Here's to 2014, from Sendoptics.com.

Well, happy new year, fellow Judges'.

We here at Sendoptics towers are starting to get excited about all the latest brands and models we are launching over the next few weeks.

2013 has seen Celine rise like a phoenix, going out into the stratosphere.

Favoured by the glitterati, such as Alexa Chung, seen below wearing the new 2014 model CL 41055 Papillon , that is one of the new popular styles for 2014

The style is reminiscent of Bardot in the 1950's early 60's, with a modern 21st centry twist. we have in stock at the moment the dusty pink which is absolutely gorgeous, but we will be getting the full compliment of colours over the coming weeks. This model is going to be HUGE, so get your pre-orders in now.

The sunglasses for this season are quite bold colour block sunglasses, with minimal logo, if any at all being present, leaving the styling to speak for itself. The sunglasses are very acetate driven agin this season, with only the finest Italian acetate being used. You can actually feel the quality when you touch  and feel them.

One major fashion house is re-launching itself in march, and we will be heavily featuring them over the coming weeks.

We are launching a French brand , hopefully this month , which is featured heavily in the British Vogue, Grazia , and Wallpaper , to name just 3. The sunglasses are just absolutly stunning, and are predominately female, however, there are around 5 models for us men...just you wait!

Another brand is an Italian/German brand, which is predominately male, that are so stylish and distinctive, they are also being launched at Dover street market

So keep informed fellow Judges' , and join our newsletter , our Facebook page or Twitter to keep informed of all the cool brands, and discount codes for flash sales we have.

At the moment, until 31/01/14 we have £40.00 off the price of ALL

Cutler and Gross

Oliver Peoples

Paul Smith

Stella McCartney

If you enter code AW13 in the promo box at check-out.

Any problems, please email us, and we will do our upmost to help.

Remember, www.sendoptics.com is the home of all the best designer sunglasses.

Lead, not follow.

Keep 'em peeled,

The Judge.

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A SPRING IN YOUR STEP.

Well its all go here at Sendoptics.We are currently in the throws of still tidying up the old site and continuing with the improvements. All we can say is a huge thanks to those working on the improvements, your feedback and of course your patience, we never anticipated the changes taking this long but little did we know!! Again, thank-you and please keep those peepers peeled for the new lines soon to be introduced which we cannot wait to present and also to hear your thoughts on....So other than the website what else have we been up to since our last words? Well the sale went down a storm and we MAY be throwing another one sometime again this month or early feb for you to take advantage of the new lines. After hearing all about the film "The Artist"...we decided to potter on over and check out if all the fuss was worth it, and boy was it!. you are thrown into the world of silent film on the roaring 20's inspiring imagery and clothes that you would sell your mother for. The only thing missing on either of the stars were optics for the leading lady Berenice Bejo... she would have definitely have suited a daring pair of Swarovski,Bvlgari or even Miu Miu's new collection though they are based around the 1940's, well fashion does go full circle after all!! As for Jean Dujardin he would have definitely been at home in Oliver Peoples,Paul Smith or Ray-Ban, classic and cool like himself.A must see before it sweeps the oscars.what with the awards season on its way we would like to see who you would award the sendoptics golden specsappeal award to? the person could be dead or alive as long they are proud to be caught wearing specs.what have you got to lose and remember keep them peeled for us and if you see something you think we should be aware of please let us know via (the usual e-mail address).We hope 2012 is going as well for you as it is for us and remember those sunglasses in this winter light and also keep cool whilst it's unseasonably mild.regards, The judge x.
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Face facts for real specs appeal!

As we drive further towards the holiday season (huzzah!) and bright sunny skies are no longer a myth, it's well and truly time to grab your sunglasses and tootle off to the park. But if we're honest, we're unlikey to grab a pair we already own - bright skies mean prime shopping time!

So, armed with your flexible friend - where do you start in picking the perfect pair?

