Tuesday, January 27, 2009

Looking back (a bit)

I guess we should have done this a few weeks ago, but here's a run down of some interesting sunglasses articles we found last year.
NY Times back in July, 'Love Your Sunglasses (Should I know You?)', wrote
'According to NPD, total sales in the $3 billion sunglass industry rose 10 percent in the first five months of this year compared with the same period last year, even while the number of individual glasses has slackened -- an indication there has been significant growth at the upper end of the market, Mr. Cohen said.

Why are designer sunglasses bucking the downturn of other luxury goods? Retailers and other fashion authorities cite It-bag fatigue (women have bought more bags in recent years than they can store in their closets), whereas sunglasses are still a novel way to acquire the cachet of a designer brand'


Around the same time, there was also an interesting article in the Seattle Times on the utilitarian -fashion cross over that sunglasses represent '
To prove this theory, we sent testers out with several makes and models of sunglasses. We hiked in the Cascades, bicycled through Palouse wheat fields, flew paragliders on Whidbey Island and Tiger Mountain, climbed Mount Baker, kayaked on Hood Canal and ran along the Burke-Gilman Trail. In the end, our team of testers found a few standouts.'

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