Looking to the US for tips on how to be cool.

We here at sendoptics.com are currently busy bees buzzing around finishing writing up the descriptions and and photographing the final lines of designer sunglasses we are going to be adding.So Judges', keep them peeled as they will be on before you know it and we are really looking forward to launching two very cutting edge brands.

So what is happening with you Judges'?. We are getting lots of feedback and are fast acting upon it and still building other elements to the sites around some of these really helpful titbits you keep feeding us, of course, like you Judges' who keep on reading this blog we are always hungry for more. Please use the contact us form for any feedback you wish to continue sending in. We love to hear from you.

Well what else is going down on the streets we hear you ask?. Well, at the moment our eyes are peeled for the next BIG thing, and so this time the Fashion pack takes us over the pond to the Big Apple. Yup, 'pardner' you got it, its another crazy yellow taxi riding (no Danny Devito unfortunately), Prozac ridden chain smoking New York fashion week; I hear you asking what the hell do you Judges' keep on going on about fashion weeks for...well, when looking for who to stock, we like to know the whole look, not just the sunglasses.

So, New York fashion week, what's it all about we hear you cry!. Apart from the glut of the fashion world Anna Wintourn and of course some of the biggest names known to the fashion world. Our American counterparts are responsible for single handedly creating our obsession with Branding and creating some of the worlds most well known superbrands.

America also has a more conservative and classier side which reflects back to it's glamourous Hollywood era of yesteryear. On www.sendoptics.com we currently have two major players in the sunglasses/optics market, these being Oliver Peoples and Tom Ford. Oliver Peoples we have been referring to in the past, so we thought we would give you some bitesize pieces of information.

Oliver Peoples - The L.A. based company is famous for its timeless collection of sunglasses. The company has a massive archive of frames ranging from early 20th century onwards which it uses as reference to all its collections. Oliver Peoples began life in 1986 on Sunset Boulevard selling American vintage sunglasses but they soon began designing for the present with a strong nod to the past for inspiration. The company has a strong anti-branding image and believes in subtlety and quality.

High points for Oliver Peoples collections are the round 1950's optics/sunglasses range and the square aviator. The round shapes from the 50's is bang on trend for this year so Judges' check out...model Sheldrake

Tom Ford - Last year saw a massive leap into the limelight for Tom with his directional debut being praised to high heavens. Tom Ford reinvented the Gucci label and placed it firmly back on the map. Tom Ford is world renowned for his minimalist approach to fashion and again does not believe in the heavy branding that so many of the American Designers believe is a staple of their ethos.

His sunglasses are recognisable by the innovative 'T' hinge and the Tom Ford name is only visible behind your ears. Like his clothing the sunglasses are coverted by the fashion world and celebrities alike. E.G. the iconic Jennifer

So for you Judges' who did not know much about Oliver Peoples and Tom Ford we hope you know them a little more. Both labels are classic and contemporary with an ultra luxury feel and highly innovative little finishes.

Keep the peeled,

The Judge.
Add Post To: | | | | | | | | |

Looking to the US for tips on how to be cool.

We here at sendoptics.com are currently busy bees buzzing around finishing writing up the descriptions and and photographing the final lines of designer sunglasses we are going to be adding.So Judges', keep them peeled as they will be on before you know it and we are really looking forward to launching two very cutting edge brands.

So what is happening with you Judges'?. We are getting lots of feedback and are fast acting upon it and still building other elements to the sites around some of these really helpful titbits you keep feeding us, of course, like you Judges' who keep on reading this blog we are always hungry for more. Please use the contact us form for any feedback you wish to continue sending in. We love to hear from you.

Well what else is going down on the streets we hear you ask?. Well, at the moment our eyes are peeled for the next BIG thing, and so this time the Fashion pack takes us over the pond to the Big Apple. Yup, 'pardner' you got it, its another crazy yellow taxi riding (no Danny Devito unfortunately), Prozac ridden chain smoking New York fashion week; I hear you asking what the hell do you Judges' keep on going on about fashion weeks for...well, when looking for who to stock, we like to know the whole look, not just the sunglasses.

So, New York fashion week, what's it all about we hear you cry!. Apart from the glut of the fashion world Anna Wintourn and of course some of the biggest names known to the fashion world. Our American counterparts are responsible for single handedly creating our obsession with Branding and creating some of the worlds most well known superbrands.

America also has a more conservative and classier side which reflects back to it's glamourous Hollywood era of yesteryear. On www.sendoptics.com we currently have two major players in the sunglasses/optics market, these being Oliver Peoples and Tom Ford. Oliver Peoples we have been referring to in the past, so we thought we would give you some bitesize pieces of information.

Oliver Peoples - The L.A. based company is famous for its timeless collection of sunglasses. The company has a massive archive of frames ranging from early 20th century onwards which it uses as reference to all its collections. Oliver Peoples began life in 1986 on Sunset Boulevard selling American vintage sunglasses but they soon began designing for the present with a strong nod to the past for inspiration. The company has a strong anti-branding image and believes in subtlety and quality.

High points for Oliver Peoples collections are the round 1950's optics/sunglasses range and the square aviator. The round shapes from the 50's is bang on trend for this year so Judges' check out...model Sheldrake

Tom Ford - Last year saw a massive leap into the limelight for Tom with his directional debut being praised to high heavens. Tom Ford reinvented the Gucci label and placed it firmly back on the map. Tom Ford is world renowned for his minimalist approach to fashion and again does not believe in the heavy branding that so many of the American Designers believe is a staple of their ethos.

His sunglasses are recognisable by the innovative 'T' hinge and the Tom Ford name is only visible behind your ears. Like his clothing the sunglasses are coverted by the fashion world and celebrities alike. E.G. the iconic Jennifer

So for you Judges' who did not know much about Oliver Peoples and Tom Ford we hope you know them a little more. Both labels are classic and contemporary with an ultra luxury feel and highly innovative little finishes.

Keep the peeled,

The Judge.
Add Post To: | | | | | | | | |

God Save The Queen says Sir Paul Smith

God Save The Queen Says Sir Paul Smith

by The Judge


Good day fellow Judges,

Today’s Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky’s of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it’s an excuse to think it’s a lot warmer.

So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit’s will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.

Well This week see’s the final installment of the fashion world tour coming to a stop in Britain and if anybody know’s anything about fashion it’s us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.

So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.

Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say’s it’s a good it must be right

So open your eyes to Paul Smiths latest offerings and we currently love

Keep them peeled and stay safe

The Judge
Add Post To: | | | | | | | | |

God Save The Queen says Sir Paul Smith

Good day fellow Judges,



Today's Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky's of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it's an excuse to think it's a lot warmer.




So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit's will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.




Well This week see's the final installment of the fashion world tour coming to a stop in Britain and if anybody know's anything about fashion it's us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.




So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.



Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say's it's a good it must be right




So open your eyes to Paul Smiths latest offerings and we currently love























Keep them peeled and stay safe

The Judge
Add Post To: | | | | | | | | |

God Save The queen says Sir Paul Smith

Good day fellow Judges,



Today's Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky's of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it's an excuse to think it's a lot warmer.




So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit's will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.




Well This week see's the final installment of the fashion world tour coming to a stop in Britain and if anybody know's anything about fashion it's us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.