Square face: You'll need slightly curved frames with the top high enough on the face to downplay the jawline.
Round face: Best to pick straight or angular frames in a deep colour with coloured lenses.
Triangular face: Select sleek oval lenses with coloured frames.
Oblong face: Remember that big is beautiful and go for a wide spanning frame to cover a broad section of the face.
Oval face: It's best to choose a frame that proportional to your face size.

Okay, so the frame style's sorted. What's next?

Sunglasses aren't meant to just be stylish, remember they need to function well too. It's best to take your eyes' needs in to consideration when picking the lenses.

The colour of lens can make or break if you'll continue to use your sunglasses after initial purchase, or whether they'll just become a fad buy.

Pick:
Grey tints to reduce brightness without distorting colour.



Brown and amber tints to reduce glare, including that created by sunlight, which can make things appear hazy.


Fashionable yellow tints to reduce the haze from sunlight and sharpen vision, but they cause greater colour distortion.

Green tints to reduce glare and help filter out some sunlight. They also provide good contrast between objects.


Rose tints to use in outdoor activities as it provides a good contrast for objects viewed against blue or green backgrounds.
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Aussie cull on colour deficient lenses

Crazy as it sounds, last week it was reported by the Canberra Times that shades with brown, yellow or reddish tinted lenses will be unacceptable for driving in.

Those with rose-tinted rage were told that traffic-lights use a green-blue hue to help colour deficient road users (about 8% of men) detect green traffic signals, whilst sunglasses with a brown lense designed to block the glare from blue skies actually end up blocking out the blue light emitted from traffic-lights.

Professor Stephen Dain of the University of New South Wales, Australia and former head of the School of Optometry and Vision Science discovered that in a study of "49 colour-deficient males and 20 with normal vision were given various tinted sunglasses and asked to identify colours of simulated traffic lights.

"About 20 per cent of colour-deficient subjects wearing tinted glasses could not correctly identify the lights. His report notes that "response times for colour-deficient people were slower than colour normals for red and yellow" lights."

The interesting news for those style, rather than, science conscious wearers of sunglasses is that according to Professor Dain, European countries are trying to avoid imposing legislation on sunglasses manufacturers in an effort not to hamper sales.

If you fancy being particularly responsible, have a look at some high standard lenses to protect your peepers...
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Daily Mail gets it all wrong as Kate Moss pushes for Prada

Shocking fashion alert; Daily Mail's self-appointed showbiz experts have got it all wrong - very wrong in the fashion stakes.

After accusing Kate Moss of stepping out in "bizarre Elton John style sunglasses" in a bid to bag herself a reputation as a veritable rock star, the red-top rag writers quite clearly forgot to do their research.


Any self-respecting fashion junkie could have spotted Kate's specs as the innovative Prada butterfly design (Model 18IS), as opposed to the vile glasses good ol' Reginald Dwight used to wear.

Prada's style is synonymous with bohemian glamour, and as a designer is well recognised brand whose name alone carries a distinct reputation for unique style and outstanding quality. Whether worn for street style or for shade in the sandunes, Prada offers an effortless boho-sleek look.
Send Optics provides the savvy sunglasses buyer with a broad range of Prada’s quirky yet stylish sunglasses. Prada sunglasses are distinctive in design with subtle yet large bold lenses with a smooth and trendy appearance.

Of the many celebrities who wear Prada sunglasses, Hayden Panettiere, Eva Longoria, Jill Hennessy, Spencer Pratt, Brad Pitt are just a few of the designer brand's fans.

Choose Prada for:

• Innovative shapes
• Bohemian glamour
• Groomed style

As a fashionable alternative, why not pick the perenially on-trend Dior brand with their take on the oversized sleek black frame?
These large ladies plastic designer sunglasses by Dior are presented in a shiny black frame and graduated grey lenses.
A great buy for £113.00.
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Brad and An

Brad Pitt and Angelina Jolie were spotted by Reuters photographers as they arrived at Narita airport, near Tokyo, with their children.

