50 Shades Of Grey

Hello Judges',

Well the spectacle that was the opening ceremony of the Olympics has been and gone and what an interesting night it turned out to be, celebrating all the great and good of the U.K. throughout the ages. The ceremony was watched by at least a staggering 20million British viewers. I for want of a better word was extremely impressed and proud of the show.

On Saturday I was quietly reading the  Daily Telegraph when an article caught my eye called 'silver fox or just plain grey'. The article entered the debate about age appropriate dress and how to shop for your age if you are 45 or older. I sat their thinking about this ....should I no longer shop in Zara, Selfridges or numerous designers that are featured in young and happening magazines …. Am I too old to wear what the man on the street does?

In the article there was also a quiz to find out what type of 'Mr Grey' you are. Now, no offence, it was clear that like everything the creator of said quiz ...does not get out much with a list of three labels. I knew my answer before I started , and fixed my answers. Come on Judges'... we all do it. So I am a Trussardi wearing Oliver peoples sunglasses man with impeccable style. So Judges', have you seen the soloist collection by Oliver peoples  ?. The sunglasses are extremely popular with the Far East. Oliver peoples sunglasses are great with just about any look . If you love retro styles choose Oliver peoples.

I think they missed off the likes of Paul smith to be honest his tailoring and accessories  create a man and a look that is effortless and quintessentially British. The Paul smith sunglasses collection this summer has been extremely popular in the U.K and also in USA .Elson and Chaucer both proving popular with young and the older customer here at www.sendoptics.com . The range looks good with sharp tailoring through to jeans and Bretton stripes or just a crisp white shirt.

Prada continues to shine and the Olympics seems to have sparked an interest in thePrada Linea Rossa sunglasses (Prada sport) line . These are high quality sports frames for general use and specialised use in sailing and the whole of the Italian sailing team have been given these to sport and bring them luck. If your look is that of a sporty gent about town these frames are definitely for you.

With that Judges' I am back glued to my tv to continue to watch the coverage.

Now Judges before I do sign do not forget about our exciting news of our New look that we have launched and even if I do say so myself it looks great.

This new look would not have been possible without all of your comments and feedback.

So remember keep’em peeled and keep your comments flowing

The Judge

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Today I am feeling mighty fine, and very dandy!

Good morning Judges,

Well this blog is for you Gents out there, or those ladies who take an avid interest in the menswear market. One of the biggest looks to be dominating menswear this season is the look of the 'dandy' with the film adaptation of Dorian Gray with his youthful looks and flamboyant styles.Collars are going anyhow, casual is turning smart on it's head, and denim is a no no. Cravats and pocket squares are hot to trot and brogues and retro sandals in the summer sun ( wherever it maybe hiding). Paisley and colour blocking along with clashing textures make for a more interesting look.

To compliment the look you need the right sunglasses go for something a little different fellow Judges, and think clever. Finishing touches like Armani sunglasses ....aviators with their leather bridge bar on these new classicss. Paul Smith sunglasses , model Chaucer is another contender with it's rounded shape and classic colours.

Blue is this season's new black , with the tones being bright and bold and the best use of this colour happened on the catwalk of Bottega Venetta sunglasses with there intricate use of blocks and shapes in the tailored menswear vision. With their special use of intricate weaving and minimal branding the look is luxury without being in your face. Remember, www.sendoptics.com is the home of all the most upto date sunglasses you will ever require, and if you get 25 people to 'like' us on facebook at send optics (2 separate words ) we will give you an extra £20.00 off.. what a great deal!

For now Judges

I need to sort my dinner and grab a cool glass of wine ....

Keep 'em peeled until next time

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Dolce and Gabbana rocks.......

Hello , and I hope you have had a pleasant Easter My fellow Judges,

All the foil wrappers and the remnants of the chocolate overload all disposed of I hope. I am currently writing this on the sofa with the grey clouds scudding outside. At least the birds are a little quieter at 4 am ! So what is new with you Judges' ? Did you get out and about like many of the Brit's who took to the motorways and sky over the break? If so, I do hope you had a great time wherever you went.

At the opticians and also on the website I can safely say that the bank holiday blip in the Summer has not stopped a glut of activity and purchasing.... thank goodness the post office is back open so I can send these off. It seems Stella McCartney sunglasses and Prada designer sunglasses are still top sellers off the website. In store it seems to be a mixture of Balenciaga sunglasses, Paul Smith sunglasses and Oliver Peoples sunglasses.

I am not sure if any of you read the Saturday Telegraph on 07/04/12 , they had the most intense cover shot from behind the scenes with the Italian Duo Dolce & Gabbana. The majority of the article is illustrated with their forth coming A/W12 collection which is a Sicilian take on the Baroque trend that is emerging a strong contender for A/W12.

