Prada met Schiaparelli

Well Judges,

Have you heard about the Prada and Schiaparelli impossible conversations exhibition about to open at the New York Met?. If not, here is a little surmise of what to see.... two of the best creative minds in one space with work spanning from the 20 th century to current day. The narrative that surrounds the beautiful clothing from both of fashion's power couple, one past and one so current her Prada mainline and Miu Miu collection are on every A lister at the moment ,and Schiaparelli is seeing a resurgance of her collections going onto the red carpet where they belong.

Although Schiaparelli is a name that fell out of favour in the 40's after Dior took her place with his 'new look' . If the embodiment of Schiaparelli's style were ever more obvious it is in the ethos behind Prada and her design, and is similar in style to that of this remarkable woman. Prada has a new buzz about the label and with this reinforced vigour comes a special capsule collection for both men and women in two separate styles.

The collection is titled 'Parallel universe' and is the 1st transversal men's and women's. The individual mens collection is called 'teddy' and for you ladies 'dixie' .

The 'Teddy sunglass' collection is supposed to be golf meets 50's Miami and has a unique look to an aviator style with a single bridge bar that wraps around the lenses . The look is stunning and adds a new dimension to a staple favourite sunglasses style for men.

The 'Dixie sunglass' collection is nothing short of genius based on Cadillac's and Americana ,the style is cat's eye with a superb Prada high style finish colourful,chrome and even available with mirrored lenses. Girl's with this collection all I can say is how lucky you are to have these coming very soon. These are arriving as we speak, so we should have delivery very soon. Stocks will be lim ited, so reserve your Prada dixie sunglass collection and Prada teddy sunglass collection now!

I can't wait to see the pictures from the exhibition and i cannot wait to see my first real person in the sunglasses from these special collections.

So Judges', of late I have been immersed in Lots of fun things.... a couple of local exhibitions, watching some great war TV and the final episodes of Spartacus... goodness me ,those Gladiators could of done with some high performance sunglasses with all that sun.

Well for now Judges I will say see you later and keep 'em peeled and remember that www.sendoptics.com is the home of all the latest styles and news. also, don't forget to 'like us on facebook. Send optics, (2 separate words), and if you get 25 of your friends to like us a s well, we will give you and extra £20 discount, and any non-eu residents (outside europe) get their sunglass duty-free without VAT tax, so an extra 20% off!...Even more benefits not to live in europe!....(only joking, i'm a total european me.)

The Judge

Add Post To: | | | | | | | | |

Muccia looks back in anger.

Hello Judges,

This early summer is so nice... the blue of the skies , the smiles on my patients' faces... it all seems to add up to make us feel better on the outside and in. Well ,my patients' are all a twitter about their holiday plans and the talk of bank holidays. Now what should I do this Easter... gorge on Easter eggs and watch James Bond as normal, or should I eat Easter eggs and write blogs .... You know me too well already.

So talking of Easter eggs, what is your favourite Easter egg? Mine is Reece's peanut buttercups one ......mmmmmmmm!

So today I am talking all things Prada again ! This year is seeing so much activity from the military like bunker that is home to the Prada headquarters. Muccia has made a massive impact over the past 30 years in charge of the Label introducing what she call's a new aesthetic to the modern language and the style that she chooses to proclaim as Bugly beautiful yet Ugly in lay mans terms.

Her style is unique and looks sometimes like a beautiful car crash and this season seems to throw this in the face of all you fashionistas with her advertising campaign for Prada mainline. Advertising for her younger more accessible line Miu Miu is perfectly beautiful all about her fantastic electrifying pallet of bleached out citruses against reds with her over sized cameos.

Muccia is not interested in making clothing for the perfect beauties of the fashion world. She calls herself a dramatic voyeur and loves to see the drama's of the everyday folk and incorporate these rich tales into the background of her works. She loves the cliches that are femininity in todays female world. Think delicate lace against the likes of python or leopard print.