So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.



Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say's it's a good it must be right




So open your eyes to Paul Smiths latest offerings and we currently love























Keep them peeled and stay safe

The Judge

God save the Queen
Add Post To: | | | | | | | | |

What's the fuss about with Christian Dior Homme?

What’s all the fuss about with Christian Dior homme?

Well, it’s a cold and real frosty day as we sit and write the next installment of the blog for you hungry lot. We here at sendoptics.com have been receiving some great feedback and the Judge is really enjoying your kind words and constructive criticism. Trust us, we are taking this all on board to make a brighter and better experience for you savvy shoppers.

We are still getting regular deliverys of the new stock and are scheduling time to photograph and write up descriptions, trust us when we say this, it does take a lot of time and even more Ibropfrofen.

Facebook is finally gaining momentum with us joining lots of fanpages, and people waanting to be our friends (oh to see our popularity gaining it does make the Judge’s day…)

So one of the comments we received from a few gents was that the recommendations and also the information on the majority of the blogs seemed aimed at the ladies, so from now on we will be trying to rectify the matter by incorporating a happy medium. This one guys is especially for you, and we will do a blog especially for you every other week.

So whats new for the Gent in the know?!

Well, in 2001/2002 the little known Dior menswear range quickly grew to cult status catapulting the Dior menswear range back into the limelight. Under the creative direction of Belgium born Heidi Slimane who completely changed the direction and created waves in menswear by recreating the current silhouette. His collections were based on rock icons and the Berlin club scene. The silhouette he created was svelte almost androgynous. Cut with the precision of a surgeon.

Stars were lapping up the collections as soon as they hit the catwalk and the likes of Brad Pitt, David Beckham, Mick Jagger ( Slimlane must of surely used Mick as one of his icons along with Iggy Pop) Kanye West and Lenny Kravitz (the god himself) were at the forefront of the skinny smart revolution. Slimlane has been quoted to say ‘I thought the look would only last a season or two’. The look itself has influenced the new wave of skinny jeans and created persona’s for the likes of Russel Brand and many a boyband. High fashion traditionally takes anywhere between two to three seasons in traditional fashion to filter through to the masses, but with consumer demand this has now been reduced to a season ot most.

So why are we telling you about Christian Dior homme?…Well go to www.sendoptics.com homepage and look on the list of designers, you will note the introduction of the Black Tie collection. This range is designed for the man who is classic yet fashion conscious but not governed by trend alone; the Black Tie collection is all of these and more. Made from quality materials they are sure to get you noticed. The images are taking a little while but have no fear, they will be up before you know it…….

Keep them peeled,

The Judge
Add Post To: | | | | | | | | |

What's the fuss about with Christian Dior Homme?

What's all the fuss about with Christian Dior homme?

Well, it's a cold and real frosty day as we sit and write the next installment of the blog for you hungry lot. We here at sendoptics.com have been receiving some great feedback and the Judge is really enjoying your kind words and constructive criticism. Trust us, we are taking this all on board to make a brighter and better experience for you savvy shoppers.

We are still getting regular deliverys of the new stock and are scheduling time to photograph and write up descriptions, trust us when we say this, it does take a lot of time and even more Ibropfrofen.

Facebook is finally gaining momentum with us joining lots of fanpages, and people waanting to be our friends (oh to see our popularity gaining it does make the Judge's day...)

So one of the comments we received from a few gents was that the recommendations and also the information on the majority of the blogs seemed aimed at the ladies, so from now on we will be trying to rectify the matter by incorporating a happy medium. This one guys is especially for you, and we will do a blog especially for you every other week.

So whats new for the Gent in the know?!

Well, in 2001/2002 the little known Dior menswear range quickly grew to cult status catapulting the Dior menswear range back into the limelight. Under the creative direction of Belgium born Heidi Slimane who completely changed the direction and created waves in menswear by recreating the current silhouette. His collections were based on rock icons and the Berlin club scene. The silhouette he created was svelte almost androgynous. Cut with the precision of a surgeon.

Stars were lapping up the collections as soon as they hit the catwalk and the likes of Brad Pitt, david Beckham, Mick Jagger ( Slimlane must of surely used Mick as one of his icons along with Iggy Pop) Kanye West and Lenny Kravitz (the god himself) were at the forefront of the skinny smart revolution. Slimlane has been quoted to say 'I thought the look would only last a season or two'. The look itself has influenced the new wave of skinny jeans and created persona's for the likes of Russel Brand and many a boyband. High fashion traditionally takes anywhere between two to three seasons in traditional fashion to filter through to the masses, but with consumer demand this has now been reduced to a season ot most.

So why are we telling you about Christian Dior homme?...Well go to www.sendoptics.com homepage and look on the list of designers, you will note the introduction of the Black Tie collection. This range is designed for the man who is classic yet fashion conscious but not governed by trend alone; the Black Tie collection is all of these and more. Made from quality materials they are sure to get you noticed. The images are taking a little while but have no fear, they will be up before you know it.......

Keep them peeled,

The Judge.
Add Post To: | | | | | | | | |

What's the fuss about with Christian Dior Homme?

What's all the fuss about with Christian Dior homme?

Well, it's a cold and real frosty day as we sit and write the next installment of the blog for you hungry lot. We here at sendoptics.com have been receiving some great feedback and the Judge is really enjoying your kind words and constructive criticism. Trust us, we are taking this all on board to make a brighter and better experience for you savvy shoppers.

We are still getting regular deliverys of the new stock and are scheduling time to photograph and write up descriptions, trust us when we say this, it does take a lot of time and even more Ibropfrofen.

Facebook is finally gaining momentum with us joining lots of fanpages, and people waanting to be our friends (oh to see our popularity gaining it does make the Judge's day...)

So one of the comments we received from a few gents was that the recommendations and also the information on the majority of the blogs seemed aimed at the ladies, so from now on we will be trying to rectify the matter by incorporating a happy medium. This one guys is especially for you, and we will do a blog especially for you every other week.

So whats new for the Gent in the know?!

Well, in 2001/2002 the little known Dior menswear range quickly grew to cult status catapulting the Dior menswear range back into the limelight. Under the creative direction of Belgium born Heidi Slimane who completely changed the direction and created waves in menswear by recreating the current silhouette. His collections were based on rock icons and the Berlin club scene. The silhouette he created was svelte almost androgynous. Cut with the precision of a surgeon.

Stars were lapping up the collections as soon as they hit the catwalk and the likes of Brad Pitt, david Beckham, Mick Jagger ( Slimlane must of surely used Mick as one of his icons along with Iggy Pop) Kanye West and Lenny Kravitz (the god himself) were at the forefront of the skinny smart revolution. Slimlane has been quoted to say 'I thought the look would only last a season or two'. The look itself has influenced the new wave of skinny jeans and created persona's for the likes of Russel Brand and many a boyband. High fashion traditionally takes anywhere between two to three seasons in traditional fashion to filter through to the masses, but with consumer demand this has now been reduced to a season ot most.

So why are we telling you about Christian Dior homme?...Well go to www.sendoptics.com homepage and look on the list of designers, you will note the introduction of the Black Tie collection. This range is designed for the man who is classic yet fashion conscious but not governed by trend alone; the Black Tie collection is all of these and more. Made from quality materials they are sure to get you noticed. The images are taking a little while but have no fear, they will be up before you know it.......

