Fendi in London, and Mayday Madness!

Ciao Judges,

Well Mayday has come and gone without any Maypole madness, and just been a chilled day for us here at www.sendoptics.com. 

 Fendi had a grand opening this week with the' king Karl' in attendance along with Lilly Allen.

Sunglasses are still causing a great debate in the fashion world ....big is best ,and acetate is the king. Mixed materials are far from doing wrong. Thierry Lasry is king of the big frame with the 'Orgasmy' being a huge fashion favourite, especially with Rihanna.

 Fendi is creating waves with the 'Iridia' cats eyesand are being stepped up and glamorized. The frame is becoming nothing less than a staple for anyone in the know and featured in any glossy worth reading and bloggers are going mad for the frames. We are lucky to be official stockists of the Fendi range and were lucky enough to be invited to see King Karl's creative lab in Milan and all i can say is i want to live there.

The opening of the Fendi store created a buzz in London with Karl opening the store with a host of celebrity designed bags called , such as the Gwyneth... all pimped up by those in the inner circle and celebs creating masterpieces for the peekaboo charity

So do think you will be going to a festival this year, and if you are, be cool and stay safe in the sun or hide those eye bags with some round frames or cats eyes. Have you seen Katie Holmes in her Celine's, making waves running around New York looking so happy. 

Have you seen this years spring summer edition of the Esquires Big black book, as it has exclusive access to Cutler and Gross and an extremely interesting article on the growth of designer sunglasses. Check it out Judges'... it makes for a great read.

 Here at www.sendoptics.com we are very busy with not just our current labels but still going through all our new ranges to be dripped onto the site over the next few months for next season. 

   Remember you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

     At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

     If you wish to keep up with the Judges happening's and for any further news on new lines and future offers, be sure to follow and like us on facebook.com or  simply sign up for our monthly Newsletter.

Well Judges

Keep 'em peeled

And remember, lead and don't follow.

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10% code ends tonight at midnight on ALL sunglasses!!

Use the code MD10 on ALL sunglasses at http://www.sendoptics.com until 12 midnight today to celebrate Mayday wwwkend!
Look like Victoria with http://www.sendoptics.com/cutler-and-gross-0811-b
10% off don't forget!
Lead and don't follow.

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SUNGLASSSES !!!! 10% discount code for may day weekend!!

A Further 10% OFF ALL SUNGLASSES when you enter the code
                                              MD10
In promo box at check-out.
Also tax free ( a further 20%) off for non-EU customers.
This offer is only on until 6/5/14 or in US 5/6/14
Remember, lead, and don't follow.

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The stunning NEW Saint Laurent Sunglasses available from
http://www.sendoptics.com-saint-laurent-sunglasses
Lead, and don't follow.

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MIU MIU EYEWEAR COLLECTION

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Coachella is round again.

Hello Judges, 

I hope you all had a great Easter and bank holidays. Back to work now eh? The weather this weekend has been phenomenal hasn't it. Have you all been keeping those eyes covered up and showing everyone your www.sendoptics.com wares ?. 

The shape  of the season is proving to be anything big or rounded for both men and women. Beyonce has been rocking the round frames at Coachella as has Cara Delvigne. Oliver Peoples has some of the most exquisite rounded frames as does Stella McCartney, Cutler and Gross.

Coachella has seen some amazing sites this year on the style front with an invasion of British supermodel hen do's Cara in short shorts and Poppy in her White polo framed Miu Miu sunglasses. 

Coachella  marks the start of the international festival season and is one of the most influential festivals on the planet and this year is no different with Beyonce making a surprise visit to her Sister super stylish Solange Knowles set.  Coachella is the American equivalant of Glastonbury and sees a bevvy of beautiful rich uber cool hipsters hanging out. 

So think you will be going to a festival this year if you are be cool and stay safe in the sun or hide those eye bags with some round frames or cats eyes have you seen Katie Holmes in her Celine's making waves running around New York looking so happy. 

Have you seen this years spring summer edition of the Esquires Big black book ?...it has exclusive access to Cutler and Gross and an extremely interesting article on the growth of designer sunglasses. Check it out Judges' as it makes for a great read.

 Here at www.sendoptics.com we are very busy with not just our current labels but still going through all our new ranges to be dripped onto the site over the next few months for next season. 