And look at Brad. Even behind those sunglasses he can't hid the shame of sporting a tash. Come on Brad, even as a Hollywood celebrity surely you wouldn't. Would you?

Is this is a sign that the tash is going to be making a 80s comeback? And if so, the big question is, will perms be back too?
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T.F.I...Tom Ford!

With the S/S09 season upon us, it's not difficult to be excited about fashion's latest offerings - but our opinion is that, Tom Ford is ticking all the right boxes with his oh-so-snazzy range of sunnies. Kudos to you, Mr Ford.

Really, it's hard to know where to start; but our absolute favourites are these seven starlets...

Alexandra: evocative of the early 70s, these rose gold frames with olive green gradient lenses itch to be paired with flares.
Send Optics provide an extended range of this product, offering shades in gold/burgundy and brown frames. All available online for a snippy £224.00.

Alissa: these fantastic dark tortoiseshell havanas with soft brown lenses are subtly reminiscent of those worn in Breakfast at Tiffanys with a modern twist.
Channel some classic cool for £215.00 at sendoptics.com; also available in black, honeyed green and light havana.

Anais: be a shade more daring in these Thelma and Louise-esque glasses; think big hair, svelte swimwear and these sunglasses for a look to die for - literally, in their case!
With wide sweeping frames in violet, tipped with shiny ruthenium endpieces and a grey gradient lense, pick up a pair for £188.00. Also available in nude, olive, olive green, brown and grey.

Camillo: choose these to channel a real Charlie's Angel look in rose gold frames with a light tortoiseshell havana top bar, white horn templetips sassily cast against graduated nut brown lenses.
Camillo or Cameron (Diaz!) eat your heart out, sizzling rosy specs for £211.00; or pick the rose gold and black lensed version for a sexed up look.

Carlo: it's easy to see the vintage influence in this high fashion frame; think late sixties, big bushy curly do, checked shirt and jeans, and these high glamour, low key shades in an opalised amber frame with a shiny rose-gold bridge and green lenses with an outer gold coating.
Grab some easy style for £215.oo at Send Optics.

Dahlia: the original temptress - golden hair, sleek copper coloured swimwear and these poolside bathers.
Bask in their barely-there sultrily subtle light brown opal frames with a gradiented brown lense for £220.00. Also available in tortoiseshell and green.

Katrine: Marilyn Monroe herself would be proud to pose in these vintage styled Tom Ford's.
Sleek and shiny black frames with roviex lenses, peek out of these peepers and watch the boys weep. £197.00 at sendoptics.com in black, vintage and blonde havana.
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Shades of Spring

It might still be chilly, but we're itching for spring to arrive.

Will it to come all the sooner by donning a pair of spanky new summery designer specs, handily reduced to chase the credit-crunch blues away, thanks to online sunglasses specialists Send Optics.

In a swathe of light, springtime shades, there's three particular pairs we've got our beady eyes on:

Dior's pink couture opalescent plastic frames with graduated lenses have 30% off currently - to just £109.20 at sendoptics.com, our flexible friends are curling up in delight!


Or whip yourself into a frenzy over these supremely sleek seventies-styled Marc Jacobs' violet-blue frames with graduated grey lenses for only £127.50 - thanks to an impressive 25% off sale price.


Finally, we can't take our eyes off these heavenly dusky pink classic plastic Missoni frames which have a blissful 30% off - taking them down to £87.50.

We just can't make up our minds which pair we're coveting most...
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Resort/Cruise 09 Style Report

Every year, the fashion world bows to the conveniently placed Cruise collections (or otherwise known as Resort) produced by each fashion house. Designed to bridge the gap between A/W 08 and S/S 09 styles, cruise collections lend a hand to the fashion conscious, pointing them in the right direction for the coming season whilst producing new and quintessential looks.

