And we look to the stars and see Crystal castles in the air
Well Hello Judge’s!
I hope you are all well and recovered from all the excitement of the Oscar’s. No surprising with ‘The Artist’ trouncing all its competitors to win a whopping five of the Golden devils.
The Artist is a real celebration of the golden era of Hollywood. The outfits the staging and of course the glamour that encapsulated the by gone days, and also probably helped to create celebrity into the entities or gods that they are today (obviously with more class and less need to be on reality programmes)
Well here are at http://www.sendoptics.com/ we have been so busy with all the new stock flying through the door we have been neglecting some of the stars of last year. So without further ado allow me to introduce a glamorous label. The label really does need no formal introduction.
Of course the title of this blog should help a little if you have no clue, Ok its Swarovski that’s right the company that is famous for paperweights and ornaments actually is now the largest crystal company in the world, they are responsible for supplying accessories and components to most of the biggest Design houses in the world. Collaborating with some of the top worlds top musical talents to create spectacular stage costumes, Madonna, Elton John (it’s not just on his glasses he likes to sparkle either) , The black eyed peas , Beyonce. Not to mention film collaborations.
The wonder that is Swarovski is not a new company it began life in 1892 when Daniel Swarovski developed a machine that created a finer detailed crystal than the traditional hand-crafted methods. The company has had a firm foot on the fashion ladder and in 1975 the company developed the hot fix method that has become the biggest selling non essential fashion component.
This year couture and fashion have been in the collections of both ready to wear and couture sticking two fingers up to the austerity measures governments have forced upon us and festooned fabrics and of course accessories with the elements collection to add that glamour factor and cheer us all up a bit.
Last year was the first year we stocked the Swarovski range of sunglasses and boy did it pay off....our walk in customers loved it, we heavily featured the range in our Christmas window with people coming to buy for the party season, and on-line you Judges went sparkle mad.
So for this time Judges keep em peeled and if you are feeling a little plain and ordinary look to the stars and think Swarovski
Well I am off to don a pair of crystal shades and listen to some deep purple and go back to the 70’s
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