   Remember you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

     At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

     If you wish to keep up with the Judges happening's and for any further news on new lines and future offers, be sure to follow and like us on facebook.com or  simply sign up for our monthly Newsletter.

Well Judges

Keep 'em peeled

Lead, and don't follow.

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The Definitive Guide To The Coolest Sunglasses Around Right Now | Marie Claire

The Definitive Guide To The Coolest Sunglasses Around Right Now | Marie Claire

A great article by Marie Claire about the latest sunglasses styles for 2014

And guess what?

we here at http://www.sendoptics.com have got in spot on!

Little Anna Wintours we are!!!!



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creative ads touching heartwarming thai life insurance commercial

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Sunglasses not to hide behind in 2014.

Hello Judges,

The year 2014 is turning out to be a bit of an odd one for the weather here in the U.K.. The first week of April has seen an attack of the Saharan sand being dumped from across Europe, and copious amounts of air pollution creating a smog that has seen a rise of people calling in to the practice for dry eye drops. If you suffer from hay fever or scratchy eyes, use a spray or ideally, drops in the morning and evening to help combat this.

For you cool hunters though, it's not only the looking after and keeping those eyes luscious and luminous, it's about the protection against the elements with those stylish sunglasses.... 2014 sees a shift again from the aviator and standard black RayBan ,to new hues in softer pastel shades , Bauhaus modernist prints angles that are so acute they could slice your face in two. Alternatively, hark back to the era of flower power and  anti-war protests and cool as f*** rock stars. Think T- Rex, Hendrix, Debbie Harry.... they were true rock stars not living for fame or the trappings of the lifestyle , but for creativity and helping shape a generation. 

So to the point of this blog spot ... and what sunglasses in 2014 ? They are about style ,as a whole are freer, and if you dare more upfront and in your face. Think Cats eyes on acid , round shapes that could steer your car , angles that could create edgy effects to any shape face. You see Judges', sunglasses in 2014 are the frames that 'Don't give a monkey' attitude , and style create a strong stylish look to dress you up in any style.

So to the Judges' choice for 2014...(trumpets please!)... the barometer this year is off the scale and it's all about trying new things and mixing things up.

Colours - Don't just stick with your safe bets of black, silver, gold and tortoiseshell go for pastels RayBan have introduced pastels into The wayfarer collection in the 'Icepop' collection.

 Oliver peoples and Fendi  both have pastel options, Fendi in the frames and Oliver Peoples with their collaboration with fashions favuorite Isabelle Marant .Thanks to the genius that is Oliver Peoples, you can see the world through rose tinted and dusky blue skied lenses.  This season sees the introduction of the new look Audrey in pastel shades and also the original which reminds me of the 90's in size and perfectly proportioned rectangles. These frames are ideal way to add colour to a drab work day outfit, create a statement against an all black ensemble or continue the summer mood in those maxi dresses on a soon to be summers eve. 

Statement shapes-  Celine the true genius love child that is Phoebe Philo creates ranges to build on each season to compliment your existing collection and also your own wardrobe sunglasses are no different. never one to shyaway from challenging shapes or proportions this season Philo has introduced us to the Papillon already a favourite with Lorde and Rihanna for it's statement shape and colours. The Original has been supersized and also an angled version is now available in the way of the Matrix not the Keanu reeves film but the frame style.

Thierry Lasry is the master of unconventional in your face true fantastical style in a range of hues, patterns frame shapes and details. Quality French craftsmanship creates a covertable collection for fans of fashion or those wanting something with an edge to dress up any occasion. this collection is stunning in it's design and statement controversial yet classic at the same time. Thierry Lasry is to design a limited capsule collection for ultra luxury label Fendi ..that is how amazing the label is. 'A'listers clamouring for new pieces and ripping them off the shelves. Whether it's colour, pattern, exquisite detailing or just outstanding quality this collection hits all the marks.

Introducing 'Cats eyes' a new breed- The shape of the 50's housewife reintroduced a few seasons back thanks to the revival of all things vintage. 2014 see's a new twist on the Cats eye shape with exaggerated sweeps and extenuated sweeps to the outer brow creating an almost Mrs Slokham look with a nod to her pussy. Dior have there cult dioraudaciese, glitzen and of course the Dior eyes. Celine have the Papillon, Thierry Lasry have the Orgasmy and the Slutty , Prada have SPR 16P MAL/1Z1 a Tortoiseshell with a pink insert, Fendi have the Iridia with it's jewelled metal frame and ultra sexy shape and mirrored lenses. 

