February is the month of love...so extra 10% discount on Dior and Paul Smith!

FEBRUARY IS THE MONTH OF LOVE!!! ....and 10% EXTRA DISCOUNT ON DIOR AND PAUL SMITH!!!!!

 Welcome back fellow Judges'

Well, February has begun with snow hitting the UK with bright skys aplenty. We hope you are not starting all your stories a'la Victoria Wood...'it begins on a cold wet february morning....'. At least the bright skys are giving us an excuse to keep on trend wearing one of the many pairs of sunglasses. Which look are you rocking to beat the cold and stay well protected?.

So onto a bit about what we are doing here at www.sendoptics.com . We are finishing up the mass job of overhauling the site as a whole. This seems to have been an idea that was thrown into the court last year and in our naievity we did think we would be all done and dusted by now,many apologies for missing photographs but i promise that they will be uploaded over the next few days. We at Judges' cannot thank you enough for your patience and of course your brilliant thoughts and feedback.

As a thank-you we are giving an extra 10% discount on all Dior and Paul Smith sunglasses until Feb 15th, so you can give your loved one that something special. Just type in VAL15J in discount box at payment area, and we will deduct an extra 10% from the already discounted price!...So nice of us! ....Bless, call me cupid!...

See our ranges at...

http://www.sendoptics.com/diot.html

http://www.sendoptics.com/paul-smith.html

So now we have got january over and done with, the year is finally swinging into shape!. So with our fingers ever firmly on the pulse we have another little gem of style advice for you all. This year is seeing colour blocking for men throwwing itself into the arena along with ice colours to keep us all cool in the summer (surely we deserve a heat wave, so we have an excuse to have so many pairs of sunglasses). Ladies, you have a veritable feast of trends, look out for strong colours and of course February is all about love so think the colour of love. with red you will not go far wrong to see you right through the season. If you dont feel confident to wear the colour as a whole look, ever thought about injecting red into your sunglasses and accessories, come on, you wear it on your lips and hair, so why not over your eyes....?

So with it coming to Valentine's day, ladies/gents, why not give your love something more lasting than a meal  in a packed restaurant, flowers that wilt, or worse still, ynderwear they would not be seen dead in!. Give your love protection and something to see you through for sometime to come.....
With all or love, here's to the month of love...

Keep Judging, and keep them peeled,

The Judge....www.sendoptics.com
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Rock with Stella and save the World

Hello fellow Judges'
We hope all is well with you, as it is with us. Are the new year's resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges' we are STRONGER and can keep going!.
So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the 'contact us' form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.
Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.
Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.
Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say....but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.
What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women 'should' be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.
Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as 'ecofriendly' using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection...
We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges' are saying rock with Stella and save the world.
So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks' pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.
Take care , keep them peeled and keep judging...
The Judge.
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Rock with Stella and save the World

Hello fellow Judges'

We hope all is well with you, as it is with us. Are the new year's resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges' we are STRONGER and can keep going!.

So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the 'contact us' form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.

Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.

Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.

Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say....but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.

What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women 'should' be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.

Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as 'ecofriendly' using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection...

We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges' are saying rock with Stella and save the world.

So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks' pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.

Take care , keep them peeled and keep judging...

The Judge.

Add Post To: | | | | | | | | |

Rock with Stella and save the World

Hello fellow Judges'
We hope all is well with you, as it is with us. Are the new year's resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges' we are STRONGER and can keep going!.
So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the 'contact us' form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.
Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.
Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.
Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say....but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.
What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women 'should' be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.
Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as 'ecofriendly' using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection...
We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges' are saying rock with Stella and save the world.
So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks' pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.
Take care , keep them peeled and keep judging...
The Judge.
Add Post To: | | | | | | | | |

We all Want a bit of Prada Or is it Muccia?!

Well hello there,
You little Judges are being so spoilt with all these blogs, you will be wanting more soon, and we shall be giving you much more in the coming weeks with the launch of some very very exciting new labels for us here at www.sendoptics.com
Well, Milan is over and Paris couture is been and done and what a whirlwind it has been watching all that fabric and colours for what we should be wearing at the end of the year. Personally, we think Mcqueen nailed it with the lace head covering dresses oh so wearable and well with a pair of sunglasses you could lie and say you are going for the invisible man/woman look.....
So back in Italy and the crazy pace of Milan, what with the chain smoking, espresso,grappa and the elegance of the Italians themselves, this years men's and women's shows at Milan were hailed as some of the strongest with fashion favourites Prada both men's and women's collections the fovourites of the whole week for many an editor.....
So if you are a Muccia Prada what do you do if you are short of a few male models for your menswear show?....Well, you fly in a truckload of Hollywood's leading men and parade them up and down in a baroque inspired velvet laden heavily embellished menswear collection of course. Talk about lucky front pages for featuring not only the clothes but also the men. That is what I call marketing!.
Well, Muccia herself is the driving force behind the Prada label. As its creative director she not only fuels a passion for design but inspires so many in fashion. Prada has gone from strength to strength and has acquired shares in many companies along the way that were a thorn in their side. Muccia often is regarded not only as a designer but a despot in business. She is noted for keeping Prada at the head of its game by not only design but by taking control of rival companies. Most recently the company acquired the Jil Sander label and it placed Raf Simmons as its chief designer, noted for controversy and simplicity. This was a key move and he has put the house back on the map. Simmons is rumoured to be the successor to the throne of Dior due to his success eith the Sander house. Just remember, www.sendoptics.com told you first!
Prada this year is rocking back to the 1950's with its high octane of pimped up autos and petrol collection. The collection is a mismatch of beautiful figure hugging pieces with heavy embellishment to prove that in spite of the economic climate we can all still shine and enjoy a piece of pure class.
Back in the early new millenium Prada launched the Prada Linea Rossa diffusion range.Originally it was developed to support the yacht team that Prada sponsor for the annual race under the same name. The line is the sports line developed for high impact and sports in general whether it's running or water skiing, Prada ensures you are protected in such a cool way. Branding is high with the visible red stripe that is the Linea Rossa. www.sendoptics.com are proud to reintroduce this collection after a short absence. We believe with so many men taking time out to play sports and taking greater pride in themselves, the range will appeal to many with the great shapes and quality materials used in their make up.
Ladies, don't you fret, there is the range of Prada's especially for you. The collection is divided into two with classics having undergone a slight transformation and the introduction of the much talked about 'Swing Collection'.
As well as being popular with stars, sunglasses have become popular with poker players. This is so they can help to hide reactions and to intimidate opponents. Tournament players are now being sponsored by some big names.
Did you know that the colour of lenses can often have great effect on the wearer as well as the style?
Grey and green lenses are neutral because they maintain true colours.
Turquoise lenses are good for medium and high light conditions, because they are good at enhancing contrast, but do not cause significant colour change.
Orange and yellow lenses increase both contrast and depth perception. They also increase colour variation. Yellow lenses are used by both pilots, hunters, shooters for their contrast enhancement and width perception properties.
Blue and purple lenses are purely cosmetic (oh you style junkies you!)
finally, one thing you all should know is that regardless of summer or winter sun , if we start to wear tinted glasses or sunglasses from a young age we can prevent damage and early ageing of the eye.
We hope you found this useful, and please look at our Prada, Prada Linea Rossa, and Miu Miu collections at www.sendoptics.com
Think sunglasses, think www.sendoptics.com
Keep them peeled,
The Judge.
Add Post To: | | | | | | | | |

We all Want a bit of Prada Or is it Muccia?!

