Who's the chick at the front?

Hello Judges', 

This blog is no longer going to be as infrequent as it has been lately. It may be short, punchy and to the point from time to time, but from now on, I and the people here at Sendoptics promise to post at least twice a week. 

So far this week, in style and substance news, Rihanna earns at least £60,000 or $100,000, to sit on a front row at a fashion show with her celebrity cohorts. Us mere mortals can only just lust after the outfits,and there they get paid to wear the latest outfits,and to sit there creating abuzz around next season. Think Rihanna in her fur coat no knickers outfit, and the Christian Dior DiorSoReal sunglasses. Class less outfit but stunning architectural eyewear that is creating a buzz around the fashion circus.

Madonna the religious eyecon ( get the pun) not only has a huge amount of business savvy (still the top one hundred in Forbes) used to star in Versace ( get it Gaga) campaigns and wear numerous labels in her own style thanks to Arianne Phillips leads in Defend Paris  and various separates from the likes of Dover Street Market, Colette and sunglasses that are stocked here at Sendoptics . Contraversially this week the Diva has been snapping on her Instagram account out takes from her forthcoming V magazine editorial shoot featuring her proclaimed 'bestie' Katie Perry. The pair seem very friendly to say the least...

So what has this to do with sunglasses i hear you cry....? Celebrities are privy to fashion before us run of the mill folks , to flaunt the forth coming selections for our trends. Think award ceremonies, designers on speed dial, email affairs with stylists and do's or don'ts on the red carpet are huge business.Remember... bad publicity is publicity, 

This year Thierry Lasry created a furor with his Anorexxxy named sunglasses. As you know, these sunglasses have been re-named , but the original named frames are up for a huge mark up on bidding sites and here at Sendoptics  have a limited stock of these.

So fashion offers function, form and costume (Armour) all in one, and occasionally a whole dollop of controversy  . Want to be seen in the crowds at the festivals this season ?. Think Sendoptics

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Well Judges

Remember lead don't follow being one of the flock is never fun stand out be proud!

Lead, and don't follow.

The Judge.

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