To round it all off- every label has it's own answer to the round shape hippy frame Cutler and Gross ,Bottega Veneta , Paul Smith to name but a few have the most amazing rounds for you to put on your face to get into that ultra luxury festival vibe 

The final word of the day goes to Fendi . Reinvented this season by the wonderous Karl (god) Lagerfeld , or he who can do know wrong we are sp proud to be able to be one of the six UK Independent stockists of an amazingly design led and also wearable collection, fancy a change from your Chanel then jump on the Fendi wagon the collection offers something for all face shapes and detailing that is Synonymous with the ethos of the houses collection,

     Here at www.sendoptics.com we are very busy with not just our current labels but still going through all our new ranges to be dripped onto the site over the next few months for next season. 

   Remember you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

     At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

     If you wish to keep up with the Judges happening's and for any further news on new lines and future offers, be sure to follow and like us on facebook.com or  simply sign up for our monthly Newsletter.

Well Judges

Keep 'em peeled

Lead, and don't follow.

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"SUNGLASSES SUGGESTIONS " Spring Summer 2014 Fashion Trends by Fashion C...

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THIERRY LASRY - Paris Fashion Week with Luisa Via Roma

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DJ Snake & Lil Jon - Turn Down for What

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Fendi 2014-15 Eyewear Collection

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Fendi 2014-15 Eyewear Collection

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Thierry Lasry makes a faux pas with the Anorexxxy, or a cult fashion collectors item.

Bonjour Judges,

 Well, at the end of last week, a huge story in the fashion world broke, and a fury of Facebook posts and Twitter feeds went ballistic. The story of course was Thierry Lasry caused offence with their  Anorexxxy frame. The mother of an anorexic slammed the company for glamorizing the disease.

  

 People bombarded Thierry Lasry's Twitter page with messages demanding  the company to change the name. This was a coup for the campaign, and within hours Thierry Lasry released a statement of apology and renamed the frame. Showing the power of social media as it was not until later in the week traditional media twigged to how big this was in the Fashion world. 

  

Thierry Lasry has a huge amount of celebrity followers who covert their exquisite frames including Jessica Alba, Rhianna, Anne Hathaway to name but a few. The design and the quality of the Thierry Lasry collection is head and tails above it's competitors. In my view the label itself has only made a mistake by letting a quirky name try to sell what can only be described as a great design.

  

The article itself was from the Daily Mail (UK) newspaper and held a comments section with varying opinions including those in support of the view of freedom of expression and artistic integrity. I tend to sit on the fence here, as a stockist of the Anorexxxy/Axxxexxxy and in response to having these we have not been instructed to send back or to remove the title. The frame is stunning so do not judge it on a name, but by the quality that Thierry Lasry is renowned for 

     Here at www.sendoptics.com we are very busy with not just our current labels but still going through all our new ranges to be dripped onto the site over the next few months for next season. 

   Remember you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

     At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

     If you wish to keep up with the Judges happening's and for any further news on new lines and future offers, be sure to follow and like us on facebook.com or  simply sign up for our monthly Newsletter.
Well Judges

Keep 'em peeled

Lead, and don't follow.

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DiorSoReal Summer 2014

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Céline: Paris Fashion Week Spring 2014

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Dior is So Real..Raf Simons can do NO wrong at Dior.

Bonjour Judges'!!
Well what an utterly brilliant week it has been, more new sunglasses have been arriving. Just in time for the mini heatwave ....or should that be the arrival of springtime all be it slightly delayed. The sun certainly is having a great effect on the townsfolk here with people finally walking around with smiles and the sunglasses are out in force.

  Raf Simons has made a great impact with his re-imagining of Dior ,
 With his appointment, people were excited. The first collection was embraced by the fashion collective as an international hit to put the Galliano episode in the past where it belongs.

 Colour, pattern, texture and Simons obsession with clean lines and architecture have made a happy marriage so far with the classics of Dior. The collections are truly breathtaking , with lines so fluid the overall shapes look effortless. Prints are classic and abstract, as is the whole Dior look classically modern.

