Thursday, March 8, 2012

And we look to the stars and see Crystal castles in the air...

And we look to the stars and see Crystal castles in the air

Well Hello Judge’s!
I hope you are all well and recovered from all the excitement of the Oscar’s. No surprising with ‘The Artist’ trouncing all its competitors to win a whopping five of the Golden devils.
The Artist is a real celebration of the golden era of Hollywood. The outfits the staging and of course the glamour that encapsulated the by gone days, and also probably helped to create celebrity into the entities or gods that they are today (obviously with more class and less need to be on reality programmes)
Well here are at http://www.sendoptics.com/  we have been so busy with all the new stock flying through the door we have been neglecting some of the stars of last year.  So without further ado allow me to introduce a glamorous label. The label really does need no formal introduction.
Of course the title of this blog should help a little if you have no clue, Ok its Swarovski that’s right the company that is famous for paperweights and ornaments actually is now the largest crystal company in the world, they are responsible for supplying accessories and components to most of the biggest Design houses in the world. Collaborating with some of the top worlds top musical talents to create spectacular stage costumes, Madonna, Elton John  (it’s not just on his glasses he likes to sparkle either) , The black eyed peas , Beyonce. Not to mention film collaborations.
The wonder that is Swarovski  is not a new company it began life in 1892 when Daniel Swarovski  developed a machine that created a finer detailed crystal than the traditional hand-crafted methods. The company has had a firm foot on the fashion ladder and in 1975 the company developed the hot fix method that has become the biggest selling non essential fashion component.
This year couture and fashion have been in the collections of both ready to wear and couture sticking two fingers up to the austerity measures governments have forced upon us and festooned fabrics and of course accessories with the elements collection to add that glamour factor and cheer us all up a bit.
Last year was the first year we stocked the Swarovski  range of sunglasses and boy did it pay off....our walk in customers loved it, we heavily featured the range in our Christmas window with people coming to buy for the party season, and on-line you Judges went sparkle mad.
So for this time Judges keep em peeled and if you are feeling a little plain and ordinary look to the stars and think Swarovski

Well I am off to don a pair of crystal shades and listen to some deep purple and go back to the 70’s

And we look to the stars and see Crystal castles in the air...

And we look to the stars and see Crystal castles in the air

Well Hello Judge’s!
I hope you are all well and recovered from all the excitement of the Oscar’s. No surprising with ‘The Artist’ trouncing all its competitors to win a whopping five of the Golden devils.
The Artist is a real celebration of the golden era of Hollywood. The outfits the staging and of course the glamour that encapsulated the by gone days, and also probably helped to create celebrity into the entities or gods that they are today (obviously with more class and less need to be on reality programmes)
Well here are at http://www.sendoptics.com/  we have been so busy with all the new stock flying through the door we have been neglecting some of the stars of last year.  So without further ado allow me to introduce a glamorous label. The label really does need no formal introduction.
Of course the title of this blog should help a little if you have no clue, Ok its Swarovski that’s right the company that is famous for paperweights and ornaments actually is now the largest crystal company in the world, they are responsible for supplying accessories and components to most of the biggest Design houses in the world. Collaborating with some of the top worlds top musical talents to create spectacular stage costumes, Madonna, Elton John  (it’s not just on his glasses he likes to sparkle either) , The black eyed peas , Beyonce. Not to mention film collaborations.
The wonder that is Swarovski  is not a new company it began life in 1892 when Daniel Swarovski  developed a machine that created a finer detailed crystal than the traditional hand-crafted methods. The company has had a firm foot on the fashion ladder and in 1975 the company developed the hot fix method that has become the biggest selling non essential fashion component.
This year couture and fashion have been in the collections of both ready to wear and couture sticking two fingers up to the austerity measures governments have forced upon us and festooned fabrics and of course accessories with the elements collection to add that glamour factor and cheer us all up a bit.
Last year was the first year we stocked the Swarovski  range of sunglasses and boy did it pay off....our walk in customers loved it, we heavily featured the range in our Christmas window with people coming to buy for the party season, and on-line you Judges went sparkle mad.
So for this time Judges keep em peeled and if you are feeling a little plain and ordinary look to the stars and think Swarovski

Well I am off to don a pair of crystal shades and listen to some deep purple and go back to the 70’s

Tuesday, March 6, 2012

Gucci, Gucci, Coupe....