Well hello there,
You little Judges are being so spoilt with all these blogs, you will be wanting more soon, and we shall be giving you much more in the coming weeks with the launch of some very very exciting new labels for us here at www.sendoptics.com
Well, Milan is over and Paris couture is been and done and what a whirlwind it has been watching all that fabric and colours for what we should be wearing at the end of the year. Personally, we think Mcqueen nailed it with the lace head covering dresses oh so wearable and well with a pair of sunglasses you could lie and say you are going for the invisible man/woman look.....
So back in Italy and the crazy pace of Milan, what with the chain smoking, espresso,grappa and the elegance of the Italians themselves, this years men's and women's shows at Milan were hailed as some of the strongest with fashion favourites Prada both men's and women's collections the fovourites of the whole week for many an editor.....
So if you are a Muccia Prada what do you do if you are short of a few male models for your menswear show?....Well, you fly in a truckload of Hollywood's leading men and parade them up and down in a baroque inspired velvet laden heavily embellished menswear collection of course. Talk about lucky front pages for featuring not only the clothes but also the men. That is what I call marketing!.
Well, Muccia herself is the driving force behind the Prada label. As its creative director she not only fuels a passion for design but inspires so many in fashion. Prada has gone from strength to strength and has acquired shares in many companies along the way that were a thorn in their side. Muccia often is regarded not only as a designer but a despot in business. She is noted for keeping Prada at the head of its game by not only design but by taking control of rival companies. Most recently the company acquired the Jil Sander label and it placed Raf Simmons as its chief designer, noted for controversy and simplicity. This was a key move and he has put the house back on the map. Simmons is rumoured to be the successor to the throne of Dior due to his success eith the Sander house. Just remember, www.sendoptics.com told you first!
Prada this year is rocking back to the 1950's with its high octane of pimped up autos and petrol collection. The collection is a mismatch of beautiful figure hugging pieces with heavy embellishment to prove that in spite of the economic climate we can all still shine and enjoy a piece of pure class.
Back in the early new millenium Prada launched the Prada Linea Rossa diffusion range.Originally it was developed to support the yacht team that Prada sponsor for the annual race under the same name. The line is the sports line developed for high impact and sports in general whether it's running or water skiing, Prada ensures you are protected in such a cool way. Branding is high with the visible red stripe that is the Linea Rossa. www.sendoptics.com are proud to reintroduce this collection after a short absence. We believe with so many men taking time out to play sports and taking greater pride in themselves, the range will appeal to many with the great shapes and quality materials used in their make up.
Ladies, don't you fret, there is the range of Prada's especially for you. The collection is divided into two with classics having undergone a slight transformation and the introduction of the much talked about 'Swing Collection'.
As well as being popular with stars, sunglasses have become popular with poker players. This is so they can help to hide reactions and to intimidate opponents. Tournament players are now being sponsored by some big names.
Did you know that the colour of lenses can often have great effect on the wearer as well as the style?
Grey and green lenses are neutral because they maintain true colours.
Turquoise lenses are good for medium and high light conditions, because they are good at enhancing contrast, but do not cause significant colour change.
Orange and yellow lenses increase both contrast and depth perception. They also increase colour variation. Yellow lenses are used by both pilots, hunters, shooters for their contrast enhancement and width perception properties.
Blue and purple lenses are purely cosmetic (oh you style junkies you!)
finally, one thing you all should know is that regardless of summer or winter sun , if we start to wear tinted glasses or sunglasses from a young age we can prevent damage and early ageing of the eye.
We hope you found this useful, and please look at our Prada, Prada Linea Rossa, and Miu Miu collections at www.sendoptics.com
Think sunglasses, think www.sendoptics.com
Keep them peeled,
The Judge.
Add Post To: | | | | | | | | |

Aviators are so over!

Well it's the weekend and the reason I am writing this is due to something in the current edition of UK Vogue!...It may come as a surprise to many , but the style savvy have decided to throw all caution to the wind and declare you unfit for society if you are seen in a pair of aviators this season....
They say that VISORS are the best investment , but here at www.sendoptics.com we think they are not everyone's cup of earl Grey. Of course we have them (PRADA, PRADA LINEA ROSSA, GUCCI,DIOR, and many more) but we also have a lot more to choose from, so take a peek and forget all about last years aviators and invest in something new. We think that ROUND is the way forward. I promise that you won't look like the love child of Arthur Askey and Hirohito¬!!
Anyway, to share something funny with you that happened in a local supermarket express store,as I went through the door my ipod changed to a rather shameful Mika track (how sad am I?!). Not only that, but when i went to pay the lady serving had on a pair of shorts and a pair of nifty sunglasses. I asked 'have you actually been out there today? You must be freezing!'. The reply (her name on the badge was Chantelle.....spelt the French way she informed me!....what other way is there to spell it i felt like asking, but i was brought up 'proper' so i didn't!). The reply was a classic 'yeah i have ; I am sick of everyone moaning it's cold so thought I'll pretend I am on holiday, the day is wizzing by, and people are smiling, that's what it's all about'. So either this famous supermarket needs to start random drug testing its staff or maybe this young lady is on to something. A bright outlook and a smile costs nowt as my gramps used to say!. Her sunglasses were a christmas present to herself she also said and a rather nifty pair of Paul Smith's were being sported.
Regards, The Judge.
Add Post To: | | | | | | | | |

Aviators are so over!