 The accessories collection has also been overhauled with a more modern twist sunglasses no longer logo emblazoned.... think more class than chav. Handbags and shoes also marry into the whole look.

 Back to the the fore mentioned, sunglasses last year saw the arrival of  DiorAudacieuse ,which has become a firm favourite among the clans. Simons not only mixed the cats-eye with the Dior butterfly over-sized, and created a hybrid that is selling like hot cakes. This season it is all about the Dior DiorSoReal , an aviator style with palladian inspired detailing featuring a single brow ridge and an almost cornice edge to the temples. A mix of metal and acetate make this frame complete.

  The frame itself is edgy yet traditional suiting most face shapes. Celebrities including Rihanna, Jennifer Lawrence and Olivia Palermo have all been seen in this seasons frame from Dior.
 Dior in the UK have decided this frame is not to be stocked by just anyone.In fact, only six other suppliers are permitted in the UK and Judges', we are lucky enough to have been selected.
 
With other labels complimenting the frame so well and the current offerings by Dior it appears our buyer has hit a coup with keeping their eyes on the trends over the past couple of years, and also with a massive thanks to all of you.

 Here at www.sendoptics.com/ we are very busy with not just our current labels, but still going through all our new ranges to be dripped onto the site over the next few months for next season. You have been busy sending in your suggestions and we really appreciate all your suggestions but we have some very welcome new labels coming in by the end of February.
   Remember, you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

  At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

   If you wish to keep up with the Judges' happenings, and for any further news on new lines and future offers, be sure to follow and like us on facebook.com , twitter , pinterest or  simply sign up for our monthly Newsletter.
Well Judges
Keep 'em peeled.
And remember, LEAD AND DON'T FOLLOW

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CUTLER AND GROSS S/S14 Campaign by Frederic Aranda

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Alexander McQueen | Spring/Summer 2014 | Campaign Film

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PRADA SPRING/SUMMER 2014 MEN'S ADVERTISING CAMPAIGN: BEHIND THE SCENES (...

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PRADA SPRING/SUMMER 2014 MEN'S ADVERTISING CAMPAIGN: BEHIND THE SCENES

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Alexander McQueen | Spring/Summer 2014 | Campaign Film

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▶ 'Dior Audacieuse' 2013 2014 Sunglasses

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MIU MIU S/S 2014 ADVERTISING CAMPAIGN

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Sendoptics says Bienvenue to Thierry Lasry.

Good day Judges', 
Well what a start to the weekend and the month of March. Not only have we been experiencing some glorious sun, but a couple of new Labels have leaked onto http://www.sendoptics.com .You must be loving the change in the weather as much as us. 
At http://www.sendoptics.com we have been keeping up with New York, Milan, London and now Paris. Paris is where one of the labels we have leaked onto the site stocked by Harvey Nichols, Harrods, Browns Focus and Dover street Market, this label is not only the go to label for celebs but for the fashion elite.

Thierry Lasry was Born to an optician father and a clothing designer mother; he was destined for eye wear greatness. This brand was launched in 2006,adopting the  concept, "futuristic vintage". Combining classic shapes with a contemporary twist exaggerating size,form and shape. 
These glasses are entirely handmade in France using skilled craftsmanship.
Thierry  Lasry features no logos....drf he stresses that creativity and quality be the benchmark of the brand.
 Fans include celebrities like Madonna, Eva Mendes, Dita Von Teese, Jessica Alba, Alessandra Ambrosio, Hilary Duff, Lindsay Lohan, Paris Hilton, Nicole Richie, Anne Hathaway, Alicia Keys,Beyonce, Fergie and fashion darling Taylor Swift to name but a few. The sunglasses themselves are namely for females but two styles are unisex. 
Paris similar to London this season has been alive with wearable and translatable styles for the high end customer to the high street trends are blending quicker than a rate of knots. Fashion is fast but this season accessories are the key to change any look from day to night from high street to high end a simple investment in the right pair of sunglasses can take you from follower to leader 

Sunglasses can dramatically change the look of an outfit and like our European friends have been doing for so much longer and our international cohorts us Brits are finally packing our sunglasses for any weather to protect our eyes. The sunglasses trend is not only to protect our eyes though it changes the look for both men and women and also for different activities from shopping to sport there is a pair for all . 