These resort collections are crucial for the re-introduction of sunglasses into our daily wardrobes after the winter blues, and with Chanel, Dior, Giorgio Armani and Marc Jacobs' help we'll be sashaying into the new season armed with our sunnies rather stylishly...


Chanel Runway: Resort 09
In a flight-themed Resort collection presented in Los Angeles, Karl Lagerfeld pulled out the stops with a chic 70s look collection, presenting a juxtaposition of swinging seventies against high glamour.
This pair of Chanel 4144 wraparounds from Send Optics feature the interlocking "C" logo at the temples. Light to wear and very stylish with brown tortoise sides and a gold metal frame with graduated brown lenses. A seventies snip at £143.20


Christian Dior: Resort 09
John Galliano's chic cruise collection played out raw Americana in his inspiration's spiritual home city of New York. In a word, positively Yankee with subtle sixties accents.
This divine pair of Dior havanas, Glossy 1, feature sleek black frames and brown lenses, elegantly embellished with the Dior typefaced logo along the arm. Pick up a pair from Send Optics for only £120.00

Giorgio Armani: Resort 09
Milan played host to Giorgio Armani's designer resort range for 2009, taking touches of thirties restraint in both colour and style, italian sleek is the order of the season. Pair up with subtle florals for maximum impact with a minimalist look.
These classic retro plastic Giorgio Armani sunglasses feature a delicate GA motif at the temple, with chocolate frames and graduated brown lenses. Retailing for £120.00 at SendOptics.com now!

Alternatively, pick up a pair of Giorgio Armani ruthenium framed designer sunglasses; sleek and sexily androgynous, they feature grey polarized lenses and ooze poolside glamour for £150.00.
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Adrenaline Junkie vs. Fashion Junkie

It would be crazy to ignore a rich history where fashion and functionality have crossed paths, particularly so in the sports arena. However, traditionally, stylish sportswear or more so specialist eyewear has been the preserve of ladies.

Contemporary sunglasses are biting back for the boys and giving skiers and cyclists a run for their money. Instead, we see fashion statement eyewear meeting quotidian purposes which results in shades you wouldn't be ashamed to be seen in on the street - but which would be pretty useful on the golf course too...a la mode du Tiger Woods.

Our pick are these Tag Heuer Wraparound unisex designer sunglasses with a black frame and infrared lenses. Smooth, sleek, stylish and sporting; the real deal at Send Optics. And for a limited time, on offer with 20% off.
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“And…It’s a wrap!”

Wraparound sunglasses are making a comeback, and it's about time. These oversized frames are not only fantastic for UV protection from the sun, but make a substantial fashion statement and are incredibly on-trend this season.

Echoing back to the early 90s, wraparounds are back. Updated, sleek and the ultimate "shades", Carrie Bradshaw would be proud to don a pair.

A personal favourite are these Prada wraps from Send Optics; with a leather look finish and the eponymous embellished logo on the arms which really carry an air of rough edged elegance; fit for wandering the desert as a bohemian or perfect for eyeing up cowboys down Route 66.
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Ray Ban Revolution

You can’t have failed to miss the Ray Ban revolution hitting both the streets and the catwalks again. Everyone from Lily Allen to Penelope Cruz is picking up the world-renowned Wayfarer sunglasses, and it’s really encouraging to see the Wayfarers as an enduring fashion essential.

This is largely due to a helping hand from Hollywood’s golden age. Brought to the world’s attention in 1961 on the inimitable face of Audrey Heyburn in Breakfast at Tiffany’s, the Ray Ban Wayfarer style has failed to age. Instead, its versatility has allowed the Wayfarer to find a way back into contemporary fashion; however, not as vintage eyewear, but instead as an investment essential that will continue to be eternally on trend.

Instead of trawling the shops, our pick would be from Send Optics, which has a broad range of frame colours and lens shades to accentuate a classic look, whilst tailoring to your individual style.
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