Well it's the weekend and the reason I am writing this is due to something in the current edition of UK Vogue!...It may come as a surprise to many , but the style savvy have decided to throw all caution to the wind and declare you unfit for society if you are seen in a pair of aviators this season....
They say that VISORS are the best investment , but here at www.sendoptics.com we think they are not everyone's cup of earl Grey. Of course we have them (PRADA, PRADA LINEA ROSSA, GUCCI,DIOR, and many more) but we also have a lot more to choose from, so take a peek and forget all about last years aviators and invest in something new. We think that ROUND is the way forward. I promise that you won't look like the love child of Arthur Askey and Hirohito¬!!
Anyway, to share something funny with you that happened in a local supermarket express store,as I went through the door my ipod changed to a rather shameful Mika track (how sad am I?!). Not only that, but when i went to pay the lady serving had on a pair of shorts and a pair of nifty sunglasses. I asked 'have you actually been out there today? You must be freezing!'. The reply (her name on the badge was Chantelle.....spelt the French way she informed me!....what other way is there to spell it i felt like asking, but i was brought up 'proper' so i didn't!). The reply was a classic 'yeah i have ; I am sick of everyone moaning it's cold so thought I'll pretend I am on holiday, the day is wizzing by, and people are smiling, that's what it's all about'. So either this famous supermarket needs to start random drug testing its staff or maybe this young lady is on to something. A bright outlook and a smile costs nowt as my gramps used to say!. Her sunglasses were a christmas present to herself she also said and a rather nifty pair of Paul Smith's were being sported.
Regards, The Judge.
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Lace Appeal

Hey Judges,

Welcome to another installment of the www.sendoptics.com blog by none othe than 'The Judge'. It's still all go here at Judge Opticians based here in Leicester. Winter seems to have really taken a hold with everyone bringing the cold in with them. The smiles and comments of appreciation though keeps us warm (yes we Judges' do have a heart).

Well, we hope wherever you happen to be reading this you are currently keeping warm and well.We have had a glut of feedback and comments on our recent posts and are busy listing all these for when we get together with our wonderful website folks, whom without this site would still be in its unimproved state.

We have to make a little apology regarding some of the missing photographs. This is due to the delay in us receiving the actual models and getting a little ahead of ourselves, we are hard at it, we promise.
So we hope you have been keeping up with everything that is going off with the site and are loving the vastly improved appearence, as are we!. If there is anything you need to contact us about please do not hesitate to use the 'contact us' form on the homepage (an awful lot of you seem to have noticed it already) we do love to hear from you and any enquiries we do our upmost to respond within 24 hours on a weekday.

Well, on trend that we at www.sendoptics.com are proud to have been pushing last year is finally flourishing as a whole for you ladies, yes we Judges' are so ahead of our time!. This week Dolce and Gabbana have announced that 'Lace' is the new 'Black' . Rather a strong comment i hear you cry but no, no, no ! (Is that Amy Winehouse in the background again?).

The trend is coming through in various forms in S/S 2012 from traditional French lace to techno lace with intricate detailing and even lazer cut leather to create subtle lace effects. This look is hardly surprising considering fashion's nostalgic mood of late. The look is even stronger come A/W 2012 when eveningwear and couture showed little but lace in many of the top collections.

So how does this relate to accessories?. The current trends in sunglasses are no longer just solid hues; nude frames are becoming le mode nouveau (get us being all european!) Dolce And Gabbana being so ahead of their time last year launched the infamous Ultra luxurious 'Lace Collection' . These are made of lace embedded in high quality acetate. The sunglasses are available through www.sendoptics.com allbeit of very limited stock (it's no longer possible to order the collection). Dolce and Gabbana only made so many of each style and they are becoming something of a collectors item even after just one season. So come on ladies, stay ahead of the trends and know for the foreseeable future the only judgement passed on to you will be where did they get such stylish sunglasses.

For now our fellow Judges' we are signing off as it is time for us to carry on unpacking the new stock (it really does seem like a never ending job, and a massive thank-you to our photographer who seems to have the patience of a saint and whom without we would not be able to present such strong images).

Keep them peeled,

The Judge.
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So How Do You Choose Your Sunglasses?

So how do You choose your Sunglasses?
Well, welcome back to another fun but informative blog from www.sendoptics.com Here’s hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge’s hands are all looking like a blur. We have so far updated the Prada female collections… (a few more to be added as well I hasten to add) to include their much talked about “Swing” collection and Miu Miu’s “Carte Noire” collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in…Be in there first and get www.sendoptics.com 10% discount of rrp.
Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada “Swing” or the Miu Miu “Carte Noire” so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.
So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.
1) THE SQUARE - In Gent’s this is known as the square jawed, in ladies look no further for the perfect example than the Jackie ‘O’ who was renowned for wearing big glamourous sunglasses. This look of rounded or cats eye shape is perfect for making the squarer face look less harsh. With Gent’s you are looking to emphasise the squareness of the jaw so look for sharp angles.
Ladies…Dior Myladydior 5
Diorladycat 1
Stella McCartney SM4016
Gents………Dsquared DQ0068
Prada SPR 14O
2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the cats eye shape and well rounded frames, you ladies are spoilt!!!
Ladies… Dsquared DQ0080
Gents………Paul Smith Romiley
3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!
Ladies………Swarovski Amazing
Gents……….Christian Dior Blacktie 120S
4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also “Tortoiseshell” will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!
Ladies….Diormitza 2
Gents…..Paul Smith Berling
5) THE OVAL - No we don’t mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweep from temple to chin. choosing sunglasses for this shape is relatively painless in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it’s all a matter of personal taste.
Just remember choose the sunglasses for YOU! Don’t always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.
Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember…the only real Judge is YOU!!!
THE JUDGE
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So How Do You Choose Your Sunglasses?

So how dou you choose your sunglasses?
Well, welcome back to another fun but informative blog from www.sendoptics.com Here's hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge's hands are all looking like a blur. We have so far updated the Prada female collections... (a few more to be added as well I hasten to add) to include their much talked about "Swing" collection and Miu Miu's "Carte Noire" collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in...Be in there first and get www.sendoptics.com 105 discount of rrp.
Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada "Swing" or the Miu Miu "Carte Noire" so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.
So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.
1) THE SQUARE - In Gent's this is known as the square jawed, in ladies look no further for the perfect example than the Jackie 'O' who was renowned for wearing big glamourous sunglasses. This look of rounded or catseye shape is perfect for making the squarer face look less harsh. With Gent's you are looking to emphasise the squareness of the jaw so look for sharp angles.
Ladies...Dior Myladydior 5
Diorladycat 1
Stella McCartney SM4016
Gents.........Dsquared DQ0068
Prada SPR 14O
2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the catseye shape and well rounded frames, you ladies are spoilt!!!
Ladies... Dsquared DQ0080
Gents.........Paul Smith Romiley
3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!
Ladies.........Swarovski Amazing
Gents..........Christian Dior Blactie 120S
4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also "Tortoiseshell" will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!
Ladies....Diormitza 2
Gents.....Paul Smith Berling
5) THE OVAl - No we don't mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweeep from temple to chin. choosing sunglasses for this shape is relatively painles in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it's all a matter of personal taste.
Just remember choose the sunglasses for YOU! Don't always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.
Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember...the only real Judge is YOU!!!
Love THE JUDGE xxx
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So How Do You Choose Your Sunglasses?

