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For the best info on sunglasses, head over to this trend-spotting blog!

Over and out!
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I want, I want, I want

I want a pair of these!

wayyyy cooool. I love my Ray-Ban Clubmasters. EVERYONE should have a pair, in every colour!
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Sunglasses with speed

Fashion's great, but so's form sometimes!

When shopping for sunglasses, as well as 'do I look great in these?" ask yourself 'how do I plan to use them?". ". When you buy your shades from SendOptics, you can use their helpful list by categories to help you choose the right style - for instance within 'Adrenalin Sports' there's a fantastic range of TAG Heuer Speedways.

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Face facts for real specs appeal!

As we drive further towards the holiday season (huzzah!) and bright sunny skies are no longer a myth, it's well and truly time to grab your sunglasses and tootle off to the park. But if we're honest, we're unlikey to grab a pair we already own - bright skies mean prime shopping time!

So, armed with your flexible friend - where do you start in picking the perfect pair?

Square face: You'll need slightly curved frames with the top high enough on the face to downplay the jawline.
Round face: Best to pick straight or angular frames in a deep colour with coloured lenses.
Triangular face: Select sleek oval lenses with coloured frames.
Oblong face: Remember that big is beautiful and go for a wide spanning frame to cover a broad section of the face.
Oval face: It's best to choose a frame that proportional to your face size.

Okay, so the frame style's sorted. What's next?

Sunglasses aren't meant to just be stylish, remember they need to function well too. It's best to take your eyes' needs in to consideration when picking the lenses.

The colour of lens can make or break if you'll continue to use your sunglasses after initial purchase, or whether they'll just become a fad buy.

Pick:
Grey tints to reduce brightness without distorting colour.



Brown and amber tints to reduce glare, including that created by sunlight, which can make things appear hazy.


Fashionable yellow tints to reduce the haze from sunlight and sharpen vision, but they cause greater colour distortion.

Green tints to reduce glare and help filter out some sunlight. They also provide good contrast between objects.


Rose tints to use in outdoor activities as it provides a good contrast for objects viewed against blue or green backgrounds.
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Kim Kardashian - a big Jimmy Choo fan

Kim Kardashian’s fan site just goes to illustrate her love of the designer Jimmy Choo. Not only did she attend Jimmy’s store opening, but she has been spotted with sister Khloe on a Jimmy Choo shopping spree in Sydney, wearing…well Jimmy Choo of course!


Pictured is Kim, wearing a pair of Jimmy Choo marge havana sunglasses.
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Oversize sunglasses reduce health risks.

Oversized sunglasses are all the rage for designer sunglasses producers. From Chanel to YSL the consensus is; if it isn’t chunky, forget it!


Celebrities love it, not only are they draped in the latest fashion, but it makes for excellent shade from the paparazzi, perfect if you’re stumbling out of a nightclub at 3am and would like to hide the night gone by! Alla, Lady Gaga! After all why would you need sunglasses in the dead of night?


Yet, there is another plus from these bulky sunglasses, as research from the vision council suggests. The area of skin around the eye is very delicate, therefore is at high levels of risk from UV rays. The extra protection provided by the designer sunglasses, not only reduces the risk of skin cancer, but also reduces squinting, which causes “crows feet.”


Perfect if you’re looking for an excuse to splash out on those must have glasses! Enjoy!
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Malaika Arora sports Jimmy Choo’s new sunglasses

Finally the moment we’ve all been waiting for, but it has been well worth the wait! Sendoptics have now launched their Jimmy Choo sunglasses range. What a treat! So, what can you expect from the “brand designer of the year 2008”? Well nothing less than 14 pairs of sheer beauty of course!

Malaika Arora has been seen sporting a pair of Jimmy Choo's new glasses, needless to say she looks truly stunning.

Should Jimmy Choo’s range of shoes and bags be anything to go by, you can expect to see more of fashionable glasses in the papers, even on the set of shows such as Desperate Housewives and Dirty Sexy Money.

Truth is, any fashion conscious person can see the stunning blend of classic with contemporary that Choo has managed to design into his range of sunglasses, such as Jimmy Choo Karin. What is a little harder to spot however is the amount of craftsmanship that goes into a piece like this.

Notorious for quality, Jimmy Choo’s sunglasses are sure to fit the new durable fashion, which emerged from the Milan fashion show last week.

Should you wish to beat the rush, and grab your hands on a pair of these dazzling beauties, then click on the link and these trendy á la mode glasses will be yours just in time for sunny spring!

