Wednesday, December 17, 2008

Resort/Cruise 09 Style Report

Every year, the fashion world bows to the conveniently placed Cruise collections (or otherwise known as Resort) produced by each fashion house. Designed to bridge the gap between A/W 08 and S/S 09 styles, cruise collections lend a hand to the fashion conscious, pointing them in the right direction for the coming season whilst producing new and quintessential looks.

These resort collections are crucial for the re-introduction of sunglasses into our daily wardrobes after the winter blues, and with Chanel, Dior, Giorgio Armani and Marc Jacobs' help we'll be sashaying into the new season armed with our sunnies rather stylishly...


Chanel Runway: Resort 09
In a flight-themed Resort collection presented in Los Angeles, Karl Lagerfeld pulled out the stops with a chic 70s look collection, presenting a juxtaposition of swinging seventies against high glamour.
This pair of Chanel 4144 wraparounds from Send Optics feature the interlocking "C" logo at the temples. Light to wear and very stylish with brown tortoise sides and a gold metal frame with graduated brown lenses. A seventies snip at £143.20


Christian Dior: Resort 09
John Galliano's chic cruise collection played out raw Americana in his inspiration's spiritual home city of New York. In a word, positively Yankee with subtle sixties accents.
This divine pair of Dior havanas, Glossy 1, feature sleek black frames and brown lenses, elegantly embellished with the Dior typefaced logo along the arm. Pick up a pair from Send Optics for only £120.00

Giorgio Armani: Resort 09
Milan played host to Giorgio Armani's designer resort range for 2009, taking touches of thirties restraint in both colour and style, italian sleek is the order of the season. Pair up with subtle florals for maximum impact with a minimalist look.
These classic retro plastic Giorgio Armani sunglasses feature a delicate GA motif at the temple, with chocolate frames and graduated brown lenses. Retailing for £120.00 at SendOptics.com now!

Alternatively, pick up a pair of Giorgio Armani ruthenium framed designer sunglasses; sleek and sexily androgynous, they feature grey polarized lenses and ooze poolside glamour for £150.00.

Tuesday, December 9, 2008

Born to be ...Bond


Boys wanted to be him, girls wanted to be with him; effortlessly cool and oozing sex appeal, Bond has always had it all. And now, so can you...

Androgynous designer Tom Ford's James Bond aviators have taken the title of Most Wanted Item after cinemagoers lusted after Bond actor, Daniel Craig's, smouldering style in the recent blockbuster, Quantum of Solace.

The TF108 Bond 007 is an italian-made, modern take on the classic aviator style. This limited edition product combines sleek brushed gunmetal frames, tipped with brown leather with a wideset bridge for a distinctly different look.

A complimentary special edition brushed leather case and cleaning cloth keeps this keepsake in pristine condition whilst functionable for everyday use.

Easily customised to match your personal style, the TF108 comes in a range of 4 lense shade; tan, gold, silver and smoke blue.

Quality meets style in this quintessential Bond accessory, get your hands on a pair at Sendoptics.com before they're gone!

Wednesday, December 3, 2008

Ray Ban Clubmaster Gets Makeover

My grandma used to say “if it’s not broken don’t fix it”. It might be an old adage but Rayban seem to be sticking to it. They’ve decided rather than coming up with new designs for sunglasses they’re going to take their existing range and update them.










On this particular occasion it’s the Clubmaster that Ray Ban have been working on. And on the 9th of December they’re officially relaunching their classic 50s designer sunglasses at the New York Bowery Ballroom. To get the party going RayBan has got local up-and-coming artists to recreate classic tunes from the 50s and 60s. Sounds great.

We’ll let you know as soon as we have pictures of the relauched designs. In the mean time, here’s something they made earlier, the older version of the Clubmaster.

Tuesday, September 16, 2008

Designer sunglasses hide celeb shame


Thank god Nicole has a pair of big wrap around sunglasses to hide her face and shame behind. Little Miss Rich Girl has either been popping too many pills or is need of some anger management help.

At Charlotte Ronson's New York Fashion Week after-party Nicole apparently completely lost it when a fan tried taking a photo of her. According to the New York Post Richie shouted, "I'm not an animal" then hurdled over the velvet rope, took the camera and smashed it on the ground.

Shame on her and her temper tantrums. Lucky her wrap around glasses were big enough to shield her shame. Once again a pair of Dolce & Gabbana or Prada come to the rescue.

Monday, September 15, 2008

Hilton rocks with Bvlgari and extensions

If you want beautiful long hair you no longer need to go through the painstaking years of growing it. You don’t even have to go to your hairdresser for some extensions any more. Now you just clip and go.

Check out Paris Hilton and her long locks. She’s got a Bandit hair extension headband created which just slides over her head, making it as simple as possible and providing you with instant long hair.

And with her favourite Bulgari sunglasses she’s really rocking the look.