Prada and Miu Miu are in their own rights trail blazing luxury labels for the daring and fashionably brave who love quality with a fashion that has substance as well as being the correct label to be seen in ...... The world is Prada and Muccia loves nothing better than having her hand in from start to finish.

Muccia in her own also states the labels feed off each other and keep both fresh and at the forefront of the trend stakes.

Miu Miu carte noire sunglasses this year has been one of the must have accessories fro all the fashion pack and even I have sent pairs out to Conde Naste... see, sometimes the Judge is too ahead of the London shops, proving it's not only what you know .

Prada eyewear as normal has come up trumps with both it's Prada sunglasses and Prada does it so well

So Judges for today I am off to eat my dinner and sort a few bits out before an early night

Keep em peeled

The Judge

 

 

Add Post To: | | | | | | | | |

Muccia looks back in anger.

Hello Judges,

This early summer is so nice... the blue of the skies , the smiles on my patients' faces... it all seems to add up to make us feel better on the outside and in. Well ,my patients' are all a twitter about their holiday plans and the talk of bank holidays. Now what should I do this Easter... gorge on Easter eggs and watch James Bond as normal, or should I eat Easter eggs and write blogs .... You know me too well already.

So talking of Easter eggs, what is your favourite Easter egg? Mine is Reece's peanut buttercups one ......mmmmmmmm!

So today I am talking all things Prada again ! This year is seeing so much activity from the military like bunker that is home to the Prada headquarters. Muccia has made a massive impact over the past 30 years in charge of the Label introducing what she call's a new aesthetic to the modern language and the style that she chooses to proclaim as Bugly beautiful yet Ugly in lay mans terms.

Her style is unique and looks sometimes like a beautiful car crash and this season seems to throw this in the face of all you fashionistas with her advertising campaign for Prada mainline. Advertising for her younger more accessible line Miu Miu is perfectly beautiful all about her fantastic electrifying pallet of bleached out citruses against reds with her over sized cameos.

Muccia is not interested in making clothing for the perfect beauties of the fashion world. She calls herself a dramatic voyeur and loves to see the drama's of the everyday folk and incorporate these rich tales into the background of her works. She loves the cliches that are femininity in todays female world. Think delicate lace against the likes of python or leopard print.

Prada and Miu Miu are in their own rights trail blazing luxury labels for the daring and fashionably brave who love quality with a fashion that has substance as well as being the correct label to be seen in ...... The world is Prada and Muccia loves nothing better than having her hand in from start to finish.

Muccia in her own also states the labels feed off each other and keep both fresh and at the forefront of the trend stakes.

Miu Miu carte noire sunglasses this year has been one of the must have accessories fro all the fashion pack and even I have sent pairs out to Conde Naste... see, sometimes the Judge is too ahead of the London shops, proving it's not only what you know .

Prada eyewear as normal has come up trumps with both it's Prada sunglasses and Prada does it so well

So Judges for today I am off to eat my dinner and sort a few bits out before an early night

Keep em peeled

The Judge

 

 

Add Post To: | | | | | | | | |

Prada versus Miu Miu pound those pavements in style.

Hello fellow Judges,

How the devil are you on this fine Spring day ? I am sat at my desk with the sun streaming through and the birds twittering away ! Spring has finally arrived and here we are all full of the joys of the season ! It seems Spring has finally started and the smiles on the faces of folk around town can only be described as infectious.

The style council are already out in their joyous new clobber for the season and some very interesting looks are happening out on the cobbled streets. People seem to be pounding the concrete in shorts and t shirts to cast away the final throws of Winter. I must say Spring is my favourite season it seems people just seem to be able to smile again and are no longer cast in their black cloaks or heavy coats. The first rays of sun of sun bring about a change in us Brit's and a sense of optimism is sweeping over us again.

Maybe I have that S.A.D thing as all I wanted to really do this Winter was sleep and eat, or is that us all ? So Judges, what is your favourite season ? How do those first rays of sun make you feel ? Go on let me know, you know you want to !

