***FLASH SALE!!!*** JAN 01-JAN 03 ONLY!!!

****FLASH SALE!!!***To launch 2012 with a bang we are giving 10% off all our sunglasses for 3 days only on all sunglasses,even the new 2012 models!! Whether it is in preperation for the winter sun or a city break get the latest looks or classics you have craved, go on treat yourself you know you want to !(APART FROM VINTAGE MODELS WHICH ARE GREATLY REDUCED ALREADY!)All you have to do is put the promotion code ’send176′ when in the checkout, and it will reduce the price of them for you.Keep an eye out for new labels coming very soon ! Thank you for your continuing support in 2011and a happy new year to you all.
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***FLASH SALE!!!*** JAN 01-JAN 03 ONLY!!!

****FLASH SALE!!!***To launch 2012 with a bang we are giving 10% off all our sunglasses for 3 days only on all sunglasses,even the new 2012 models!! Whether it is in preperation for the winter sun or a city break get the latest looks or classics you have craved, go on treat yourself you know you want to !(APART FROM VINTAGE MODELS WHICH ARE GREATLY REDUCED ALREADY!)All you have to do is put the promotion code 'send176' when in the checkout, and it will reduce the price of them for you.Keep an eye out for new labels coming very soon ! Thank you for your continuing support in 2011and a happy new year to you all.
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Thank- you all and merry christmas!

Well, the updates on the upsite are under way and progressing well!...thank-you for all your comments and advice, and which major brands you would like us to focus on!!!We have so much to preview to you over the next few weeks, and work will still be taking place even over the christmas period!Watch out for flash sales which we will feature on the new brands when all launched, so send us emails and messages and we will keep you informed!Merry christmas and a prosperous 2012 to all!the judge x

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WINTER SUN AND GLARE

The lens company TRANSITIONS commissioned researchthat has revealed a range of incidents resulting directly from winter glare, with more than 25% of those asked saying they had suffered injury or an accident because of it.31% had a "very near miss" with busy road traffic22% have walked into a stationary object causing injury11% have missed obsticles on the floor655 have ignored somebody because they couldn't see them.Good quality lenses which are polarized or have a back surface anti-glare coating are ideal.OLIVER PEOPLES and RAY-BAN will meet these requirements along with being stylish and having models to suit every need possible.

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DSQUARED2 2012 SUNGLASSES!!!...."DON'T DREAM IT,BE IT!!"

We are so proud to enable to bring you the 2012 collection of sunglasses from DSQUARED2! . Dsquared2 is the concept of Canadian twin brothers Dan and Dean Caten who launched their fashion brand in 1994.They have created styles for both men and women who strive for an anti-conformist look, but which also appeal to an older wider population who are inspired by the more sophisticated frame styles.The motto of the brothers is "Don't dream it, be it!!" and the sunglasses follow their concept of big,severe,rigid shapes, and incorporating metal detail and stylised squaring serving to emphasiswe their intensity.Totally LUSH!

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Stella McCartney 2012 sunglasses! we love you! yeah! yeah! yeah!

We are proud to present the new 2012 sunglass collection by this iconic British fashion designer.Stella McCartney has a theory about sunglasses....."Women have 2 sets : a classic pair they'll have forever and a more playful pair."The sunglasses which have just been launched are eco friendly , as the designer is a well known vegetarian and refuses to use leather and fur in her collections.The sunglasses are made of more than 50% natural and renewable materials.The collection comes in a range of fun colours and classic hues, suiting everybody's taste.the majority of the styles consist of oversized frames and colourful lenses. The bold and vintage styles can be instantly recognisable as McCartney's designs.I can honestly say you will NOT be disappointed!

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NEW SEASON 2012 COMING!!!

NEW SEASON 2012 COMING!!!!!!by AlexThe NEW 2012 OLIVER PEOPLES and PAUL SMITH sunglasses are the first new sunglasses to be launched in the next few days!!!!!!Keep your eyes peeled!!!!The new Oliver Peoples images you will be seeing in the near future in all their advertising campagns feature Dakota Johnson , and Thomas McDonnell.As Oliver Peoples state…”The intent of the 2012 campaign is to capture the electricity and excitement of youthful romance. The characters represent different lifestyles - “blue blood” versus “bohemian”.The Paul Smith collectionwill feature the campaign having been photographed by the great knight himself!The collection evokes effortless chic, blended with a stylish quirky intellectual aesthetic. Inside each frame is inscribed the quote of the seaon “Never Assume” written in Paul Smith’s handwriting.Look Out, Get Inspired, Enjoy!!!!

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Congratulations Sir Paul!!!!!

Congratulations Sir Paul!!!!! by AlexSir Paul Smith, the British fashion designer, the most famous son of Nottingham apart from Robin Hood has received the “Outstanding contribution to fashion award” from the British Fashion Council in recognition of his work.About time too!!!!!And once again, WELL DONE SIR PAUL!!!!!

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Oli ! Oli! Oli! Oi! Oi! Oi!!!

Oli,Oli!Oi!Oi!Oi! by MargaretThe new Oliver Peoples 2012 collection will be incorporated onto sendoptics in the very near future…..One of the new features on the “NEWLOOK SENDOPTICS WEBSITE!!!”The new advertising in true Oliver Peoples style is set to feature ‘Fresh faced Hollywood new blood’ Dakota Johnson and Thomas McDonell in the portrayal of a youthful sense of freedom and desire……the images being photographed by the iconic ‘Lisa Eisner’.Dakota Johnson is the daughter of Melanie Griffith and Don Johnson and starred in ‘Crazy in Alabama’,’ The Social Network’ and ‘Beastly’.Thomas McDonell has starred in ‘PROM’ and the forthcoming Tim Burton’s( Also a fan of Oliver Peoples) film ‘Dark Shadows’.The Oliver Peoples campaign will capture the energy and Jubilations of youthful romance. The characters will represent polar opposite lifestyles - “Aristocracy” versus “Arts ‘n crafts” - who cannot deny an attraction to each other when they meet at school.Enjoy the imagery , and more important…enjoy the sunglasses!!!…..