Tuesday, September 9, 2008

Mirror Mirror on the catwalk

It’s New York fashion week and amongst the many other designers parading their autumn fashions is Marc Jacobs who has decided to provide us with multiple glamour on the catwalk.

Rather than the usual performance whereby models strutting their stuff down the strip, twirl and walk off, he’s introduced mirrors into the equation providing a totally different effect - and image of his latest fashion offerings.

And one lady who’s been spotted eyeing up his wears is young musician Christina Milian who has been showing off her oh so fashionable Marc Jacobs sunglasses. Now all she has to do is sort out her frock and she’ll be a winner on the fashion circuit.

Monday, September 8, 2008

Rihanna flashes her retro specs

Does pop diva Rihanna rock or what!

She took the audience by storm last night as she opened the 2008 MTV Video Music Awards and give two amazing performances with rapper TI.

Decked out in a stunning black figure hugging number including a cropped black leather jacket, black jeans with black leather boots and some very cool sunglasses, she sang Umbrella and followed it with a fabulous rendition of her hit Disturbia.

While my singing would be the equivalent to scratching a mirror with a 10 inch nail I'm quite happy to take a tip from the young diva on fashion style. So today, i've decided mainly going to be wearing black and hiding my weekend hangover behind some star-like Diesel Metal retro aviator sunglasses.

Wednesday, September 3, 2008

80s Microsoft sunglasses break the bank

Some people will go to any lengths to get what they want. But when the WANT in question is a pair of distinctly 80s "Frankie Goes To Hollywoodesque" luminous green glasses with the Microsoft branding plastered all over - and the price tag on it is a jaw dropping $173,000 it's a long way to go and a very expensive want.

Yup, that's what someone in America paid on ebay for these um, cough designer sunglasses.

Or could this be a clever ploy by Microsoft to get some publicity? It would make sense, they're about the only people who wouldn't miss that sort of money, and the publicity they'll get for this pair of retro sunglasses could be priceless.

Whatever it is if it's all the same with them i'll stick with my £114 bargain Paul Smith sunglasses. They don't glow in the dark, they won't break the bank and they don't require me to get a bobble perm.

Monday, September 1, 2008

Lindsay Lohan hides behind shades


We're making today a Lindsay Lohan day - a day you can be bad but hide behind the security of your shades.

When Lindsay Lohan’s behaving she’s a very good girl. But when she’s bad there’s no disguising those little red horns.

Thank goodness her favourite designer shades were at hand this weekend when her dad blew another gasket. It’s no surprise really, instead of being at her granddaddy's funeral, young Ms Lohan was out shopping in Manhattan with her new boyfriend Sam Ronson, without a care in the world.

So if you're feeling in a devilish mood do what you want on Lindsay Lohan Day, and hide behind a pair of blackout glasses too. We suggest the Prada SPR 081 black for a chic girlie look or the Diesel DS 0009 wrap around sunglasses for the lads.



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Wednesday, August 13, 2008

The Graduate...

Take a trip back to the 70s, channel some Simon and Garfunkel, drag out your drainpipes and rediscover your love for graduated shades.

Whether it's for lenses or frames, graduated sunglasses will provide echoes of 70s retro chic which easily blend with contemporary styles.

There's no need to dig out an old scratched pair from under your bed, Tom Ford's already done the legwork and styled up a pair that even Mrs Robinson wouldn't turn down.

Seduce yourself with this graduate, pick Tom Ford's plastic ladies designer sunglasses with a brown/green graduated frame and brown lenses for under £120 at Send Optics.

Adrenaline Junkie vs. Fashion Junkie

It would be crazy to ignore a rich history where fashion and functionality have crossed paths, particularly so in the sports arena. However, traditionally, stylish sportswear or more so specialist eyewear has been the preserve of ladies.

Contemporary sunglasses are biting back for the boys and giving skiers and cyclists a run for their money. Instead, we see fashion statement eyewear meeting quotidian purposes which results in shades you wouldn't be ashamed to be seen in on the street - but which would be pretty useful on the golf course too...a la mode du Tiger Woods.

Our pick are these Tag Heuer Wraparound unisex designer sunglasses with a black frame and infrared lenses. Smooth, sleek, stylish and sporting; the real deal at Send Optics. And for a limited time, on offer with 20% off.

Thursday, July 24, 2008

Tom Ford sunglasses a hit this summer

Want to look hot this summer and total celeb material?

Then look no further grab a pair of glamorous Tom Ford sunglasses, currently voted Number 3 in Marie Claire 10 Best Celebrity Sunglasses!

For a wide selection of Tom Ford range visit Send Optics.

Jennifer Lopez – Marc Jacobs

Celebrity favourite Marc Jacobs to look super cool during the summer months

Snap up a pair or look at the variety of designers from Bulgari, Chanel, Dior and many more at sendoptics.

Tuesday, July 22, 2008

“And…It’s a wrap!”