So all the shows are done for this season Miu Miu and Prada are being coveted by every fashion hack pounding the streets in there lipstick heels and 50's retro Miu Miu sunglasses, thinking they are somehow more glamorous than you screen sirens who have already gone crazy for them. The look Muccia wanted to portray was that of Americana in it's heyday back in the days where stars had real clout and set trends and just entertained. Stars in those days had true talents and glamour came naturally to many think Audrey, Marilyn, Greta , Rita the list goes on so come on ladies channel that inner siren.

The relationship between entertainment and fashion has always been a strong one but Muccia Prada took it to another level this season in her menswear show when rather than casting models she decided to call on every A Lister she has kitted out over the past couple of decades in a Baroque inspired collection for A/W 12. Anyway I digress sorry for that tangent slipping in there focus Judge focus.

For you men reading this Prada sunglasses are not only practical stylish and quality pieces, they have the ability to make you somehow feel somehow more stylish than you already are and with there simple lines and sporty look transport you from the sports field to the streets in a hop skip and a jump.

Ladies Prada designer shades have smashed it with the whole collection featuring heavily in the fashion press, music videos on screen and more obviously on the streets near you. The collection nods back to fashion archives and styles are big ,they bring a wearable look to any outfit.These are set to become the new classics for 2012.

The collection is divided into the main collection and the 'The Swing' collection takes inspiration from a simple round frame with scrolling detailed arms in various fashionable colours, 'the Swing' collection looks back as always will keep you looking one step ahead. These beauties are not for everyone but the main collection has something for everyone and will keep those peepers protected and looking right up there with the A Lister's.

Muccia prada is creative director for both Prada and Miu Miu and has set what has in the past been a brand that was concerned with style and no substance, to a more cerebral label of late with technique and new fabric innovations always featuring in both labels collections. Prada caters for the higher end and more fashion conscious with such a knowledge of her market she never seems to fail these days.

Miu Miu is Muccias more fun side and often features bright and bold patterns that you may need to wear your Carte noire to look at yourself in the mirror. The Carte Noire collection of Miu Miu eye wear is again a separate collection to the mainline but i can only envisage this will continue to influence the collections direction what with Muccia introducing the stunning cameo collection of jewellery pieces this year .

So for now my fellows i shall bid you good day

Remember to keep us posted on your news and thoughts and thank you for reading.

Keep 'em peeled

The Judge

Add Post To: | | | | | | | | |

Prada versus Miu Miu pound those pavements in style.

Hello fellow Judges,

How the devil are you on this fine Spring day ? I am sat at my desk with the sun streaming through and the birds twittering away ! Spring has finally arrived and here we are all full of the joys of the season ! It seems Spring has finally started and the smiles on the faces of folk around town can only be described as infectious.

The style council are already out in their joyous new clobber for the season and some very interesting looks are happening out on the cobbled streets. People seem to be pounding the concrete in shorts and t shirts to cast away the final throws of Winter. I must say Spring is my favourite season it seems people just seem to be able to smile again and are no longer cast in their black cloaks or heavy coats. The first rays of sun of sun bring about a change in us Brit's and a sense of optimism is sweeping over us again.

Maybe I have that S.A.D thing as all I wanted to really do this Winter was sleep and eat, or is that us all ? So Judges, what is your favourite season ? How do those first rays of sun make you feel ? Go on let me know, you know you want to !

So all the shows are done for this season Miu Miu and Prada are being coveted by every fashion hack pounding the streets in there lipstick heels and 50's retro Miu Miu sunglasses, thinking they are somehow more glamorous than you screen sirens who have already gone crazy for them. The look Muccia wanted to portray was that of Americana in it's heyday back in the days where stars had real clout and set trends and just entertained. Stars in those days had true talents and glamour came naturally to many think Audrey, Marilyn, Greta , Rita the list goes on so come on ladies channel that inner siren.

The relationship between entertainment and fashion has always been a strong one but Muccia Prada took it to another level this season in her menswear show when rather than casting models she decided to call on every A Lister she has kitted out over the past couple of decades in a Baroque inspired collection for A/W 12. Anyway I digress sorry for that tangent slipping in there focus Judge focus.