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Credit Crunch Chic: Cheap Interim or Classic Investment buys? That is the question.

Well, you can't have failed to have heard how people are spending less yadda yadda yadda.

The real proposition is: instead of questioning how much you should spend on accessories etc, perhaps we should be asking how much wear will we get out of something we buy for a quick fashion fix?

Long term, emotionally and economically it makes sense to invest only in items that we genuinely adore and make us feel and look good.

The cheap fast-fashion delivered by the high street over the last couple of years, as we've discovered, only lasts a couple of wears/washes: it's here where we think it should stop.

Reuters report this week that production of Italian eyewear is being hit hard by the economic downturn. A world leader in the industry, they've found their main export market to the US dropping by more than 20% at a time of year when sales should be flourishing.

Play your part in keeping it all going by investing in a pair of sunglasses to keep forever. And this pair of Chanel havana frames with pearl detail at the temple is one we're looking to cherish...
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Aussie cull on colour deficient lenses

Crazy as it sounds, last week it was reported by the Canberra Times that shades with brown, yellow or reddish tinted lenses will be unacceptable for driving in.

Those with rose-tinted rage were told that traffic-lights use a green-blue hue to help colour deficient road users (about 8% of men) detect green traffic signals, whilst sunglasses with a brown lense designed to block the glare from blue skies actually end up blocking out the blue light emitted from traffic-lights.

Professor Stephen Dain of the University of New South Wales, Australia and former head of the School of Optometry and Vision Science discovered that in a study of "49 colour-deficient males and 20 with normal vision were given various tinted sunglasses and asked to identify colours of simulated traffic lights.

"About 20 per cent of colour-deficient subjects wearing tinted glasses could not correctly identify the lights. His report notes that "response times for colour-deficient people were slower than colour normals for red and yellow" lights."

The interesting news for those style, rather than, science conscious wearers of sunglasses is that according to Professor Dain, European countries are trying to avoid imposing legislation on sunglasses manufacturers in an effort not to hamper sales.

If you fancy being particularly responsible, have a look at some high standard lenses to protect your peepers...
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Daily Mail gets it all wrong as Kate Moss pushes for Prada

Shocking fashion alert; Daily Mail's self-appointed showbiz experts have got it all wrong - very wrong in the fashion stakes.

After accusing Kate Moss of stepping out in "bizarre Elton John style sunglasses" in a bid to bag herself a reputation as a veritable rock star, the red-top rag writers quite clearly forgot to do their research.


Any self-respecting fashion junkie could have spotted Kate's specs as the innovative Prada butterfly design (Model 18IS), as opposed to the vile glasses good ol' Reginald Dwight used to wear.

Prada's style is synonymous with bohemian glamour, and as a designer is well recognised brand whose name alone carries a distinct reputation for unique style and outstanding quality. Whether worn for street style or for shade in the sandunes, Prada offers an effortless boho-sleek look.
Send Optics provides the savvy sunglasses buyer with a broad range of Prada’s quirky yet stylish sunglasses. Prada sunglasses are distinctive in design with subtle yet large bold lenses with a smooth and trendy appearance.

Of the many celebrities who wear Prada sunglasses, Hayden Panettiere, Eva Longoria, Jill Hennessy, Spencer Pratt, Brad Pitt are just a few of the designer brand's fans.

Choose Prada for:

• Innovative shapes
• Bohemian glamour
• Groomed style

As a fashionable alternative, why not pick the perenially on-trend Dior brand with their take on the oversized sleek black frame?
These large ladies plastic designer sunglasses by Dior are presented in a shiny black frame and graduated grey lenses.
A great buy for £113.00.
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Jimmy Choo Sunglasses

Have we got some news for you. Should we tell you?... we really shouldn't.

If we whisper it it might be alright.

Jimmy Choo, the man behind the most fabulous shoes has bought out his latest range of sunglasses and they will be found on Send Optics.

They're oozing glitz and glamour straight from the Audrey Hepburn school of class.

Bling, chintz, and leopard prints. Delicious.

We've heard that they'll be on sale in the next week, so keep coming back, as soon as we've got the release date for the Jimmy Choo sunglasses we'll give you a bit shout out.
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Brad and An

Brad Pitt and Angelina Jolie were spotted by Reuters photographers as they arrived at Narita airport, near Tokyo, with their children.

And look at Brad. Even behind those sunglasses he can't hid the shame of sporting a tash. Come on Brad, even as a Hollywood celebrity surely you wouldn't. Would you?