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Happy Birthday Gucci!

18 November 2011 No CommentsHappy Birthday Gucci! by AlexGucci has reached the landmark of being 90 years old……so how did it all start????…..The founder Guccio Gucci rebelled against joining his family’s ailing straw-hat making business,and ran away to London where he became maitre d’hotel at the world famous Savoy,where he looked after the wealthy guests, paying particular attention to their baggage.He returned to Florence and opened a small shop selling saddlery,expanding later into bags and shoes which were decorated with a horse’s snaffle, and this became associated later with the Gucci company.Aldo Gucci his son joined the company and designed the iconic Gucci logo using the interlocking double G’s of his father’s initials.Nowadays, Gucci is associated with simpicity,purity and glamour.The 2012 collection of sunglasses is stunning…….follow us , and we will inform you of their launch.Send us an e-mail to admin@judgeopticians.co.uk and we will inform you of their launch…..LEAD FASHION,DON’T FOLLOW IT!!!!!!!

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Miu Miu Relaunched!

Miu Miu relaunched by MargaretMiu Miu has lauched it’s new collection of cinema noir inspried optics to rave reviews from the fashion elite. The collection entitled Carte noire’ takes inspiration from Hollywood glamour of the late 40’s and 50’s. At present the collection is only available from Miu Miu direct but in the new year we at sendoptics will be launching this and many other new collections with our new look to celebrate. As we like to say keep an eye on us for our new look and more importantly new brands and styles both familiar and cutting edge,more blogs and of course if you have any feedback please don’t hesitate to contact @ admin@judgeopticians.co.uk

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Lace For The New Romantic

Lace for the new romantic by Davina RSendoptics is proud to launch the Limited edition Lace collection comprising of three styles all using cutting edge technologies and the highest quality materials,designed by Dolce&Gabbana to accesorise the look of the season for this A/W which is a twist on the gothic style incorporating leather and lace. The key to wearing this look is not to look like an extra from a hammer house of horror film, but more playful and sexy. The look is about the play between traditional lace and sexy cuts.The limited collection is made of compressed lace in a high grade accetate, the collection is available in black, red and the seasons must have jade green. This limited collection will be a highlight to any fashion savvy woman who wants something to wear to dress up a simple day look or even to wear at night.Already featuring heavily in various magazines as must have pieces, come on get them whilst you still can.

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Dannii Minogues Sunglasses Advice

Dannii Minogues Sunglasses Advice by Davina RIn the Mail on sunday magazine 23/10/11 style icon Dannii Minogue gives advice about the “extras” that jazz up an outfit.With regards to sunglasses she states……“Dont underestimate the power of sunglasses to jazz up an outfit. i never go anywhere without a pair in my handbag and a back-up pair in the car, and I have a few spares in a drawer in my wardrobe, too. I choose them according to my mood. some are very “Hey look at me!” Others allow me to hide when I’m in the mood to blend into the background, and some are practical for throwing on when I’m driving or have a sleepless night with Ethan (son). The secret is finding a shape that suits your face. I think aviators are timless…..( SENDOPTICS suggestion…..think Ray-ban, swarovski Paul Smith) - I have a pair in gold and silver. I own a pair of cherry - red heart shaped sunnies (SENDOPTICS suggestion…..think Dior, Oliver Peoples, Paul Smith) , and the vintage Christian Dior super -sizers (SENDOPTICS suggestion……look at Vintage section) when I want to up the glam factor!

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Feedback and WIN 100.00 POUND STERLING voucher!!!! by AlexWe are in the middle of updating our site and introducing new brands and designers to you.WATCH THIS SPACE!But this site is as much you as it is us, so to show our appreciation to our loyal customers we are giving a £100 voucher towards the cost of one of this upcoming seasons designer sunglasses to say thankyou to you…but we want to know what brands you would like to see, what features you would like to view and if we can provide any information or ease to the site for you.The name of the winner will be announced at the end of november when we have hopefully been relaunched and new brands launched.Please send comments to……admin@judgeopticians.co.u

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UV And Winter Sun

UV and Winter Sun by AlexYou must protect your eyes as much during the winter months against harmful UV as in the summer. It is a myth that summer heat is associated with sunburn.It may be getting close to freezing, the leaves falling off the trees, but this has nothing to do with the power of the the sun’s UV.A good guide to what the sun exposure is to look at your shadow. If the shadow is SHORTER than you , typically as it is at noon , make sure you are protected.All our sunglasses feature UV protection and meet CE regulations so giving your eyes the best protection necessary.So when you go on your skiing holiday especially this winter, be sensible and wear sunglasses/ ski goggles along with UV protection on your lips and exposed parts of your face.You will regret it later on if you do not.For any other advice please do not hesitate and send us an e-mail toadmin@judgeopticians.co.uk

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TWEED - Men Look On, Look Sharp

TWEED - Men look on , look sharp. by Davina RAs winter fast approaches , heavier fabrics , layers, become the staple outfit . To help compliment this, http://www.sendoptics.com/ suggest tortoiseshell and retro style black to compliment this look. Think Victorian explorer, the guy on the street or the Dandy of today. (Not Desperate Dan).Champions of this look are OLIVER PEOPLES and PAUL SMITH for men.For you ladies, never fear, tweed and all things retro are still key style so think again OLIVER PEOPLES and PAUL SMITH.

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