For you men reading this Prada sunglasses are not only practical stylish and quality pieces, they have the ability to make you somehow feel somehow more stylish than you already are and with there simple lines and sporty look transport you from the sports field to the streets in a hop skip and a jump.

Ladies Prada designer shades have smashed it with the whole collection featuring heavily in the fashion press, music videos on screen and more obviously on the streets near you. The collection nods back to fashion archives and styles are big ,they bring a wearable look to any outfit.These are set to become the new classics for 2012.

The collection is divided into the main collection and the 'The Swing' collection takes inspiration from a simple round frame with scrolling detailed arms in various fashionable colours, 'the Swing' collection looks back as always will keep you looking one step ahead. These beauties are not for everyone but the main collection has something for everyone and will keep those peepers protected and looking right up there with the A Lister's.

Muccia prada is creative director for both Prada and Miu Miu and has set what has in the past been a brand that was concerned with style and no substance, to a more cerebral label of late with technique and new fabric innovations always featuring in both labels collections. Prada caters for the higher end and more fashion conscious with such a knowledge of her market she never seems to fail these days.

Miu Miu is Muccias more fun side and often features bright and bold patterns that you may need to wear your Carte noire to look at yourself in the mirror. The Carte Noire collection of Miu Miu eye wear is again a separate collection to the mainline but i can only envisage this will continue to influence the collections direction what with Muccia introducing the stunning cameo collection of jewellery pieces this year .

So for now my fellows i shall bid you good day

Remember to keep us posted on your news and thoughts and thank you for reading.

Keep 'em peeled

The Judge

Add Post To: | | | | | | | | |

Brothers in arms....legs...and sunglasses!

Good afternoon Judges,

Well it's been a little over a couple weeks since I promised a regular men's blog and as to our word this is it. So fellow Judges what is new with you ? Here at http://www.sendoptics.com/bottega-venata.html have been so busy with everything going in the shop and on line. I have added our new babies to the Judges stable ,those being http://www.sendoptics.com/balenciaga.html and the high luxe http://www.sendoptics.com/bottega-venata.html both attracting comments and praise so thanks so much for letting us know your thoughts on these, please continue to let us know your thoughts on the site and the collections and if you think I need to add anything drop me a line. Come on you know you love to tell me your thoughts as much as I love to hear them.

So Gent's as promised in this blog we are dedicating to you savvy dandies who are wanting to know the Judges thoughts on this Spring Summers trends. Read on..... We have recently launched the New Prada linear rossa collection, Prada have chosen world champion British boxing star Amir khan to be the face of the collection to show the strength and youthful approach to these classic high performance sunglasses. (add collection tag)

So what look will you gents be sporting this Season personally I am thinking of the wider legged trouser so much freer and if the sun does come out it's good to have a bit of air circulating isn't it. Trousers in general will still remain slim fitting at the base of the leg but becoming wider around the thighs. Think Downton Abbey, Upstairs Downstairs and not forgetting the Woman in Black... Nostalgia is as big for men this season as it is for women. (add sunglasses type here)

The biggest colour story that is happening this season for you men is a favourite safe hold , whether it is indigo, cobalt, Wedgwood, sky or pastel blue is not only the colour of the waters we are all dreaming of this summer or the sky's we have had a crafty peak at. Blue is not a mood it is the colour of peace and style. Don't just wear it as a single block wear it separate shades or with other colors of the moment. Bottega Venatta has rocked the use of blue for it's menswear spring/summer collection 2012.

With Gucci life become a fail safe fashion moment of plaid mayhem that of course worked so well in it's monochrome, vision of a summer classically tailored collection will suit all body shapes and most of all add that safe classic twist to a fresh mature look that is still bang on trend. Go Gucci go ........ Just add a preppy twist with a bow tie loafers and Gucci sunglasses

Bah humbug no I have not lost it but the barber set quartet are rocking those stripes so well i have decided to rock it myself ... not just Breton striped tops but the wider candy stripes or even convict stripes .... black or white or blue and white ... go on give it a go ( add sunglasses here and comment) The best thing about stripes are the candy stripes think a stick of humbug rock and back to the days when i strolled down the prom.