Keep them peeled,

The Judge.
Add Post To: | | | | | | | | |

Italians do it better

Well Judges'

We here at sendoptics.com are preparing for summer discussing holidays at the moment. Whilst this cold weather is still keeping us in with its grip, we need something to keep our spirits up!. So have you decided to go abroad or staycationing this year? The UK has has some amazing places to visit. Just think Cornwall, The Lakes, The Cotswolds, Scotland, Wales, ireland and you will have a great time , but here at Judge Opticians Leicester we are talking Italy. Al fresco dining,snappy dressing and of course sunglasses at night in the piazza.

So this takes us to this little blog where we are going to reming you of some of the greats that Italy have produced. Italian fashion can be divided into two camps. You have the simple elegance of Giorgio Armani who celebrated 40 years of fashion opening a hotel in Milan 'as you do' last year.along side Armani's elegance you have the simplicity that is Gucci who the celebrities still love and they create a huge amount of fuss each year with their winning accessories. Check out this seasons Gucci sunglasses.

The other camp you have can be described as brash,showy,or just plain simple glamourous fashion. Dolce and Gabbana have been the darlings for over twent years with their mens and womens lines alike. For the ladies you will have winning black dresses, oodles of leopard print and of course lace ( see the lace collection in the Dolce and Gabbana sunglasses at sendoptics.com ).Bvlgari is famous primarily for its jewellery, watches,handbags and hotels but they have branched out into sunglasses.

Armani sunglasses and Gucci sunglasses are favourites with pretty much anyone who likes simple design that is high on trend. Shapes that you will notice this year are the reintroduction of rounds for Armani, and an overhaul of clasics for Gucci.

Dolce and Gabbana sunglasses and Bvlgari sunglasses are a little more trend led , infact, what the heck, theses sunglasses are high fashion over sized frames and signature finishes which make these sunglasses instantly recognisable. Patterns and bright colours often are used to the max by these designers to stunning effect.

So Judges', which Italian camp do you fit into?. The sleek and stylishly classic or the high voltage on trend fasionista?. Whichever way you swing, be sure to consider some of the latest looks and inject some Italian passion into your wardrobe, even if it is just accessories.

For now Judges' we are off to book a summer holiday,

Keep them peeled,

The Judge.
Add Post To: | | | | | | | | |

Italians do it better

Well Judges'

We here at sendoptics.com are preparing for summer discussing holidays at the moment. Whilst this cold weather is still keeping us in with its grip, we need something to keep our spirits up!. So have you decided to go abroad or staycationing this year? The UK has has some amazing places to visit. Just think Cornwall, The Lakes, The Cotswolds, Scotland, Wales, ireland and you will have a great time , but here at Judge Opticians Leicester we are talking Italy. Al fresco dining,snappy dressing and of course sunglasses at night in the piazza.

So this takes us to this little blog where we are going to reming you of some of the greats that Italy have produced. Italian fashion can be divided into two camps. You have the simple elegance of Giorgio Armani who celebrated 40 years of fashion opening a hotel in Milan 'as you do' last year.along side Armani's elegance you have the simplicity that is Gucci who the celebrities still love and they create a huge amount of fuss each year with their winning accessories. Check out this seasons Gucci sunglasses.

The other camp you have can be described as brash,showy,or just plain simple glamourous fashion. Dolce and Gabbana have been the darlings for over twent years with their mens and womens lines alike. For the ladies you will have winning black dresses, oodles of leopard print and of course lace ( see the lace collection in the Dolce and Gabbana sunglasses at sendoptics.com ).Bvlgari is famous primarily for its jewellery, watches,handbags and hotels but they have branched out into sunglasses.

Armani sunglasses and Gucci sunglasses are favourites with pretty much anyone who likes simple design that is high on trend. Shapes that you will notice this year are the reintroduction of rounds for Armani, and an overhaul of clasics for Gucci.

Dolce and Gabbana sunglasses and Bvlgari sunglasses are a little more trend led , infact, what the heck, theses sunglasses are high fashion over sized frames and signature finishes which make these sunglasses instantly recognisable. Patterns and bright colours often are used to the max by these designers to stunning effect.

So Judges', which Italian camp do you fit into?. The sleek and stylishly classic or the high voltage on trend fasionista?. Whichever way you swing, be sure to consider some of the latest looks and inject some Italian passion into your wardrobe, even if it is just accessories.

For now Judges' we are off to book a summer holiday,

Keep them peeled,

The Judge.
Add Post To: | | | | | | | | |

Double Trouble with D squared

Well, it's official.....us Judges' here at http://www.sendoptics.com/ are turning blue from this cold . We just don't seem to be able to keep warm. So what is new with us ?. Well, the website is coming along nicely, and changes in the back will be being maade live very soon, so keep visiting and also keep buying!. This cold snap has not put you Judges' off looking for this seasons must have sunglasses. We are seeing Stella McCartney, Oliver Peoples and Gucci orders shooting out before we get them.

Well, we have so far visited Paris, Italy, USA, and good old Blighty. So on to another designer and a little further north than the USA....all cower, the Canadians have arrived. Yup, on the homepage in the list of designers you will see the label D Squared. It's not a Mathematics site we are sponsoring, like you fellow Judges' need that...you all know what at least 10% of RRP off all orders sums up to don'you?. Yep, the Judges' prices....Top of the class all of you!!!.

D Squared hail from the spectacular city of Toronto, Canada, where they launched their menswear label back in 1994 with womenswear launching in 2003. The twin brothers are outspoken and often called 'cheeky' by the fashion press who can never get enough of their laid back luxury line.

The pair often use reference of Canadian sterotypes and real world in their collections whether it be truckers, cowboys, the pilgrims, mormons or cheerleaders. D Squared take these elements and create clothing and accessories which are fun yet classy. Using only the best, their clothing comes at a price, but no fear, you too can own a piece or two of D squared and start your own double trouble...

View the whole collection at http://www.sendoptics.com/d-squared.html/

We know the blogs are a little shorter at present but dont worry, once these next couple of weeks are out of the way we will be back in full throttle. We know you can't wait for the Godfathers of fashion's installment, but until then Judges'....

keep them peeled,

The Judge.
Add Post To: | | | | | | | | |

Double Trouble with D squared

Well, it's official.....us Judges' here at http://www.sendoptics.com/ are turning blue from this cold . We just don't seem to be able to keep warm. So what is new with us ?. Well, the website is coming along nicely, and changes in the back will be being maade live very soon, so keep visiting and also keep buying!. This cold snap has not put you Judges' off looking for this seasons must have sunglasses. We are seeing Stella McCartney, Oliver Peoples and Gucci orders shooting out before we get them.

Well, we have so far visited Paris, Italy, USA, and good old Blighty. So on to another designer and a little further north than the USA....all cower, the Canadians have arrived. Yup, on the homepage in the list of designers you will see the label D Squared. It's not a Mathematics site we are sponsoring, like you fellow Judges' need that...you all know what at least 10% of RRP off all orders sums up to don'you?. Yep, the Judges' prices....Top of the class all of you!!!.

