Good day Judges,
How the devil are you ? The weather is still, how do I say a little up and down.Bank holiday as usual was a wash out. I did nothing but watch classic war films and my hero Arthur Askey...dancing around like a little bumble bee I was...If you have absolutely NO idea who he is' you tube' him and he is ace!!!!....Ghost Train is a classic film with his buudy 'Stinker' Murdoch!!...Oh i could go on and on...
Have you seen the buzz surrounding the Godfather of Italian fashion Giorgio Aramani's latest campaign for his optical and sunglasses range. The collection is based around design concepts for major design cities from around the globe. From London to New york via Beijing. The main idea being these frames not only help to express your personality but help you to create new looks, and most of all moments in your life. Has Armani gone soft?.... the answer is ' no ' .... the campaign on the website features people from each city in the frames dressed to express the feel of the city and themselves wearing key pieces from the collection some of the folk featured were found from Facebook even.
This idea got me thinking about our current ideas and usage of social media. Do we still use it just for communicating with our friends? The answer if you are like me is 'no'. Facebook and other social media sites have evolved so much that now we can follow trends, polotics, actors, designers every moves. Armani really has embraced this idea with this intriguing idea and the frames really are second to none.
The name Armani to most brings forth ideas of simplicity of silhouette with Italian quality craftsmanship, I have a couple of very nice Armani Palazzo Suits ( very 40's wide leg trouser) The look is timeless ; less about trend ,more about endurance and championing a statement in a way against fashion with it's finger upto what is hot. Needless to say Armani never puts a foot wrong ,and with the opening of his luxury hotel in Milan where his headquarters are based.Armani is a force still to be reckoned with.
Armani 'frame of your life' Sunglasses collection is stunning with styles from an aviator based on american airforce original's with the leather top bridge bar and finishing on the arms. Rounded 40's shapes that suit men or women to glamorous big shapes in crocodile print and colours from silver and nude honey. The collection is classic and will keep you protected for seasons to come.We have Armani sunglasses and this collection on our site.
Armani stated that we should always posses a pair of sunglasses for daytime and one for evening. Do you think Giorgio wears his at night when walking along the streets of Milan hunting out inspiration for his new collection?. Either way ,I feel a tad guilty with my multiple pairs for just about any occasion.
So Judges' I mentioned about the use of facebook and this got me thinking of Armani's campaign could us Judges start our own Frame of your life campaign with Pictures of us in our favourite sunglasses ?
Have I mentioned ,mention that we have some exciting suprise arrivals due to arrive very soon so keep 'em peeled
Get 25 people to 'like' us on facebook, at send optics (2 separate words), and get an extra £20 off,and if you live outside europe you get the sunnies duty free so a further 20% off as VAT tax free!...Come on, lets all get down and party, and prove 2012 will be a great year, and if the Mayans are proved right about the world ending on dec 21st, at least we will go down looking spectacular!
Have you made your desicions on your holidays yet? I am still considering my options but Europe bound it will be with the hope of getting some vitamin D into my skin I feel ever so slightly dissapointed with the weather so far this year. Not ideal for sunglasses but hell being the rebel I am, I still have pair in my bag ready.
Remember, www.sendoptics.com is the home of discounted designer sunglasses.
Judges, keep Judging and thanks for reading, until next time
The Judge
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