Is this is a sign that the tash is going to be making a 80s comeback? And if so, the big question is, will perms be back too?
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Looking back (a bit)

I guess we should have done this a few weeks ago, but here's a run down of some interesting sunglasses articles we found last year.

NY Times back in July, 'Love Your Sunglasses (Should I know You?)', wrote

'According to NPD, total sales in the $3 billion sunglass industry rose 10 percent in the first five months of this year compared with the same period last year, even while the number of individual glasses has slackened -- an indication there has been significant growth at the upper end of the market, Mr. Cohen said.

Why are designer sunglasses bucking the downturn of other luxury goods? Retailers and other fashion authorities cite It-bag fatigue (women have bought more bags in recent years than they can store in their closets), whereas sunglasses are still a novel way to acquire the cachet of a designer brand'

Around the same time, there was also an interesting article in the Seattle Times on the utilitarian -fashion cross over that sunglasses represent '

To prove this theory, we sent testers out with several makes and models of sunglasses. We hiked in the Cascades, bicycled through Palouse wheat fields, flew paragliders on Whidbey Island and Tiger Mountain, climbed Mount Baker, kayaked on Hood Canal and ran along the Burke-Gilman Trail. In the end, our team of testers found a few standouts.'

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T.F.I...Tom Ford!

With the S/S09 season upon us, it's not difficult to be excited about fashion's latest offerings - but our opinion is that, Tom Ford is ticking all the right boxes with his oh-so-snazzy range of sunnies. Kudos to you, Mr Ford.

Really, it's hard to know where to start; but our absolute favourites are these seven starlets...

Alexandra: evocative of the early 70s, these rose gold frames with olive green gradient lenses itch to be paired with flares.
Send Optics provide an extended range of this product, offering shades in gold/burgundy and brown frames. All available online for a snippy £224.00.

Alissa: these fantastic dark tortoiseshell havanas with soft brown lenses are subtly reminiscent of those worn in Breakfast at Tiffanys with a modern twist.
Channel some classic cool for £215.00 at sendoptics.com; also available in black, honeyed green and light havana.

Anais: be a shade more daring in these Thelma and Louise-esque glasses; think big hair, svelte swimwear and these sunglasses for a look to die for - literally, in their case!
With wide sweeping frames in violet, tipped with shiny ruthenium endpieces and a grey gradient lense, pick up a pair for £188.00. Also available in nude, olive, olive green, brown and grey.

Camillo: choose these to channel a real Charlie's Angel look in rose gold frames with a light tortoiseshell havana top bar, white horn templetips sassily cast against graduated nut brown lenses.
Camillo or Cameron (Diaz!) eat your heart out, sizzling rosy specs for £211.00; or pick the rose gold and black lensed version for a sexed up look.

Carlo: it's easy to see the vintage influence in this high fashion frame; think late sixties, big bushy curly do, checked shirt and jeans, and these high glamour, low key shades in an opalised amber frame with a shiny rose-gold bridge and green lenses with an outer gold coating.
Grab some easy style for £215.oo at Send Optics.

Dahlia: the original temptress - golden hair, sleek copper coloured swimwear and these poolside bathers.
Bask in their barely-there sultrily subtle light brown opal frames with a gradiented brown lense for £220.00. Also available in tortoiseshell and green.

Katrine: Marilyn Monroe herself would be proud to pose in these vintage styled Tom Ford's.
Sleek and shiny black frames with roviex lenses, peek out of these peepers and watch the boys weep. £197.00 at sendoptics.com in black, vintage and blonde havana.
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Shades of Spring

It might still be chilly, but we're itching for spring to arrive.

Will it to come all the sooner by donning a pair of spanky new summery designer specs, handily reduced to chase the credit-crunch blues away, thanks to online sunglasses specialists Send Optics.

In a swathe of light, springtime shades, there's three particular pairs we've got our beady eyes on:

Dior's pink couture opalescent plastic frames with graduated lenses have 30% off currently - to just £109.20 at sendoptics.com, our flexible friends are curling up in delight!


Or whip yourself into a frenzy over these supremely sleek seventies-styled Marc Jacobs' violet-blue frames with graduated grey lenses for only £127.50 - thanks to an impressive 25% off sale price.


Finally, we can't take our eyes off these heavenly dusky pink classic plastic Missoni frames which have a blissful 30% off - taking them down to £87.50.

We just can't make up our minds which pair we're coveting most...
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