Giorgio Armani, king of cool.

Hello fellow Judges,

I hope this finds you all well and good on this fantastically chilled Sunday afternoon or whenever you are reading this. Well the sun is rather weak and supposedly for the next two weeks it is going to get scorchio ! Mind saying that the weathermen don’t seem to be able to predict very much these days, we can but hope so we can don our spring wardrobes and be ever hopeful.

So the final collections of sunglasses have finally made it from Italy to be in my presence ,what a collection it is !. The true Godfather of Italian cool , the epitome of simple chic , true class and the master of the understated. If you have no idea of whom I speak of then for the past 40 years you have been living under a rock. I speak of none other than my style hero Giorgio Armani.

Last year the godfather of cool celebrated a mere 40 years dominating fashions heady heights at the top of the pecking order. Armani himself lives by simple rules create nothing you would not dream of being seen in or have use of, an ethos going back to the arts and crafts movement function meets form. Armani is above all the fuss and furore that go in to creating shows to showcase the clothes most designers produce. Armani rules in simplicity with his collections making them sure fire hit’s with people who regard quality of design over flash in the pan fashions.

Armani’s style is classic and his colour palette matches working heavily with monochromes, natural hues and colours that are always classically led. Armani does not follow trends but has created an uber empire including fragrance, diffusion lines and home wear not to mention his hotel chain that he designed himself to mark his 40^th birthday in fashion last year. When most 74 year olds have long retired Armani still controls every aspect of his business portfolio himself and runs a very tight ship. An empire that many designers would have lost if it was not for the passion for quality that drives the giant to keep on creating the items of beauty that each season brings.

So how is it possible to keep on trend whilst being classic simple Armani sunglasses are the answer to all our prayers this season with his twist on the Armani eyewear , with its leather bridge on the nose giving them a new twist. Shapes in the Armani Shades take influence from the 30’s and I personally will be rocking the rounded tortoiseshell to make me look even more like Norman wisdom my comedy hero.

Well Judge’s for now I am off to cook my Sunday lunch

Keep em peeled

The judge

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TWEED - Men Look On, Look Sharp

TWEED - Men look on , look sharp. by Davina RAs winter fast approaches , heavier fabrics , layers, become the staple outfit . To help compliment this, http://www.sendoptics.com/ suggest tortoiseshell and retro style black to compliment this look. Think Victorian explorer, the guy on the street or the Dandy of today. (Not Desperate Dan).Champions of this look are OLIVER PEOPLES and PAUL SMITH for men.For you ladies, never fear, tweed and all things retro are still key style so think again OLIVER PEOPLES and PAUL SMITH.

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Daily Mail gets it all wrong as Kate Moss pushes for Prada

Shocking fashion alert; Daily Mail's self-appointed showbiz experts have got it all wrong - very wrong in the fashion stakes.

After accusing Kate Moss of stepping out in "bizarre Elton John style sunglasses" in a bid to bag herself a reputation as a veritable rock star, the red-top rag writers quite clearly forgot to do their research.


Any self-respecting fashion junkie could have spotted Kate's specs as the innovative Prada butterfly design (Model 18IS), as opposed to the vile glasses good ol' Reginald Dwight used to wear.

Prada's style is synonymous with bohemian glamour, and as a designer is well recognised brand whose name alone carries a distinct reputation for unique style and outstanding quality. Whether worn for street style or for shade in the sandunes, Prada offers an effortless boho-sleek look.
Send Optics provides the savvy sunglasses buyer with a broad range of Prada’s quirky yet stylish sunglasses. Prada sunglasses are distinctive in design with subtle yet large bold lenses with a smooth and trendy appearance.

Of the many celebrities who wear Prada sunglasses, Hayden Panettiere, Eva Longoria, Jill Hennessy, Spencer Pratt, Brad Pitt are just a few of the designer brand's fans.

Choose Prada for:

• Innovative shapes
• Bohemian glamour
• Groomed style

As a fashionable alternative, why not pick the perenially on-trend Dior brand with their take on the oversized sleek black frame?
These large ladies plastic designer sunglasses by Dior are presented in a shiny black frame and graduated grey lenses.
A great buy for £113.00.
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Rihanna flashes her retro specs

Does pop diva Rihanna rock or what!

She took the audience by storm last night as she opened the 2008 MTV Video Music Awards and give two amazing performances with rapper TI.

Decked out in a stunning black figure hugging number including a cropped black leather jacket, black jeans with black leather boots and some very cool sunglasses, she sang Umbrella and followed it with a fabulous rendition of her hit Disturbia.

While my singing would be the equivalent to scratching a mirror with a 10 inch nail I'm quite happy to take a tip from the young diva on fashion style. So today, i've decided mainly going to be wearing black and hiding my weekend hangover behind some star-like Diesel Metal retro aviator sunglasses.
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Adrenaline Junkie vs. Fashion Junkie

It would be crazy to ignore a rich history where fashion and functionality have crossed paths, particularly so in the sports arena. However, traditionally, stylish sportswear or more so specialist eyewear has been the preserve of ladies.

Contemporary sunglasses are biting back for the boys and giving skiers and cyclists a run for their money. Instead, we see fashion statement eyewear meeting quotidian purposes which results in shades you wouldn't be ashamed to be seen in on the street - but which would be pretty useful on the golf course too...a la mode du Tiger Woods.

Our pick are these Tag Heuer Wraparound unisex designer sunglasses with a black frame and infrared lenses. Smooth, sleek, stylish and sporting; the real deal at Send Optics. And for a limited time, on offer with 20% off.
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“And…It’s a wrap!”

Wraparound sunglasses are making a comeback, and it's about time. These oversized frames are not only fantastic for UV protection from the sun, but make a substantial fashion statement and are incredibly on-trend this season.

Echoing back to the early 90s, wraparounds are back. Updated, sleek and the ultimate "shades", Carrie Bradshaw would be proud to don a pair.

A personal favourite are these Prada wraps from Send Optics; with a leather look finish and the eponymous embellished logo on the arms which really carry an air of rough edged elegance; fit for wandering the desert as a bohemian or perfect for eyeing up cowboys down Route 66.
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