Last but not least is the dressier side of menswear this season fabrics that are iridescent in high luxe finishes, satin silks and of course the ever present tonic, don't go rocking the sweaty look sheen is the classy look fine velvet blazers are the way to dress at night.

Monochrome men is still with us too stay but this year try rocking the look with a colour block , blue and black are a good way to bring the two together . Prep it up style guru's and rock the looks with the Judge. One final piece of advice Just choose one or two key pieces and invest in your accessories. With this spring summer think outside your usual safety zones try new things. Come on sod the judgement of others there is only so much time left until we celebrate the 21 of December......

For now all I am off to do a spot of shopping to go with my new sunglasses ( just one of the perks of the job )

Keep em peeled and enjoy the sun and stay safe

The Judge

Add Post To: | | | | | | | | |

Gucci, Gucci, Coupe....

Hello fellow Judges,

I hope you are all well and rested. We here at http://www.sendoptics.com/ are finally recovered from keeping abreast of all the latest fashion news and also fashion weeks. We enjoyed London for its usual cutting edge style that keeps Brittania ruling those waves, New York for its Modern corporate look, Paris for its Luxury two fingers up to the economic backlash and my personal favourite was Milan.

Italians do, do it better that is for sure the Milan fashion week has two faces these are Saturday night favourites Dolce & Gabbana, Prada, and the breathtaking Miu Miu collection which was the usual riot of color and print. The collection would of made many don there sunglasses.The young, fashion, on trend and forward thinking style mobs loved all of these labels collections. It was for Milan a truly exciting time and forgetting like other fashion packs the depressing economic cut backs.

As polar opposites to these you have the mature grown up power pack of Milan that still dominate the fashion magazines with their multiple lines and even hotels. Labels that helped shape the Italian look from back in the seventies include Giorgio Armani, Prada and of course the label on everyone's lips at the moment Gucci. The label saw itself back to it's true self simple shapes, effortless glamour, and a massive smattering of graphic block prints how could they have failed.

At http://www.sendoptics.com/Gucci.html the usual styles of aviator, big styles and angular sunglasses rule the collection and update any wardrobe to look like a gucci ambassador for style. Color is a massive inclusion to the collection this time with berry and nudes and lashings of Platinum and gold.

We love the fantastic reinvention of the collection and the subtler logo still present but not as prominent the famous Interlocking G

So you as the Jury it is upto you to let us know what you think of the new Gucci collection in relation to the other wonders we have to offer.

Have a great couple of days, until next time Keep on judging and keep em peeled

The Judge

Add Post To: | | | | | | | | |

10 things about sunglasses and how they may protect your eyes.

10 things about sunglasses and how they may save your sight.

by The Judge

Well welcome back!

We hope March is treating you to some sun as it is us, all be it struggling through. Let’s hope the mad March Hares bring us some fantastic rays to bring our spirits back and the vitamin d back into our system( it’s true sunshine does make us feel more positive)

Well at www.sendoptics.com are busy getting ready for easter with many of our actual in store customers choosing to purchase sunglasses or optics as a present. We never really considered this until one of elderly patient’s came in and said their wife was undergoing treatment for cataracts and he had been told by the specialist she was under, that in not any circumstances to go out in the day unless she had a pair of UVA/B protected sunglasses.

Sunglasses whatever you use them for these days are a staple whether it like above, be a medical reason, fashion or for more specialist reasons. So we at www.sendoptics.com would love to hear why you wear yours.

We Judges have always loved sunglasses, for instance in ancient China it is recorded that the high court judges used to oversee proceedings through crystal sunglasses so as to avoid sway on the jury.

Inuits were among the first people to use a form of sunglasses which was an ivory ( no doubt whalebone) figure eight shaped piece. This had a narrow slit and blocked much of the bright sun rays but offered no further protection.