 Remember you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

 Born to an optician father and a clothing designer mother, he was destined for eyewear greatness. This brand was launched in 2006,adopting the  concept, "futuristic vintage." These glasses are entirely handmade in France using skilled craftsmanship.. Thierry enables an avant garde touch. Using no logos, he stresses that creativity and quality be the benchmark of his brand. Fans include celebrities like Madonna, Eva Mendes, Dita Von Teese, Jessica Alba, Alessandra Ambrosio, Hilary Duff, Lindsay Lohan, Paris Hilton, Nicole Richie, Anne Hathaway, Alicia Keys, Beyonce , Fergie and fashion darling Taylor Swift.

At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for.We like to think we are fashion forward in our ideas and what we stock and source and all sunglasses are covered by our no quibble 12 month sendoptics guarantee. We also offer tax-free shopping to our non-EU friends.

Follow us on Facebook  , Twitter , Google + or Pinterest and we will give you a further 10% discount code . All you have to do is MESSAGE US AND WE WILL SEND YOUR UNIQUE CODE.

Sign up to our Newsletter   and we will keep you informed of future new launches, competitions, and promo codes throughout the year.

Remember Judges', keep 'em peeled, and lead, and don't follow.

The Judge.

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The New Burberry Spring/Summer 2014 Campaign

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Paul Smith inspired by Jim Morrison ánd an exhibition.

Well hello to you Judges !

    Well what a great start to the new year for Sir Paul Smith it has been .  Inspired by the east and rock music, his menswear collection was amazing.

    Here at http://www.sendoptics.com we are very busy with not just our current labels, but still going through all our new ranges to be dripped onto the site over the next few months for next season. You have been busy sending in your suggestions, and we really appreciate all your suggestions but we have some very welcome new labels coming in by the end of February

  Well this year so far has been a busy old time for our very own Sir Paul Smith , not only with an exhibition at the London Design Museum, but with an astounding menswear collection based on the style of rock royalty Jim Morrison. Jewel colours, carpet patterns and huge swathes of scarves. The look was a true Paul Smith classic with edgy style and a wearable feel to all and a good dash of humour. Men wear any of these colours with any of the Paul smith sunglasses collection but the Judges favourite has to be Callum PM4056 5013/T4 a double bridge aviator with a purple haze lens.

This blog is short and sweet as we are busy with new things and finishing some projects off. Make sure you keep those eyes on the site.

  Remember you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

 At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

   If you wish to keep up with the Judges happening's and for any further news on new lines and future offers, be sure to follow and like us on facebook.com or  simply sign up for our monthly Newsletter.

Well Judges

Keep 'em peeled 

And remember, lead and don't follow.

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Colour clashing monochrome. Dior versus cutler and Gross.

Hello Judges',

  

 Well the weekend started off a bit ropey, but this Sunday has turned into a bright eyed day with a chill, but ideal for rocking those sunglasses.

Well , fashion weeks have been done, and fashion for the next year has been truly set. Riotous prints and colours versus monochrome madness.

  Before we do the big reveals, we will be photographing and pricing these new labels to commence the release. The release will be exclusive for the first week to Newsletter subscribers giving you the chance to look not only better than your family and friends, or even better than your frenemies at the office !

Dior saw  a flower garden mould into exaggerated  tulip shapes, subtle hues with embellished detailing. Finest fabrics mixed with techno finishes. Couture clashes with  the present creating a new look again. Raf Simons turns life into a dyeing art.

Cutler and gross present a strong look ,with a strong look of angles and fluid shapes. Black severe frames and grey finishes turning a face into a feature. Cutler and Gross in 2013 finished the year with a brand new factory to produce their frames and glasses to the highest handmade tradition that fans are used to.

Fashion is moving at a rate of knots like never before, with shows being instantly streamed into the homes of all if so desired. No longer is the show reserved for editors and the fashion elite, but for us mere mortals thanks to facebook streams, twitter feeds, youtube and googleplus

 Burberry was full on sharp tailored, with blanket shawls in a new take on the traditional check almost with a nod to Celine's big check coat that rocked the fashion world last season.