D Squared hail from the spectacular city of Toronto, Canada, where they launched their menswear label back in 1994 with womenswear launching in 2003. The twin brothers are outspoken and often called 'cheeky' by the fashion press who can never get enough of their laid back luxury line.

The pair often use reference of Canadian sterotypes and real world in their collections whether it be truckers, cowboys, the pilgrims, mormons or cheerleaders. D Squared take these elements and create clothing and accessories which are fun yet classy. Using only the best, their clothing comes at a price, but no fear, you too can own a piece or two of D squared and start your own double trouble...

View the whole collection at http://www.sendoptics.com/d-squared.html/

We know the blogs are a little shorter at present but dont worry, once these next couple of weeks are out of the way we will be back in full throttle. We know you can't wait for the Godfathers of fashion's installment, but until then Judges'....

keep them peeled,

The Judge.
Add Post To: | | | | | | | | |

February is the month of love...so extra 10% discount on Dior and Paul Smith!

FEBRUARY IS THE MONTH OF LOVE!!! ....and 10% EXTRA DISCOUNT ON DIOR AND PAUL SMITH!!!!!
 Welcome back fellow Judges'
Well, February has begun with snow hitting the UK with bright skys aplenty. We hope you are not starting all your stories a'la Victoria Wood...'it begins on a cold wet february morning....'. At least the bright skys are giving us an excuse to keep on trend wearing one of the many pairs of sunglasses. Which look are you rocking to beat the cold and stay well protected?.

So onto a bit about what we are doing here at www.sendoptics.com . We are finishing up the mass job of overhauling the site as a whole. This seems to have been an idea that was thrown into the court last year and in our naievity we did think we would be all done and dusted by now,many apologies for missing photographs but i promise that they will be uploaded over the next few days. We at Judges' cannot thank you enough for your patience and of course your brilliant thoughts and feedback.
As a thank-you we are giving an extra 10% discount on all Dior and Paul Smith sunglasses until Feb 15th, so you can give your loved one that something special. Just type in VAL15J in discount box at payment area, and we will deduct an extra 10% from the already discounted price!...So nice of us! ....Bless, call me cupid!...
See our ranges at...
http://www.sendoptics.com/diot.html
http://www.sendoptics.com/paul-smith.html
So now we have got january over and done with, the year is finally swinging into shape!. So with our fingers ever firmly on the pulse we have another little gem of style advice for you all. This year is seeing colour blocking for men throwwing itself into the arena along with ice colours to keep us all cool in the summer (surely we deserve a heat wave, so we have an excuse to have so many pairs of sunglasses). Ladies, you have a veritable feast of trends, look out for strong colours and of course February is all about love so think the colour of love. with red you will not go far wrong to see you right through the season. If you dont feel confident to wear the colour as a whole look, ever thought about injecting red into your sunglasses and accessories, come on, you wear it on your lips and hair, so why not over your eyes....?
So with it coming to Valentine's day, ladies/gents, why not give your love something more lasting than a meal  in a packed restaurant, flowers that wilt, or worse still, ynderwear they would not be seen dead in!. Give your love protection and something to see you through for sometime to come.....
With all or love, here's to the month of love...
Keep Judging, and keep them peeled,
The Judge....www.sendoptics.com
Add Post To: | | | | | | | | |

February is the month of love...so extra 10% discount on Dior and Paul Smith!

FEBRUARY IS THE MONTH OF LOVE!!! ....and 10% EXTRA DISCOUNT ON DIOR AND PAUL SMITH!!!!!

 Welcome back fellow Judges'

Well, February has begun with snow hitting the UK with bright skys aplenty. We hope you are not starting all your stories a'la Victoria Wood...'it begins on a cold wet february morning....'. At least the bright skys are giving us an excuse to keep on trend wearing one of the many pairs of sunglasses. Which look are you rocking to beat the cold and stay well protected?.

So onto a bit about what we are doing here at www.sendoptics.com . We are finishing up the mass job of overhauling the site as a whole. This seems to have been an idea that was thrown into the court last year and in our naievity we did think we would be all done and dusted by now,many apologies for missing photographs but i promise that they will be uploaded over the next few days. We at Judges' cannot thank you enough for your patience and of course your brilliant thoughts and feedback.

As a thank-you we are giving an extra 10% discount on all Dior and Paul Smith sunglasses until Feb 15th, so you can give your loved one that something special. Just type in VAL15J in discount box at payment area, and we will deduct an extra 10% from the already discounted price!...So nice of us! ....Bless, call me cupid!...

See our ranges at...

http://www.sendoptics.com/diot.html

http://www.sendoptics.com/paul-smith.html

So now we have got january over and done with, the year is finally swinging into shape!. So with our fingers ever firmly on the pulse we have another little gem of style advice for you all. This year is seeing colour blocking for men throwwing itself into the arena along with ice colours to keep us all cool in the summer (surely we deserve a heat wave, so we have an excuse to have so many pairs of sunglasses). Ladies, you have a veritable feast of trends, look out for strong colours and of course February is all about love so think the colour of love. with red you will not go far wrong to see you right through the season. If you dont feel confident to wear the colour as a whole look, ever thought about injecting red into your sunglasses and accessories, come on, you wear it on your lips and hair, so why not over your eyes....?

So with it coming to Valentine's day, ladies/gents, why not give your love something more lasting than a meal  in a packed restaurant, flowers that wilt, or worse still, ynderwear they would not be seen dead in!. Give your love protection and something to see you through for sometime to come.....
With all or love, here's to the month of love...

Keep Judging, and keep them peeled,

The Judge....www.sendoptics.com
Add Post To: | | | | | | | | |

Rock with Stella and save the World

Hello fellow Judges'
We hope all is well with you, as it is with us. Are the new year's resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges' we are STRONGER and can keep going!.
So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the 'contact us' form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.
Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.
Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.
Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say....but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.
What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women 'should' be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.
Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as 'ecofriendly' using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection...
We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges' are saying rock with Stella and save the world.
So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks' pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.
Take care , keep them peeled and keep judging...
The Judge.
Add Post To: | | | | | | | | |

Rock with Stella and save the World

Hello fellow Judges'

We hope all is well with you, as it is with us. Are the new year's resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges' we are STRONGER and can keep going!.

So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the 'contact us' form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.

Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.

Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.

Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say....but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.

What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women 'should' be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.

Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as 'ecofriendly' using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection...

We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges' are saying rock with Stella and save the world.

So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks' pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.

Take care , keep them peeled and keep judging...

The Judge.

Add Post To: | | | | | | | | |

Rock with Stella and save the World

Hello fellow Judges'
We hope all is well with you, as it is with us. Are the new year's resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges' we are STRONGER and can keep going!.
So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the 'contact us' form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.
Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.
Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.
Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say....but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.
What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women 'should' be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.
Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as 'ecofriendly' using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection...
We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges' are saying rock with Stella and save the world.
So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks' pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.
Take care , keep them peeled and keep judging...
The Judge.
Add Post To: | | | | | | | | |

We all Want a bit of Prada Or is it Muccia?!