This look is perfect for the explosive Duo and shows there strengths with strong shapes in flattering feminine shapes, with heavy gilded style patterns, lashings of lace, heavy needlepoint inspired floral shocks amongst a heavy background of black and cream. The collection is one of the strongest in many a year and nods back to Dolce & Gabbana's show stopping collection in '92 La Dolce Vita which is one of the collections that is responsible for hurtling the Duo to the forefront of feminine glamour and dramatic dressing.

Alongside this collection the current trend for lace is inspired by period drama's, a sense of more opulent times and of course the ultra feminine look that is seeing a surge on the high street.

We do have a limited stock of the exquisite Dolce & Gabbana Sunglasses from last season that will dress up any outfit to bring it to the height of style. The sunglasses are a large frame in various colours and have been made using a special technique of laser cut lace then impregnated into an acetate to make what can only be described as a stylish contradiction. Technology versus tradition, Judges all i can say is if it's a purchase for yourself or a loved one the Dolce & Gabbana designer sunglasses collection will have you looking on top form in the style stakes.

For now Judges I am off to run a bath and catch up with some ancient aliens ( my new addiction )

Ciao for now

Spread the word Discounted designer sunglasses = Sendoptics.com

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Bare faced cheek!

The Bare faced cheek

Well so far 2012 is bring us a wealth of varying trends and it seems anything goes in relation to sunglasses as long as the main principles are followed. This year sunglasses are going more retro than ever before with shapes reflecting shades from the 1800’s and the swinging sixties from Downtown and W.E. to Boardwalk Empire and the latest offering from BBC inspired by the on/off relationship between David Bailey and Jean Shrimpton ‘we’ll take Manhattan’.
The future is as round as the globe and angles are more subtle with simple sweeps of edges rather than the sharp angles of previous years.
This trend will compliment the look of outifts that are being presented for A/W12 with the likes of Alberta Ferretti in her roaring 20’s inspired high luxe collection with more than just a nod towards Erte’s great illustrations. Dolce&Gabbana’s Baroque inspired menswear collection and Prada who is re-visiting the land of gentry in Muccia’s subtle love of the classic man in her unique twist.
Colourwise in the collections of sunglasses nude is a hot look though some may say a little impractical, think gold and of course clear and the sexiness of tobacco/amber ( who ever said smoking was bad for you never saw Paul smith)
Description: Paul Smith Chaucer PM8162 olive tortoise Paul smith-Chaucer PM8162 Olive/Brown


So come on all let’s rebel against the austerity packages and cheer ourselves up with some high lux wear and think sod the saving we may all be gone by 21.12.12 but at least we look frigging amazing.
Also look out gold this season in sunglases is more a subtle matte tone rather than the shiny yellow look of the past so come on let’s embrace it and stay cool.

Oliver Peoples Sheldrake OV5036 clear tobacco Oliver Peoples Sheldrake OV5036 clear tobacco

Also don’t forget to keep ‘em peeled for our new lines coming by the end of January where we hope you will be as pleased by the offerings as us…….

Trust the Judge

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What will you be wearing at the end of the world?

Hello fellow Judges'!!!

Well, today I think i have come down with the dreaded bug, and I'm curled up on the sofa drinking hot lemon and whiskey....purely medicinal you must understand, and eating anything with chocolate on the label!....and watching copious amounts of TV. I must give a big thanks to Sir Richard Branson and his media empire for supplying me with so many channels i never knew existed!!!...I'm on a telethon watching 'Ancient Aliens' back-to-back on the History Channel. Isn't that Giorgio a cool guy fellow Judges!...and i've been watching all about those poor misunderstood Aztecs....slightly a bit cruel, but what cool clothing!!.... and they were certainly innovative with their architecture...but one thing upset me slightly....they say we are all going to vapourise on the 21st December 2012.....and that got me thinking.....what sunglasses will you be wearing to watch the end of the world?...

.To watch the volcanoes erupting and the bright meteors crash landing to the earth, what better than a cool pair of Oakley sunglasses?. full UV protection and with the polarised version glare will be reduced to a minimum.... Oakley shades Wraparounds will also protect your eyes from the strong UV that will be present, and whilst everyone is turning into pillars of salt like Lot's wife, youll be able to view all this with such clarity. And when the 'rapture' occurs what about wearing a cool pair of Miu Miu Carte Noire sunglasses to meet your intended maker. You want to stand out in the crowd don't you, as I suspect the queue to enter the kingdom of heaven being slightly busy!...Miu Miu shades will make you look a million dollars, although i suspect the Greenback will not be needed up there!.. Who knows!..might be the euro!... and i suspect that the Allmighty may let some men in as well, so you cool dudes, wear a pair of Paul Smith sunglasses. Wearing a pair of Paul smith shades, there will be a lot of fallen angels afterwards..