 

Alexander McQueen show had print, precision tailoring and a dark twist on accessories the overall look was like a flashback to a Hitchcock with a punk aesthetic and styling.

 Paul Smith presented his collection on a Turkish carpeted runway complete with matching shoes and woven patterns. The collection was sharp and on form the collection will add fun elements to the winter season a true signature of Paul Smith with not only style and bang on trends but a tongue in cheek look to the other sides.

  Pringle of Scotland presented a super slick collection of serious fashion with a nod back to their archives of true style that created the house. Pringle is no longer a golf enthusiasts label but a true label for the serious fashion insider.

 Well Judges', we are excited about what is to come in 2014 with the launch of a few new labels that are more directional and edgy. Consider these new labels a fixture for what is to come. For updates on this sign up to our newsletter for news on frames and special offers to subscribers.

 Remember, you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices...... the price of sight is priceless.

  At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

  

 If you wish to keep up with the Judges happening's and for any further news on new lines and future offers, be sure to follow and like us on facebook.com or  simply sign up for our monthly Newsletter.

Well Judges

Look up look smart with

www.sendoptics.com

Keep 'em peeled 

And Remember, lead, and don't follow.

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Welcome to the new designs for 2014.

Hello Judges',

   

 Here at http://www.sendoptics.com  we are busy, busy, busy. Looking at new ranges and models from existing labels, but also keeping tabs on the labels we are going to be stocking this coming year. One label has been revealed already by mistake on another social media post that popped out too early! Remember Judges',we are going to be launching these labels a week earlier to newsletter subscribers so if you are not signed up make sure you are.

  Before we do the big reveals, we will be photographing and pricing these new labels to commence the release. The release will be exclusive for the first week to Newsletter subscribers giving you chance to look not only better than your family and friends or even better than your frenemies at the office !

 So Menswear fashion weeks have been under way, and now couture week in Paris has just wrapped up until September.

 Menswear in London was fun, fresh and forward thinking, with a slight conservative edge to it. Suits cut to their sharp pristine finishes lines, so well formed creating a desirable silhouette for all. Texture against traditional fabrics all in one. Muted colour ways with accents to break up the tones and blocks. Blankets and scarfs. Coats finished with fur effect collars and cut to mid calf.

 Burberry was full on sharp tailored with blanket shawls in a new take on the traditional check almost with a nod to Celine's big check coat that rocked the fashion world last season.

 

Alexander McQueen show had print, precision tailoring, and a dark twist on accessories.... the overall look was like a flashback to a Hitchcock with a punk aesthetic and styling.

 Paul Smith presented his collection on a Turkish carpeted runway complete with matching shoes and woven patterns. The collection was sharp and on form the collection will add fun elements to the winter season a true signature of Paul Smith with not only style and bang on trends but a tongue in cheek look to the other sides.

  Pringle of Scotland presented a super slick collection of serious fashion with a nod back to their archives of true style that created the house. Pringle is no longer a golf enthusiasts label but a true label for the serious fashion insider.

 Well Judges', we are excited about what is to come in 2014 with the launch of  new labels that are more directional and edgy. Consider these new labels a fixture for what is to come. For updates on this sign up to our newsletter for news on frames and special offers to subscribers.

 Remember, you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices...... the price of sight is priceless.

 As a welcome to the new year we have reduced the prices of Paul Smith, Oliver Peoples and Stella McCartney a chance for you to add a new look for less from www.sendoptics.com this offer finishes on the 31st of January 2014.

  At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

  

 If you wish to keep up with the Judges happening's and for any further news on new lines and future offers, be sure to follow and like us on facebook.com or  simply sign up for our monthly Newsletter.

Well Judges

Look up, look smart with

www.sendoptics.com

Keep 'em peeled , and remember, lead, don't follow.

The Judge.

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Sunglasses Galore at sendoptics.com.