In the mid 1800’s it was research into lens colour and certain health conditions that made further advances. After this research people with Syphilis were prescribed amber coloured lenses as with the condition they became sensitive to changes in light. ( sunglasses for sexual health whatever next).

Research has also began in the late 20 th century into how lens colour effects learning and behaviour. Dyslexics often are prescribed coloured lenses to help with the condition.

It was the 1920’s when an American created the first line of mass produced sunglasses, it was not until 1936 that the first pairs of polarized sunglasses were made available. Jump to the 1940’s and look on any film of beach life you will notice that the general public and of course movie stars of the time were not seen with sunglasses.

Sunglasses as well as being for the uber stylish are often prescribed for various eye conditions including snow blindness,cataracts and forms of eye cancer(insert anymore you can think)

The best way to purchase sunglasses is through a person or company such as an optician - Judges opticians in Leicester or an on line retailer where you can gain advice from an optician or optometrist if needed - www.sendoptics.com We always make sure the sunglasses fit the customers need for style comfort and need and online we provide a full years manufacturers guarantee.

As well as being popular with stars, sunglasses have become popular with poker players. This is so it can help to hide reactions and to intimidate opponents. Tournament players are now being sponsored by some big names.

Did you know that the colour of lenses can often have great effect on the wearer as well as the style.

Gray and green lenses are neutral because they maintain true colors.

Brown lenses cause some change t colour though they also increase contrast.

Turquoise lenses are good for medium and high light conditions, because they are good at enhancing contrast, but don’t cause significant color change.

Orange and yellow lenses increase both contrast and depth perception. They also increase color variation. Yellow lenses are used by pilots, hunter, shooters for their contrast enhancement and width perception properties.

Blue or purple lenses are purely cosmetic( oh you style junkies you)

Finally one thing you all should know is that regardless of summer or winter sun if we start to wear tinted glasses or sunglasses from a young age we can prevent damage and early ageing of the eyes.

We hope you found this little fact based blog of interest and we do hope you keep them peeled and protected. Think sunglasses think www.sendoptics.com

Keep warm and well

The Judge

Add Post To: | | | | | | | | |

10 things about sunglasses and how they may protect your eyes.

10 things about sunglasses and how they may save your sight.

by The Judge

Well welcome back!

We hope March is treating you to some sun as it is us, all be it struggling through. Let’s hope the mad March Hares bring us some fantastic rays to bring our spirits back and the vitamin d back into our system( it’s true sunshine does make us feel more positive)

Well at www.sendoptics.com are busy getting ready for easter with many of our actual in store customers choosing to purchase sunglasses or optics as a present. We never really considered this until one of elderly patient’s came in and said their wife was undergoing treatment for cataracts and he had been told by the specialist she was under, that in not any circumstances to go out in the day unless she had a pair of UVA/B protected sunglasses.

Sunglasses whatever you use them for these days are a staple whether it like above, be a medical reason, fashion or for more specialist reasons. So we at www.sendoptics.com would love to hear why you wear yours.

We Judges have always loved sunglasses, for instance in ancient China it is recorded that the high court judges used to oversee proceedings through crystal sunglasses so as to avoid sway on the jury.

Inuits were among the first people to use a form of sunglasses which was an ivory ( no doubt whalebone) figure eight shaped piece. This had a narrow slit and blocked much of the bright sun rays but offered no further protection.

In the mid 1800’s it was research into lens colour and certain health conditions that made further advances. After this research people with Syphilis were prescribed amber coloured lenses as with the condition they became sensitive to changes in light. ( sunglasses for sexual health whatever next).

Research has also began in the late 20 th century into how lens colour effects learning and behaviour. Dyslexics often are prescribed coloured lenses to help with the condition.

It was the 1920’s when an American created the first line of mass produced sunglasses, it was not until 1936 that the first pairs of polarized sunglasses were made available. Jump to the 1940’s and look on any film of beach life you will notice that the general public and of course movie stars of the time were not seen with sunglasses.