Well hello there,
You little Judges are being so spoilt with all these blogs, you will be wanting more soon, and we shall be giving you much more in the coming weeks with the launch of some very very exciting new labels for us here at www.sendoptics.com
Well, Milan is over and Paris couture is been and done and what a whirlwind it has been watching all that fabric and colours for what we should be wearing at the end of the year. Personally, we think Mcqueen nailed it with the lace head covering dresses oh so wearable and well with a pair of sunglasses you could lie and say you are going for the invisible man/woman look.....
So back in Italy and the crazy pace of Milan, what with the chain smoking, espresso,grappa and the elegance of the Italians themselves, this years men's and women's shows at Milan were hailed as some of the strongest with fashion favourites Prada both men's and women's collections the fovourites of the whole week for many an editor.....
So if you are a Muccia Prada what do you do if you are short of a few male models for your menswear show?....Well, you fly in a truckload of Hollywood's leading men and parade them up and down in a baroque inspired velvet laden heavily embellished menswear collection of course. Talk about lucky front pages for featuring not only the clothes but also the men. That is what I call marketing!.
Well, Muccia herself is the driving force behind the Prada label. As its creative director she not only fuels a passion for design but inspires so many in fashion. Prada has gone from strength to strength and has acquired shares in many companies along the way that were a thorn in their side. Muccia often is regarded not only as a designer but a despot in business. She is noted for keeping Prada at the head of its game by not only design but by taking control of rival companies. Most recently the company acquired the Jil Sander label and it placed Raf Simmons as its chief designer, noted for controversy and simplicity. This was a key move and he has put the house back on the map. Simmons is rumoured to be the successor to the throne of Dior due to his success eith the Sander house. Just remember, www.sendoptics.com told you first!
Prada this year is rocking back to the 1950's with its high octane of pimped up autos and petrol collection. The collection is a mismatch of beautiful figure hugging pieces with heavy embellishment to prove that in spite of the economic climate we can all still shine and enjoy a piece of pure class.
Back in the early new millenium Prada launched the Prada Linea Rossa diffusion range.Originally it was developed to support the yacht team that Prada sponsor for the annual race under the same name. The line is the sports line developed for high impact and sports in general whether it's running or water skiing, Prada ensures you are protected in such a cool way. Branding is high with the visible red stripe that is the Linea Rossa. www.sendoptics.com are proud to reintroduce this collection after a short absence. We believe with so many men taking time out to play sports and taking greater pride in themselves, the range will appeal to many with the great shapes and quality materials used in their make up.
Ladies, don't you fret, there is the range of Prada's especially for you. The collection is divided into two with classics having undergone a slight transformation and the introduction of the much talked about 'Swing Collection'.
As well as being popular with stars, sunglasses have become popular with poker players. This is so they can help to hide reactions and to intimidate opponents. Tournament players are now being sponsored by some big names.
Did you know that the colour of lenses can often have great effect on the wearer as well as the style?
Grey and green lenses are neutral because they maintain true colours.
Turquoise lenses are good for medium and high light conditions, because they are good at enhancing contrast, but do not cause significant colour change.
Orange and yellow lenses increase both contrast and depth perception. They also increase colour variation. Yellow lenses are used by both pilots, hunters, shooters for their contrast enhancement and width perception properties.
Blue and purple lenses are purely cosmetic (oh you style junkies you!)
finally, one thing you all should know is that regardless of summer or winter sun , if we start to wear tinted glasses or sunglasses from a young age we can prevent damage and early ageing of the eye.
We hope you found this useful, and please look at our Prada, Prada Linea Rossa, and Miu Miu collections at www.sendoptics.com
Think sunglasses, think www.sendoptics.com
Keep them peeled,
The Judge.
Add Post To: | | | | | | | | |

We all Want a bit of Prada Or is it Muccia?!

Well hello there,
You little Judges are being so spoilt with all these blogs, you will be wanting more soon, and we shall be giving you much more in the coming weeks with the launch of some very very exciting new labels for us here at www.sendoptics.com
Well, Milan is over and Paris couture is been and done and what a whirlwind it has been watching all that fabric and colours for what we should be wearing at the end of the year. Personally, we think Mcqueen nailed it with the lace head covering dresses oh so wearable and well with a pair of sunglasses you could lie and say you are going for the invisible man/woman look.....
So back in Italy and the crazy pace of Milan, what with the chain smoking, espresso,grappa and the elegance of the Italians themselves, this years men's and women's shows at Milan were hailed as some of the strongest with fashion favourites Prada both men's and women's collections the fovourites of the whole week for many an editor.....
So if you are a Muccia Prada what do you do if you are short of a few male models for your menswear show?....Well, you fly in a truckload of Hollywood's leading men and parade them up and down in a baroque inspired velvet laden heavily embellished menswear collection of course. Talk about lucky front pages for featuring not only the clothes but also the men. That is what I call marketing!.
Well, Muccia herself is the driving force behind the Prada label. As its creative director she not only fuels a passion for design but inspires so many in fashion. Prada has gone from strength to strength and has acquired shares in many companies along the way that were a thorn in their side. Muccia often is regarded not only as a designer but a despot in business. She is noted for keeping Prada at the head of its game by not only design but by taking control of rival companies. Most recently the company acquired the Jil Sander label and it placed Raf Simmons as its chief designer, noted for controversy and simplicity. This was a key move and he has put the house back on the map. Simmons is rumoured to be the successor to the throne of Dior due to his success eith the Sander house. Just remember, www.sendoptics.com told you first!
Prada this year is rocking back to the 1950's with its high octane of pimped up autos and petrol collection. The collection is a mismatch of beautiful figure hugging pieces with heavy embellishment to prove that in spite of the economic climate we can all still shine and enjoy a piece of pure class.
Back in the early new millenium Prada launched the Prada Linea Rossa diffusion range.Originally it was developed to support the yacht team that Prada sponsor for the annual race under the same name. The line is the sports line developed for high impact and sports in general whether it's running or water skiing, Prada ensures you are protected in such a cool way. Branding is high with the visible red stripe that is the Linea Rossa. www.sendoptics.com are proud to reintroduce this collection after a short absence. We believe with so many men taking time out to play sports and taking greater pride in themselves, the range will appeal to many with the great shapes and quality materials used in their make up.
Ladies, don't you fret, there is the range of Prada's especially for you. The collection is divided into two with classics having undergone a slight transformation and the introduction of the much talked about 'Swing Collection'.
As well as being popular with stars, sunglasses have become popular with poker players. This is so they can help to hide reactions and to intimidate opponents. Tournament players are now being sponsored by some big names.
Did you know that the colour of lenses can often have great effect on the wearer as well as the style?
Grey and green lenses are neutral because they maintain true colours.
Turquoise lenses are good for medium and high light conditions, because they are good at enhancing contrast, but do not cause significant colour change.
Orange and yellow lenses increase both contrast and depth perception. They also increase colour variation. Yellow lenses are used by both pilots, hunters, shooters for their contrast enhancement and width perception properties.
Blue and purple lenses are purely cosmetic (oh you style junkies you!)
finally, one thing you all should know is that regardless of summer or winter sun , if we start to wear tinted glasses or sunglasses from a young age we can prevent damage and early ageing of the eye.
We hope you found this useful, and please look at our Prada, Prada Linea Rossa, and Miu Miu collections at www.sendoptics.com
Think sunglasses, think www.sendoptics.com
Keep them peeled,
The Judge.
Add Post To: | | | | | | | | |

Aviators are so over!