Good afternoon Judges',
Today is slightly dull and drab, but we have been having the new 2014 sunglasses being delivered, checked, and boxed for immediate delivery.
This year, we have made sure we have enough stock of what we perceive to be THE sunglasses for the coming year.
We have been sourcing from Vogue Italia and other well known fashion and forward thinking magazines such as Wallpaper that are right on the pulse.
We are having at least 3 new labels over the next 4 weeks, which I cannot divulge yet, as we will be informing our followers on the newsletter of www.sendoptics.com  of the launches, with special offers and discounts, so i would advise you to sign up and follow us....what's the harm?..!
We have FULL supply at the moment of Miu Miu sunglasses , Cutler and Gross sunglasses , Celine sunglasses to name but a few, so immediate delivery is guaranteed.
Remember, you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices...... the price of sight is priceless.  As a welcome to the new year we have reduced the prices of Paul Smith, Oliver Peoples and Stella McCartney   with a £40.00 off discount code if you put AW13 in promo code at check-out..a chance for you to add a new look for less from www.sendoptics.com   At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.   If you wish to keep up with the Judges happening's and for any further news on new lines and future offers, be sure to follow and like us on facebook.com or  twitter..Well JudgesKeep 'em peeled Remember, Judges', lbe a leader, not a followerer.

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Happy New Year!

Happy New Year Judges,

I hope 2013 was a good year for you all with a cracking Christmas, and new year just been and gone, it's that time of year where we begin to see new life emerge and of course new fashions. Don't get caught out wearing those tired old Raybans, old Oliver Peoples, passé Paul Smith or anything last season.

To help the start of this change of thinking, please enter 'news2014' as a promo code at the checkout to receive a special discount to welcome the new year.

  The buzz word that the fashion magazines and all style bloggers are going crazy for is accessories over clothing this season. No, they are not saying go naked but why have one accessory when you can have multiple to change your looks.

 Square - Consider softening the angles of the face with rounded or oval shapes with more width than depth.

  Round - Narrower angled frames wider than their depth will add length. consider the arms that begin at the temple part of the lens as well.

  Oval - The wider oval shape gives a better balance to the natural shape of the face.

  Rectangular - A lower bridge often shortens the nose and decorative features help to widen the face.

Keep checking for new labels that are being released this year as well after visiting the two biggest optical fairs in Europe to select new ranges to add, we have short listed down to 6 great labels. These will begin at the start of February at the latest and will be offered to newsletter subscribers a week before everyone else so stay up to date.

 The big sellers of last year were:-

Cutler&Gross
Celine
Hardy Amies

Miu Miu

Paul Smith

 Start 2014 with a pair of sunglasses to turn heads.

-Yours The Judge (Owner and Optician Judge Opticians/SendOptics.com)       
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Here's to 2014, from Sendoptics.com.

Well, happy new year, fellow Judges'.

We here at Sendoptics towers are starting to get excited about all the latest brands and models we are launching over the next few weeks.

2013 has seen Celine rise like a phoenix, going out into the stratosphere.

Favoured by the glitterati, such as Alexa Chung, seen below wearing the new 2014 model CL 41055 Papillon , that is one of the new popular styles for 2014

The style is reminiscent of Bardot in the 1950's early 60's, with a modern 21st centry twist. we have in stock at the moment the dusty pink which is absolutely gorgeous, but we will be getting the full compliment of colours over the coming weeks. This model is going to be HUGE, so get your pre-orders in now.

The sunglasses for this season are quite bold colour block sunglasses, with minimal logo, if any at all being present, leaving the styling to speak for itself. The sunglasses are very acetate driven agin this season, with only the finest Italian acetate being used. You can actually feel the quality when you touch  and feel them.

One major fashion house is re-launching itself in march, and we will be heavily featuring them over the coming weeks.

We are launching a French brand , hopefully this month , which is featured heavily in the British Vogue, Grazia , and Wallpaper , to name just 3. The sunglasses are just absolutly stunning, and are predominately female, however, there are around 5 models for us men...just you wait!

Another brand is an Italian/German brand, which is predominately male, that are so stylish and distinctive, they are also being launched at Dover street market

So keep informed fellow Judges' , and join our newsletter , our Facebook page or Twitter to keep informed of all the cool brands, and discount codes for flash sales we have.

At the moment, until 31/01/14 we have £40.00 off the price of ALL

Cutler and Gross

Oliver Peoples

Paul Smith

Stella McCartney

If you enter code AW13 in the promo box at check-out.

Any problems, please email us, and we will do our upmost to help.

Remember, www.sendoptics.com is the home of all the best designer sunglasses.

Lead, not follow.

Keep 'em peeled,

The Judge.

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