A Stella performance.....

Well hello, good evening ,and welcome Judges

This week I am having a little flurry of inspiration of blog subjects with going over the archives of the past weeks fashion news. It seems the world as a whole is favouring the good old days and nostalgia is rife within the Spring/Summer collections.

One of my favourites and I know your favourites of the moment is the fashion 'Dahling' Stella McCartney who seems at the moment to not be able to put a Platform wedge wrong, not only did she recently have an original though shall we say almost flash mob fashion show at London. This was to premiere her new eveningwear collection to the world. Stella hosted a sophisticated soiree with close family and friends and of course the obligatory Supermodels ( whom do seem to fall into the circle of friends). The latter of the guests were made to earn their scran and after dessert was cleared away the tone of the evening changed and the waiting staff along with the supermodels of yesteryear and today started to get their groove on. Of course this was all a choregraphed routine by the team who created the routine for Daft punks 'Around the world'.

Stella McCartney in real life is friends with the worlds most glamorous females of the moment including everyone's favourite diet chef Gwyneth Paltrow , Gymtastic Madge, All legs Diaz and that is just her bestie's . Often found slouching in rather subdued clothing McCartneys style is all that of a simple English rose transported into the fashion idea of a farce. She prefers to just chillax and gain inspiration from her past adventures and loves nothing more than a good boogie on down in her studio stroke second home in London.

McCartney is speedily gaining favour with the fashion Elite being 'a girl's girl' she designs what she would be seen dead in as she was once quoted. Here I am seeing an ever increasing demand for more feminine products and you ladies are certainly keeping me busy. Stella McCartney sunglasses this season are so far the most popular label to be seen in. You are certainly not affraid to go against this seasons advice and ditch the Stella McCartney aviators as this model in any of the colours is huge. Mind being the model that Stella sports all the time I am not surprised the quality of Stella McCartney shades are second to none being made of sustainable materials , recycled or even specially created materials to have the least impact on the earth's natural resources. See, who could have thought that you could not be stylish and make an Enviromental statement all in one.

Stella not only designs for her own label but also has a succesful colaboration with Adidas so come on ladies get into sport with Stella and rock the trend of sportschic.

So all I can say is it must be in the genes and we are heralding the birth of another McCartney British institution

So for now Judges I am off for a glass of cold nettle tea and going to munch on mung beans

Remeber if you do anythnig Keep em' peeled

Take it easy The Judge

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A Stella performance.....

Well hello, good evening ,and welcome Judges

This week I am having a little flurry of inspiration of blog subjects with going over the archives of the past weeks fashion news. It seems the world as a whole is favouring the good old days and nostalgia is rife within the Spring/Summer collections.

One of my favourites and I know your favourites of the moment is the fashion 'Dahling' Stella McCartney who seems at the moment to not be able to put a Platform wedge wrong, not only did she recently have an original though shall we say almost flash mob fashion show at London. This was to premiere her new eveningwear collection to the world. Stella hosted a sophisticated soiree with close family and friends and of course the obligatory Supermodels ( whom do seem to fall into the circle of friends). The latter of the guests were made to earn their scran and after dessert was cleared away the tone of the evening changed and the waiting staff along with the supermodels of yesteryear and today started to get their groove on. Of course this was all a choregraphed routine by the team who created the routine for Daft punks 'Around the world'.

Stella McCartney in real life is friends with the worlds most glamorous females of the moment including everyone's favourite diet chef Gwyneth Paltrow , Gymtastic Madge, All legs Diaz and that is just her bestie's . Often found slouching in rather subdued clothing McCartneys style is all that of a simple English rose transported into the fashion idea of a farce. She prefers to just chillax and gain inspiration from her past adventures and loves nothing more than a good boogie on down in her studio stroke second home in London.

McCartney is speedily gaining favour with the fashion Elite being 'a girl's girl' she designs what she would be seen dead in as she was once quoted. Here I am seeing an ever increasing demand for more feminine products and you ladies are certainly keeping me busy. Stella McCartney sunglasses this season are so far the most popular label to be seen in. You are certainly not affraid to go against this seasons advice and ditch the Stella McCartney aviators as this model in any of the colours is huge. Mind being the model that Stella sports all the time I am not surprised the quality of Stella McCartney shades are second to none being made of sustainable materials , recycled or even specially created materials to have the least impact on the earth's natural resources. See, who could have thought that you could not be stylish and make an Enviromental statement all in one.

Stella not only designs for her own label but also has a succesful colaboration with Adidas so come on ladies get into sport with Stella and rock the trend of sportschic.

So all I can say is it must be in the genes and we are heralding the birth of another McCartney British institution

So for now Judges I am off for a glass of cold nettle tea and going to munch on mung beans

Remeber if you do anythnig Keep em' peeled

Take it easy The Judge

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God Save The Queen says Sir Paul Smith

God Save The Queen Says Sir Paul Smith

by The Judge


Good day fellow Judges,

Today’s Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky’s of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it’s an excuse to think it’s a lot warmer.