Well it's the weekend and the reason I am writing this is due to something in the current edition of UK Vogue!...It may come as a surprise to many , but the style savvy have decided to throw all caution to the wind and declare you unfit for society if you are seen in a pair of aviators this season....
They say that VISORS are the best investment , but here at www.sendoptics.com we think they are not everyone's cup of earl Grey. Of course we have them (PRADA, PRADA LINEA ROSSA, GUCCI,DIOR, and many more) but we also have a lot more to choose from, so take a peek and forget all about last years aviators and invest in something new. We think that ROUND is the way forward. I promise that you won't look like the love child of Arthur Askey and Hirohito¬!!
Anyway, to share something funny with you that happened in a local supermarket express store,as I went through the door my ipod changed to a rather shameful Mika track (how sad am I?!). Not only that, but when i went to pay the lady serving had on a pair of shorts and a pair of nifty sunglasses. I asked 'have you actually been out there today? You must be freezing!'. The reply (her name on the badge was Chantelle.....spelt the French way she informed me!....what other way is there to spell it i felt like asking, but i was brought up 'proper' so i didn't!). The reply was a classic 'yeah i have ; I am sick of everyone moaning it's cold so thought I'll pretend I am on holiday, the day is wizzing by, and people are smiling, that's what it's all about'. So either this famous supermarket needs to start random drug testing its staff or maybe this young lady is on to something. A bright outlook and a smile costs nowt as my gramps used to say!. Her sunglasses were a christmas present to herself she also said and a rather nifty pair of Paul Smith's were being sported.
Regards, The Judge.
Add Post To: | | | | | | | | |

Aviators are so over!

Well it's the weekend and the reason I am writing this is due to something in the current edition of UK Vogue!...It may come as a surprise to many , but the style savvy have decided to throw all caution to the wind and declare you unfit for society if you are seen in a pair of aviators this season....
They say that VISORS are the best investment , but here at www.sendoptics.com we think they are not everyone's cup of earl Grey. Of course we have them (PRADA, PRADA LINEA ROSSA, GUCCI,DIOR, and many more) but we also have a lot more to choose from, so take a peek and forget all about last years aviators and invest in something new. We think that ROUND is the way forward. I promise that you won't look like the love child of Arthur Askey and Hirohito¬!!
Anyway, to share something funny with you that happened in a local supermarket express store,as I went through the door my ipod changed to a rather shameful Mika track (how sad am I?!). Not only that, but when i went to pay the lady serving had on a pair of shorts and a pair of nifty sunglasses. I asked 'have you actually been out there today? You must be freezing!'. The reply (her name on the badge was Chantelle.....spelt the French way she informed me!....what other way is there to spell it i felt like asking, but i was brought up 'proper' so i didn't!). The reply was a classic 'yeah i have ; I am sick of everyone moaning it's cold so thought I'll pretend I am on holiday, the day is wizzing by, and people are smiling, that's what it's all about'. So either this famous supermarket needs to start random drug testing its staff or maybe this young lady is on to something. A bright outlook and a smile costs nowt as my gramps used to say!. Her sunglasses were a christmas present to herself she also said and a rather nifty pair of Paul Smith's were being sported.
Regards, The Judge.
Add Post To: | | | | | | | | |

Lace Appeal

Hey Judges,

Welcome to another installment of the www.sendoptics.com blog by none othe than 'The Judge'. It's still all go here at Judge Opticians based here in Leicester. Winter seems to have really taken a hold with everyone bringing the cold in with them. The smiles and comments of appreciation though keeps us warm (yes we Judges' do have a heart).

Well, we hope wherever you happen to be reading this you are currently keeping warm and well.We have had a glut of feedback and comments on our recent posts and are busy listing all these for when we get together with our wonderful website folks, whom without this site would still be in its unimproved state.

We have to make a little apology regarding some of the missing photographs. This is due to the delay in us receiving the actual models and getting a little ahead of ourselves, we are hard at it, we promise.
So we hope you have been keeping up with everything that is going off with the site and are loving the vastly improved appearence, as are we!. If there is anything you need to contact us about please do not hesitate to use the 'contact us' form on the homepage (an awful lot of you seem to have noticed it already) we do love to hear from you and any enquiries we do our upmost to respond within 24 hours on a weekday.

Well, on trend that we at www.sendoptics.com are proud to have been pushing last year is finally flourishing as a whole for you ladies, yes we Judges' are so ahead of our time!. This week Dolce and Gabbana have announced that 'Lace' is the new 'Black' . Rather a strong comment i hear you cry but no, no, no ! (Is that Amy Winehouse in the background again?).

The trend is coming through in various forms in S/S 2012 from traditional French lace to techno lace with intricate detailing and even lazer cut leather to create subtle lace effects. This look is hardly surprising considering fashion's nostalgic mood of late. The look is even stronger come A/W 2012 when eveningwear and couture showed little but lace in many of the top collections.

So how does this relate to accessories?. The current trends in sunglasses are no longer just solid hues; nude frames are becoming le mode nouveau (get us being all european!) Dolce And Gabbana being so ahead of their time last year launched the infamous Ultra luxurious 'Lace Collection' . These are made of lace embedded in high quality acetate. The sunglasses are available through www.sendoptics.com allbeit of very limited stock (it's no longer possible to order the collection). Dolce and Gabbana only made so many of each style and they are becoming something of a collectors item even after just one season. So come on ladies, stay ahead of the trends and know for the foreseeable future the only judgement passed on to you will be where did they get such stylish sunglasses.

For now our fellow Judges' we are signing off as it is time for us to carry on unpacking the new stock (it really does seem like a never ending job, and a massive thank-you to our photographer who seems to have the patience of a saint and whom without we would not be able to present such strong images).

Keep them peeled,

The Judge.
Add Post To: | | | | | | | | |

So How Do You Choose Your Sunglasses?

So how do You choose your Sunglasses?
Well, welcome back to another fun but informative blog from www.sendoptics.com Here’s hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge’s hands are all looking like a blur. We have so far updated the Prada female collections… (a few more to be added as well I hasten to add) to include their much talked about “Swing” collection and Miu Miu’s “Carte Noire” collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in…Be in there first and get www.sendoptics.com 10% discount of rrp.
Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada “Swing” or the Miu Miu “Carte Noire” so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.
So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.
1) THE SQUARE - In Gent’s this is known as the square jawed, in ladies look no further for the perfect example than the Jackie ‘O’ who was renowned for wearing big glamourous sunglasses. This look of rounded or cats eye shape is perfect for making the squarer face look less harsh. With Gent’s you are looking to emphasise the squareness of the jaw so look for sharp angles.
Ladies…Dior Myladydior 5
Diorladycat 1
Stella McCartney SM4016
Gents………Dsquared DQ0068
Prada SPR 14O
2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the cats eye shape and well rounded frames, you ladies are spoilt!!!
Ladies… Dsquared DQ0080
Gents………Paul Smith Romiley
3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!
Ladies………Swarovski Amazing
Gents……….Christian Dior Blacktie 120S
4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also “Tortoiseshell” will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!
Ladies….Diormitza 2
Gents…..Paul Smith Berling
5) THE OVAL - No we don’t mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweep from temple to chin. choosing sunglasses for this shape is relatively painless in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it’s all a matter of personal taste.
Just remember choose the sunglasses for YOU! Don’t always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.
Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember…the only real Judge is YOU!!!
THE JUDGE
Add Post To: | | | | | | | | |

So How Do You Choose Your Sunglasses?

