Giorgio Armani, king of cool.

Hello fellow Judges,

I hope this finds you all well and good on this fantastically chilled Sunday afternoon or whenever you are reading this. Well the sun is rather weak and supposedly for the next two weeks it is going to get scorchio ! Mind saying that the weathermen don’t seem to be able to predict very much these days, we can but hope so we can don our spring wardrobes and be ever hopeful.

So the final collections of sunglasses have finally made it from Italy to be in my presence ,what a collection it is !. The true Godfather of Italian cool , the epitome of simple chic , true class and the master of the understated. If you have no idea of whom I speak of then for the past 40 years you have been living under a rock. I speak of none other than my style hero Giorgio Armani.

Last year the godfather of cool celebrated a mere 40 years dominating fashions heady heights at the top of the pecking order. Armani himself lives by simple rules create nothing you would not dream of being seen in or have use of, an ethos going back to the arts and crafts movement function meets form. Armani is above all the fuss and furore that go in to creating shows to showcase the clothes most designers produce. Armani rules in simplicity with his collections making them sure fire hit’s with people who regard quality of design over flash in the pan fashions.

Armani’s style is classic and his colour palette matches working heavily with monochromes, natural hues and colours that are always classically led. Armani does not follow trends but has created an uber empire including fragrance, diffusion lines and home wear not to mention his hotel chain that he designed himself to mark his 40^th birthday in fashion last year. When most 74 year olds have long retired Armani still controls every aspect of his business portfolio himself and runs a very tight ship. An empire that many designers would have lost if it was not for the passion for quality that drives the giant to keep on creating the items of beauty that each season brings.

So how is it possible to keep on trend whilst being classic simple Armani sunglasses are the answer to all our prayers this season with his twist on the Armani eyewear , with its leather bridge on the nose giving them a new twist. Shapes in the Armani Shades take influence from the 30’s and I personally will be rocking the rounded tortoiseshell to make me look even more like Norman wisdom my comedy hero.

Well Judge’s for now I am off to cook my Sunday lunch

Keep em peeled

The judge

Add Post To: | | | | | | | | |