Rock with Stella and save the World

Hello fellow Judges'
We hope all is well with you, as it is with us. Are the new year's resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges' we are STRONGER and can keep going!.
So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the 'contact us' form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.
Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.
Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.
Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say....but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.
What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women 'should' be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.
Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as 'ecofriendly' using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection...
We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges' are saying rock with Stella and save the world.
So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks' pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.
Take care , keep them peeled and keep judging...
The Judge.
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We all Want a bit of Prada Or is it Muccia?!

Well hello there,
You little Judges are being so spoilt with all these blogs, you will be wanting more soon, and we shall be giving you much more in the coming weeks with the launch of some very very exciting new labels for us here at www.sendoptics.com
Well, Milan is over and Paris couture is been and done and what a whirlwind it has been watching all that fabric and colours for what we should be wearing at the end of the year. Personally, we think Mcqueen nailed it with the lace head covering dresses oh so wearable and well with a pair of sunglasses you could lie and say you are going for the invisible man/woman look.....
So back in Italy and the crazy pace of Milan, what with the chain smoking, espresso,grappa and the elegance of the Italians themselves, this years men's and women's shows at Milan were hailed as some of the strongest with fashion favourites Prada both men's and women's collections the fovourites of the whole week for many an editor.....
So if you are a Muccia Prada what do you do if you are short of a few male models for your menswear show?....Well, you fly in a truckload of Hollywood's leading men and parade them up and down in a baroque inspired velvet laden heavily embellished menswear collection of course. Talk about lucky front pages for featuring not only the clothes but also the men. That is what I call marketing!.
Well, Muccia herself is the driving force behind the Prada label. As its creative director she not only fuels a passion for design but inspires so many in fashion. Prada has gone from strength to strength and has acquired shares in many companies along the way that were a thorn in their side. Muccia often is regarded not only as a designer but a despot in business. She is noted for keeping Prada at the head of its game by not only design but by taking control of rival companies. Most recently the company acquired the Jil Sander label and it placed Raf Simmons as its chief designer, noted for controversy and simplicity. This was a key move and he has put the house back on the map. Simmons is rumoured to be the successor to the throne of Dior due to his success eith the Sander house. Just remember, www.sendoptics.com told you first!
Prada this year is rocking back to the 1950's with its high octane of pimped up autos and petrol collection. The collection is a mismatch of beautiful figure hugging pieces with heavy embellishment to prove that in spite of the economic climate we can all still shine and enjoy a piece of pure class.
Back in the early new millenium Prada launched the Prada Linea Rossa diffusion range.Originally it was developed to support the yacht team that Prada sponsor for the annual race under the same name. The line is the sports line developed for high impact and sports in general whether it's running or water skiing, Prada ensures you are protected in such a cool way. Branding is high with the visible red stripe that is the Linea Rossa. www.sendoptics.com are proud to reintroduce this collection after a short absence. We believe with so many men taking time out to play sports and taking greater pride in themselves, the range will appeal to many with the great shapes and quality materials used in their make up.
Ladies, don't you fret, there is the range of Prada's especially for you. The collection is divided into two with classics having undergone a slight transformation and the introduction of the much talked about 'Swing Collection'.
As well as being popular with stars, sunglasses have become popular with poker players. This is so they can help to hide reactions and to intimidate opponents. Tournament players are now being sponsored by some big names.
Did you know that the colour of lenses can often have great effect on the wearer as well as the style?
Grey and green lenses are neutral because they maintain true colours.
Turquoise lenses are good for medium and high light conditions, because they are good at enhancing contrast, but do not cause significant colour change.
Orange and yellow lenses increase both contrast and depth perception. They also increase colour variation. Yellow lenses are used by both pilots, hunters, shooters for their contrast enhancement and width perception properties.
Blue and purple lenses are purely cosmetic (oh you style junkies you!)
finally, one thing you all should know is that regardless of summer or winter sun , if we start to wear tinted glasses or sunglasses from a young age we can prevent damage and early ageing of the eye.
We hope you found this useful, and please look at our Prada, Prada Linea Rossa, and Miu Miu collections at www.sendoptics.com
Think sunglasses, think www.sendoptics.com
Keep them peeled,
The Judge.
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We all Want a bit of Prada Or is it Muccia?!

