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Sunglasses not to hide behind in 2014.

Hello Judges,

The year 2014 is turning out to be a bit of an odd one for the weather here in the U.K.. The first week of April has seen an attack of the Saharan sand being dumped from across Europe, and copious amounts of air pollution creating a smog that has seen a rise of people calling in to the practice for dry eye drops. If you suffer from hay fever or scratchy eyes, use a spray or ideally, drops in the morning and evening to help combat this.

For you cool hunters though, it's not only the looking after and keeping those eyes luscious and luminous, it's about the protection against the elements with those stylish sunglasses.... 2014 sees a shift again from the aviator and standard black RayBan ,to new hues in softer pastel shades , Bauhaus modernist prints angles that are so acute they could slice your face in two. Alternatively, hark back to the era of flower power and  anti-war protests and cool as f*** rock stars. Think T- Rex, Hendrix, Debbie Harry.... they were true rock stars not living for fame or the trappings of the lifestyle , but for creativity and helping shape a generation. 

So to the point of this blog spot ... and what sunglasses in 2014 ? They are about style ,as a whole are freer, and if you dare more upfront and in your face. Think Cats eyes on acid , round shapes that could steer your car , angles that could create edgy effects to any shape face. You see Judges', sunglasses in 2014 are the frames that 'Don't give a monkey' attitude , and style create a strong stylish look to dress you up in any style.

So to the Judges' choice for 2014...(trumpets please!)... the barometer this year is off the scale and it's all about trying new things and mixing things up.

Colours - Don't just stick with your safe bets of black, silver, gold and tortoiseshell go for pastels RayBan have introduced pastels into The wayfarer collection in the 'Icepop' collection.

 Oliver peoples and Fendi  both have pastel options, Fendi in the frames and Oliver Peoples with their collaboration with fashions favuorite Isabelle Marant .Thanks to the genius that is Oliver Peoples, you can see the world through rose tinted and dusky blue skied lenses.  This season sees the introduction of the new look Audrey in pastel shades and also the original which reminds me of the 90's in size and perfectly proportioned rectangles. These frames are ideal way to add colour to a drab work day outfit, create a statement against an all black ensemble or continue the summer mood in those maxi dresses on a soon to be summers eve. 

Statement shapes-  Celine the true genius love child that is Phoebe Philo creates ranges to build on each season to compliment your existing collection and also your own wardrobe sunglasses are no different. never one to shyaway from challenging shapes or proportions this season Philo has introduced us to the Papillon already a favourite with Lorde and Rihanna for it's statement shape and colours. The Original has been supersized and also an angled version is now available in the way of the Matrix not the Keanu reeves film but the frame style.

Thierry Lasry is the master of unconventional in your face true fantastical style in a range of hues, patterns frame shapes and details. Quality French craftsmanship creates a covertable collection for fans of fashion or those wanting something with an edge to dress up any occasion. this collection is stunning in it's design and statement controversial yet classic at the same time. Thierry Lasry is to design a limited capsule collection for ultra luxury label Fendi ..that is how amazing the label is. 'A'listers clamouring for new pieces and ripping them off the shelves. Whether it's colour, pattern, exquisite detailing or just outstanding quality this collection hits all the marks.

Introducing 'Cats eyes' a new breed- The shape of the 50's housewife reintroduced a few seasons back thanks to the revival of all things vintage. 2014 see's a new twist on the Cats eye shape with exaggerated sweeps and extenuated sweeps to the outer brow creating an almost Mrs Slokham look with a nod to her pussy. Dior have there cult dioraudaciese, glitzen and of course the Dior eyes. Celine have the Papillon, Thierry Lasry have the Orgasmy and the Slutty , Prada have SPR 16P MAL/1Z1 a Tortoiseshell with a pink insert, Fendi have the Iridia with it's jewelled metal frame and ultra sexy shape and mirrored lenses. 

To round it all off- every label has it's own answer to the round shape hippy frame Cutler and Gross ,Bottega Veneta , Paul Smith to name but a few have the most amazing rounds for you to put on your face to get into that ultra luxury festival vibe 

The final word of the day goes to Fendi . Reinvented this season by the wonderous Karl (god) Lagerfeld , or he who can do know wrong we are sp proud to be able to be one of the six UK Independent stockists of an amazingly design led and also wearable collection, fancy a change from your Chanel then jump on the Fendi wagon the collection offers something for all face shapes and detailing that is Synonymous with the ethos of the houses collection,

     Here at www.sendoptics.com we are very busy with not just our current labels but still going through all our new ranges to be dripped onto the site over the next few months for next season. 

   Remember you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

     At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

     If you wish to keep up with the Judges happening's and for any further news on new lines and future offers, be sure to follow and like us on facebook.com or  simply sign up for our monthly Newsletter.

Well Judges

Keep 'em peeled

Lead, and don't follow.

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