So how dou you choose your sunglasses?
Well, welcome back to another fun but informative blog from www.sendoptics.com Here's hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge's hands are all looking like a blur. We have so far updated the Prada female collections... (a few more to be added as well I hasten to add) to include their much talked about "Swing" collection and Miu Miu's "Carte Noire" collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in...Be in there first and get www.sendoptics.com 105 discount of rrp.
Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada "Swing" or the Miu Miu "Carte Noire" so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.
So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.
1) THE SQUARE - In Gent's this is known as the square jawed, in ladies look no further for the perfect example than the Jackie 'O' who was renowned for wearing big glamourous sunglasses. This look of rounded or catseye shape is perfect for making the squarer face look less harsh. With Gent's you are looking to emphasise the squareness of the jaw so look for sharp angles.
Ladies...Dior Myladydior 5
Diorladycat 1
Stella McCartney SM4016
Gents.........Dsquared DQ0068
Prada SPR 14O
2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the catseye shape and well rounded frames, you ladies are spoilt!!!
Ladies... Dsquared DQ0080
Gents.........Paul Smith Romiley
3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!
Ladies.........Swarovski Amazing
Gents..........Christian Dior Blactie 120S
4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also "Tortoiseshell" will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!
Ladies....Diormitza 2
Gents.....Paul Smith Berling
5) THE OVAl - No we don't mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweeep from temple to chin. choosing sunglasses for this shape is relatively painles in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it's all a matter of personal taste.
Just remember choose the sunglasses for YOU! Don't always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.
Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember...the only real Judge is YOU!!!
Love THE JUDGE xxx
Add Post To: | | | | | | | | |

So How Do You Choose Your Sunglasses?

So how dou you choose your sunglasses?
Well, welcome back to another fun but informative blog from www.sendoptics.com Here's hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge's hands are all looking like a blur. We have so far updated the Prada female collections... (a few more to be added as well I hasten to add) to include their much talked about "Swing" collection and Miu Miu's "Carte Noire" collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in...Be in there first and get www.sendoptics.com 105 discount of rrp.
Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada "Swing" or the Miu Miu "Carte Noire" so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.
So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.
1) THE SQUARE - In Gent's this is known as the square jawed, in ladies look no further for the perfect example than the Jackie 'O' who was renowned for wearing big glamourous sunglasses. This look of rounded or catseye shape is perfect for making the squarer face look less harsh. With Gent's you are looking to emphasise the squareness of the jaw so look for sharp angles.
Ladies...Dior Myladydior 5
Diorladycat 1
Stella McCartney SM4016
Gents.........Dsquared DQ0068
Prada SPR 14O
2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the catseye shape and well rounded frames, you ladies are spoilt!!!
Ladies... Dsquared DQ0080
Gents.........Paul Smith Romiley
3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!
Ladies.........Swarovski Amazing
Gents..........Christian Dior Blactie 120S
4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also "Tortoiseshell" will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!
Ladies....Diormitza 2
Gents.....Paul Smith Berling
5) THE OVAl - No we don't mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweeep from temple to chin. choosing sunglasses for this shape is relatively painles in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it's all a matter of personal taste.
Just remember choose the sunglasses for YOU! Don't always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.
Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember...the only real Judge is YOU!!!
Love THE JUDGE xxx
Add Post To: | | | | | | | | |

Update, Facebook and a little clue or 2 and offer!

Good day folks, it's another wet and blustery day here at www.sendoptics.com. Each day seems to be moulding into one and January is almost over, the weather seems to have put a spring in peoples steps, and we have even had orders for the Miu Miu's "Carte Noire" collection, Prada "swing" and they only went live last friday!. Some very forward thinking ladies out there, obviously wanting to channel their inner screen siren.
We have not really asked you for anything recently, or tempted you with any clues as to what is to come with www.sendoptics.com. we are finally getting all media "savvy" and have started posting the blog on Facebook as well as here, if you do not follow us on Facebook please do so as we are going to be announcing future offers and competitions through face book codes. FOR THE FIRST 5 PEOPLE WHO INTRODUCE 50 FOLLOWERS TO OUR FACEBOOK PAGE WE WILL GIVE YOU A £100.00 VOUCHER TOWARDS THIS NEW SEASON's SUNGLASSES!!!!!
So remember tick like and follow us together we can make www.sendoptics.com a multi platform site and enjoy even more feedback.
Talking of feedback, we would stil love to continue to hear from you about anything sunglass related. Whether that would be advice,suggestions on improvements or just simply how you wear your sunglasses. What sunglasses you like and any up and coming designers you think we should look into. Just clock the contact us and fill in the enquiry form or leave us a message on facebook.....Anyway, one good turn deserves another, so we are going to leave you with a little, and we mean a little clue to the next couple of labels we hope to be up and running in the next couple of weeks. One is a Spanish house and has a history for creating some of the most talked about and exquisite couture to be produced by a Spaniard in Paris...
The other is the epitomy of Italian quality and cool enjoying a growing success in its mens and womenswear collections....
Other clues will follow for our little super sleuths....
Remember, keep them peeled.
Let us know what you want to see
see you very soon
The Judge.
Add Post To: | | | | | | | | |

Update, Facebook and a little clue or 2 and offer!

Good day folks, it's another wet and blustery day here at www.sendoptics.com. Each day seems to be moulding into one and January is almost over, the weather seems to have put a spring in peoples steps, and we have even had orders for the Miu Miu's "Carte Noire" collection, Prada "swing" and they only went live last friday!. Some very forward thinking ladies out there, obviously wanting to channel their inner screen siren.
We have not really asked you for anything recently, or tempted you with any clues as to what is to come with www.sendoptics.com. we are finally getting all media "savvy" and have started posting the blog on Facebook as well as here, if you do not follow us on Facebook please do so as we are going to be announcing future offers and competitions through face book codes. FOR THE FIRST 5 PEOPLE WHO INTRODUCE 50 FOLLOWERS TO OUR FACEBOOK PAGE WE WILL GIVE YOU A £100.00 VOUCHER TOWARDS THIS NEW SEASON's SUNGLASSES!!!!!
So remember tick like and follow us together we can make www.sendoptics.com a multi platform site and enjoy even more feedback.
Talking of feedback, we would stil love to continue to hear from you about anything sunglass related. Whether that would be advice,suggestions on improvements or just simply how you wear your sunglasses. What sunglasses you like and any up and coming designers you think we should look into. Just clock the contact us and fill in the enquiry form or leave us a message on facebook.....Anyway, one good turn deserves another, so we are going to leave you with a little, and we mean a little clue to the next couple of labels we hope to be up and running in the next couple of weeks. One is a Spanish house and has a history for creating some of the most talked about and exquisite couture to be produced by a Spaniard in Paris...
The other is the epitomy of Italian quality and cool enjoying a growing success in its mens and womenswear collections....
Other clues will follow for our little super sleuths....
Remember, keep them peeled.
Let us know what you want to see
see you very soon
The Judge.
Add Post To: | | | | | | | | |