Sunglasses as well as being for the uber stylish are often prescribed for various eye conditions including snow blindness,cataracts and forms of eye cancer(insert anymore you can think)

The best way to purchase sunglasses is through a person or company such as an optician - Judges opticians in Leicester or an on line retailer where you can gain advice from an optician or optometrist if needed - www.sendoptics.com We always make sure the sunglasses fit the customers need for style comfort and need and online we provide a full years manufacturers guarantee.

As well as being popular with stars, sunglasses have become popular with poker players. This is so it can help to hide reactions and to intimidate opponents. Tournament players are now being sponsored by some big names.

Did you know that the colour of lenses can often have great effect on the wearer as well as the style.

Gray and green lenses are neutral because they maintain true colors.

Brown lenses cause some change t colour though they also increase contrast.

Turquoise lenses are good for medium and high light conditions, because they are good at enhancing contrast, but don’t cause significant color change.

Orange and yellow lenses increase both contrast and depth perception. They also increase color variation. Yellow lenses are used by pilots, hunter, shooters for their contrast enhancement and width perception properties.

Blue or purple lenses are purely cosmetic( oh you style junkies you)

Finally one thing you all should know is that regardless of summer or winter sun if we start to wear tinted glasses or sunglasses from a young age we can prevent damage and early ageing of the eyes.

We hope you found this little fact based blog of interest and we do hope you keep them peeled and protected. Think sunglasses think www.sendoptics.com

Keep warm and well

The Judge

Add Post To: | | | | | | | | |

And the winner is.....

Good day my fellow Judges,

I hope you are all fine and Dandy! Looking forward to the weekend … Here at Sendoptics.com we have been busy of late, what with the Fashion shows for A/W 2012 shows, customers coming into the shop looking at the new collections of optics and sunglasses. We have lots of great comments about our selections.

Well unless you have been living on the moon or in some far off country you may not be aware that it’s that time of year! Yup you Judges its awards time; we have already had The Grammy’s, The Bafta’s, The Mobo’s and recently we have had The Brit’s. The biggest award of the film world is upon us and the star’s of the big screen have been eating lettuce and bleaching and blitzing their bikini lines. Begging and stealing from any designer that is the one to watch.

The films are the obvious stars in the Oscars and they earn massive credence to popular and more art-house films also. For the past few weeks we at Judges Opticians have in our own time been enjoying some of the films our local cinemas have on the screen.

Well the firm favourite is ‘The Artist’ set to sweep the floor at the Oscar’s with multiple wins across the board. The film had us in awe set to a backdrop of the silent film industry in the transition of changing over to ‘talkies’. The film pay’s homage to Hollywood’s glorious hey days of the glamour and glitz of the 30’s. The stars would look equally at home in today’s styles the leading man Jean Dujardin would not look out of place in Oliver peoples sunglasses. The Starlet that looks so beautiful in everything she could easily go back in time and slot straight in to the silent era with the most beautiful features and expressive faces on film would look stunning in Miu Miu .

Another hopeful is ‘The Help’ which is set against a background of the changing political landscape of America and the changing attitude toward black housemaids in the civil rights era. The Star Viola Davis who plays one of the maids is up for an Oscar for best supporting actress and we think to finish the 60’s inspired look of Prada would look great on her.

Obviously we are loving ‘Warhorse' Speilberg created a masterpiece in this film and treated the subject with a great human story alongside a backdrop of the blood and squalid conditions of the first world war. The film itself is described as an epic and is deservedly recommended for various different award categories. The owner who is a young soon to be soldier played by Jeremy Irvine would look great in Paul Smith

The British made spy drama ‘Tinker, tailor, soldier, spy’ this is made in true Brit-flick all grit and in true sharp dressed elegance. The story itself is a classic and is known as one of the best spy dramas ever. The film has one of the best British casts to be seen in many a year. The cast as a whole would look fantastic in Dior homme any of the men would look great in these.

So we will be there on Oscars night with our popcorn and fake awards to see whether our Judgement on the films that are already held in high regard win their just rewards.

Keep ‘em peeled Judges,

The Judge
Add Post To: | | | | | | | | |