Looking to the US for tips on how to be cool.

We here at sendoptics.com are currently busy bees buzzing around finishing writing up the descriptions and and photographing the final lines of designer sunglasses we are going to be adding.So Judges', keep them peeled as they will be on before you know it and we are really looking forward to launching two very cutting edge brands.

So what is happening with you Judges'?. We are getting lots of feedback and are fast acting upon it and still building other elements to the sites around some of these really helpful titbits you keep feeding us, of course, like you Judges' who keep on reading this blog we are always hungry for more. Please use the contact us form for any feedback you wish to continue sending in. We love to hear from you.

Well what else is going down on the streets we hear you ask?. Well, at the moment our eyes are peeled for the next BIG thing, and so this time the Fashion pack takes us over the pond to the Big Apple. Yup, 'pardner' you got it, its another crazy yellow taxi riding (no Danny Devito unfortunately), Prozac ridden chain smoking New York fashion week; I hear you asking what the hell do you Judges' keep on going on about fashion weeks for...well, when looking for who to stock, we like to know the whole look, not just the sunglasses.

So, New York fashion week, what's it all about we hear you cry!. Apart from the glut of the fashion world Anna Wintourn and of course some of the biggest names known to the fashion world. Our American counterparts are responsible for single handedly creating our obsession with Branding and creating some of the worlds most well known superbrands.

America also has a more conservative and classier side which reflects back to it's glamourous Hollywood era of yesteryear. On www.sendoptics.com we currently have two major players in the sunglasses/optics market, these being Oliver Peoples and Tom Ford. Oliver Peoples we have been referring to in the past, so we thought we would give you some bitesize pieces of information.

Oliver Peoples - The L.A. based company is famous for its timeless collection of sunglasses. The company has a massive archive of frames ranging from early 20th century onwards which it uses as reference to all its collections. Oliver Peoples began life in 1986 on Sunset Boulevard selling American vintage sunglasses but they soon began designing for the present with a strong nod to the past for inspiration. The company has a strong anti-branding image and believes in subtlety and quality.

High points for Oliver Peoples collections are the round 1950's optics/sunglasses range and the square aviator. The round shapes from the 50's is bang on trend for this year so Judges' check out...model Sheldrake

Tom Ford - Last year saw a massive leap into the limelight for Tom with his directional debut being praised to high heavens. Tom Ford reinvented the Gucci label and placed it firmly back on the map. Tom Ford is world renowned for his minimalist approach to fashion and again does not believe in the heavy branding that so many of the American Designers believe is a staple of their ethos.

His sunglasses are recognisable by the innovative 'T' hinge and the Tom Ford name is only visible behind your ears. Like his clothing the sunglasses are coverted by the fashion world and celebrities alike. E.G. the iconic Jennifer

So for you Judges' who did not know much about Oliver Peoples and Tom Ford we hope you know them a little more. Both labels are classic and contemporary with an ultra luxury feel and highly innovative little finishes.

Keep the peeled,

The Judge.
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NEW SEASON ARRIVALS!!!

We will be launching all our new ranges over the next 2-3 weeks.We will be giving special offers and discounts on the new ranges to all our loyal customers.Please keep e-mailing us with requests and we will endeavour to help.
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12 HOURS TO GO!!!!

I hope we have replied to all your requests, and we have mailed out ALL the orders that have been placed so far, on our first day back after the extended break.Just a reminder to tell you that the sale ends in 12 hours time!!!!happy new year!
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T.F.I...Tom Ford!

With the S/S09 season upon us, it's not difficult to be excited about fashion's latest offerings - but our opinion is that, Tom Ford is ticking all the right boxes with his oh-so-snazzy range of sunnies. Kudos to you, Mr Ford.

Really, it's hard to know where to start; but our absolute favourites are these seven starlets...

Alexandra: evocative of the early 70s, these rose gold frames with olive green gradient lenses itch to be paired with flares.
Send Optics provide an extended range of this product, offering shades in gold/burgundy and brown frames. All available online for a snippy £224.00.

Alissa: these fantastic dark tortoiseshell havanas with soft brown lenses are subtly reminiscent of those worn in Breakfast at Tiffanys with a modern twist.
Channel some classic cool for £215.00 at sendoptics.com; also available in black, honeyed green and light havana.

Anais: be a shade more daring in these Thelma and Louise-esque glasses; think big hair, svelte swimwear and these sunglasses for a look to die for - literally, in their case!
With wide sweeping frames in violet, tipped with shiny ruthenium endpieces and a grey gradient lense, pick up a pair for £188.00. Also available in nude, olive, olive green, brown and grey.

Camillo: choose these to channel a real Charlie's Angel look in rose gold frames with a light tortoiseshell havana top bar, white horn templetips sassily cast against graduated nut brown lenses.
Camillo or Cameron (Diaz!) eat your heart out, sizzling rosy specs for £211.00; or pick the rose gold and black lensed version for a sexed up look.

Carlo: it's easy to see the vintage influence in this high fashion frame; think late sixties, big bushy curly do, checked shirt and jeans, and these high glamour, low key shades in an opalised amber frame with a shiny rose-gold bridge and green lenses with an outer gold coating.
Grab some easy style for £215.oo at Send Optics.

Dahlia: the original temptress - golden hair, sleek copper coloured swimwear and these poolside bathers.
Bask in their barely-there sultrily subtle light brown opal frames with a gradiented brown lense for £220.00. Also available in tortoiseshell and green.

Katrine: Marilyn Monroe herself would be proud to pose in these vintage styled Tom Ford's.
Sleek and shiny black frames with roviex lenses, peek out of these peepers and watch the boys weep. £197.00 at sendoptics.com in black, vintage and blonde havana.
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The Graduate...

Take a trip back to the 70s, channel some Simon and Garfunkel, drag out your drainpipes and rediscover your love for graduated shades.

Whether it's for lenses or frames, graduated sunglasses will provide echoes of 70s retro chic which easily blend with contemporary styles.

There's no need to dig out an old scratched pair from under your bed, Tom Ford's already done the legwork and styled up a pair that even Mrs Robinson wouldn't turn down.

Seduce yourself with this graduate, pick Tom Ford's plastic ladies designer sunglasses with a brown/green graduated frame and brown lenses for under £120 at Send Optics.
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Tom Ford sunglasses a hit this summer

Want to look hot this summer and total celeb material?

Then look no further grab a pair of glamorous Tom Ford sunglasses, currently voted Number 3 in Marie Claire 10 Best Celebrity Sunglasses!

For a wide selection of Tom Ford range visit Send Optics.
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