Our hearts will go on for Celine...

Well Hello Judges,

I hope this finds you well and enjoying the warmer weather, ha!...it is in my head ,and as an act of rebellion ,I have been sporting sunglasses out and about even in the cold damp weather of late. The summer certainly seems to be struggling to keep it's grip. Oh well ,we have to keep calm and carry on; despite this we have so much to look forward to... what with the impending Jubilee weekend on it's way and the Olympics..... My bet is we have donkey races, sack relays and darts in smokey pubs included just for us Brit's.

Hopefully you have noticed two new arrivals on the site by now ....Mcqueen sunglasses which has you all in a flutter with it's feather etching and simple shapes. There will be a separate Mcqueen blog to tell you all about this stunning new collection. The latest collection to take shape is the super luxury French label Celine , not Dion you smart Alec Judges. Celine is the super luxury label favoured by the likes of Rhianna (when she wants to keep her clothes and sunglasses on) Madonna (the human clothes horse) and many more Hollywood A lister's.

Celine itself began life in the 1945 as a children's bespoke footwear designer created by Celine Viapana and is now in the capable hands of Phoebe Philo who has entered a stage in her design career that suits the brands heritage. Philo wishes to create collections that merge into each other through the season so that you can link past with present like Viapana championed. Throw away fashion is not what the brand or Philo have been about updating fabrics, colours and shapes but gimmicks are a no no.

The label has a huge debt of thanks to pass onto Philo for creating somewhat of a cult for the wide legged trousers, and extra long cuffed white shirt that has no collar, the dress that stands away from the body rather than clinging to every curve for it's dear life. All in all Philo has created a look that is unique in a time when skinny jeans and tight dresses are still a big part of fashion. Like all fashion ,not everyone suits or wants to wear the same look so Celine is maybe a little different in it's trend ,but it still is ranked amongst one of the most influential French fashion institutes and it's accessories are to die for. The label's customer is intelligent, modern and like there fashion to be unassuming and timeless.

Celine sunglasses were recently featured in British vogue with Jourdan Dunn seductively holding them. What a waste I say, and Rhianna recently wore them to hide her party hard fatigue and was caught on the front cover of Grazia UK magazine. Celine is a label for all you stylish ladies and the sunglasses are able to fit both men and women's faces. The collection of sunglasses is only available through exclusive London Boutiques, the Celine website and other hand picked stockists , andthis is why I am so delighted to be able to present this wondrous timeless collection to you my Judges.

So what have you been upto, picnics in the great outdoors reading a good book or curled up on the sofa like me with the heating back on..... more like come on May i need my vitamin D.

We have lots of other things coming very soon... Prada Teddy and Dixie are being photographed and collection is awesome quirky in a way only Prada knows how.

Well of late I have been working a little too hard for you Judges' , and have been having a few early nights. You all keep me buzzing with your comments and we are getting lot's of likes on facebook which keeps this Judge smiling. Don't forget, is you get 25 people to 'Like' us on facebook (send optics 2 separate words) we will give you £20 off your next purchase, and don't forget, non eu customers get them duty free so no VAT tax to pay, so 20% on top of that!

So question..... if you follow us on Facebook what content do you like to see images, videos or text ?

For now Judges I have my dinner to prepare

Keep 'em peeled

The Judge

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Our hearts will go on for Celine

Well Hello Judges,

I hope this finds you well and enjoying the warmer weather, ha!...it is in my head ,and as an act of rebellion ,I have been sporting sunglasses out and about even in the cold damp weather of late. The summer certainly seems to be struggling to keep it's grip. Oh well ,we have to keep calm and carry on; despite this we have so much to look forward to... what with the impending Jubilee weekend on it's way and the Olympics..... My bet is we have donkey races, sack relays and darts in smokey pubs included just for us Brit's.

Hopefully you have noticed two new arrivals on the site by now ....Mcqueen sunglasses which has you all in a flutter with it's feather etching and simple shapes. There will be a separate Mcqueen blog to tell you all about this stunning new collection. The latest collection to take shape is the super luxury French label Celine , not Dion you smart Alec Judges. Celine is the super luxury label favoured by the likes of Rhianna (when she wants to keep her clothes and sunglasses on) Madonna (the human clothes horse) and many more Hollywood A lister's.

Celine itself began life in the 1945 as a children's bespoke footwear designer created by Celine Viapana and is now in the capable hands of Phoebe Philo who has entered a stage in her design career that suits the brands heritage. Philo wishes to create collections that merge into each other through the season so that you can link past with present like Viapana championed. Throw away fashion is not what the brand or Philo have been about updating fabrics, colours and shapes but gimmicks are a no no.