So how dou you choose your sunglasses?
Well, welcome back to another fun but informative blog from www.sendoptics.com Here's hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge's hands are all looking like a blur. We have so far updated the Prada female collections... (a few more to be added as well I hasten to add) to include their much talked about "Swing" collection and Miu Miu's "Carte Noire" collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in...Be in there first and get www.sendoptics.com 105 discount of rrp.
Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada "Swing" or the Miu Miu "Carte Noire" so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.
So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.
1) THE SQUARE - In Gent's this is known as the square jawed, in ladies look no further for the perfect example than the Jackie 'O' who was renowned for wearing big glamourous sunglasses. This look of rounded or catseye shape is perfect for making the squarer face look less harsh. With Gent's you are looking to emphasise the squareness of the jaw so look for sharp angles.
Ladies...Dior Myladydior 5
Diorladycat 1
Stella McCartney SM4016
Gents.........Dsquared DQ0068
Prada SPR 14O
2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the catseye shape and well rounded frames, you ladies are spoilt!!!
Ladies... Dsquared DQ0080
Gents.........Paul Smith Romiley
3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!
Ladies.........Swarovski Amazing
Gents..........Christian Dior Blactie 120S
4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also "Tortoiseshell" will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!
Ladies....Diormitza 2
Gents.....Paul Smith Berling
5) THE OVAl - No we don't mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweeep from temple to chin. choosing sunglasses for this shape is relatively painles in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it's all a matter of personal taste.
Just remember choose the sunglasses for YOU! Don't always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.
Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember...the only real Judge is YOU!!!
Love THE JUDGE xxx
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Update, Facebook and a little clue or 2 and offer!

Good day folks, it's another wet and blustery day here at www.sendoptics.com. Each day seems to be moulding into one and January is almost over, the weather seems to have put a spring in peoples steps, and we have even had orders for the Miu Miu's "Carte Noire" collection, Prada "swing" and they only went live last friday!. Some very forward thinking ladies out there, obviously wanting to channel their inner screen siren.
We have not really asked you for anything recently, or tempted you with any clues as to what is to come with www.sendoptics.com. we are finally getting all media "savvy" and have started posting the blog on Facebook as well as here, if you do not follow us on Facebook please do so as we are going to be announcing future offers and competitions through face book codes. FOR THE FIRST 5 PEOPLE WHO INTRODUCE 50 FOLLOWERS TO OUR FACEBOOK PAGE WE WILL GIVE YOU A £100.00 VOUCHER TOWARDS THIS NEW SEASON's SUNGLASSES!!!!!
So remember tick like and follow us together we can make www.sendoptics.com a multi platform site and enjoy even more feedback.
Talking of feedback, we would stil love to continue to hear from you about anything sunglass related. Whether that would be advice,suggestions on improvements or just simply how you wear your sunglasses. What sunglasses you like and any up and coming designers you think we should look into. Just clock the contact us and fill in the enquiry form or leave us a message on facebook.....Anyway, one good turn deserves another, so we are going to leave you with a little, and we mean a little clue to the next couple of labels we hope to be up and running in the next couple of weeks. One is a Spanish house and has a history for creating some of the most talked about and exquisite couture to be produced by a Spaniard in Paris...
The other is the epitomy of Italian quality and cool enjoying a growing success in its mens and womenswear collections....
Other clues will follow for our little super sleuths....
Remember, keep them peeled.
Let us know what you want to see
see you very soon
The Judge.
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Update, Facebook and a little clue or 2 and offer!

Good day folks, it's another wet and blustery day here at www.sendoptics.com. Each day seems to be moulding into one and January is almost over, the weather seems to have put a spring in peoples steps, and we have even had orders for the Miu Miu's "Carte Noire" collection, Prada "swing" and they only went live last friday!. Some very forward thinking ladies out there, obviously wanting to channel their inner screen siren.
We have not really asked you for anything recently, or tempted you with any clues as to what is to come with www.sendoptics.com. we are finally getting all media "savvy" and have started posting the blog on Facebook as well as here, if you do not follow us on Facebook please do so as we are going to be announcing future offers and competitions through face book codes. FOR THE FIRST 5 PEOPLE WHO INTRODUCE 50 FOLLOWERS TO OUR FACEBOOK PAGE WE WILL GIVE YOU A £100.00 VOUCHER TOWARDS THIS NEW SEASON's SUNGLASSES!!!!!
So remember tick like and follow us together we can make www.sendoptics.com a multi platform site and enjoy even more feedback.
Talking of feedback, we would stil love to continue to hear from you about anything sunglass related. Whether that would be advice,suggestions on improvements or just simply how you wear your sunglasses. What sunglasses you like and any up and coming designers you think we should look into. Just clock the contact us and fill in the enquiry form or leave us a message on facebook.....Anyway, one good turn deserves another, so we are going to leave you with a little, and we mean a little clue to the next couple of labels we hope to be up and running in the next couple of weeks. One is a Spanish house and has a history for creating some of the most talked about and exquisite couture to be produced by a Spaniard in Paris...
The other is the epitomy of Italian quality and cool enjoying a growing success in its mens and womenswear collections....
Other clues will follow for our little super sleuths....
Remember, keep them peeled.
Let us know what you want to see
see you very soon
The Judge.
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The Fabulous 40's

Well we have been glued to the A/W 12 collection on line looking at the fantastic collections presented last week in Milan. One of the main trends that is continuing to dominate the catwalks is the by gone ages of jazz and swing. Think Fabulous Baker Boys,Boardwalk Empire,the Flapper Girl and the Jazz Singer.
The nostalgia that we are all lapping up is all thanks to revivals of great adaptions on the television such as Downton Abbey,Great Expectations (who would have thought Scully would look so tempting in a nightie). Musically, there was the passing of the chanteuse Amy Winehouse who was so gifted vocally regardless of your thoughts on her habits and this weekend saw the sad loss of another great, Etta James. The New wave of jazz inspired singers saw Caro Emerald meteoric climb up the charts and acts like Paloma Faith (renowned for her wacky outfits as much as her voice) taking on the sounds of the music halls of by-gone days.
The by-gone era is a great way to look and one of the new collections we at www.sendoptics.com are so proud to be presenting are Miu Miu's newly re-launched collection. Carte Noire is based on the film noire from the late 40's and 50's (think Lana turner,Joan Crawford)with pussycat eyes and beautiful smooth angles. The collection is seductive and most of all stylishly elegant. Dare to unveil the inner siren and smoulder behind these beautifully crafted sunglasses.Turn heads in your direction with Hollywood's favourite sunglasses of the season.
Enjoy the sun like a star in these amazing sunglasses.
Keep them peeled for more new collections and some exciting new designers coming soon.
Thanks for all your comments and keep reading and remember lets celebrate the year with some real razzle dazzle courtesy of Miu Miu.
The Judge xx.
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The Fabulous 40's