Well after all this depressing talk, i'm going back to bed with a port and brandy now....purely medicinal you must understand, and play my Sean Paul track so i can party like its the end of the world!....Do not worry my fellow Judges'...i will still be contacting you..from up there, or possibly knowing my luck, from down below......

keep 'em peeled!...

the Judge.

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What will you be wearing at the end of the world?

Hello fellow Judges'!!!

Well, today I think i have come down with the dreaded bug, and I'm curled up on the sofa drinking hot lemon and whiskey....purely medicinal you must understand, and eating anything with chocolate on the label!....and watching copious amounts of TV. I must give a big thanks to Sir Richard Branson and his media empire for supplying me with so many channels i never knew existed!!!...I'm on a telethon watching 'Ancient Aliens' back-to-back on the History Channel. Isn't that Giorgio a cool guy fellow Judges!...and i've been watching all about those poor misunderstood Aztecs....slightly a bit cruel, but what cool clothing!!.... and they were certainly innovative with their architecture...but one thing upset me slightly....they say we are all going to vapourise on the 21st December 2012.....and that got me thinking.....what sunglasses will you be wearing to watch the end of the world?...

.To watch the volcanoes erupting and the bright meteors crash landing to the earth, what better than a cool pair of Oakley sunglasses?. full UV protection and with the polarised version glare will be reduced to a minimum.... Oakley shades Wraparounds will also protect your eyes from the strong UV that will be present, and whilst everyone is turning into pillars of salt like Lot's wife, youll be able to view all this with such clarity. And when the 'rapture' occurs what about wearing a cool pair of Miu Miu Carte Noire sunglasses to meet your intended maker. You want to stand out in the crowd don't you, as I suspect the queue to enter the kingdom of heaven being slightly busy!...Miu Miu shades will make you look a million dollars, although i suspect the Greenback will not be needed up there!.. Who knows!..might be the euro!... and i suspect that the Allmighty may let some men in as well, so you cool dudes, wear a pair of Paul Smith sunglasses. Wearing a pair of Paul smith shades, there will be a lot of fallen angels afterwards..

Well after all this depressing talk, i'm going back to bed with a port and brandy now....purely medicinal you must understand, and play my Sean Paul track so i can party like its the end of the world!....Do not worry my fellow Judges'...i will still be contacting you..from up there, or possibly knowing my luck, from down below......

keep 'em peeled!...

the Judge.

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Paul Smith is a traitor!

Good Afternoon Judges,

I do hope you are all fine and dandy!

Well this week again appears to be flying by with the coming clock changes and Spring finally rearing it's head. The sun is struggling through and Winter seems to finally be going to the back of the queue.

So some of you will be wondering what this blog is about well it is not to renounce our love of Sir Paul Smith but to tailor Man Utd suits for them! What About Forest Sir Paul your home town eh! You dirty traitor haha! I will forgive you though I suppose.

Remaining on Paul Smith for a little while longer did you Judges realise Sir Paul did one of his bravest Womenswear shows in Paris this Month. How brave i hear you mutter well not only did he do his twist on masculine chic for the girl about town but most importantly he sent every single model down the runway in Paul Smith Eyewear. Creating the most sexy 'geek chic' look in the whole World. The Paul Smith sunglasses worn by them went down a treat!

Paul Smith in Feburary showed his models on the London catwalks walking down in heavy tweeds and luxury suitings and get this Paul Smith Sunglasses. This man is effortless with throwing the whole look on his models and making them own the runway in a style that has Britain stamped all over it. The Paul Smith shades had a 1930's retro feel as well.

Paul has been busy this awards season notably clothing the top man of the moment Gary Oldman. A true winner in the style stakes and a new Paul smith Champion. Talking of champions you surfers are in for a for a treat when British based surf label reveal their latest collaboration with Sir Paul on their latest collection of surfing apparel and also a limited edition Paul Smith surfboard......

So for now Judges all I can say is that I am off to hang ten and ride the swell

Until next time Judges

Keep 'em peeled and keep letting us know your thoughts

Chin chin

The Judge

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Paul Smith is a traitor!

Good Afternoon Judges,

I do hope you are all fine and dandy!

Well this week again appears to be flying by with the coming clock changes and Spring finally rearing it's head. The sun is struggling through and Winter seems to finally be going to the back of the queue.