The label has a huge debt of thanks to pass onto Philo for creating somewhat of a cult for the wide legged trousers, and extra long cuffed white shirt that has no collar, the dress that stands away from the body rather than clinging to every curve for it's dear life. All in all Philo has created a look that is unique in a time when skinny jeans and tight dresses are still a big part of fashion. Like all fashion ,not everyone suits or wants to wear the same look so Celine is maybe a little different in it's trend ,but it still is ranked amongst one of the most influential French fashion institutes and it's accessories are to die for. The label's customer is intelligent, modern and like there fashion to be unassuming and timeless.

Celine sunglasses were recently featured in British vogue with Jourdan Dunn seductively holding them. What a waste I say, and Rhianna recently wore them to hide her party hard fatigue and was caught on the front cover of Grazia UK magazine. Celine is a label for all you stylish ladies and the sunglasses are able to fit both men and women's faces. The collection of sunglasses is only available through exclusive London Boutiques, the Celine website and other hand picked stockists , andthis is why I am so delighted to be able to present this wondrous timeless collection to you my Judges.

So what have you been upto, picnics in the great outdoors reading a good book or curled up on the sofa like me with the heating back on..... more like come on May i need my vitamin D.

We have lots of other things coming very soon... Prada Teddy and Dixie are being photographed and collection is awesome quirky in a way only Prada knows how.

Well of late I have been working a little too hard for you Judges' , and have been having a few early nights. You all keep me buzzing with your comments and we are getting lot's of likes on facebook which keeps this Judge smiling. Don't forget, is you get 25 people to 'Like' us on facebook (send optics 2 separate words) we will give you £20 off your next purchase, and don't forget, non eu customers get them duty free so no VAT tax to pay, so 20% on top of that!

So question..... if you follow us on Facebook what content do you like to see images, videos or text ?

For now Judges I have my dinner to prepare

Keep 'em peeled

The Judge

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A Duchess of style, and a McQueen to beat the best of the rest...

Hello my Judges,

How the devil are you ?. It seems the sun is struggling in the cloud leaden skies of late. I have lots to tell you, but again I have been told to keep it short and sweet ( what the hell ,I will do as I like....).

Well last month saw a year since The Duke and Duchess of Cambridge tied the knot ,and congratulations to them both; how did you celebrate the big day.?.... I was of course locked up in the optician's sorting my customers out with glasses and sunglasses. Kate already heralded as one of the most influential fashion icons of modern times got married in Mcqueen, designed by Sarah Burton ,who created heaven in a dress with the lace being made in Nottinghamshire and Paris and hand cut... the detailing was nothing short of genius.

Mcqueen was founded by Lee Mcqueen back in 1993 a young Londoner who shook the stale fashion world up. His ethos was based on sharp cuts with the use of tailoring methods and traditional or futuristic fabrics. All in all the look was easily unique, and gave Mcqueen a reputation as a rising star and soon catapulted him to new highs. He remained there until 2010 with his untimely death and his best friend Sarah Burton remains true to the original ethos.

You guessed it yet then Judges.....?! That is right I am pleased to say we have the new collection of Mcqueen sunglasses collection. The collection is stunning and has something for everyone . Colours are subdued with a few shapes going from unisex aviators to over sized acetate frames with feather etching and splashes of colour, so you can sport a wearable aspect of this incredible offering from the world famous label Alexander Mcqueen , and will continue to mean fashion on the edge with a quality synonymous with hand finishing and quirky ideas.

Not everyone will be wearing Alexander Mcqueen, but to be honest with the way labels are selling this year, the big hitters are not at the top of the pops , it's more niche people are looking for something more unique. This collection of sunglasses certainly has unique twists, utilising the iconic skull and mcq that are the only branding to feature on these sunglasses.

So Judges are you keeping up with me on Facebook I hope so...... 'Like' us ..send optics (2 separate words) and keep upto date with special offers, news and competitions. Remember, www.sendoptics.com is the home of designer sunglasses at discounted prices. Alexander Mcqueen are 20% less at the moment and between friday 18 may until 21 may 2012 you will get an EXTRA 10% off ALL brands if you put promo code may2012 at check out to get this extra discount, but DONT FORGET!!!....it's a flash sale and only applies 18/5 ---- 21/5!!!!...and If you live non europe you get them duty free at 20 % less on top as they are VAT tax free.....how can you refuse!...

For now Judges' keep Judging and keep em Peeled

We have also launched another very exclusive label Celine , more about this next week, so keep on checking us out and Keep those peepers protected

Keep smiling

The Judge

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A Duchess of style, and a McQueen to beat the best of the rest.