Wraparound sunglasses are making a comeback, and it's about time. These oversized frames are not only fantastic for UV protection from the sun, but make a substantial fashion statement and are incredibly on-trend this season.

Echoing back to the early 90s, wraparounds are back. Updated, sleek and the ultimate "shades", Carrie Bradshaw would be proud to don a pair.

A personal favourite are these Prada wraps from Send Optics; with a leather look finish and the eponymous embellished logo on the arms which really carry an air of rough edged elegance; fit for wandering the desert as a bohemian or perfect for eyeing up cowboys down Route 66.

Monday, July 21, 2008

WAG? Celeb? RThe rise of celebrity website

There's a huge proliferation in websites dedicated to copying celebrity style. One of our favs at he moment is www.seenon.com

Katie Holmes - Oliver People fan

A quick look on the unofficial (we think) www.katieholmes.com website reveals Katie's a big fan of Oliver Peoples sunglasses.

Oakleys - rugged sunglasses for outdoor perfectionists

Oakley’s is a brand synonymous with outdoor pursuits and an active lifestyle. Whether you're at home on the slopes, surf or half-pipe, here's a range of cool eye-wear that'll really cut a rug!

The stylish framed selection at sendoptics.com offer unisex appearance and appeal with the adoption of key features (tortoise-shell effect or industrial form) to enhance a contemporary touch and add a specific edge to the wearer’s look.

Wednesday, July 2, 2008

Big is Beautiful


Oversized eyewear looks great on all face shapes and is big news this summer.

Whether you’ve had one too many to drink the night before, have had an accessories crisis, or are looking to oomph up an outfit, oversized glasses are an easy solution.

An on-the-street example of easy sleek sophistication, designers have gone crazy for oversize this season. This is largely due to the abundance of space that the broad frames and arms allow in order to accommodate season-specific branding and designers’ logos.

If what you’re after is an immediately identifiable frame, oversized glasses are the way to go. And the wealth of designers with a fantastic offering of this particular style of eyewear this season is simply staggering. Take your pick from Bulgari, Chanel, Dior, Dolce and Gabbana, Roberto Cavalli, Versace or Yves Saint Laurent - or to save yourself some time, head over to sendoptics.com to peruse them all.

Getting the Hollywood look has never been so easy or so stylish; follow in the fashion footsteps of A-listers Nicole Richie, Sienna Miller, Victoria Beckham and Lindsay Lohan for an overt fashion statement.


Aviators – a Top Gun blast from the past…


Aviator glasses have been pushing at the peripheries of fashion for a few seasons now, and are a welcome throwback from the 80s due to their versatility (unlike puff-ball skirts). Pair your Aviators with some cowboy boots rock-a-billy style, an oversized shirt and chunky belt, or a pretty floral dress for any number of quintessential looks this season.

Designers have really gone to town on reinventing a fashion staple, and Aviators haven’t been so hot for decades. Opt for the classic Aviator by Ray Ban, or venture for something a touch more daring by designers who’ve brought their take on a classic frame to the fore of fashion with some great results.

Ray Ban Aviator sunglasses are very popular amongst celebrities like Lindsay Lohan and Renee Zellweger, whilst Clive Owen has been spotted wearing a pair whilst filming a scene for an upcoming movie.

Robert Cavalli, Emporio Armani and Paul Smith’s designs all use the basic style of the Aviator frames but put their own talents into creating some truly original sunglasses.

Roberto Cavalli has created Aviator sunglasses that are truly unique. His use of diamantes and incorporation of the Roberto Cavalli logo into a particular pair of Aviator sunglasses is remarkable and gives this pair a stylish and eye catching appearance. This pair of distinctive frames is available to own here from Send Optics.

Emporio Armani has designed a variety of different Aviator sunglasses. With a range of different colours and lens shades, Emporio Armani Aviator sunglasses are the perfect accessory to finish your look, adding a touch of class to any outfit.

Paul Smith at Send Optics provide a fantastic collection of classic Aviator sunglasses in a variety of different shades, such as: Gold, Grey, Pink and Purple. The simple design to Paul Smith’s Aviator sunglasses ensures a subtle, yet stylish accessory to own.

Ray Ban Revolution


You can’t have failed to miss the Ray Ban revolution hitting both the streets and the catwalks again. Everyone from Lily Allen to Penelope Cruz is picking up the world-renowned Wayfarer sunglasses, and it’s really encouraging to see the Wayfarers as an enduring fashion essential.

This is largely due to a helping hand from Hollywood’s golden age. Brought to the world’s attention in 1961 on the inimitable face of Audrey Heyburn in Breakfast at Tiffany’s, the Ray Ban Wayfarer style has failed to age. Instead, its versatility has allowed the Wayfarer to find a way back into contemporary fashion; however, not as vintage eyewear, but instead as an investment essential that will continue to be eternally on trend.

Instead of trawling the shops, our pick would be from Send Optics, which has a broad range of frame colours and lens shades to accentuate a classic look, whilst tailoring to your individual style.