Well we have been glued to the A/W 12 collection on line looking at the fantastic collections presented last week in Milan. One of the main trends that is continuing to dominate the catwalks is the by gone ages of jazz and swing. Think Fabulous Baker Boys,Boardwalk Empire,the Flapper Girl and the Jazz Singer.
The nostalgia that we are all lapping up is all thanks to revivals of great adaptions on the television such as Downton Abbey,Great Expectations (who would have thought Scully would look so tempting in a nightie). Musically, there was the passing of the chanteuse Amy Winehouse who was so gifted vocally regardless of your thoughts on her habits and this weekend saw the sad loss of another great, Etta James. The New wave of jazz inspired singers saw Caro Emerald meteoric climb up the charts and acts like Paloma Faith (renowned for her wacky outfits as much as her voice) taking on the sounds of the music halls of by-gone days.
The by-gone era is a great way to look and one of the new collections we at www.sendoptics.com are so proud to be presenting are Miu Miu's newly re-launched collection. Carte Noire is based on the film noire from the late 40's and 50's (think Lana turner,Joan Crawford)with pussycat eyes and beautiful smooth angles. The collection is seductive and most of all stylishly elegant. Dare to unveil the inner siren and smoulder behind these beautifully crafted sunglasses.Turn heads in your direction with Hollywood's favourite sunglasses of the season.
Enjoy the sun like a star in these amazing sunglasses.
Keep them peeled for more new collections and some exciting new designers coming soon.
Thanks for all your comments and keep reading and remember lets celebrate the year with some real razzle dazzle courtesy of Miu Miu.
The Judge xx.
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Prada says "swing if your'e winning"

Well, what a great start to the week, the sun is shining!!...The temperature was a little warmer although I could still see my brrrrreath on the walk to work!..I hope you had a good weekend as did we here at www.sendoptics.com what with the upload of some of the new collections being made live...See!, its non-stop here at the moment with all these amazzing sunglasses coming through!...
On Friday we unveiled the new collection of Prada s/s 2012 collection.The collection is the usual Prada mix of playful yet sophisticated design. Based on 1950's America, the collection sticks two fingers up at the economic decline and pauses to reflect on the post-modern mix of celebrating new cars and summer days. The collection itself is entitled "the swing" and we hope you love our selection of what we think are the prize pieces.
The collection is a great way to dress up any outfit be it day or night and we think these sunglasses are great for the girl about town who is not afraid to make a statement....
Boys!.. dont be disheartened....yours are being downloaded and sorted right now with the sendoptics team tapping away merrily on the keyboard...
So celebrate the sun and staying positive and get into Prada!
The Judge xxx
www.sendoptics.com
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Prada says "swing if your'e winning"

Well, what a great start to the week, the sun is shining!!...The temperature was a little warmer although I could still see my brrrrreath on the walk to work!..I hope you had a good weekend as did we here at www.sendoptics.com what with the upload of some of the new collections being made live...See!, its non-stop here at the moment with all these amazzing sunglasses coming through!...
On Friday we unveiled the new collection of Prada s/s 2012 collection.The collection is the usual Prada mix of playful yet sophisticated design. Based on 1950's America, the collection sticks two fingers up at the economic decline and pauses to reflect on the post-modern mix of celebrating new cars and summer days. The collection itself is entitled "the swing" and we hope you love our selection of what we think are the prize pieces.
The collection is a great way to dress up any outfit be it day or night and we think these sunglasses are great for the girl about townwho is not afraid to make a statement....
Boys!.. dont be disheartened....yours are being downloaded and sorted right now with the sendoptics team tapping away merrily on the keyboard...
so celebrate the sun and staying positive and get into Prada!
The Judge xxx
www.sendoptics.com
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We all scream for ice cream......

We all hope you are well and take the time to read these little blogs of ours!.....Well, the rain is set in today and the temperatures have dropped to "brass monkey" levels, and what is the fashion world predicting to be a big hit for Spring / Summer 2012?????.....Bloody ice cream pastels!!!!
The likes of Paul Smith, Prada and many more all putting their own little spin on things.....trousers,shirts,dresses,and skirts.....and even sunglasses!!!!......all in nude or pastels.
2012 may not end like the Mayan calender has predicted but at leasr we can go out in a riot of glorious colour. Mine's a 99 with a flake and raspberry sauce while your'e asking...!
cheers!
The judge x
ps look at...Paul Smith ...model...Elson
Paul Smith ...model...Chaucer
Paul Smith ...model...Elvaston
Prada ...model... SPR 04O
Prada ...model ...SPR 27N
Prada ...model ...SPR 28N
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We all scream for ice cream......

We all hope you are well and take the time to read these little blogs of ours!.....Well, the rain is set in today and the temperatures have dropped to "brass monkey" levels, and what is the fashion world predicting to be a big hit for Spring / Summer 2012?????.....Bloody ice cream pastels!!!!
The likes of Paul Smith, Prada and many more all putting their own little spin on things.....trousers,shirts,dresses,and skirts.....and even sunglasses!!!!......all in nude or pastels.
2012 may not end like the Mayan calender has predicted but at leasr we can go out in a riot of glorious colour. Mine's a 99 with a flake and raspberry sauce while your'e asking...!
cheers!
The judge x
ps look at...Paul Smith ...model...Elson
Paul Smith ...model...Chaucer
Paul Smith ...model...Elvaston
Prada ...model... SPR 04O
Prada ...model ...SPR 27N
Prada ...model ...SPR 28N
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This season i shall mostly be wearing.........

Well,Menswear trends set to take the high street by storm are acid colours (Prada Linea Rossa Wraparounds) and primary colours (Oliver Peoples,Paul Smith) taking centre stage for those of you that dare to be seen and heard (Dsquared). Tailoring continues to become more relaxed with trousers going wider and shirts becoming more fuller (Yes! i'll be singing the Rubettes "Sugar baby love" down the anchor on a sat night in my regalia!). Neutrals (Oliver Peoples,Paul Smith,Prada)becoming bleached out and tans emphasised . Blue is the colour (Dior Homme, Prada) and ranges from cobalt to indigo and a deep Mediterranean sea of hues......What ever look you decide to begin building, never forget that accessories maketh the man, and boy,do we have some good shades for you!!!!!!today it is so cold, I am wearing a natural shade of blue as i type this blog for you guys......The Judge.
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This season i shall mostly be wearing.........