Hello my Judges,

How the devil are you ?. It seems the sun is struggling in the cloud leaden skies of late. I have lots to tell you, but again I have been told to keep it short and sweet ( what the hell ,I will do as I like....).

Well last month saw a year since The Duke and Duchess of Cambridge tied the knot ,and congratulations to them both; how did you celebrate the big day.?.... I was of course locked up in the optician's sorting my customers out with glasses and sunglasses. Kate already heralded as one of the most influential fashion icons of modern times got married in Mcqueen, designed by Sarah Burton ,who created heaven in a dress with the lace being made in Nottinghamshire and Paris and hand cut... the detailing was nothing short of genius.

Mcqueen was founded by Lee Mcqueen back in 1993 a young Londoner who shook the stale fashion world up. His ethos was based on sharp cuts with the use of tailoring methods and traditional or futuristic fabrics. All in all the look was easily unique, and gave Mcqueen a reputation as a rising star and soon catapulted him to new highs. He remained there until 2010 with his untimely death and his best friend Sarah Burton remains true to the original ethos.

You guessed it yet then Judges.....?! That is right I am pleased to say we have the new collection of Mcqueen sunglasses collection. The collection is stunning and has something for everyone . Colours are subdued with a few shapes going from unisex aviators to over sized acetate frames with feather etching and splashes of colour, so you can sport a wearable aspect of this incredible offering from the world famous label Alexander Mcqueen , and will continue to mean fashion on the edge with a quality synonymous with hand finishing and quirky ideas.

Not everyone will be wearing Alexander Mcqueen, but to be honest with the way labels are selling this year, the big hitters are not at the top of the pops , it's more niche people are looking for something more unique. This collection of sunglasses certainly has unique twists, utilising the iconic skull and mcq that are the only branding to feature on these sunglasses.

So Judges are you keeping up with me on Facebook I hope so...... 'Like' us ..send optics (2 separate words) and keep upto date with special offers, news and competitions. Remember, www.sendoptics.com is the home of designer sunglasses at discounted prices. Alexander Mcqueen are 20% less at the moment and between friday 18 may until 21 may 2012 you will get an EXTRA 10% off ALL brands if you put promo code may2012 at check out to get this extra discount, but DONT FORGET!!!....it's a flash sale and only applies 18/5 ---- 21/5!!!!...and If you live non europe you get them duty free at 20 % less on top as they are VAT tax free.....how can you refuse!...

For now Judges' keep Judging and keep em Peeled

We have also launched another very exclusive label Celine , more about this next week, so keep on checking us out and Keep those peepers protected

Keep smiling

The Judge

 

 

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Armani ' Frame of your life ' or should that be 'This is Your life'?

Good day Judges,

How the devil are you ? The weather is still, how do I say a little up and down.Bank holiday as usual was a wash out. I did nothing but watch classic war films and my hero Arthur Askey...dancing around like a little bumble bee I was...If you have absolutely NO idea who he is' you tube' him and he is ace!!!!....Ghost Train is a classic film with his buudy 'Stinker' Murdoch!!...Oh i could go on and on...

Have you seen the buzz surrounding the Godfather of Italian fashion Giorgio Aramani's latest campaign for his optical and sunglasses range. The collection is based around design concepts for major design cities from around the globe. From London to New york via Beijing. The main idea being these frames not only help to express your personality but help you to create new looks, and most of all moments in your life. Has Armani gone soft?.... the answer is ' no ' .... the campaign on the website features people from each city in the frames dressed to express the feel of the city and themselves wearing key pieces from the collection some of the folk featured were found from Facebook even.

This idea got me thinking about our current ideas and usage of social media. Do we still use it just for communicating with our friends? The answer if you are like me is 'no'. Facebook and other social media sites have evolved so much that now we can follow trends, polotics, actors, designers every moves. Armani really has embraced this idea with this intriguing idea and the frames really are second to none.

The name Armani to most brings forth ideas of simplicity of silhouette with Italian quality craftsmanship, I have a couple of very nice Armani Palazzo Suits ( very 40's wide leg trouser) The look is timeless ; less about trend ,more about endurance and championing a statement in a way against fashion with it's finger upto what is hot. Needless to say Armani never puts a foot wrong ,and with the opening of his luxury hotel in Milan where his headquarters are based.Armani is a force still to be reckoned with.

Armani 'frame of your life' Sunglasses collection is stunning with styles from an aviator based on american airforce original's with the leather top bridge bar and finishing on the arms. Rounded 40's shapes that suit men or women to glamorous big shapes in crocodile print and colours from silver and nude honey. The collection is classic and will keep you protected for seasons to come.We have Armani sunglasses and this collection on our site.

