Thierry Lasry makes a faux pas with the Anorexxxy, or a cult fashion collectors item.

Bonjour Judges,

 Well, at the end of last week, a huge story in the fashion world broke, and a fury of Facebook posts and Twitter feeds went ballistic. The story of course was Thierry Lasry caused offence with their  Anorexxxy frame. The mother of an anorexic slammed the company for glamorizing the disease.

  

 People bombarded Thierry Lasry's Twitter page with messages demanding  the company to change the name. This was a coup for the campaign, and within hours Thierry Lasry released a statement of apology and renamed the frame. Showing the power of social media as it was not until later in the week traditional media twigged to how big this was in the Fashion world. 

  

Thierry Lasry has a huge amount of celebrity followers who covert their exquisite frames including Jessica Alba, Rhianna, Anne Hathaway to name but a few. The design and the quality of the Thierry Lasry collection is head and tails above it's competitors. In my view the label itself has only made a mistake by letting a quirky name try to sell what can only be described as a great design.

  

The article itself was from the Daily Mail (UK) newspaper and held a comments section with varying opinions including those in support of the view of freedom of expression and artistic integrity. I tend to sit on the fence here, as a stockist of the Anorexxxy/Axxxexxxy and in response to having these we have not been instructed to send back or to remove the title. The frame is stunning so do not judge it on a name, but by the quality that Thierry Lasry is renowned for 

     Here at www.sendoptics.com we are very busy with not just our current labels but still going through all our new ranges to be dripped onto the site over the next few months for next season. 

   Remember you don't have to spend a fortune to update your look but an investment in quality pieces is essential here at www.sendoptics.com we offer the best styles at the best prices......

     At www.sendoptics.com we promise you the best designer sunglasses, the most competitive prices on line, expert advice and the best customer service you could ask for. All of our sunglasses hold a 1 year no nonsense guarantee. We also offer Tax free shopping for all our non E.U. friends.

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Well Judges

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