Hello fellow Judges,
I hope you are all well and rested. We here at http://www.sendoptics.com/ are finally recovered from keeping abreast of all the latest fashion news and also fashion weeks. We enjoyed London for its usual cutting edge style that keeps Brittania ruling those waves, New York for its Modern corporate look, Paris for its Luxury two fingers up to the economic backlash and my personal favourite was Milan.
Italians do, do it better that is for sure the Milan fashion week has two faces these are Saturday night favourites Dolce & Gabbana, Prada, and the breathtaking Miu Miu collection which was the usual riot of color and print. The collection would of made many don there sunglasses.The young, fashion, on trend and forward thinking style mobs loved all of these labels collections. It was for Milan a truly exciting time and forgetting like other fashion packs the depressing economic cut backs.

As polar opposites to these you have the mature grown up power pack of Milan that still dominate the fashion magazines with their multiple lines and even hotels. Labels that helped shape the Italian look from back in the seventies include Giorgio Armani, Prada and of course the label on everyone's lips at the moment Gucci. The label saw itself back to it's true self simple shapes, effortless glamour, and a massive smattering of graphic block prints how could they have failed.

At http://www.sendoptics.com/Gucci.html the usual styles of aviator, big styles and angular sunglasses rule the collection and update any wardrobe to look like a gucci ambassador for style. Color is a massive inclusion to the collection this time with berry and nudes and lashings of Platinum and gold.

We love the fantastic reinvention of the collection and the subtler logo still present but not as prominent the famous Interlocking G

So you as the Jury it is upto you to let us know what you think of the new Gucci collection in relation to the other wonders we have to offer.


Have a great couple of days, until next time Keep on judging and keep em peeled

The Judge

Gucci, Gucci, Coupe....

Hello fellow Judges,
I hope you are all well and rested. We here at http://www.sendoptics.com/ are finally recovered from keeping abreast of all the latest fashion news and also fashion weeks. We enjoyed London for its usual cutting edge style that keeps Brittania ruling those waves, New York for its Modern corporate look, Paris for its Luxury two fingers up to the economic backlash and my personal favourite was Milan.
Italians do, do it better that is for sure the Milan fashion week has two faces these are Saturday night favourites Dolce & Gabbana, Prada, and the breathtaking Miu Miu collection which was the usual riot of color and print. The collection would of made many don there sunglasses.The young, fashion, on trend and forward thinking style mobs loved all of these labels collections. It was for Milan a truly exciting time and forgetting like other fashion packs the depressing economic cut backs.

As polar opposites to these you have the mature grown up power pack of Milan that still dominate the fashion magazines with their multiple lines and even hotels. Labels that helped shape the Italian look from back in the seventies include Giorgio Armani, Prada and of course the label on everyone's lips at the moment Gucci. The label saw itself back to it's true self simple shapes, effortless glamour, and a massive smattering of graphic block prints how could they have failed.

At http://www.sendoptics.com/Gucci.html the usual styles of aviator, big styles and angular sunglasses rule the collection and update any wardrobe to look like a gucci ambassador for style. Color is a massive inclusion to the collection this time with berry and nudes and lashings of Platinum and gold.

We love the fantastic reinvention of the collection and the subtler logo still present but not as prominent the famous Interlocking G

So you as the Jury it is upto you to let us know what you think of the new Gucci collection in relation to the other wonders we have to offer.


Have a great couple of days, until next time Keep on judging and keep em peeled

The Judge