Armani stated that we should always posses a pair of sunglasses for daytime and one for evening. Do you think Giorgio wears his at night when walking along the streets of Milan hunting out inspiration for his new collection?. Either way ,I feel a tad guilty with my multiple pairs for just about any occasion.

So Judges' I mentioned about the use of facebook and this got me thinking of Armani's campaign could us Judges start our own Frame of your life campaign with Pictures of us in our favourite sunglasses ?

Have I mentioned ,mention that we have some exciting suprise arrivals due to arrive very soon so keep 'em peeled

Get 25 people to 'like' us on facebook, at send optics (2 separate words), and get an extra £20 off,and if you live outside europe you get the sunnies duty free so a further 20% off as VAT tax free!...Come on, lets all get down and party, and prove 2012 will be a great year, and if the Mayans are proved right about the world ending on dec 21st, at least we will go down looking spectacular!

Have you made your desicions on your holidays yet? I am still considering my options but Europe bound it will be with the hope of getting some vitamin D into my skin I feel ever so slightly dissapointed with the weather so far this year. Not ideal for sunglasses but hell being the rebel I am, I still have pair in my bag ready.

Remember, www.sendoptics.com is the home of discounted designer sunglasses.

Judges, keep Judging and thanks for reading, until next time

The Judge

 

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Armani 'Frame of life' or should it be 'this is YOUR life' ?....

Good day Judges,

How the devil are you ? The weather is still, how do I say a little up and down.Bank holiday as usual was a wash out. I did nothing but watch classic war films and my hero Arthur Askey...dancing around like a little bumble bee I was...If you have absolutely NO idea who he is' you tube' him and he is ace!!!!....Ghost Train is a classic film with his buudy 'Stinker' Murdoch!!...Oh i could go on and on...

Have you seen the buzz surrounding the Godfather of Italian fashion Giorgio Aramani's latest campaign for his optical and sunglasses range. The collection is based around design concepts for major design cities from around the globe. From London to New york via Beijing. The main idea being these frames not only help to express your personality but help you to create new looks, and most of all moments in your life. Has Armani gone soft?.... the answer is ' no ' .... the campaign on the website features people from each city in the frames dressed to express the feel of the city and themselves wearing key pieces from the collection some of the folk featured were found from Facebook even.

This idea got me thinking about our current ideas and usage of social media. Do we still use it just for communicating with our friends? The answer if you are like me is 'no'. Facebook and other social media sites have evolved so much that now we can follow trends, polotics, actors, designers every moves. Armani really has embraced this idea with this intriguing idea and the frames really are second to none.

The name Armani to most brings forth ideas of simplicity of silhouette with Italian quality craftsmanship, I have a couple of very nice Armani Palazzo Suits ( very 40's wide leg trouser) The look is timeless ; less about trend ,more about endurance and championing a statement in a way against fashion with it's finger upto what is hot. Needless to say Armani never puts a foot wrong ,and with the opening of his luxury hotel in Milan where his headquarters are based.Armani is a force still to be reckoned with.

Armani 'frame of your life' Sunglasses collection is stunning with styles from an aviator based on american airforce original's with the leather top bridge bar and finishing on the arms. Rounded 40's shapes that suit men or women to glamorous big shapes in crocodile print and colours from silver and nude honey. The collection is classic and will keep you protected for seasons to come.We have Armani sunglasses and this collection on our site.

Armani stated that we should always posses a pair of sunglasses for daytime and one for evening. Do you think Giorgio wears his at night when walking along the streets of Milan hunting out inspiration for his new collection?. Either way ,I feel a tad guilty with my multiple pairs for just about any occasion.

So Judges' I mentioned about the use of facebook and this got me thinking of Armani's campaign could us Judges start our own Frame of your life campaign with Pictures of us in our favourite sunglasses ?

Have I mentioned ,mention that we have some exciting suprise arrivals due to arrive very soon so keep 'em peeled

Get 25 people to 'like' us on facebook, at send optics (2 separate words), and get an extra £20 off,and if you live outside europe you get the sunnies duty free so a further 20% off as VAT tax free!...Come on, lets all get down and party, and prove 2012 will be a great year, and if the Mayans are proved right about the world ending on dec 21st, at least we will go down looking spectacular!

Have you made your desicions on your holidays yet? I am still considering my options but Europe bound it will be with the hope of getting some vitamin D into my skin I feel ever so slightly dissapointed with the weather so far this year. Not ideal for sunglasses but hell being the rebel I am, I still have pair in my bag ready.

Remember, www.sendoptics.com is the home of discounted designer sunglasses.

Judges, keep Judging and thanks for reading, until next time

The Judge

 

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