Well,Menswear trends set to take the high street by storm are acid colours (Prada Linea Rossa Wraparounds) and primary colours (Oliver Peoples,Paul Smith) taking centre stage for those of you that dare to be seen and heard (Dsquared). Tailoring continues to become more relaxed with trousers going wider and shirts becoming more fuller (Yes! i'll be singing the Rubettes "Sugar baby love" down the anchor on a sat night in my regalia!).
Neutrals (Oliver Peoples,Paul Smith,Prada)becoming bleached out and tans emphasised . Blue is the colour (Dior Homme, Prada) and ranges from cobalt to indigo and a deep Mediterranean sea of hues......
What ever look you decide to begin building, never forget that accessories maketh the man, and boy,do we have some good shades for you!!!!!!
today it is so cold, I am wearing a natural shade of blue as i type this blog for you guys......
The Judge.
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A SPRING IN YOUR STEP.

Well its all go here at Sendoptics.We are currently in the throws of still tidying up the old site and continuing with the improvements. All we can say is a huge thanks to those working on the improvements, your feedback and of course your patience, we never anticipated the changes taking this long but little did we know!! Again, thank-you and please keep those peepers peeled for the new lines soon to be introduced which we cannot wait to present and also to hear your thoughts on....So other than the website what else have we been up to since our last words? Well the sale went down a storm and we MAY be throwing another one sometime again this month or early feb for you to take advantage of the new lines. After hearing all about the film "The Artist"...we decided to potter on over and check out if all the fuss was worth it, and boy was it!. you are thrown into the world of silent film on the roaring 20's inspiring imagery and clothes that you would sell your mother for. The only thing missing on either of the stars were optics for the leading lady Berenice Bejo... she would have definitely have suited a daring pair of Swarovski,Bvlgari or even Miu Miu's new collection though they are based around the 1940's, well fashion does go full circle after all!! As for Jean Dujardin he would have definitely been at home in Oliver Peoples,Paul Smith or Ray-Ban, classic and cool like himself.A must see before it sweeps the oscars.what with the awards season on its way we would like to see who you would award the sendoptics golden specsappeal award to? the person could be dead or alive as long they are proud to be caught wearing specs.what have you got to lose and remember keep them peeled for us and if you see something you think we should be aware of please let us know via (the usual e-mail address).We hope 2012 is going as well for you as it is for us and remember those sunglasses in this winter light and also keep cool whilst it's unseasonably mild.regards, The judge x.
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A SPRING IN YOUR STEP.

Well its all go here at Sendoptics.
We are currently in the throws of still tidying up the old site and continuing with the improvements. All we can say is a huge thanks to those working on the improvements, your feedback and of course your patience, we never anticipated the changes taking this long but little did we know!! Again, thank-you and please keep those peepers peeled for the new lines soon to be introduced which we cannot wait to present and also to hear your thoughts on....
So other than the website what else have we been up to since our last words? Well the sale went down a storm and we MAY be throwing another one sometime again this month or early feb for you to take advantage of the new lines. After hearing all about the film "The Artist"...we decided to potter on over and check out if all the fuss was worth it, and boy was it!. you are thrown into the world of silent film on the roaring 20's inspiring imagery and clothes that you would sell your mother for. The only thing missing on either of the stars were optics for the leading lady Berenice Bejo... she would have definitely have suited a daring pair of Swarovski,Bvlgari or even Miu Miu's new collection though they are based around the 1940's, well fashion does go full circle after all!! As for Jean Dujardin he would have definitely been at home in Oliver Peoples,Paul Smith or Ray-Ban, classic and cool like himself.A must see before it sweeps the oscars.
what with the awards season on its way we would like to see who you would award the sendoptics golden specsappeal award to? the person could be dead or alive as long they are proud to be caught wearing specs.
what have you got to lose and remember keep them peeled for us and if you see something you think we should be aware of please let us know via (the usual e-mail address).
We hope 2012 is going as well for you as it is for us and remember those sunglasses in this winter light and also keep cool whilst it's unseasonably mild.
regards, The judge x.
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LETS GO ROUND AGAIN!!!!

You associate both John Lennon and Ozzy Osbourne with round sunglasses , and this retro style is now en vogue big time!!!!Round shapes are popular in retro style......Think Wallis Simpson and Edward Windsor, with a splash of Downton abbey....Oliver Peoples and Paul Smith's new sunglass styles pay hommage to this era,60's styles........think Ray-Ban, and cutting edge shades.....think Stella McCartney.Famous people wearing round sunglasses include Johnny Depp (Sheldrake model.....Oliver Peoples),Lady Gaga and the Olsen twins.They are going to be seen everywhere this summer!....trust the Judge!!!.....look at www.sendoptics.com for help and advice!
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LETS GO ROUND AGAIN!!!!

You associate both John Lennon and Ozzy Osbourne with round sunglasses , and this retro style is now en vogue big time!!!!Round shapes are popular in retro style......Think Wallis Simpson and Edward Windsor, with a splash of Downton abbey....Oliver Peoples and Paul Smith's new sunglass styles pay hommage to this era,60's styles........think Ray-Ban, and cutting edge shades.....think Stella McCartney.Famous people wearing round sunglasses include Johnny Depp (Sheldrake model.....Oliver Peoples),Lady Gaga and the Olsen twins.They are going to be seen everywhere this summer!....trust the Judge!!!.....
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ALL THAT GLITTERS IS DEFINITELY GOLD AND DIAMONDS ARE MY BEST FRIEND

Well 2012 is looking it's just one big excuse for a good old knees up. we have the Olympics, the Queen's diamond Jubilee and of course an extra bank holiday to go with that (God bless you queenie!). So with all these shindigs and soirees we will all be having to celebrate and of course the scorching weather we are going to have, it cant be as wet as last year surely.....We also have all the major shows on their way with what's going to be hot for the coming couple of years....Look out for news of Dior's new in-house superstar (some people are going to think they have lost their minds if the rumours are true). We have a continuing royal theme with various films and exhibitions celebrating the Monarchy in its many different faces....Pippa or Kate that's the question we think they are both Beauts and think come when the sun shines they will not be seen without a HUGE pair of shades to hide from the papparazzi.No Glastonbury this year but there will be partying in the parks all up and down the country with the usual suspects of Reading,Leeds,V festival. London gets its own festival as well with details still to be confirmed but with it being London it can only be a good one.So with festivals ...what to wear??!!...Well with the lack of sleep you know you need some bloody cool shades and if not a good hat. Sunglasses are the most versatile way to change your look so why stop at one pair...invest in two or three , or infact get them all!!Keep smiling and remember lets party like its the end of the world(god bless the Mayans, but we Brits have never needed an excuse for a party!). maybe an excuse for another pair of sunglasses i'll meet you at the check out with my four favouritesDsquared DQ0062Stella McCartney SM4016Christian Dior CD3228SPaul Smith ElsonOh look to the east I can see the sun starting to shine!....Keep em peeled and remember to vote for the golden specsappeal award...Love The Judge.
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NEW SEASON ARRIVALS!!!