The Fabulous 40's

Well we have been glued to the A/W 12 collection on line looking at the fantastic collections presented last week in Milan. One of the main trends that is continuing to dominate the catwalks is the by gone ages of jazz and swing. Think Fabulous Baker Boys,Boardwalk Empire,the Flapper Girl and the Jazz Singer.
The nostalgia that we are all lapping up is all thanks to revivals of great adaptions on the television such as Downton Abbey,Great Expectations (who would have thought Scully would look so tempting in a nightie). Musically, there was the passing of the chanteuse Amy Winehouse who was so gifted vocally regardless of your thoughts on her habits and this weekend saw the sad loss of another great, Etta James. The New wave of jazz inspired singers saw Caro Emerald meteoric climb up the charts and acts like Paloma Faith (renowned for her wacky outfits as much as her voice) taking on the sounds of the music halls of by-gone days.
The by-gone era is a great way to look and one of the new collections we at www.sendoptics.com are so proud to be presenting are Miu Miu's newly re-launched collection. Carte Noire is based on the film noire from the late 40's and 50's (think Lana turner,Joan Crawford)with pussycat eyes and beautiful smooth angles. The collection is seductive and most of all stylishly elegant. Dare to unveil the inner siren and smoulder behind these beautifully crafted sunglasses.Turn heads in your direction with Hollywood's favourite sunglasses of the season.
Enjoy the sun like a star in these amazing sunglasses.
Keep them peeled for more new collections and some exciting new designers coming soon.
Thanks for all your comments and keep reading and remember lets celebrate the year with some real razzle dazzle courtesy of Miu Miu.
The Judge xx.
Add Post To: | | | | | | | | |

The Fabulous 40's

Well we have been glued to the A/W 12 collection on line looking at the fantastic collections presented last week in Milan. One of the main trends that is continuing to dominate the catwalks is the by gone ages of jazz and swing. Think Fabulous Baker Boys,Boardwalk Empire,the Flapper Girl and the Jazz Singer.
The nostalgia that we are all lapping up is all thanks to revivals of great adaptions on the television such as Downton Abbey,Great Expectations (who would have thought Scully would look so tempting in a nightie). Musically, there was the passing of the chanteuse Amy Winehouse who was so gifted vocally regardless of your thoughts on her habits and this weekend saw the sad loss of another great, Etta James. The New wave of jazz inspired singers saw Caro Emerald meteoric climb up the charts and acts like Paloma Faith (renowned for her wacky outfits as much as her voice) taking on the sounds of the music halls of by-gone days.
The by-gone era is a great way to look and one of the new collections we at www.sendoptics.com are so proud to be presenting are Miu Miu's newly re-launched collection. Carte Noire is based on the film noire from the late 40's and 50's (think Lana turner,Joan Crawford)with pussycat eyes and beautiful smooth angles. The collection is seductive and most of all stylishly elegant. Dare to unveil the inner siren and smoulder behind these beautifully crafted sunglasses.Turn heads in your direction with Hollywood's favourite sunglasses of the season.
Enjoy the sun like a star in these amazing sunglasses.
Keep them peeled for more new collections and some exciting new designers coming soon.
Thanks for all your comments and keep reading and remember lets celebrate the year with some real razzle dazzle courtesy of Miu Miu.
The Judge xx.
Add Post To: | | | | | | | | |

Prada says "swing if your'e winning"

Well, what a great start to the week, the sun is shining!!...The temperature was a little warmer although I could still see my brrrrreath on the walk to work!..I hope you had a good weekend as did we here at www.sendoptics.com what with the upload of some of the new collections being made live...See!, its non-stop here at the moment with all these amazzing sunglasses coming through!...
On Friday we unveiled the new collection of Prada s/s 2012 collection.The collection is the usual Prada mix of playful yet sophisticated design. Based on 1950's America, the collection sticks two fingers up at the economic decline and pauses to reflect on the post-modern mix of celebrating new cars and summer days. The collection itself is entitled "the swing" and we hope you love our selection of what we think are the prize pieces.
The collection is a great way to dress up any outfit be it day or night and we think these sunglasses are great for the girl about town who is not afraid to make a statement....
Boys!.. dont be disheartened....yours are being downloaded and sorted right now with the sendoptics team tapping away merrily on the keyboard...
So celebrate the sun and staying positive and get into Prada!
The Judge xxx
www.sendoptics.com
Add Post To: | | | | | | | | |

Prada says "swing if your'e winning"

Well, what a great start to the week, the sun is shining!!...The temperature was a little warmer although I could still see my brrrrreath on the walk to work!..I hope you had a good weekend as did we here at www.sendoptics.com what with the upload of some of the new collections being made live...See!, its non-stop here at the moment with all these amazzing sunglasses coming through!...
On Friday we unveiled the new collection of Prada s/s 2012 collection.The collection is the usual Prada mix of playful yet sophisticated design. Based on 1950's America, the collection sticks two fingers up at the economic decline and pauses to reflect on the post-modern mix of celebrating new cars and summer days. The collection itself is entitled "the swing" and we hope you love our selection of what we think are the prize pieces.
The collection is a great way to dress up any outfit be it day or night and we think these sunglasses are great for the girl about townwho is not afraid to make a statement....
Boys!.. dont be disheartened....yours are being downloaded and sorted right now with the sendoptics team tapping away merrily on the keyboard...
so celebrate the sun and staying positive and get into Prada!
The Judge xxx
www.sendoptics.com
Add Post To: | | | | | | | | |

We all scream for ice cream......

We all hope you are well and take the time to read these little blogs of ours!.....Well, the rain is set in today and the temperatures have dropped to "brass monkey" levels, and what is the fashion world predicting to be a big hit for Spring / Summer 2012?????.....Bloody ice cream pastels!!!!
The likes of Paul Smith, Prada and many more all putting their own little spin on things.....trousers,shirts,dresses,and skirts.....and even sunglasses!!!!......all in nude or pastels.
2012 may not end like the Mayan calender has predicted but at leasr we can go out in a riot of glorious colour. Mine's a 99 with a flake and raspberry sauce while your'e asking...!
cheers!
The judge x
ps look at...Paul Smith ...model...Elson
Paul Smith ...model...Chaucer
Paul Smith ...model...Elvaston
Prada ...model... SPR 04O
Prada ...model ...SPR 27N
Prada ...model ...SPR 28N
Add Post To: | | | | | | | | |

We all scream for ice cream......

We all hope you are well and take the time to read these little blogs of ours!.....Well, the rain is set in today and the temperatures have dropped to "brass monkey" levels, and what is the fashion world predicting to be a big hit for Spring / Summer 2012?????.....Bloody ice cream pastels!!!!
The likes of Paul Smith, Prada and many more all putting their own little spin on things.....trousers,shirts,dresses,and skirts.....and even sunglasses!!!!......all in nude or pastels.
2012 may not end like the Mayan calender has predicted but at leasr we can go out in a riot of glorious colour. Mine's a 99 with a flake and raspberry sauce while your'e asking...!
cheers!
The judge x
ps look at...Paul Smith ...model...Elson
Paul Smith ...model...Chaucer
Paul Smith ...model...Elvaston
Prada ...model... SPR 04O
Prada ...model ...SPR 27N
Prada ...model ...SPR 28N
Add Post To: | | | | | | | | |