So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit’s will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.

Well This week see’s the final installment of the fashion world tour coming to a stop in Britain and if anybody know’s anything about fashion it’s us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.

So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.

Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say’s it’s a good it must be right

So open your eyes to Paul Smiths latest offerings and we currently love

Keep them peeled and stay safe

The Judge
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God Save The Queen says Sir Paul Smith

Good day fellow Judges,



Today's Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky's of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it's an excuse to think it's a lot warmer.




So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit's will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.




Well This week see's the final installment of the fashion world tour coming to a stop in Britain and if anybody know's anything about fashion it's us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.




So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.



Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say's it's a good it must be right




So open your eyes to Paul Smiths latest offerings and we currently love























Keep them peeled and stay safe

The Judge
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God Save The queen says Sir Paul Smith

Good day fellow Judges,



Today's Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky's of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it's an excuse to think it's a lot warmer.




So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit's will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.




Well This week see's the final installment of the fashion world tour coming to a stop in Britain and if anybody know's anything about fashion it's us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.




So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.



Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say's it's a good it must be right




So open your eyes to Paul Smiths latest offerings and we currently love























Keep them peeled and stay safe

The Judge

God save the Queen
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Rock with Stella and save the World

Hello fellow Judges'
We hope all is well with you, as it is with us. Are the new year's resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges' we are STRONGER and can keep going!.
So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the 'contact us' form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.
Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.
Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.
Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say....but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.
What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women 'should' be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.
Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as 'ecofriendly' using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection...
We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges' are saying rock with Stella and save the world.
So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks' pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.
Take care , keep them peeled and keep judging...
The Judge.
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Rock with Stella and save the World

Hello fellow Judges'
We hope all is well with you, as it is with us. Are the new year's resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges' we are STRONGER and can keep going!.
So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the 'contact us' form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.
Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.
Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.
Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say....but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.
What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women 'should' be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.
Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as 'ecofriendly' using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection...
We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges' are saying rock with Stella and save the world.
So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks' pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.
Take care , keep them peeled and keep judging...
The Judge.
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LETS GO ROUND AGAIN!!!!

You associate both John Lennon and Ozzy Osbourne with round sunglasses , and this retro style is now en vogue big time!!!!Round shapes are popular in retro style......Think Wallis Simpson and Edward Windsor, with a splash of Downton abbey....Oliver Peoples and Paul Smith's new sunglass styles pay hommage to this era,60's styles........think Ray-Ban, and cutting edge shades.....think Stella McCartney.Famous people wearing round sunglasses include Johnny Depp (Sheldrake model.....Oliver Peoples),Lady Gaga and the Olsen twins.They are going to be seen everywhere this summer!....trust the Judge!!!.....
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ALL THAT GLITTERS IS DEFINITELY GOLD AND DIAMONDS ARE MY BEST FRIEND

Well 2012 is looking it's just one big excuse for a good old knees up. we have the Olympics, the Queen's diamond Jubilee and of course an extra bank holiday to go with that (God bless you queenie!). So with all these shindigs and soirees we will all be having to celebrate and of course the scorching weather we are going to have, it cant be as wet as last year surely.....We also have all the major shows on their way with what's going to be hot for the coming couple of years....Look out for news of Dior's new in-house superstar (some people are going to think they have lost their minds if the rumours are true). We have a continuing royal theme with various films and exhibitions celebrating the Monarchy in its many different faces....Pippa or Kate that's the question we think they are both Beauts and think come when the sun shines they will not be seen without a HUGE pair of shades to hide from the papparazzi.No Glastonbury this year but there will be partying in the parks all up and down the country with the usual suspects of Reading,Leeds,V festival. London gets its own festival as well with details still to be confirmed but with it being London it can only be a good one.So with festivals ...what to wear??!!...Well with the lack of sleep you know you need some bloody cool shades and if not a good hat. Sunglasses are the most versatile way to change your look so why stop at one pair...invest in two or three , or infact get them all!!Keep smiling and remember lets party like its the end of the world(god bless the Mayans, but we Brits have never needed an excuse for a party!). maybe an excuse for another pair of sunglasses i'll meet you at the check out with my four favouritesDsquared DQ0062Stella McCartney SM4016Christian Dior CD3228SPaul Smith ElsonOh look to the east I can see the sun starting to shine!....Keep em peeled and remember to vote for the golden specsappeal award...Love The Judge.
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NEW SEASON ARRIVALS!!!

We will be launching all our new ranges over the next 2-3 weeks.We will be giving special offers and discounts on the new ranges to all our loyal customers.Please keep e-mailing us with requests and we will endeavour to help.
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12 HOURS TO GO!!!!

I hope we have replied to all your requests, and we have mailed out ALL the orders that have been placed so far, on our first day back after the extended break.Just a reminder to tell you that the sale ends in 12 hours time!!!!happy new year!
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