We will be launching all our new ranges over the next 2-3 weeks.We will be giving special offers and discounts on the new ranges to all our loyal customers.Please keep e-mailing us with requests and we will endeavour to help.
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12 HOURS TO GO!!!!

I hope we have replied to all your requests, and we have mailed out ALL the orders that have been placed so far, on our first day back after the extended break.Just a reminder to tell you that the sale ends in 12 hours time!!!!happy new year!
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THE END IS NIGH!!! well the flash sale is, at midnight 3rd Jan!!

Thank-you for all your enquiries and purchases so far, but we have to inform you that this flash sale wil END at 12 midnight 3rd Jan!!If you wish to take advantage of the extra 10% discount, enter send176 in the promotion code box at check-out.We would like to wish everyone once again a happy new year, and good wishes.Keep them peeled for new ranges that will be arriving VERY SOON!!!!
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PARTY AS IF IT'S THE END OF THE WORLD!

Well if the Mayans are right, we wont be here this time next year, so why don't you get your new sunglasses now so you look good when it all comes crashing down!With all the celebrations 2012 will bring, think the olympics, diamond jubilee, and all your own personal engagements. Never has it been so important to look good!We have an extra 10% discount untill midnight on the Jan 3rd if you enter the promotional code send176 at check out!Well here's to 2012, and party as if its the end of the world!.....aka Sean Paul!!
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***FLASH SALE!!!*** JAN 01-JAN 03 ONLY!!!

****FLASH SALE!!!***To launch 2012 with a bang we are giving 10% off all our sunglasses for 3 days only on all sunglasses,even the new 2012 models!! Whether it is in preperation for the winter sun or a city break get the latest looks or classics you have craved, go on treat yourself you know you want to !(APART FROM VINTAGE MODELS WHICH ARE GREATLY REDUCED ALREADY!)All you have to do is put the promotion code ’send176′ when in the checkout, and it will reduce the price of them for you.Keep an eye out for new labels coming very soon ! Thank you for your continuing support in 2011and a happy new year to you all.
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***FLASH SALE!!!*** JAN 01-JAN 03 ONLY!!!

****FLASH SALE!!!***To launch 2012 with a bang we are giving 10% off all our sunglasses for 3 days only on all sunglasses,even the new 2012 models!! Whether it is in preperation for the winter sun or a city break get the latest looks or classics you have craved, go on treat yourself you know you want to !(APART FROM VINTAGE MODELS WHICH ARE GREATLY REDUCED ALREADY!)All you have to do is put the promotion code 'send176' when in the checkout, and it will reduce the price of them for you.Keep an eye out for new labels coming very soon ! Thank you for your continuing support in 2011and a happy new year to you all.
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Thank- you all and merry christmas!

Well, the updates on the upsite are under way and progressing well!...thank-you for all your comments and advice, and which major brands you would like us to focus on!!!We have so much to preview to you over the next few weeks, and work will still be taking place even over the christmas period!Watch out for flash sales which we will feature on the new brands when all launched, so send us emails and messages and we will keep you informed!Merry christmas and a prosperous 2012 to all!the judge x

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WINTER SUN AND GLARE

The lens company TRANSITIONS commissioned researchthat has revealed a range of incidents resulting directly from winter glare, with more than 25% of those asked saying they had suffered injury or an accident because of it.31% had a "very near miss" with busy road traffic22% have walked into a stationary object causing injury11% have missed obsticles on the floor655 have ignored somebody because they couldn't see them.Good quality lenses which are polarized or have a back surface anti-glare coating are ideal.OLIVER PEOPLES and RAY-BAN will meet these requirements along with being stylish and having models to suit every need possible.

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DSQUARED2 2012 SUNGLASSES!!!...."DON'T DREAM IT,BE IT!!"

We are so proud to enable to bring you the 2012 collection of sunglasses from DSQUARED2! . Dsquared2 is the concept of Canadian twin brothers Dan and Dean Caten who launched their fashion brand in 1994.They have created styles for both men and women who strive for an anti-conformist look, but which also appeal to an older wider population who are inspired by the more sophisticated frame styles.The motto of the brothers is "Don't dream it, be it!!" and the sunglasses follow their concept of big,severe,rigid shapes, and incorporating metal detail and stylised squaring serving to emphasiswe their intensity.Totally LUSH!

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Stella McCartney 2012 sunglasses! we love you! yeah! yeah! yeah!

We are proud to present the new 2012 sunglass collection by this iconic British fashion designer.Stella McCartney has a theory about sunglasses....."Women have 2 sets : a classic pair they'll have forever and a more playful pair."The sunglasses which have just been launched are eco friendly , as the designer is a well known vegetarian and refuses to use leather and fur in her collections.The sunglasses are made of more than 50% natural and renewable materials.The collection comes in a range of fun colours and classic hues, suiting everybody's taste.the majority of the styles consist of oversized frames and colourful lenses. The bold and vintage styles can be instantly recognisable as McCartney's designs.I can honestly say you will NOT be disappointed!

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NEW SEASON 2012 COMING!!!

NEW SEASON 2012 COMING!!!!!!by AlexThe NEW 2012 OLIVER PEOPLES and PAUL SMITH sunglasses are the first new sunglasses to be launched in the next few days!!!!!!Keep your eyes peeled!!!!The new Oliver Peoples images you will be seeing in the near future in all their advertising campagns feature Dakota Johnson , and Thomas McDonnell.As Oliver Peoples state…”The intent of the 2012 campaign is to capture the electricity and excitement of youthful romance. The characters represent different lifestyles - “blue blood” versus “bohemian”.The Paul Smith collectionwill feature the campaign having been photographed by the great knight himself!The collection evokes effortless chic, blended with a stylish quirky intellectual aesthetic. Inside each frame is inscribed the quote of the seaon “Never Assume” written in Paul Smith’s handwriting.Look Out, Get Inspired, Enjoy!!!!

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Congratulations Sir Paul!!!!!

Congratulations Sir Paul!!!!! by AlexSir Paul Smith, the British fashion designer, the most famous son of Nottingham apart from Robin Hood has received the “Outstanding contribution to fashion award” from the British Fashion Council in recognition of his work.About time too!!!!!And once again, WELL DONE SIR PAUL!!!!!

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Oli ! Oli! Oli! Oi! Oi! Oi!!!