Well hello there,
You little Judges are being so spoilt with all these blogs, you will be wanting more soon, and we shall be giving you much more in the coming weeks with the launch of some very very exciting new labels for us here at www.sendoptics.com
Well, Milan is over and Paris couture is been and done and what a whirlwind it has been watching all that fabric and colours for what we should be wearing at the end of the year. Personally, we think Mcqueen nailed it with the lace head covering dresses oh so wearable and well with a pair of sunglasses you could lie and say you are going for the invisible man/woman look.....
So back in Italy and the crazy pace of Milan, what with the chain smoking, espresso,grappa and the elegance of the Italians themselves, this years men's and women's shows at Milan were hailed as some of the strongest with fashion favourites Prada both men's and women's collections the fovourites of the whole week for many an editor.....
So if you are a Muccia Prada what do you do if you are short of a few male models for your menswear show?....Well, you fly in a truckload of Hollywood's leading men and parade them up and down in a baroque inspired velvet laden heavily embellished menswear collection of course. Talk about lucky front pages for featuring not only the clothes but also the men. That is what I call marketing!.
Well, Muccia herself is the driving force behind the Prada label. As its creative director she not only fuels a passion for design but inspires so many in fashion. Prada has gone from strength to strength and has acquired shares in many companies along the way that were a thorn in their side. Muccia often is regarded not only as a designer but a despot in business. She is noted for keeping Prada at the head of its game by not only design but by taking control of rival companies. Most recently the company acquired the Jil Sander label and it placed Raf Simmons as its chief designer, noted for controversy and simplicity. This was a key move and he has put the house back on the map. Simmons is rumoured to be the successor to the throne of Dior due to his success eith the Sander house. Just remember, www.sendoptics.com told you first!
Prada this year is rocking back to the 1950's with its high octane of pimped up autos and petrol collection. The collection is a mismatch of beautiful figure hugging pieces with heavy embellishment to prove that in spite of the economic climate we can all still shine and enjoy a piece of pure class.
Back in the early new millenium Prada launched the Prada Linea Rossa diffusion range.Originally it was developed to support the yacht team that Prada sponsor for the annual race under the same name. The line is the sports line developed for high impact and sports in general whether it's running or water skiing, Prada ensures you are protected in such a cool way. Branding is high with the visible red stripe that is the Linea Rossa. www.sendoptics.com are proud to reintroduce this collection after a short absence. We believe with so many men taking time out to play sports and taking greater pride in themselves, the range will appeal to many with the great shapes and quality materials used in their make up.
Ladies, don't you fret, there is the range of Prada's especially for you. The collection is divided into two with classics having undergone a slight transformation and the introduction of the much talked about 'Swing Collection'.
As well as being popular with stars, sunglasses have become popular with poker players. This is so they can help to hide reactions and to intimidate opponents. Tournament players are now being sponsored by some big names.
Did you know that the colour of lenses can often have great effect on the wearer as well as the style?
Grey and green lenses are neutral because they maintain true colours.
Turquoise lenses are good for medium and high light conditions, because they are good at enhancing contrast, but do not cause significant colour change.
Orange and yellow lenses increase both contrast and depth perception. They also increase colour variation. Yellow lenses are used by both pilots, hunters, shooters for their contrast enhancement and width perception properties.
Blue and purple lenses are purely cosmetic (oh you style junkies you!)
finally, one thing you all should know is that regardless of summer or winter sun , if we start to wear tinted glasses or sunglasses from a young age we can prevent damage and early ageing of the eye.
We hope you found this useful, and please look at our Prada, Prada Linea Rossa, and Miu Miu collections at www.sendoptics.com
Think sunglasses, think www.sendoptics.com
Keep them peeled,
The Judge.
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LETS GO ROUND AGAIN!!!!

You associate both John Lennon and Ozzy Osbourne with round sunglasses , and this retro style is now en vogue big time!!!!Round shapes are popular in retro style......Think Wallis Simpson and Edward Windsor, with a splash of Downton abbey....Oliver Peoples and Paul Smith's new sunglass styles pay hommage to this era,60's styles........think Ray-Ban, and cutting edge shades.....think Stella McCartney.Famous people wearing round sunglasses include Johnny Depp (Sheldrake model.....Oliver Peoples),Lady Gaga and the Olsen twins.They are going to be seen everywhere this summer!....trust the Judge!!!.....
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Rihanna flashes her retro specs

Does pop diva Rihanna rock or what!

She took the audience by storm last night as she opened the 2008 MTV Video Music Awards and give two amazing performances with rapper TI.

Decked out in a stunning black figure hugging number including a cropped black leather jacket, black jeans with black leather boots and some very cool sunglasses, she sang Umbrella and followed it with a fabulous rendition of her hit Disturbia.

While my singing would be the equivalent to scratching a mirror with a 10 inch nail I'm quite happy to take a tip from the young diva on fashion style. So today, i've decided mainly going to be wearing black and hiding my weekend hangover behind some star-like Diesel Metal retro aviator sunglasses.
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80s Microsoft sunglasses break the bank

Some people will go to any lengths to get what they want. But when the WANT in question is a pair of distinctly 80s "Frankie Goes To Hollywoodesque" luminous green glasses with the Microsoft branding plastered all over - and the price tag on it is a jaw dropping $173,000 it's a long way to go and a very expensive want.

Yup, that's what someone in America paid on ebay for these um, cough designer sunglasses.

Or could this be a clever ploy by Microsoft to get some publicity? It would make sense, they're about the only people who wouldn't miss that sort of money, and the publicity they'll get for this pair of retro sunglasses could be priceless.

Whatever it is if it's all the same with them i'll stick with my £114 bargain Paul Smith sunglasses. They don't glow in the dark, they won't break the bank and they don't require me to get a bobble perm.
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Katie Holmes - Oliver People fan

A quick look on the unofficial (we think) www.katieholmes.com website reveals Katie's a big fan of Oliver Peoples sunglasses.


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Oakleys - rugged sunglasses for outdoor perfectionists

Oakley’s is a brand synonymous with outdoor pursuits and an active lifestyle. Whether you're at home on the slopes, surf or half-pipe, here's a range of cool eye-wear that'll really cut a rug!

The stylish framed selection at sendoptics.com offer unisex appearance and appeal with the adoption of key features (tortoise-shell effect or industrial form) to enhance a contemporary touch and add a specific edge to the wearer’s look.

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