So some of you will be wondering what this blog is about well it is not to renounce our love of Sir Paul Smith but to tailor Man Utd suits for them! What About Forest Sir Paul your home town eh! You dirty traitor haha! I will forgive you though I suppose.

Remaining on Paul Smith for a little while longer did you Judges realise Sir Paul did one of his bravest Womenswear shows in Paris this Month. How brave i hear you mutter well not only did he do his twist on masculine chic for the girl about town but most importantly he sent every single model down the runway in Paul Smith Eyewear. Creating the most sexy 'geek chic' look in the whole World. The Paul Smith sunglasses worn by them went down a treat!

Paul Smith in Feburary showed his models on the London catwalks walking down in heavy tweeds and luxury suitings and get this Paul Smith Sunglasses. This man is effortless with throwing the whole look on his models and making them own the runway in a style that has Britain stamped all over it. The Paul Smith shades had a 1930's retro feel as well.

Paul has been busy this awards season notably clothing the top man of the moment Gary Oldman. A true winner in the style stakes and a new Paul smith Champion. Talking of champions you surfers are in for a for a treat when British based surf label reveal their latest collaboration with Sir Paul on their latest collection of surfing apparel and also a limited edition Paul Smith surfboard......

So for now Judges all I can say is that I am off to hang ten and ride the swell

Until next time Judges

Keep 'em peeled and keep letting us know your thoughts

Chin chin

The Judge

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God Save The Queen says Sir Paul Smith

God Save The Queen Says Sir Paul Smith

by The Judge


Good day fellow Judges,

Today’s Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky’s of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it’s an excuse to think it’s a lot warmer.

So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit’s will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.

Well This week see’s the final installment of the fashion world tour coming to a stop in Britain and if anybody know’s anything about fashion it’s us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.

So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.

Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say’s it’s a good it must be right

So open your eyes to Paul Smiths latest offerings and we currently love

Keep them peeled and stay safe

The Judge
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God Save The Queen says Sir Paul Smith

Good day fellow Judges,



Today's Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky's of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it's an excuse to think it's a lot warmer.




So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit's will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.




Well This week see's the final installment of the fashion world tour coming to a stop in Britain and if anybody know's anything about fashion it's us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.




So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.



Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say's it's a good it must be right




So open your eyes to Paul Smiths latest offerings and we currently love























Keep them peeled and stay safe

The Judge
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February is the month of love...so extra 10% discount on Dior and Paul Smith!

FEBRUARY IS THE MONTH OF LOVE!!! ....and 10% EXTRA DISCOUNT ON DIOR AND PAUL SMITH!!!!!
 Welcome back fellow Judges'
Well, February has begun with snow hitting the UK with bright skys aplenty. We hope you are not starting all your stories a'la Victoria Wood...'it begins on a cold wet february morning....'. At least the bright skys are giving us an excuse to keep on trend wearing one of the many pairs of sunglasses. Which look are you rocking to beat the cold and stay well protected?.

So onto a bit about what we are doing here at www.sendoptics.com . We are finishing up the mass job of overhauling the site as a whole. This seems to have been an idea that was thrown into the court last year and in our naievity we did think we would be all done and dusted by now,many apologies for missing photographs but i promise that they will be uploaded over the next few days. We at Judges' cannot thank you enough for your patience and of course your brilliant thoughts and feedback.
As a thank-you we are giving an extra 10% discount on all Dior and Paul Smith sunglasses until Feb 15th, so you can give your loved one that something special. Just type in VAL15J in discount box at payment area, and we will deduct an extra 10% from the already discounted price!...So nice of us! ....Bless, call me cupid!...
See our ranges at...
http://www.sendoptics.com/diot.html
http://www.sendoptics.com/paul-smith.html
So now we have got january over and done with, the year is finally swinging into shape!. So with our fingers ever firmly on the pulse we have another little gem of style advice for you all. This year is seeing colour blocking for men throwwing itself into the arena along with ice colours to keep us all cool in the summer (surely we deserve a heat wave, so we have an excuse to have so many pairs of sunglasses). Ladies, you have a veritable feast of trends, look out for strong colours and of course February is all about love so think the colour of love. with red you will not go far wrong to see you right through the season. If you dont feel confident to wear the colour as a whole look, ever thought about injecting red into your sunglasses and accessories, come on, you wear it on your lips and hair, so why not over your eyes....?
So with it coming to Valentine's day, ladies/gents, why not give your love something more lasting than a meal  in a packed restaurant, flowers that wilt, or worse still, ynderwear they would not be seen dead in!. Give your love protection and something to see you through for sometime to come.....
With all or love, here's to the month of love...
Keep Judging, and keep them peeled,
The Judge....www.sendoptics.com
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