Oli,Oli!Oi!Oi!Oi! by MargaretThe new Oliver Peoples 2012 collection will be incorporated onto sendoptics in the very near future…..One of the new features on the “NEWLOOK SENDOPTICS WEBSITE!!!”The new advertising in true Oliver Peoples style is set to feature ‘Fresh faced Hollywood new blood’ Dakota Johnson and Thomas McDonell in the portrayal of a youthful sense of freedom and desire……the images being photographed by the iconic ‘Lisa Eisner’.Dakota Johnson is the daughter of Melanie Griffith and Don Johnson and starred in ‘Crazy in Alabama’,’ The Social Network’ and ‘Beastly’.Thomas McDonell has starred in ‘PROM’ and the forthcoming Tim Burton’s( Also a fan of Oliver Peoples) film ‘Dark Shadows’.The Oliver Peoples campaign will capture the energy and Jubilations of youthful romance. The characters will represent polar opposite lifestyles - “Aristocracy” versus “Arts ‘n crafts” - who cannot deny an attraction to each other when they meet at school.Enjoy the imagery , and more important…enjoy the sunglasses!!!…..

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Happy Birthday Gucci!

18 November 2011 No CommentsHappy Birthday Gucci! by AlexGucci has reached the landmark of being 90 years old……so how did it all start????…..The founder Guccio Gucci rebelled against joining his family’s ailing straw-hat making business,and ran away to London where he became maitre d’hotel at the world famous Savoy,where he looked after the wealthy guests, paying particular attention to their baggage.He returned to Florence and opened a small shop selling saddlery,expanding later into bags and shoes which were decorated with a horse’s snaffle, and this became associated later with the Gucci company.Aldo Gucci his son joined the company and designed the iconic Gucci logo using the interlocking double G’s of his father’s initials.Nowadays, Gucci is associated with simpicity,purity and glamour.The 2012 collection of sunglasses is stunning…….follow us , and we will inform you of their launch.Send us an e-mail to admin@judgeopticians.co.uk and we will inform you of their launch…..LEAD FASHION,DON’T FOLLOW IT!!!!!!!

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Miu Miu Relaunched!

Miu Miu relaunched by MargaretMiu Miu has lauched it’s new collection of cinema noir inspried optics to rave reviews from the fashion elite. The collection entitled Carte noire’ takes inspiration from Hollywood glamour of the late 40’s and 50’s. At present the collection is only available from Miu Miu direct but in the new year we at sendoptics will be launching this and many other new collections with our new look to celebrate. As we like to say keep an eye on us for our new look and more importantly new brands and styles both familiar and cutting edge,more blogs and of course if you have any feedback please don’t hesitate to contact @ admin@judgeopticians.co.uk

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Lace For The New Romantic

Lace for the new romantic by Davina RSendoptics is proud to launch the Limited edition Lace collection comprising of three styles all using cutting edge technologies and the highest quality materials,designed by Dolce&Gabbana to accesorise the look of the season for this A/W which is a twist on the gothic style incorporating leather and lace. The key to wearing this look is not to look like an extra from a hammer house of horror film, but more playful and sexy. The look is about the play between traditional lace and sexy cuts.The limited collection is made of compressed lace in a high grade accetate, the collection is available in black, red and the seasons must have jade green. This limited collection will be a highlight to any fashion savvy woman who wants something to wear to dress up a simple day look or even to wear at night.Already featuring heavily in various magazines as must have pieces, come on get them whilst you still can.

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Dannii Minogues Sunglasses Advice

Dannii Minogues Sunglasses Advice by Davina RIn the Mail on sunday magazine 23/10/11 style icon Dannii Minogue gives advice about the “extras” that jazz up an outfit.With regards to sunglasses she states……“Dont underestimate the power of sunglasses to jazz up an outfit. i never go anywhere without a pair in my handbag and a back-up pair in the car, and I have a few spares in a drawer in my wardrobe, too. I choose them according to my mood. some are very “Hey look at me!” Others allow me to hide when I’m in the mood to blend into the background, and some are practical for throwing on when I’m driving or have a sleepless night with Ethan (son). The secret is finding a shape that suits your face. I think aviators are timless…..( SENDOPTICS suggestion…..think Ray-ban, swarovski Paul Smith) - I have a pair in gold and silver. I own a pair of cherry - red heart shaped sunnies (SENDOPTICS suggestion…..think Dior, Oliver Peoples, Paul Smith) , and the vintage Christian Dior super -sizers (SENDOPTICS suggestion……look at Vintage section) when I want to up the glam factor!

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Feedback and WIN 100.00 POUND STERLING voucher!!!! by AlexWe are in the middle of updating our site and introducing new brands and designers to you.WATCH THIS SPACE!But this site is as much you as it is us, so to show our appreciation to our loyal customers we are giving a £100 voucher towards the cost of one of this upcoming seasons designer sunglasses to say thankyou to you…but we want to know what brands you would like to see, what features you would like to view and if we can provide any information or ease to the site for you.The name of the winner will be announced at the end of november when we have hopefully been relaunched and new brands launched.Please send comments to……admin@judgeopticians.co.u

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UV And Winter Sun

UV and Winter Sun by AlexYou must protect your eyes as much during the winter months against harmful UV as in the summer. It is a myth that summer heat is associated with sunburn.It may be getting close to freezing, the leaves falling off the trees, but this has nothing to do with the power of the the sun’s UV.A good guide to what the sun exposure is to look at your shadow. If the shadow is SHORTER than you , typically as it is at noon , make sure you are protected.All our sunglasses feature UV protection and meet CE regulations so giving your eyes the best protection necessary.So when you go on your skiing holiday especially this winter, be sensible and wear sunglasses/ ski goggles along with UV protection on your lips and exposed parts of your face.You will regret it later on if you do not.For any other advice please do not hesitate and send us an e-mail toadmin@judgeopticians.co.uk

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TWEED - Men Look On, Look Sharp

TWEED - Men look on , look sharp. by Davina RAs winter fast approaches , heavier fabrics , layers, become the staple outfit . To help compliment this, http://www.sendoptics.com/ suggest tortoiseshell and retro style black to compliment this look. Think Victorian explorer, the guy on the street or the Dandy of today. (Not Desperate Dan).Champions of this look are OLIVER PEOPLES and PAUL SMITH for men.For you ladies, never fear, tweed and all things retro are still key style so think again OLIVER PEOPLES and PAUL SMITH.

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We Heart this Blog!

For the best info on sunglasses, head over to this trend-spotting blog!

Over and out!
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I want, I want, I want

I want a pair of these!

wayyyy cooool. I love my Ray-Ban Clubmasters. EVERYONE should have a pair, in every colour!
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Sunglasses with speed

Fashion's great, but so's form sometimes!

When shopping for sunglasses, as well as 'do I look great in these?" ask yourself 'how do I plan to use them?". ". When you buy your shades from SendOptics, you can use their helpful list by categories to help you choose the right style - for instance within 'Adrenalin Sports' there's a fantastic range of TAG Heuer Speedways.

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