The sunshines on Great Britain

Phew Hello Judges,

Well what a weekend it has been !! Britain is in May madness, with this beautiful weather, sunglasses are on everyones face , and how cheerful is the Judge. You guessed it ....very very cheerful ! Sunglasses are being sold left right and centre on both the sendoptics.com site and in store! People have been snapping up Bvlgari sunglasses, Stella McCartney sunglasses and Balenciaga sunglasses . People seem to be wanting something different this season , to the safe bet of Raybans sunglasses though still ever popular.

Talking of Rayban ,did you know it is their 75th anniversary...? That is right . Rayban has been in action longer than our reigning Queen. Personally, I think the Queen would look rather fetching in some Clubmaster's or maybe the Wayfarer in tortoishell . The Queen herself would not look out of place in Bvlgari though with plenty of crystal or the subtle coins that signify the brand.

Well Judges, next week is the long Jubilee weekend and what a weekend it will be street parties, picnics in the park, and sitting in the pub garden with a pitcher of Pimms. How will you be celebrating the festivities ? If the weather stay's great like this, we are going to be very bronzed and beautiful , and keep everyones' chin up and have a cheer to her majesty and long may her reign continue.

I have nothing planned ,so will probably break open the sausage rolls and watch the procession on the tv or maybe have a one man BBQ . Failing that, I may just end up going to the town square and join in the celebrations with the winos and chavs.

For now my fellow Judges I am off to continue the towie tanning regime and sweat like a pig

Keep 'em peeled

The Judge

I am currently sat outside typing this on my decking with the tv on playlist off some bizarre balearic beats, very chilled i must say. The only thing that is chilled even my juice has gone to room temperature

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A SPRING IN YOUR STEP.

Well its all go here at Sendoptics.
We are currently in the throws of still tidying up the old site and continuing with the improvements. All we can say is a huge thanks to those working on the improvements, your feedback and of course your patience, we never anticipated the changes taking this long but little did we know!! Again, thank-you and please keep those peepers peeled for the new lines soon to be introduced which we cannot wait to present and also to hear your thoughts on....
So other than the website what else have we been up to since our last words? Well the sale went down a storm and we MAY be throwing another one sometime again this month or early feb for you to take advantage of the new lines. After hearing all about the film "The Artist"...we decided to potter on over and check out if all the fuss was worth it, and boy was it!. you are thrown into the world of silent film on the roaring 20's inspiring imagery and clothes that you would sell your mother for. The only thing missing on either of the stars were optics for the leading lady Berenice Bejo... she would have definitely have suited a daring pair of Swarovski,Bvlgari or even Miu Miu's new collection though they are based around the 1940's, well fashion does go full circle after all!! As for Jean Dujardin he would have definitely been at home in Oliver Peoples,Paul Smith or Ray-Ban, classic and cool like himself.A must see before it sweeps the oscars.
what with the awards season on its way we would like to see who you would award the sendoptics golden specsappeal award to? the person could be dead or alive as long they are proud to be caught wearing specs.
what have you got to lose and remember keep them peeled for us and if you see something you think we should be aware of please let us know via (the usual e-mail address).
We hope 2012 is going as well for you as it is for us and remember those sunglasses in this winter light and also keep cool whilst it's unseasonably mild.
regards, The judge x.
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LETS GO ROUND AGAIN!!!!

You associate both John Lennon and Ozzy Osbourne with round sunglasses , and this retro style is now en vogue big time!!!!Round shapes are popular in retro style......Think Wallis Simpson and Edward Windsor, with a splash of Downton abbey....Oliver Peoples and Paul Smith's new sunglass styles pay hommage to this era,60's styles........think Ray-Ban, and cutting edge shades.....think Stella McCartney.Famous people wearing round sunglasses include Johnny Depp (Sheldrake model.....Oliver Peoples),Lady Gaga and the Olsen twins.They are going to be seen everywhere this summer!....trust the Judge!!!.....
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NEW SEASON ARRIVALS!!!

We will be launching all our new ranges over the next 2-3 weeks.We will be giving special offers and discounts on the new ranges to all our loyal customers.Please keep e-mailing us with requests and we will endeavour to help.
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Ray Ban Clubmaster Gets Makeover

My grandma used to say “if it’s not broken don’t fix it”. It might be an old adage but Rayban seem to be sticking to it. They’ve decided rather than coming up with new designs for sunglasses they’re going to take their existing range and update them.










On this particular occasion it’s the Clubmaster that Ray Ban have been working on. And on the 9th of December they’re officially relaunching their classic 50s designer sunglasses at the New York Bowery Ballroom. To get the party going RayBan has got local up-and-coming artists to recreate classic tunes from the 50s and 60s. Sounds great.

We’ll let you know as soon as we have pictures of the relauched designs. In the mean time, here’s something they made earlier, the older version of the Clubmaster.
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Aviators – a Top Gun blast from the past…

Aviator glasses have been pushing at the peripheries of fashion for a few seasons now, and are a welcome throwback from the 80s due to their versatility (unlike puff-ball skirts). Pair your Aviators with some cowboy boots rock-a-billy style, an oversized shirt and chunky belt, or a pretty floral dress for any number of quintessential looks this season.

Designers have really gone to town on reinventing a fashion staple, and Aviators haven’t been so hot for decades. Opt for the classic Aviator by Ray Ban, or venture for something a touch more daring by designers who’ve brought their take on a classic frame to the fore of fashion with some great results.

Ray Ban Aviator sunglasses are very popular amongst celebrities like Lindsay Lohan and Renee Zellweger, whilst Clive Owen has been spotted wearing a pair whilst filming a scene for an upcoming movie.

Robert Cavalli, Emporio Armani and Paul Smith’s designs all use the basic style of the Aviator frames but put their own talents into creating some truly original sunglasses.

Roberto Cavalli has created Aviator sunglasses that are truly unique. His use of diamantes and incorporation of the Roberto Cavalli logo into a particular pair of Aviator sunglasses is remarkable and gives this pair a stylish and eye catching appearance. This pair of distinctive frames is available to own here from Send Optics.

Emporio Armani has designed a variety of different Aviator sunglasses. With a range of different colours and lens shades, Emporio Armani Aviator sunglasses are the perfect accessory to finish your look, adding a touch of class to any outfit.

Paul Smith at Send Optics provide a fantastic collection of classic Aviator sunglasses in a variety of different shades, such as: Gold, Grey, Pink and Purple. The simple design to Paul Smith’s Aviator sunglasses ensures a subtle, yet stylish accessory to own.
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Ray Ban Revolution

You can’t have failed to miss the Ray Ban revolution hitting both the streets and the catwalks again. Everyone from Lily Allen to Penelope Cruz is picking up the world-renowned Wayfarer sunglasses, and it’s really encouraging to see the Wayfarers as an enduring fashion essential.

This is largely due to a helping hand from Hollywood’s golden age. Brought to the world’s attention in 1961 on the inimitable face of Audrey Heyburn in Breakfast at Tiffany’s, the Ray Ban Wayfarer style has failed to age. Instead, its versatility has allowed the Wayfarer to find a way back into contemporary fashion; however, not as vintage eyewear, but instead as an investment essential that will continue to be eternally on trend.

Instead of trawling the shops, our pick would be from Send Optics, which has a broad range of frame colours and lens shades to accentuate a classic look, whilst tailoring to your individual style.
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